WebProNews

Tag: YouTube

  • Google Gives YouTube Advertisers Campaign Insights Tool

    Last year Google launched Campaign Insights for AdWords. This is at tool for advertisers to see data about their campaigns’ performance. Google has now launched this tool for YouTube ad campaigns.

    It’s only available for campaigns that are reserved in advance, and not those bought in the AdWords auction. YouTube says it can only measure the effects of large campaigns, but it’s working hard on expanding into smaller ones.

    "Campaign Insights compares the impact of a campaign on a large groups of users who were exposed to a display ad campaign with the impact on a similar group who were not exposed to the campaign," explains Product Marketing Manager Peter Sherman. "Specifically, it then calculates the incremental lift in both online search activity and website visits — a good indicator of advertising effectiveness. Our models are even sophisticated enough to identify the incremental lift that was specifically caused by the display campaign (as opposed to incidentally correlated.)"

    YouTube Campaign Insights

    "YouTube is increasingly becoming a key advertising platform for marketers of all kinds, from new display advertisers to some of the biggest brands in the world," says Sherman. "A common need for all advertisers is to measure the effectiveness of their campaigns beyond click-through rates or the basic number of impressions. This is especially true for video advertising, which can have a powerful, lasting brand effect beyond click-throughs or conversions."

    Advertisers who wish to use Campaign Insights with YouTube campaigns are instructed to contact their Google sales representative.

  • More Americans Watching And Sharing Online Video

    More than two-thirds (69%) of adult Internet users have used the Internet to watch or download video, representing 52 percent of all adults in the U.S., according to a new report from the Pew Internet & American Life Project.

    Fifty percent of adult Internet users have viewed a comedy video online, up from 31 percent in 2007, and 38 percent have watched an educational video up from 22 percent.

    Thirty-two percent of adult Internet users have watched movies or TV shows online up from 16 percent three years ago.

    Political videos have also increased in popularity. Thirty percent have watched political videos online, up from 15 percent in 2007.

    Types-of-Online-Video

    "We are seeing a surge in online video watching that is driven by a combination of broadband access, the increasing use of social networking sites, and the popularity of video-sharing sites," explains Kristen Purcell, Associate Director for Research at the Pew Research Center’s Internet & American Life Project and author of the report. 

    "To tap into these trends, untold numbers of websites now showcase online video as part of their content."  

    Home video is the most popular content posted online, shared by 62 percent of video uploaders. Uploaders are just as likely to share video on social networking sites like Facebook (52% do this) as they are on more specialized video-sharing sites like YouTube (49% do this).

     

    Sharing-Online-Video.jpg

    While video-sharing is growing in popularity, adult internet users have mixed feelings about how much they want to share.   While 31% of uploaders say they "always" place restrictions on who can access their videos, 50% say they "never" restrict access. The remaining 19% fall somewhere in the middle.

    "People are increasingly enthusiastic about the opportunity to share their own video content online, but there’s a lot of variation in terms of how people control access to the videos they post, who they think is watching, and concern about how their video might be used," said Purcell.

    The survey found among video uploaders, there is almost universal appreciation for the ease with which video-sharing sites allow them to share video with family and friends.  But a considerable number (35%) also feel they should be more careful about what they post.  And while 39% of uploaders express the belief that only people they know will see the videos they post, an equal number (41%) say they are surprised by the number of people who watch their videos.  Another 28% say that sharing videos online has helped them meet new people.
     

     

  • Google And YouTube Launch New Campaign Toolkits

    Google has introduced a "You Choose 2010 Campaign Toolkit" on YouTube and a new Google Campaign Toolkit, both aimed at helping candidates stay connected to voters.

    The YouTube Blog offers more information on the variety of tools available to candidates and their campaigns.

    "On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, our free analytics tool YouTube Insight, and information about running paid advertising campaigns-using formats like in-stream ads and Promoted Videos-to reach viewers with political ads, just like on TV."

    You-Choose-Toolkit

    "And our Google toolkit demonstrates how Google Apps can keep staff and volunteers connected, how search ads can grow your email list and provides other helpful tools."

    Google said in the 2008 presidential election, 68 percent of registered U.S. voters went online regularly for political information. For the first time, the Internet surpassed newspapers and magazines in terms of reach and influence.
     

