Amazon’s Whole Food Purchase Raises Demand for Same-Day Grocery Delivery Services
Amazon’s acquisition of Whole Foods was met with wariness and a not-so-unexpected round of hostility from rival supermarket chains. There was little doubt that the company’s foray into grocery retail would have made a big impact on the industry. What’s surprising, is how the buyout is also opening doors for suppliers and grocery-delivery startups like Instacart and Shipt.
Date: 2017-12-21
Microsoft Rolls Out New AI Feature for Bing
Microsoft rolled out a number of intelligent search features for Bing at a press event recently held in San Francisco. Since it will be powered by artificial intelligence (AI), the search updates are expected to lead to enhanced utilization of object recognition, provide more detailed answers and allow for more general or conversational search queries.
Date: 2017-12-19
Google Adwords Upgrades Consumer Targeting Functionality With Phone Numbers and Addresses
Google’s AdWords platform has been tweaked recently to allow for the integration of a bundle of new features. The added features will permit marketers to utilize postal addresses and phone numbers to reach particular groups of consumers and for Customer Match retargeting.
Date: 2017-12-14
Free Adobe Scan App
Turn your phone or tablet into a powerful scanner. The new Adobe Scan mobile app captures and cleans images automatically — such as receipts, notes, forms, and more. Text recognition converts your scan into a high‑quality Adobe PDF that you can search and share from anywhere. Experience how easy it is to create smart scans.
Date: 2017-12-13
Free Acrobat Trial
Forget retyping documents or chasing down original files. With Acrobat Pro DC, you can edit text right in your PDF. Highlight your changes or add comments with sticky notes to emphasize your updates. You’ll have your document looking right — right away.
Date: 2017-12-13
Twitter’s Ad Business Shrinks, Company Focuses on Selling Data
With Twitter’s ad revenues struggling, the company has set its sights on data licensing.
Date: 2017-12-12
Target Lets You Pay With New ‘Wallet’ Mobile Payment System
It appears that Target is still not keen on accepting Apple Pay as a mode of payment in its onsite stores. In a recent post, America’s second-largest retailer announced that it had rolled out Wallet, its own mobile payment system that is now active as a feature for Target’s iOS and Android apps.
Date: 2017-12-07
eBook: Demystifying the Art of Modern Email Marketing
Email isn’t new. It isn’t the latest technology. But as customers gravitate more and more toward one-on-one relationships with brands, it might just be the most essential tool at the modern marketer’s disposal.
Date: 2017-12-06
Email Marketing Trends to Watch Out for in 2018
The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails.
Date: 2017-11-30
4 Ways to Automate Your Office
Finally small businesses can harness the power of an automated back office, sales process, and marketing in a way that’s affordable and doable.
Date: 2017-11-29
How to Get Shoppers to Download Your Retail App
Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps.
Date: 2017-11-28
5 Ways to Use PopUps to Drive eCommerce Conversion
Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need.
Date: 2017-11-21
Mozilla Launches Firefox Quantum, Poses Real Threat to Google Chrome
Mozilla has been quietly sitting on the sidelines for a while now, content to slowly work on improving Firefox. But the release of the Firefox Quantum shows that the company is now ready to join the big league once again and take on Google’s Chrome.
Date: 2017-11-16
Salesforce Has a New Partner, and Its Name is Google
Google and Salesforce have come to an agreement, one that will see the former’s G Suites productivity apps directly integrated with the latter’s CRM service. The impressive partnership between the two companies was one of the highlights of this year’s Dreamforce event.
Date: 2017-11-14
Security Challenges to Consider Before Adopting a Hybrid Cloud Strategy for Your Business
Cloud computing has brought numerous benefits to companies. However, putting all data on the public cloud is something that a lot of IT admins are concerned about. This is why a number of businesses have opted to utilize a hybrid cloud environment. This allows them to store some data in the public cloud and others in an on-site cloud storage.
Date: 2017-11-09
3 Cloud Trends to Watch Out for in 2018
Cloud computing has dominated the business world this year, and the trend will only continue into 2018.
