YouTube Partners are, pretty much by definition, some of YouTube’s most important users. They create original content, don’t violate copyright laws, and have huge audiences. It makes sense, then, that YouTube is now looking hard for ways to improve its Partner Program.
The hunt has taken the form of a crowdsourced project. Just as the Ideas Page for YouTube was created not too long ago for the sake of the whole site, the new Product Ideas Page for the YouTube Partner Program covers this single subject. People can submit ideas and vote on which ones they think are best.
It’s an effective process. On the YouTube Biz Blog, Filipe Lima noted with respect to the first effort, "It was a success, receiving almost 3,000 ideas and more than 300,000 votes. We even launched a few features that directly addressed some of the requests – namely, an HTML5 Beta (there were many HTML5 advocates who participated) and a sneak peek of our new cleaner video page (some desired a ‘less cluttered’ YouTube)."
So now we’ll see where round two takes us.
The deadline for both new submissions and votes is April 12th. If you have any suggestions, get them in earlier, though, for the sake of giving them more time to become popular.