     

  • YouTube Celebrates Internet Safety Month

    Today marks the start of Internet Safety Month, and even if that’s not the sort of thing many calendars will mention (this also happens to be International Children’s Day and Samoa’s Independence Day), visitors to YouTube will be made aware of the occasion.  YouTube’s celebrating the month on its homepage.

    Yes, rather than show the most popular videos – or even an advertisement – YouTube’s given up a significant amount of above-the-fold space to a brief message about Internet safety and a selection of videos dealing with the topic.  And compared to popular clips or an ad, that’s almost sure to cost the site a lot of viewers and/or money.

    YouTube at least earns PR points for the move, though, and in a post on the YouTube Blog, Mandy Albanese went over some other safety-related rules, tools, and features.

    To recap: YouTube’s Community Guidelines of course establish what it and isn’t allowed on the site, and users who see inappropriate content can flag it for review.  People who are at work, have children, or are just a bit sensitive can enable Safety Mode, too.

    Then, for content makers, YouTube recently introduced the Unlisted Videos feature, and Albanese at last described the Help & Safety Tool as something "that allows you to report privacy violations, block users and report harassment and bullying anonymously."

    All of this should definitely go a ways towards making Internet Safety Month a more high-profile occasion next year.

  • Life Of The YouTube Video Is Shortening

    Life Of The YouTube Video Is Shortening

    The average YouTube video gets gets 50% of its views in the first 6 days, according to TubeMogul  via Silicon Valley Insider. After 20 days, a YouTube video has had 75% of its total views and the average video lifespan is probably getting shorter. In 2008, it took 14 days for a video to reach 50% of its views and 44 days to hit 75%. Lesson to marketers: post early and often.

    Comments

  • YouTube Launches Communication Hub for Partners

    YouTube has announced the launch of the YouTube Partner Communication Hub. The company calls this the "go-to spot" for news on the latest features, updates, and events for partners around the world.

    Aside from providing such updates, YouTube says the Hub also provides an easy way to access the site’s various help resources.

    YouTube Partner Communication Hub

    YouTube says the hub is a place to:

    • Connect with other partners in our Partner Help Forum
    • Connect to our Partner Help Center
    • Review YouTube’s current site issues
    • View the partner support team’s most recent YouTube video
    • Receive site updates and announcements
    • Keep up-to-date with YouTube blogs
    • Get optimization tips

    The Hub has a feed that you can add to your reader to stay up to date.

    YouTube also announced Google Moderator integration across all of its channels today. This should be big for video providers, who can use the information obtained from viewers participating with the tool, to enhance their content and theoretically boost views.

  • eBay, Facebook, IAC, Yahoo Side With YouTube In Viacom Fight

    eBay, Facebook, IAC, Yahoo Side With YouTube In Viacom Fight

    Earlier this month, Viacom’s supporters came out in force, formally taking the corporation’s side in its legal dispute with YouTube.  Now eBay, Facebook, IAC, and Yahoo have acted to sort of balance the situation, stepping forward to ally themselves with YouTube.

    YouTube Logo

    Much as Disney, NBC, and Warner Bros. (along with 11 other organizations) did several weeks ago, the four companies showed their support by filing an amicus curiae ("friend of the court") brief, so this isn’t just a matter of everyone trying to grab headlines in the hope a judge will be swayed by one.

    Also, in the brief, eBay, Facebook, IAC, and Yahoo argued that much more than the fate of a single video-sharing site is at stake, stating, "Plaintiffs’ legal arguments, if accepted, would retard the development of the Internet and electronic commerce."

    Of course, as we noted last time, judges aren’t supposed to put legal decisions to a vote, and a lot of lawyers have probably already made these points in court.

    Still, the YouTube-Viacom lawsuit – which was a huge deal even before this month’s developments – is starting to turn into a legal showdown of epic proportions as more and more parties become involved.

    Hat tip goes to Don Jeffrey and David Glovin.

  • YouTube Channels Get Google Moderator Integration

    Earlier this month, we said to get ready to see more cool things based on Google Moderator, as Google launched an API for it. It turns out that Google’s own YouTube has one of the first cool things we’ve seen based on the product since then.

    YouTube announced today that it is integrating Google Moderator into channels on the site. This means that YouTube content producers will have a new and helpful way to engage with their viewers, and use that engagement to create more crowd-pleasing content.

    Google Moderator lets popular items get voted up, so content producers can use the tool to see what is most in demand – what types of videos viewers would like to see more of, questions they want answered, etc.

    "You set the parameters for the dialogue, including the topic, the type of submissions, and the length of the conversation," explain YouTube News Manager Olivia Ma and Moderator Product Manager Ginny Hunt. "Watch as submissions get voted up or down by your audience, and then respond to the top-voted submissions by posting a video on your channel. The platform operates in real-time, and you can remove any content that you or your audience flag as inappropriate. You can also embed the platform on your own website or blog."

    YouTube Gets Google Moderator

    YouTube users must be logged into a Google account that is linked to a YouTube account to participate in Moderator on YouTube.

  • YouTube Celebrates Two Billion Views Per Day

    This month marks the fifth anniversary of YouTube’s launch, and to celebrate the occasion, YouTube’s created a special channel featuring celebrities’ and regular users’ thoughts on the matter.  And YouTube’s also made a big announcement regarding its size: the site’s now receiving more than two billion views per day.

    In an email to WebProNews, a YouTube spokesperson noted that two billion views is about "double the prime time audience of all three major U.S. networks combined," which is rather impressive.

    More changes are supposed to be on the way to level the time spent viewing stats (15 minutes on YouTube versus five hours in front of the television), as well, with relevancy being a top priority.

    As for the new channel, the spokesperson explained that the "’My YouTube Story’ campaign showcases video portraits of well-known and everyday users telling their very personal stories of how YouTube has impacted their lives.  Anyone can join in by uploading their own story at www.youtube.com/fiveyear."

    Conan O’Brien, Vint Cerf, Katie Couric, Damian Kulash, Jessica Rose, and Ryan Higa have already taken part.

     

  • Top 10 Most Viewed YouTube Videos Of All Time

    Have you ever wondered what the most popular video on YouTube was? How about the top 10 most viewed videos of all time?

    How many times a day do you find yourself watching a YouTube video? Let us know.

    The top 10 are quite the assortment of videos, as they feature babies, music videos and a puppeteer. Probably the most shocking revelation, while compiling this list, was seeing Lady Gaga had 2 videos in the top 10. Personally, I wouldn’t have predicted her anywhere near the top 10… but what do I know. So with out further adieu here are the…

    Top 10 Most Viewed YouTube Videos of all time – as of May 12, 2010.

    1.) Lady Gaga – Bad Romance – 202,638,903 views

    2.) Charlie bit my finger – again ! – 188,791,124 views

    3.) Evolution of Dance – 143,247,222 views

    4.) Justin Bieber – Baby ft. Ludacris – 132,580,445 views

    5.) Pitbull – I Know You Want Me (Calle Ocho) – 119,923,564 views

    6.) Hahaha – 119,152,769 views

    7.) Miley Cyrus – 7 Things – 118,286,992 views

    8.) Miley Cyrus – Party In The U.S.A – 117,698,230 views (Embedding disabled by request)

    9.) Jeff Dunham – Achmed the Dead – 111,893,349 views

    10.) Lady Gaga – Just Dance ft. Colby O’Donis – 109,876,282 views

    After going through the list you’ll notice that every video, in the top 10, has over 100 million views, which is quite the achievement.

    Is there a video that you thought would’ve been in the top 10? Tell us.

  • YouTube Adds New “Unlisted Video” Privacy Option

    YouTube has just introduced a new option that privacy enthusiasts should find appealing. Users can now upload videos and mark them as unlisted. What this means is that only people with the link to the video page will be able to view any video marked as such.

    "Melinda teaches high school in the Bay Area and recently reached out to us with a problem," explains YouTube software engineer Jen Chen. "Her students just finished a video history project that she wanted to share with their parents and classmates. But she was concerned about posting the videos publicly because she didn’t want the whole world to find them (frankly, neither did her students). Melinda told us YouTube’s private sharing options — a 25-person cap that’s limited to other YouTube users — didn’t work for her. She needed a better option to privately share her students’ talent."

    The unlisted videos option is designed to eliminate this problem.

    YouTube - Unlisted Videos option for privacy

    Unlisted videos will not appear on any public YouTube pages, including search results and the browse page. They won’t even appear on your personal channel.

    "It’s a private video, except you don’t need a YouTube account to watch it and there is no limit to the number of people who can view it," says Chen. "You’ll get a link when you upload the video and then it’s up to you to decide who to share it with. Unlisted is the perfect option for that class project, video from last summer’s family reunion or your secret Broadway audition tape."

    To create an unlisted video, just sign into your YouTube account, go to your My Videos page, select the video you want to make an unlisted video, click edit, go to the privacy section, and you will find the option to mark it unlisted.

    Keep in mind that people you share a link to an unlisted video with can still pass that link on to others, so if you don’t want them to, make sure and let them know. More info on the feature can be found here.

  • Disney, NBC, Warner Bros., Others Line Up Against YouTube

    If moral support determined the outcome of lawsuits, YouTube might be in a whole lot of trouble.  Fourteen organizations – including very important companies like Disney, NBC, and Warner Bros. – have officially declared themselves friends of Viacom by filing a legal brief.

    Here’s the full list of Viacom’s new supporters: the American Society of Composers, Authors and Publishers, the Association of American Publishers, BMI, the Center for the Rule of Law, Disney, the Institute for Policy Innovation, the Media Institute, NBC, the Picture Archive Council of America, Professional Photographers of America, Rosetta Stone, SESAC, Warner Bros., and Zuffa.

    As for what they had to say, their amicus curiae brief made three arguments: "Congress enacted the DMCA to ensure vigorous copyright protection for digital works," "The Court should not permit service providers that intentionally encourage infringement to hide behind Section 512," and "The ‘right and ability to control’ must be construed in a manner consistent with the meaning given that term in the common law."

    YouTube Logo

    Of course, judges aren’t supposed to put matters to a vote, and Viacom’s own lawyers have probably voiced these points a hundred times, so it’s possible that this development will have no real effect.

    Still, it’s a bit startling to see that YouTube’s made so many powerful enemies, and even if Viacom loses this lawsuit, it’s not hard to imagine that the coalition would choose to go after YouTube in some other way, putting it in legal jeopardy for years.

  • YouTube Music Video Talks Break Down In Germany

    After more than a year of negotiations, talks between YouTube and a German group that represents musicians have broken down.  The group, GEMA, has demanded that YouTube block access to around 600 videos as a result, and hinted that other agencies could soon echo its call, too.

    GEMA’s goal here is to get YouTube to pay it more money every time a music video is played.  The problem, from YouTube’s perspective, is that GEMA’s asked for far too big a cut.  GEMA’s fees are many times higher than what other music rights organizations have historically charged YouTube, and YouTube’s even claimed they’d cause it to lose money.

    As for the friends GEMA’s brought to this fight, it claims to have won the support of AKM (which is based in Austria), ASCAP (the U.S.), BMI (the U.S.), SABAM (Belgium), SACEM (France), SESAC (the U.S.), SIAE (Italy), and SUISA (Switzerland).  And together, these groups are supposed to represent something like 60 percent of the world’s professional musicians.

    YouTube Logo

    Only these organizations are at most expected to join the fight in Germany, and not go to war with YouTube worldwide.

    It seems very possible that absolutely nothing will occur due to these developments, then, considering that about 13 months’ worth of talks haven’t achieved much.  Just look for YouTube to lose some market share in Germany if it loses the right to show a lot of popular clips.

  • Should Social Media Be Held Accountable for User Actions?

    Update: A court document from the judge in this case has been released indicating that the for profit factor of YouTube is what makes this a crime.  A Google representative is quoted as saying:

    “We are reading the full 111-page document from the judge. But as we said when the verdict was announced, this conviction attacks the very principles of freedom on which the Internet is built. If these principles are swept aside, then the Web as we know it will cease to exist, and many of the economic, social, political and technological benefits it brings could disappear. These are important points of principle, which is why we and our employees will vigorously appeal this decision.”


    Original Article:
    A judge in Milan, Italy has convicted three Google executives over a video uploaded to YouTube in a case, which could have serious implications for social media and ultimately, the web in general, at least in Italy. The video, uploaded back in 2006, featured a group of school kids bullying an autistic child. Google says it worked with Italian authorities to help ID the person responsible for uploading it, and the uploader and other participants from the video were sentenced to community service.

    Now, in 2010, Google executives David Drummond, Peter Fleischer and George Reyes(3 out of 4 defendants) have been convicted for “failure to comply with the Italian privacy code.” They were all found not guilty of criminal defamation.

    Should these Google execs be held accountable? Comment here.

    “In essence this ruling means that employees of hosting platforms like Google Video are criminally responsible for content that users upload,” writes Matt Sucherman, VP and Deputy General Counsel – Europe, Middle East and Africa on the Google Blog. “We will appeal this astonishing decision because the Google employees on trial had nothing to do with the video in question.”

    This is a case of a business being held accountable for user-generated content. Isn’t the entire web generated by users? What if Google’s search engine (algorithmically) indexed something illegal. Should company execs be penalized, even if they comply with authorities’ requests for removal of such content? Ask yourself these questions:

    –  What if YouTube, Facebook, MySpace, Twitter, etc. had to shut down because it couldn’t control the things users post?

    – What if every blogging platform had to do the same?

    – What if you went to jail for comments posted on your blog?

    You’re not likely going to go to jail for comments posted on your blog, but the point is, that by allowing people to post comments on your blog, you are allowing user-generated content, that you can’t necessarily control until after it’s been posted, unless you don’t let them go live until approving them. Google is being held accountable for content that users uploaded, which was not in their control until after the fact. YouTube users upload 20 hours of video every minute, according to Google.

    You can see why this case is much bigger than just the specific instance it involves. The case is subject to appeal, but if it is not overturned, what will this mean for the web? Tell us what you think.

    “The video was totally reprehensible and we took it down within hours of being notified by the Italian police,” says Sucherman.

    “To be clear, none of the four Googlers charged had anything to do with this video,” he says. “They did not appear in it, film it, upload it or review it. None of them know the people involved or were even aware of the video’s existence until after it was removed.”

    He goes on to talk about how the case “attacks the very principles of freedom on which the Internet is built,” also mentioning that European Union law dictates that hosting providers have a safe harbor from liability as long as they remove illegal content once they are notified of its existence. “If that principle is swept aside and sites like Blogger, YouTube and indeed every social network and any community bulletin board, are held responsible for vetting every single piece of content that is uploaded to them — every piece of text, every photo, every file, every video — then the Web as we know it will cease to exist, and many of the economic, social, political and technological benefits it brings could disappear,” Sucherman says.

     

    Ruling in Italy Could have serious implications on social media uploading and user-generated content 

    If rulings such as the one against these Google execs were to become commonplace, how much do you think that would affect the social media industry? Companies like Google, Facebook, MySpace, etc. couldn’t let users upload content, which essentially means social media couldn’t exist. User-generated content couldn’t exist. How could you blog? How could you leave a status update on Facebook, or upload a family photo to Picasa? There is always the possibility that some user could make a death threat or upload child porn, so if the companies behind the services that were used to commit these crimes were held accountable, how could their businesses continue?

    That’s why Google is not only upset about the ruling against its executives, but calls it a “serious threat to the web.”

    Should Google (or any other site) be held responsible for content that users upload (even when said content is removed)? Share your thoughts.

  • Is Your Content Getting As Much Out of YouTube as it Could Be?

    YouTube still claims to be the second largest search engine in the world. Just think about that for a minute. If you produce online video and it’s not on YouTube, you’re probably missing out on a great deal of potential viewers. If you’re not producing video at all, you’re missing out a lot of searches.

    Do you consider YouTube important to search marketing?
     Let us know.

    However, just uploading content to YouTube is not going to be enough. Like with any other form of search engine, content needs to be optimized to be found. At SXSW in Austin back in March, WebProNews spoke with Margaret Gould Stewart, who leads YouTube’s user experience team. She talked about some reasons a lot of content producers are missing out on some tremendous opportunities when they use the world’s most popular online video site.

    "When you’re building a sustained audience, you have to continually create great content that connects with your audience," says Stewart. "I think the secondary part is understanding your audience – understanding who you want to reach, and proactively cultivating a relationship with the people in your audience. And on YouTube that means not just creating great content and uploading it to the site, but actively building your subscriber base, so that you can be in direct and regular interaction and conversation with those people."