Date: 2017-11-07
Partnership and Influencer Strategy for Data-Driven Marketers – Free Report
Partnerships are one of the most powerful ways to reach a new audience, whether you’re partnering with another organization or an individual YouTube star.
Date: 2017-11-06
Watch Videos of the Top Amazon HQ2 Bids
Amazon’s decision to build a second headquarter has resulted in a bidding frenzy, with the company amassing 238 proposals.
Date: 2017-11-02
Big Tech’s Earnings Exceed Expectations on ‘Super Thursday’
The country’s biggest tech companies might be battling criticism in Washington, but Super Thursday’s results clearly show that the public still loves them.
Date: 2017-10-31
How Much Merchants are Losing to Ecommerce Fraud [Free Report]
Evaluating all the financial impacts of fraud can be complex, but one overall trend emerges: fraud threats are on the rise despite increased spending by merchants.
Date: 2017-10-25
Get instant visual feedback from your website visitors
Incoming Feedback by Hotjar is a new and easy way for people to leave their feedback and highlight specific elements on a page.
Date: 2017-10-25
Cisco Ventures Into the Cloud, Acquires Broadsoft for $1.9 Billion
Cisco has just signed a check worth $1.9 billion for Broadsoft, a clear sign that the company is set on moving away from switches and routers and expanding its product portfolio.
Date: 2017-10-24
Facebook Sets its Sights on LinkedIn After Testing New Resume Feature
LinkedIn should probably worry now that Facebook has apparently decided to copy a key element of the business website – its resume and CV feature.
Date: 2017-10-19
Create High Rank Boosting Content with webtexttool
Do you have tons of bookmarked articles about SEO? Are you waiting to ‘get started’ with SEO but have not found the time and motivation?
Date: 2017-10-18
Microsoft Azure Wins Big, Lands Deal With Cybersecurity Firm Symantec
Cybersecurity expert Symantec is looking to cut down on its data center costs by moving some of its workload to Microsoft Azure. The deal between the two companies, which was revealed on Monday, would see Symantec delivering its Norton product line to its customers from Azure.
Date: 2017-10-17
Amazon Wants to Break into Your Home And Car For Package Delivery
While Amazon has already streamlined its delivery process to near perfection, reports of missing or stolen packages left at the recipient’s doorstep are still ongoing. The online retail giant is now considering a new strategy it hopes will eliminate the problem once and for all. In the works are plans that would allow Amazon to deliver packages right inside the recipient’s home or drop the packages inside their car’s trunks even when they’re not present.
Date: 2017-10-12
eBook: Demystifying the Art of Modern Email Marketing
Email isn’t new. It isn’t the latest technology. But as customers gravitate more and more toward one-on-one relationships with brands, it might just be the most essential tool at the modern marketer’s disposal.
Date: 2017-10-11
How Cloud-Based ERP Can Benefit Small Businesses
There’s no question that small businesses have greatly benefited from today’s technology. Ten years ago, many companies would not have considered placing their enterprise resource planning (ERP) systems on a public cloud platform. But now it’s a route that more businesses are taking.
Date: 2017-10-10
SEO Made Simple. Get your 30 Day Trial Before it’s Gone.
SEO starts with finding the best keywords to beat your competitors. Writing compelling text that adds value to your reader and technically structuring your page (headings, italics, font weights) for better readability.
Date: 2017-10-04
Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket
After months of waiting, Levi Strauss finally unveiled its high-tech denim jacket which was made in collaboration with search giant Google. Dubbed the Commuter Trucker, the high-tech gear will be available on Monday of next week via the clothing brand’s online store Levi.com.
Date: 2017-10-03
Write Your Own Success Story with the Drexel LeBow Online MBA
Learn, innovate, question, fail and ultimately, succeed with the revamped Drexel LeBow Online MBA. Designed to intertwine with your life and career, the online MBA equips you with the leadership skills, knowledge and experience employers seek—on your own terms.
