So much of what gets said about Facebook these days revolves around what the company is worth, what Mark Zuckerberg is worth, what other Facebookers are worth; or, since the company’s hilariously bad initial public offering, the public conversation has been more focused on how much all of the aforementioned parties have lost thanks to Nasdaq, Facebook shares going belly-up, and general lack of confidence from advertisers.
But what about you, dear Facebooker? When was the last time somebody checked on the value of you, without whom Facebook would have zero Zuckerbucks in the bank?
In 2007, the year of your peak worth to Facebook, Pluggio calculates that each Facebook user was worth $152. Since then, each Facebook user’s value has diminished, bottoming out to a measly $17 as of May 2012.
$17? You could barely pay to go see The Dark Night Rises next month with $17.
Again, assuming that there is some legitimate value to Pluggio’s data, the diminished worth of Facebook users contrasted with the increasing worth of Facebook’s advertisers sort of points to where company’s interests and priorities are these days (here’s a hint: it’s not you, the user).
If you want to assess how much (or how little) Facebook’s users matter to the company and why they matter (or don’t matter) to the company, it’s simple: follow the money. Do that and you have a fairly plausible explanation for the devaluation of the Facebook user: you simply got bumped aside for advertisers because their pockets are deeper than yours, and Facebook is a very expensive date these days.