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Tag: Zappos

  • Zappos Sets World Record For Simultaneous High-Fives

    Zappos, which was acquired by Amazon in late 2009, has set a new Guinness World Record for the most people high-fiving simultaneously.

    This was accomplished on March 5th at 7:14 pm PST, during the second half of the West Coast Conference (WCC) Men’s Championship game at the Orleans Arena in Las Vegas. The new record set by Zappos is 3,504. Prior to that, it was 2,176.

    “We’ve broken many different retailer records over the years, but I can honestly say that being part of a Guinness World Records event really reinforces our core value of ‘creating fun and a little weirdness,’” said Matt Burchard, Sr. Director of Marketing, Zappos.com. “Bringing all of the fans together to participate and share in the record-breaking attempt during the WCC championships is definitely something that will long live in Zappos infamy. It’s been really fun and exciting to create a sense of community and camaraderie at the game.”

    (image)

    Zappos was a sponsor for the game (actually, it has been for the past 4 years). Fans were given wristbands as they entered the arena, and the mascots and cheerleaders worked with the crowd on how to do the high-five “properly”.

    The Guinness World Records Adjudicator was there to make sure the whole thing was legit.

    lead image: NBC’s Seinfeld

  • Zappos Server Containing Customer Info Hacked

    Zappos Server Containing Customer Info Hacked

    Zappos was reportedly hacked, with cyber criminals infiltrating the company’s servers here in Kentucky, though the company maintains that no “critical” credit card or payment info was accessed.

    Still Zappos sent an email around to customers, which said:

    First, the bad news:

    We are writing to let you know that there may have been illegal and unauthorized access to some of your customer account information on Zappos.com, including one or more of the following: your name, e-mail address, billing and shipping addresses, phone number, the last four digits of your credit card number (the standard information you find on receipts), and/or your cryptographically scrambled password (but not your actual password).

    The better news:

    The database that stores your critical credit card and other payment data was NOT affected or accessed.

    SECURITY PRECAUTIONS:

    For your protection and to prevent unauthorized access, we have expired and reset your password so you can create a new password. Please follow the instructions below to create a new password.

    We also recommend that you change your password on any other web site where you use the same or a similar password. As always, please remember that Zappos.com will never ask you for personal or account information in an e-mail. Please exercise caution if you receive any emails or phone calls that ask for personal information or direct you to a web site where you are asked to provide personal information.

    …

    We sincerely apologize for any inconvenience this may cause. If you have any additional questions about this process, please email us at [email protected].

    TechCrunch shares an email from Zappos CEO Tony Hsieh to the company’s employees which says:

    The most important focus for us right now is the safety and security of our customers’ information. Within the next hour, we will begin the process of notifying the 24+ million customer accounts in our database about the incident and help step them through the process of choosing a new password for their accounts. (We’ve already reset and expired their existing passwords.)

    Zappos was acquired by Amazon in 2009.