Date: 2017-10-02
Sprint, T-Mobile Merger Could Happen in October
The U.S. telecommunications landscape is about to drastically change once more. If rumors are correct, Sprint and T-Mobile, two of the country’s largest telecommunications players could merge by October this year.
Date: 2017-09-28
Maximize Your Amazon Sales This Holiday Season
You want to make the most of the holiday selling season. Competition is fierce and you can’t afford to miss out on opportunities. At the same time, there’s only so much time for research.
Date: 2017-09-27
Target Partners With Pinterest, Find Products by Taking a Photo
Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual search called Lens.
Date: 2017-09-26
Amazon Web Services Introduces Per-Second Billing to Keep Rivals at Bay
Amazon is determined to maintain its lead over rivals in the cloud computing arena. Lately, the company’s cloud computing division Amazon Web Services (AWS) announced that it will be introducing a new pricing scheme by October and plans to charge clients by the second, a move seen to be financially favorable for its cloud customers.
Date: 2017-09-21
Ebook: Small Screen, Big Content
Create mobile shopping experiences that convert visitors into customers
Date: 2017-09-18
How to Spot App Uninstalls from a Distance
We did an extensive research on what exactly leads to these unanticipated app uninstalls and have published the same in our whitepaper- “How to Spot App Uninstalls from a Distance”..
Date: 2017-09-15
Learn Ways to Market Your App on a Shoestring Budget Now
Your search for a perfect marketing plan that gets your app rolling ends here. Get martech tools, to-do lists and strategies that budget-conscious CEOs use, to help build your own growth plan.
Date: 2017-09-06
7 Ways to Increase Facebook Engagement in 2017
There’s no question about the hold Facebook has in our lives, as more than 2 billion people use it monthly. Businesses had successfully used this social media giant to boost the public’s engagement with their brand. Unfortunately, that all changed around two years ago when Facebook changed its algorithm so that only content relevant to the user will appear in their News Feed.
Date: 2017-08-31
Apple Schedules September Products Event —Will it Include the iPhone 8?
Will we finally see an iPhone 8 launch this coming September? That just might be the case as recent reports state that Apple has already picked a date next month to release its newest lineup which could include the highly anticipated smartphone.
Date: 2017-08-29
LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform
LinkedIn is best known as the social media platform specifically targeting the job market. It’s a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a move that mimics YouTube and Facebook Live.
Date: 2017-08-24
Microsoft Challenges Amazon Web Services With Cycle Computing Acquisition
Among the top players in the tech industry, Amazon Web Services (AWS) is the undisputed king of cloud computing, leading the pack by a wide margin in the relatively new but lucrative segment. However, rivals do not plan to let AWS reign unchallenged. In fact, analysts believe that the Amazon will have to brace for a serious contender soon with Microsoft’s recent acquisition of Cycle Computing, which aims to revamp the services being offered by its own cloud computing platform, Microsoft Azure.
Date: 2017-08-22
How Will Amazon’s New Social Media Platform Benefit Brands?
Online retailer giant Amazon just found another way to make it easier for people to part ways with their money. The company has ventured into the world of social media with Amazon Spark, which was launched last July.
Date: 2017-08-17
Get a Bigger Share of the Holiday Wallet
Your customers are shopping from November 1st all the way up to Christmas Eve! They want relevant, inspirational, and easy-to-purchase shopping experiences… and they want them throughout the holiday season. This presents so many opportunities — and challenges — for online retailers.
Date: 2017-08-16
5 Social Media Mistakes Every Marketer Should Avoid Making
Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longer ignore. In fact, the number of people actively using some form of social media grew by 121 million since April of this year, adding to a worldwide total of over three billion people.
Date: 2017-08-15
How To Set Up a Webinar That Drives Sales Leads [Free Whitepaper]
A successful webinar can build brand awareness, market exposure and qualified sales leads — if everything goes right. Ensure webinar greatness by downloading “10 Steps to Planning a Successful Webinar,” and learn the key elements for webinars that deliver great results every time, including:
Date: 2017-08-14
Optimism of U.S. Small Business Owners Rises to its Highest Level in 10 Years
Since the start of the Trump administration, there has been a noted increase in optimism among small business owners regarding their future prospects. In fact, data from both Gallup and the US Chamber of Commerce confirm that U.S. small businesses haven’t been this upbeat about the current situation in almost a decade.
