Warning: session_start(): Session cannot be started after headers have already been sent in /var/www/html/dev.webpronews.com/public_html/wp-content/themes/wpn_theme/templates/mc-sub-group.php on line 2
TikTok May Launch Live Shopping in the US for Holiday Season «

TikTok May Launch Live Shopping in the US for Holiday Season

TikTok may be preparing for a major launch, reportedly bringing “TikTok Shop” to the US in time for the holiday shopping season....
TikTok May Launch Live Shopping in the US for Holiday Season
Written by Staff

TikTok may be preparing for a major launch, reportedly bringing “TikTok Shop” to the US in time for the holiday shopping season.

Already one of the biggest social media platforms, TikTok is looking to expand into shopping. According to The Financial Timesvia Engadget, the company is planning to outsource technology to launch its TikTok Shop for the US market.

According to the report, the company will work with “large brands,” using technology sourced from TalkShopLive. The format will be similar to Douyin, TikTok’s sister app in China.

Read more: Hotel Marketers Are Turning to TikTok…and You Should Too

When FT contacted TikTok for comment, the company neither confirmed nor denied the rumor.

“When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and different options for how we can best serve our community, creators and merchants in markets around the world,” the company told the FT. “These efforts include exploring partnerships which further support a seamless ecommerce experience for merchants, which is an important part of our ecosystem.”

One potential hurdle for the company is the privacy implications. TikTok is already under fire for sending user data to China, despite previous claims that US user data was handled by a US-based security team.

It’s a safe bet legislators and regulators will not be thrilled with the idea of TikTok gaining access to users’ financial and shopping data.

Subscribe for Updates

EcommerceMarketing Newsletter

EcommerceMarketing

By signing up for our newsletter you agree to receive content related to ientry.com / webpronews.com and our affiliate partners. For additional information refer to our terms of service.
Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit