Boxing Day–December 26–saw more digital shoppers than ever this year, rivaling Cyber Monday in the U.S. This year the sales even started before Boxing Day.
Shopping the Boxing Day sales? We'll see you down on @OxfordStreetW1, or take a peek online https://t.co/364rZc0dbv pic.twitter.com/BeF7u6TJvW
— Debenhams (@Debenhams) December 26, 2015
The Age reports that Boxing Day shoppers were more likely to shop from home this year than ever before.
Boxing Day sales moved forward as Britons hunt for online bargains https://t.co/6N9meDzcI1 pic.twitter.com/eosmhHrq3y
— Daily Mail U.K. (@DailyMailUK) December 24, 2015
Australian retailer David Jones said its website “broke all records for traffic and sales on Boxing Day, December 26, clocking up over a million visitors.”
Kogan.com is Australia’s largest online department store. CEO Rusian Kogan says this year’s traffic on the evening of December 25 was up 50 percent over last year.
“So people have had their turkey and spent time with the family, and then they start shopping on their mobile or laptop, and you give them early access to the deals,” he said.
“Bricks and mortar retailers can’t do that and we’ve seen huge increase even just for that period,” Kogan added.
Mr. Kogan added that although plenty of shoppers were lined up at the brick and mortar store to shop on Boxing Day, online sales that began on Christmas Day were very attractive to shoppers.
“For retail stores, they can’t open at that time … so it makes sense for everyone, whether you’re a pure play online retailer or a bricks and mortar retailer,” he said.
Pick up a designer bargain in the Boxing Day sales with our online guide here: https://t.co/l8BWR5udFC
— Harper's Bazaar UK (@BazaarUK) December 26, 2015
Might Boxing Day eventually go the way of Black Friday and Cyber Monday in the U.S.? More and more shoppers find Christmas deals while sipping coffee in their pajamas every year.