Date: 2017-08-10
Big Brands Want To Play. Are You Up For It?
More and more brands are turning to in‑game advertising. While rewarded video is hot right now, there’s an even smarter way to play nice with big brands without turning off your loyal players. We’re talking about sponsored gameplay integrations.
Date: 2017-08-09
Earn Your Business Degree, 100% Online
The W. P. Carey School of Business at Arizona State University offers specialized graduate, undergraduate and certificate programs focused on teaching students innovation in business strategy and leadership. These are available 100% online, and include majors in business administration, business analytics, information management and more.
Date: 2017-08-09
Here’s How Apple Could Become the World’s First Trillion Dollar Company
The race to become the first trillion-dollar company is on as three of the tech industry’s behemoths, Apple, Amazon, and Google, continue to rake in profits recently boosting their market value. However, the latest reports seem to favor the Cupertino based iPhone manufacturer in beating its rivals in the race. Buoyed by positive investor sentiment, Apple shares just reached a historic high last month and, for the first time, catapulted its market capitalization to $800 billion, just 200 billion dollars shy of the 1 trillion mark.
Date: 2017-08-08
Gartner 2017 Magic Quadrant for Web Content Management
When you’re investing in digital marketing technology, nothing helps more than independent evaluations of available solutions. That’s why you shouldn’t miss Gartner’s 2017 Magic Quadrant for Web Content Management.
Date: 2017-08-07
President Trump Touts U.S. Economic Growth at Meeting With Small Business Owners
President Donald Trump hosted a White House event last Tuesday where he revealed a rosy future for American businesses and the nation’s economy in general. Attended by 100 small business owners from all over the country, the President praised those in attendance for their roles in powering up the nation’s economic recovery and also reiterated his administration’s commitment to their success.
Date: 2017-08-03
Out Now: Webinar Benchmarks Report 2017
A successful webinar can build brand awareness, market exposure and qualified sales leads — if everything goes right. Ensure webinar greatness by downloading “10 Steps to Planning a Successful Webinar,” and learn the key elements for webinars that deliver great results every time, including:
Date: 2017-08-02
Facebook’s AI Bots Have Invented Their Own Language
Would you terminate your employees if they started keeping secrets from you? Basically, Facebook did just that when two of its experimental AI bots started to converse in a language totally alien and undecipherable to researchers.
Date: 2017-08-01
Microsoft Develops New Chip for Hololens 2; Promises No Lag, Real-Time Processing
Microsoft revealed that its next-generation Hololens will pack quite a punch. Scheduled for a 2019 release, the new gadget will arrive with an all-new, more powerful artificial intelligence (AI) chip.
Date: 2017-07-27
14% Surveyed Says Guaranteed Fraud Protection Is Key
Since the advent of e-commerce, fraud prevention has been a critical element for retailers to ensure the safety and success of their business. And for many, it has been difficult to keep up. As the e-commerce world evolves, so does the sophistication of criminals and the incidents of fraud.
Date: 2017-07-26
7 Ways to Improve Customer Service for Your eCommerce Business
Online businesses have been booming in recent years due to the conveniences they offer. If you’re planning to enter this industry, you should bear in mind that an online shop is significantly different from a physical store. Unlike the latter, where location and the establishment itself plays a role in attracting customer, online businesses rely mostly on the products and customer service.
Date: 2017-07-25
10 Steps to Planning a Successful Webinar
A successful webinar can build brand awareness, market exposure and qualified sales leads — if everything goes right. Ensure webinar greatness by downloading “10 Steps to Planning a Successful Webinar,” and learn the key elements for webinars that deliver great results every time, including:
Date: 2017-07-24
[Free Toolkit] Move from Web Analytics to Experience Analytics
Traditional digital metrics—page views, time on site, etc.—fail to tell you how your business is benefiting from engagement. Register today to learn how Sitecore’s Engagement Value puts hard numbers to visitor interactions.
