Most of the time, when a popular site pushes out a major redesign, it gets a large amount of backlash from users who liked the way things were. Whether users like Yelp’s new design or not, I don’t think many would disagree that it was badly in need of some sprucing up from its very dated look.
“Over the years we’ve seen mobile contributions grow at a rapid clip,” says Yelp’s Mark Allen of the redesign. “Photos, Tips, check-ins and comments from your friends are a fantastic way to find great local businesses. We wanted to bring those to the front and center of Yelp.com and give you an easy way to share and explore your friends’ activity across Yelp.com and Yelp’s mobile apps.”
“You’ll notice that the new design places a greater emphasis on activity from you and your friends,” he adds. “In addition to long-standing favorites like Review of the Day, Hot New Businesses and Fresh Lists, now you’ll be able to see all sorts of new stuff, including (but not limited to) photos and Tips left by your friends, events they are going to, recent places you’ve checked-in to and Useful, Funny, Cool votes your reviews have received.”
Here’s what the new homepage looks like:
The new design will be rolling out gradually over the next few weeks. What do you think?