Here at Google I/O in San Francisco, Brightcove announced support for the new open source video codec, WebM, which was announced by Google in the keynote earlier.

A rep from Brightcove tells WebProNews, "WebM will be supported on HTML5 and Flash, and Brightcove’s ability to support the new codec is another example of how the company is removing the complexity from the increasingly fragmented video landscape, and giving publishers the chance to publish video in a variety of formats."

"One Brightcove customer who will be testing WebM in the future is The New York Times, he says. "The NYT has worked with Brightcove in the past to pioneer delivery across new formats and devices, and this is another example of innovation between the two companies."

Brightcove will provide H.264 and WebM as standard encoding options for Flash and HTML5 video experiences to its customer base of more than 1,500 media publishers worldwide.