Date: 2017-07-21
How to Use Whatsapp to Generate More Sales
Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month.
Date: 2017-07-20
Write Your Own Success Story with the Drexel LeBow Online MBA
Learn, innovate, question, fail and ultimately, succeed with the revamped Drexel LeBow Online MBA. Designed to intertwine with your life and career, the online MBA equips you with the leadership skills, knowledge and experience employers seek—on your own terms.
Date: 2017-07-19
iPhone 8 Predicted to Cost Jaw-Dropping $1200
It’s no secret that the Apple iPhone is an expensive mobile device. The entry-level iPhone 7 is priced at $649 while the more feature-packed 256GB iPhone 7 Plus is at a whopping $969, a cost that is way higher than most other smartphones currently on the market. With the iPhone 8’s release looming around the corner, its price is once again the talk of the town.
Date: 2017-07-18
Survey Report: Retailers and Rich Content
Get the latest research on content + commerce from Zmags and NAPCO Research, the research branch of Total Retail.
Date: 2017-07-17
SEO Vs. PPC: How to Make the Right Choice
Most successful online businesses typically aim for maximum profit. To reach this goal, these businesses greatly rely on SEO (Search Engine Optimization) and PPC (Pay Per Click) to drive traffic. The more people that visit your site, the better your chances of making sales.
Date: 2017-07-13
Google Unveils PAIR Initiative to Improve Relationship Between Humans and AI
Google announced Monday a new initiative geared towards improving the relationship between humans and artificial intelligence (AI).
Date: 2017-07-11
[Free eBook] Ready To Sell Internationally? Here’s How
You know that selling internationally is, at least in theory, an ideal solution for doubling, even tripling your market reach. You also know your competitors are expanding into new markets and you don’t want to be left behind. But how do you start?
Date: 2017-07-10
Facebook Reaches a New Milestone – Two Billion Users!
Facebook has surpassed the two billion-user milestone, doubling their number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public.
Date: 2017-06-29
$48.2 Billion Lost Due To Fraud. Are Your Attempts to Combat Fraud Effective?
In the early days of online payments, fraud was committed by teens looking to impress their friends by getting products for free using stolen credit card details or their parents’ credit cards. But fraud has since matured into a multi-billion dollar industry complete with advanced technology and international cyber criminal networks.
Date: 2017-06-28
Instagram’s New ‘Favorites’ Feature Aims to Eliminate the Need for ‘Finstagram’
Instagram had been testing a new feature with which users can now create a list of friends. Called Favorites, users can now share posts with a smaller group of people rather than all of their followers. The feature is an upgrade to old social network friend lists.
Date: 2017-06-27
Great Webinars: Or Are They?
We crunched the numbers on more than 16,000 webinars to identify the tactics that lead to unparalleled user experience. In the 2017 ON24 Webinar Benchmarks Report, we share the metrics behind engaging webinars, including:
Date: 2017-06-19
Great Webinars: Or Are They?
We crunched the numbers on more than 16,000 webinars to identify the tactics that lead to unparalleled user experience. In the 2017 ON24 Webinar Benchmarks Report, we share the metrics behind engaging webinars, including:
Date: 2017-06-16
New Facebook Badge Connects Elected Officials With Their Constituents
Facebook has now expanded its Town Hall concept, which allows people to reach out to their elected officials, as it came up with a dedicated feature for politicians themselves.
Date: 2017-06-15
How Robust Transaction Details Increase Online Merchant Sales
Running a successful business takes up a lot of your time and energy. Handling everything that comes your way can require the speed and dexterity of a juggler. With the demands of multi-channel retail and e-commerce alone, today’s merchant must keep a lot of balls in the air at the same time.
Date: 2017-06-14
Ways to Effectively Promote Your Business With Video Marketing
From search engine optimization, the next evolution of online marketing is video. While mobile phones and social media are invaluable, they have created a generation with a relatively short attention span. A one-minute clip can explain a topic more than a three-page thesis can.