    "We find that video producers who are really active in the conversation, whether it’s comments or uploading ‘how this video was made’- you know, kind of the behind-the-scenes – people are really fascinated by that stuff, and we see some our most successful partners really having that, again, kind of ongoing conversation – not an arm’s length relationship to the audience, but very engaged," she adds.

    "We sometimes see content producers not investing enough time in attaching great meta data to their content, because like I said, YouTube is the second largest search engine in the world, and we all know that for Google, it’s important to think seriously about search engine optimization, because you can have the great content, and ideally the cream will float to the top, but there’s definitely things you can do to help yourself along, right?"

    "Good clear, direct titling of your content, putting the right kinds of tags…because the fact is initially when content goes viral, people may discover it through search engines, or embed it in blogs, but then it reaches that really exciting word-of-mouth status, where I just may mention it to you person-to-person, and then what most people do is just go to YouTube.com and they search for it," she continues. "So if you’re not indexed well in the search engine because you haven’t attached great meta data to your content, you’re going to miss out on that audience."

    "The other thing that is really important is enabling embedding," notes Stewart. "It’s probably the number one most important thing, because what we see in videos that become very popular, very quickly and take on that kind of life of its own, a lot of that initial traffic in the first 48 hours happens actually off-site."

    Note: This actually plays to a point I made about Twitter embeds as well.

    If you want more success from your online video endeavors, read 35 Ways to Improve Your Online Video Performance, and Tips For Ranking Higher On and With YouTube, which features an interview with YouTube Product Manager Matt Liu. If real-time, live video is your thing, check out 8 Tips for Real-Time Video Blogging.

    By the way, YouTube is renting movies now, and while it’s not exactly taking over Netflix at this point, I would expect this to grow significantly and get more people spending more time at YouTube, where there is a YouTube search box very close by, and relevant related video suggestions served to viewers constantly.

    Is YouTube a significant part of your marketing strategy? Comment here.

  • YouTube Sees Surge In Display Advertisers

    Although Google still hasn’t shared many details concerning how much money YouTube is or isn’t raking in, there’s good reason to believe the site’s doing just fine.  A relatively high-ranking Googler indicated in an interview that the number of entities using display ads is up by about 1,000 percent on a year-over-year basis.

    YouTube Logo

    This notion comes from Barry Salzman, Head of Media and Platforms, Americas at Google, and there’s not much room for misinterpretation.  Salzman spoke to Brian Womack, and Womack was able to report afterward that Google "boosted the number of advertisers using display ads on its YouTube video site 10-fold in the past year."

    That’s a pretty impressive growth rate.  Indeed, it sounds possible that YouTube’s attracted more advertisers than it can handle (at least without plastering ads all over the place), which would mean that Google may be able to charge whatever it likes for display ads.

    That state of affairs would obviously be beneficial for Google and its investors.  Plus, if Google’s turning away companies, it would help ensure that YouTube users are only exposed to the most relevant, interesting ads.

    So perhaps YouTube’s struck a good balance between making money and not annoying users.  We’ll be sure to inspect Google’s next earnings report for more evidence on this front.

  • Hulu Users Watched 1 Billion Videos In March

    More than 180 million U.S. Internet users watched online video in March, according to the latest research from comScore.

    YouTube delivered video to more than 135 million viewers during the month, reaching 3out of every 4 online video viewers at an average of 96 videos per viewer.

    Internet users watched a total of 31.2 billion videos in March, with Google sites ranking as the top video property with 13.1 billion videos, representing 41.8 percent of all videos viewed online.

    Hulu ranked second with 1.1 billion videos, or 3.4 percent of all online videos viewed. Microsoft sites took the third spot with 655 million (2.1%), followed by Yahoo sites with 478 million (1.5%) and CBS Interactive with 457 million (1.5%).

    Online-Video-March

    More than 180 million viewers watched an average of 173 videos per view during the month. Google sites pulled in 136 million unique viewers during the month, followed by Yahoo sites with 56.2 million viewers (8.5 videos per viewer) and CBS Interactive with 46.7 million viewers (9.8 videos per viewer).

    Unique-Viewers-by-Property

    Tremor Media was the top video ad network with a potential reach of 96.5 million viewers, or 53.5 percent of the total viewing audience. Adconion Video Network ranked second with a potential reach of 81.6 million viewers (45.2 % of the total video viewing audience) trailed by Advertising .com video Network with 80.8 million viewers (44.8%).
     