Date: 2017-06-13
Out Now: Webinar Benchmarks Report 2017
We crunched the numbers on more than 16,000 webinars to identify the tactics that lead to unparalleled user experience. In the 2017 ON24 Webinar Benchmarks Report, we share the metrics behind engaging webinars, including:
Date: 2017-06-12
How Mobile App Marketers Form Long-Lasting, Engaged Customers
Users who have had a great onboarding experience after an app download have a 90% likelihood to
return to the app. Our data shows that this could also boost LTV of the user by up to 670%.
The trick is to find ways to prolong your initial interactions with a new user leading to a perfect
FTUE (First Time User Experience) priming them for a longer run with you.
Date: 2017-06-08
Don’t Overlook Voice Search in Your Online Marketing Campaign
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches.
Date: 2017-06-08
How Smart Segments Target People Most Likely to Buy Your Brand
See our case study on how Lettuce Entertain You created a Facebook social media campaign resulting in increased diner visits and a big boost to their loyalty card program.
Date: 2017-06-07
How Chargebacks Disrupt Your eMerchant Process
Running a successful business takes up a lot of your time and energy. Handling everything that comes your way can require the speed and dexterity of a juggler. With the demands of multi-channel retail and e-commerce alone, today’s merchant must keep a lot of balls in the air at the same time.
Date: 2017-05-31
Facebook Offers $250,000 for Original Content, Partners With Buzzfeed and Vox
Social media giant Facebook has started to farm out original content as it linked up with Buzzfeed, Group Nine Media, Vox, and others for its future video service.
Date: 2017-05-26
5 Digital Marketing Trends You Should Be Paying Attention to in 2107
When it comes to digital marketing, content is still king. Content marketing comprised 20.3% of the digital marketing techniques implemented so far in 2017, although big data (crunching numbers to reveal buying patterns, for instance) is quickly gaining a foothold in online commerce.
Date: 2017-05-19
Discover the Solution to the Chargeback Problem
Are your customers confused? They may not even be aware that they’re committing friendly fraud when they don’t recognize a description on their billing statement and contact their card issuer to initiate a dispute.
Date: 2017-05-17
Facebook Aims to Break Down Language Barrier with New Translator AI
True to its goal of connecting people all over the globe, Facebook has been trying to crack the language barrier for its billions of users. On Tuesday, its AI research team revealed a method that will drastically improve the way its 1.8 billion-strong members understand each other on the social media platform.
Date: 2017-05-12
[Enterprise Guide] Email Metrics and Benchmarks
The Growth Marketer’s Guide to Email Metrics covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI.
Date: 2017-05-10
[eCommerce Webinar] Using Financial Metrics to Improve Shipping
Everyone knows competitive shipping options lead to more sales. Getting visibility into key financial and operations metrics is a critical first step to enabling them. But it’s a challenge — it takes endless Excel-hours and resources better used serving customers. So, how do you quickly access and analyze key shipping metrics to make informed improvements, like Amazon does?
Date: 2017-05-10
[eCommerce Webinar] Using Financial Metrics to Improve Shipping
We’ve pulled together 27 of our most persuasive email templates, and put them into a guide that tells you exactly who to send them to and when.
Date: 2017-05-10
Gain the Business Skills You Need to Lead
Drexel’s online MBA provides students with the skills, knowledge and experience needed to develop new ideas, energize existing companies and create the future of business, today.
Date: 2017-05-08
Google Tries to Boost AdSense Revenue, Lifts Ban on 300×250 Above-the-Fold Ads
Internet search giant Google on Tuesday modified its AdSense policy regarding 300×250 above-the-fold ads, which it said will be a boon to publishers and advertisers in managing their mobile websites.
Date: 2017-05-05
Third Mistake Merchants Make Fighting Chargebacks
According to Aite Group, CNP fraud in the U.S. will reach $7.2 billion by 2020, thanks to the recent explosion of online spending. It should come as no surprise that fighting chargebacks and fraud is becoming more challenging than ever. While you can’t avoid all chargebacks, you can make adjustments to fight them successfully.
Date: 2017-05-03
Millennials and Affluent Prefer Mobile for Brand Connection After Purchase
Registria has released results from a new study which found that younger and more affluent consumers would prefer to connect with brands through their mobile device, over email and paper literature, immediately after purchasing a new product.
Date: 2017-04-27
Second Mistake Merchants Make Fighting Chargebacks
No two chargebacks are the same, so why should you approach them the same way? You’ve been led to believe that “doing nothing” is the best way to respond to chargebacks (since they are going to happen anyway), now is the time to take action.
Date: 2017-04-19
[New White Paper] Whip up the best push notification strategy
There are millions of apps throughout several app stores. This means that now, more than ever, it’s vital to have a plan for not only building an app, but how to keep it alive and successfully generate revenue from it. These steps include creating an app, getting it into the app store, helping users find it, downloading it, and keeping them engaged with your app. The last step — engagement — is where the cash comes in. But engagement isn’t simple. Master this part of the mobile marketing journey with a stellar push notification strategy.
Date: 2017-04-19
Nurture leads like a pro with this handy checklist
It’s time to switch up your nurturing playbook. Anyone can build a “traditional” lead nurture program, but if 94% of marketing qualified leads never close*, is “traditional” really that effective? Check out this lead nurture checklist to start getting better results from your nurture programs. In no time, you’ll be cultivating more sales-ready leads. Hint: It starts with creating content experiences that allow busy prospects to “self-educate” on their schedule, not yours.
Date: 2017-04-12
First Mistake Merchants Make Fighting Chargebacks
Let’s be honest, fighting chargebacks is a painful task for merchants. Chargebacks have varying implications and root causes: fraud, non-fraud, friendly fraud. While you can’t avoid them all, you can make adjustments to effectively fight them.
Date: 2017-04-05
[Guide] IT Talks to Marketing About Video Platforms
As you know, choosing an online video platform (OVP) is not just an IT decision. Everyone, from marketing to investor relations, internal communications, and customer support is posting videos online these days. With marketers being some of the heaviest video users, how can you get them to buy-in and adopt a single platform that allows everyone to reap the benefits?
Date: 2017-03-29
Advertisers Less Excited About Snapchat
On the heels of Snapchat’s historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and Ad Age shows that return on ad dollars from Snapchat falls far behind the company’s chief rival Instagram. So far behind that even ad revenue from AOL isn’t much worse.
Date: 2017-03-16
[Report] Email Strategies of the Top 100 E-Retailers
Iterable analyzed the email marketing strategies used by the top 100 U.S. e-retailers to see how they engage with their customers.
Date: 2017-03-15
Download Now: Beginner’s Guide to Writing Powerful Press Releases
This ebook contains over 150 carefully crafted pages exploring the art of obtaining media attention with press releases.
Date: 2017-03-15
27 ready-to-send email templates
We’ve pulled together 27 of our most persuasive email templates, and put them into a guide that tells you exactly who to send them to and when.
Date: 2017-03-13
Brand New Leaked Photos of Upcoming Samsung Galaxy S8
In what is expected to be the one of several more leaked reveals in the coming days, hot new photos of the Samsung Galaxy 8 were posted a few hours ago that clearly show the device at almost every angle.
Date: 2017-03-06
One Small Typo Lead To Amazon’s Big Mishap
In a follow up to Tuesday’s significant disruption of Amazon Web Services (AWS), the company announced yesterday that the reason for the mishap was due to human-error…a typo to be exact.
Date: 2017-03-03
YouTube Tops 1 Billion Hours of Video a Day
Albert Einstein once stated ” For every one billion particles of antimatter there were one billion and one particles of matter. And when the mutual annihilation was complete, one billionth remained – and that’s our present universe.” This is his simple way of explaining why our universe is 99.9% matter and just a trace of anti-matter.