     

     

  • New Social Networking Site Aims To Streamline Communications

    A new social networking site has launched called RecreateMyNight.com and WebProNews spoke to Tejpaul Bhatia, President of the site about its offerings.

    Bhatia said the idea for the site started last year when his team noticed that discovering and sharing media from special events was difficult due to the high fragmentation of photo sharing, video sharing and social networking sites.

    Tejpaul-Bhatia "We set out to create a simple and seamless tool to aggregate photos, videos, status updates and more from multiple platforms into one location where all friends can share, contribute and enjoy," said Bhatia.

    "We used weddings, birthday parties, graduations and regular nights out as our use cases to test the idea."

    RecreateMyNight works by using a proprietary time-stamping system to integrate with multiple social networking and media sharing sites like Facebook, Twitter, YouTube and Flickr.

    Bhatia says the two main advantages of the site are "that you can utilize your social networking activity as chronological personal journaling tool and that you can pull information from multiple platforms without having to change your or your friends individual social networking and experience sharing behavior."

    Bhatia says the site is for everyone but so far they have found heavy users of social networks tend to use RecreateMyNight the most. "This is why we chose Facebook Connect as our login mechanism for the site," said Bhatia.

    On the initial response to the site Bhatia said," We are learning a lot about what people like to do and what they don’t like to do on our site.  Early data shows that a large percentage of people that connect via Facebook are likely to recreate at least one night per visit and that a very large percentage of people that recreate nights share those nights with friends."

     

  • YouTube Direct 2.0 Unveiled

    YouTube Direct 2.0 Unveiled

    Don’t be surprised if more YouTube-sourced content starts to appear on news sites and in televised news programs.  A fresh version of a tool that encourages that sort of thing has been rolled out, and it looks like YouTube Direct has received some significant upgrades.

    Now, YouTube Direct partners like ABC News, Gannett, the Huffington Post, NPR, and the Washington Post will be able to accept photos, and not just videos, from citizen reporters.  This is important since not everyone is always willing and/or able to watch online clips, and since YouTube videos don’t always work well on TV.

    A couple more upgrades then relate to the mobile market and accessibility, since mobile app code for both Android and the iPhone’s been introduced and it’s become possible to edit and translate videos’ captions.

    People and companies on both sides of the citizen reporter-YouTube Direct partner relationship stand to benefit, then.  A post on the YouTube Biz Blog suggested, "If you’re already using YouTube Direct, we strongly encourage you to upgrade.  And if you haven’t yet embraced the platform, but want to use YouTube to connect with a larger audience, now is the perfect time to get started."

    The above video gives a little more information about YouTube Direct if you’re interested. 

  • New Civil War Exhibit Promoted On Twitter And Facebook

    The National Archives has launched a social media scavenger hunt to promote its new exhibit "Discovering the Civil War."

    The social media campaign is launching on the National Archives main Facebook page at 12:00 p.m. EDT today.

    The scavenger hunt will take place across the National Archives’ social media sites, including over a dozen Facebook pages, Flickr, YouTube and Twitter.

    Participants who complete the scavenger hunt and submit their answers will be put into a raffle to win four "Discovering the Civil War" T-shirts from the National Archives gift shop.

    The free exhibit will open in Washington, D.C., on April 30 and run through September 6.
     

  • Facebook And StumbleUpon Drive The Most Social Traffic To Websites

    Twitter generates nearly 10 percent of social media global hits to websites, according to new research from StatCounter.

    The report found that Facebook is still the main source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with 25 percent.

    Social-Media-Sites

    The data for March is based on 13 billion page views across the StatCounter network of member sites. The analytics firm just recently added social media to the categories its tracks.

     "From a business perspective the findings suggest that there is merit in having a corporate Facebook page or Twitter account," said Aodhan Cullen, CEO, StatCounter.

    "The surprise packet is StumbleUpon, which over the past year has been consistently in the top two Social Media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation."

    The top social media sites to generate global website traffic after Facebook, StumbleUpon and Twitter are YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%).

    "Social Media market share fluctuates a lot more than browser or search statistics," said Cullen.

    "For example, Facebook peaked over Christmas and the New Year with almost three quarters of the total, perhaps reflecting its important role in communications between families and friends."