Date: 2017-03-01
[Ebook] How To Measure Your Social Media Efforts
A social media campaign that isn’t planned around social media data sounds unwise – but believe it or not it’s more common than you think. Most marketers have witnessed planning meetings where campaign decisions are made on the beliefs and educated guesswork of a team versus what social media data actually tells them.
Date: 2017-03-01
B2B Marketers, What You’re Asking for is Bad Form
I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow across the landing page.
Date: 2017-02-24
Google Site Search Being Phased Out
Google Site Search is being discontinued according to multiple reports. Google emailed its Site Search customers saying that starting April 1, 2017, new purchased and renewals of GSS will not be available. The product will completely shut down on April 1, 2018.
Date: 2017-02-22
Video In Emails Deliver Superior ROI
Find out how easy it is to incorporate video into your email campaigns!
Date: 2017-02-22
[Gartner Report] Digital Experience Monitoring
Learn why Gartner finds that “Classical end user experience monitoring (EUEM) technologies that focus on availability, response time and transaction completion rates at the interface between a single user and an application execution instance are proving insufficient in assessing how users regard application or service quality.”
Date: 2017-02-15
Apple Publishes First AI Research Paper on Using Adversarial Training to Improve Realism of Synthetic Imagery
Earlier this month Apple pledged to start publicly releasing its research on artificial intelligence. During the holiday week, Apple has released its first AI research paper detailing how its engineers and computer scientists used adversarial training to improve the typically poor quality of synthetic, computer game style images, which are frequently used to help machines learn.
Date: 2017-02-15
[Gartner Report] Digital Experience Monitoring
Learn why Gartner finds that “Classical end user experience monitoring (EUEM) technologies that focus on availability, response time and transaction completion rates at the interface between a single user and an application execution instance are proving insufficient in assessing how users regard application or service quality.”
Date: 2017-02-15
5 Steps to Monetizing your Video Content
It’s no secret, video has proven to be the most powerful tool to attract first-time visitors to your site but how do you capture the heart of your audience so they return again and again?
Date: 2017-02-14
Google Removed 1.7 Billion Bad Ads in 2016
Google more than doubled the amount of ads it took down in 2016 from its platform compared to 2015, removing over 1.7 billion” ads. Why take down so many ads? “Ultimately, bad ads pose a threat to users, Google’s partners, and the sustainability of the open web itself,” said Scott Spencer, Google’s Director of Product Management for Sustainable Ads.
Date: 2017-01-30
Check out Northwestern’s online master’s in Info Design & Strategy
As digital output becomes the backbone of most business strategies, there is a growing demand for professionals with expertise in information management, design, and technology. Build the skills needed to translate information and data into meaningful visual forms, narratives, and interfaces in Northwestern’s online MASTER’S IN INFORMATION DESIGN AND STRATEGY.
Date: 2017-01-30
[New E-book] Tips & Trends for B2B Marketers
Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, our new e-book, 7 Inspiring B2B Marketing Campaigns: Must-See Examples of Marketing Success You Can Replicate will show you how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.
Date: 2017-01-25
What Marketers Can Expect From LinkedIn in 2017
With the backing of Microsoft, LinkedIn has big plans to increase its effectiveness for marketers in 2017. Russ Glass, LinkedIn Marketing Solutions’ Head of Products, was interviewed by LinkedIn Account Executive at Vivek Venugopal:
Date: 2017-01-18
We Don’t Sell Products, We Sell Change
I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment.
Date: 2017-01-11
Mark Zuckerberg’s 2017 Challenge Is Visiting and Meeting People In All 50 States
Mark Zuckerberg has posted his 2017 personal challenge, and it’s pretty easy compared to his previous challenges such as running 365 miles, building an system AI for his home or learning Mandarin. This year he’s committed to visiting the 30 states he hasn’t been to yet and meeting people that are working and living in those states.
Date: 2017-01-04
7 Inspiring B2B Marketing Campaigns [E-Book]
Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, our new e-book, 7 Inspiring B2B Marketing Campaigns: Must-See Examples of Marketing Success You Can Replicate will show you how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.
Date: 2017-01-04
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