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Tag: YouTube

  • NFL Social Media Push Continues With Thank Yous

    The NFL players are thankful to the fans for standing by them, and to show their gratitude, members of the soon-to-be recertified NFL Players Association have once again engaged in social media. This time, with YouTube. Yes, social media extends beyond Facebook, G+, and Twitter. The video is a thank you note from some of the more recognizable faces in the NFL.

    Players like Jason Witten of the Dallas Cowboys and Takeo Spikes, who honestly looks like he could double as a Terminator. The video is just another example of the long line of social media interaction NFL Players turned to during the lockout and its resolution. While it should be noted the players are not the ones who held the nation hostage — the owners are solely responsible for the lockout taking place — at least they understand just how valuable fans are to the success of the game.

    Without full stadiums and even more people watching at home, those billions of dollars both sides were fighting over wouldn’t be nearly as much. Again, this is just another example of how effective social media can be from a public relations point of view. Sure, there were obviously some production dollars spent developing the 2:22 video, but this method is much easier than individual and/or group press conferences that require a number of players to be in the same place at the same time. The YouTube method, to put it simply, much simpler in terms of logistics.

    The NFLPA’s Twitter announced the video’s launch, and there’s a link to the ProPlayerInsiders blog which offers more details about the video:

    #NFL players release #ThankYouFans video, thanking fans for their support during the lockout. VIDEO here: http://youtu.be/p2E1bOBXAgE 1 hour ago via TweetDeck · powered by @socialditto

    For behind the scenes info on the #ThankYouFans video, check out @PlayerInsiders story (w/ video) here: http://ow.ly/5NvBH #NFLPA #NFL 1 hour ago via TweetDeck · powered by @socialditto

    The blog entry, another example of the social media engagement, has a list of all the players who contributed, which follows:

    Indianapolis Colts linebacker Gary Brackett, Atlanta Falcons linebacker Coy Wire, St. Louis Rams offensive tackle Adam Goldberg, New Orleans Saints offensive tackle Jon Stinchcomb, Chicago Bears kicker Robbie Gould, Buffalo Bills safety George Wilson, Detroit Lions safety Erik Coleman and free agent offensive tackle Tyson Clabo.

    There’s also nods to the aforementioned Spikes, as well as Maurice Stovall of the Tampa Bay Buccaneers, Rashean Mathis of the Jacksonville Jaguars, and Andrew Whitworth of the Cincinnati Bengals. Another sure sign that football is indeed back, besides the glut of social media content, comes from Google Trends. Currently, it’s pretty much all football teams as fans are clearly rushing to Google in order to see what their favorite team is doing.

    NFL Trends

    Are you ready?

  • Old Spice Guy and Fabio Gear Up for “Mano a Mano in El Bano”

    I’m sure that you are all familiar with the “Smell Like a Man” advertising campaign for Old Spice featuring Isaiah Mustafa, aka The Old Spice Guy. For some time now, he has been the face of the company.

    Along with a television campaign of multiple commercials starring Mustafa, Old Spice took to the internet to grow the legend. Using a combination of YouTube and Twitter, The Old Spice Guy responded to people’s tweets, filming over 100 different mini-ads for the company.

    Before it was all over, The Old Spice Guy had earned an internet presence somewhere between Chuck Norris, bacon and The Most Interesting Man in The World (from the Dos Equis commercials). Check out some of those videos below. The first is the original TV advert and the second video is one of the Twitter responses.

    The Old Spice Man filmed a goodbye to the internet community earlier this month and everyone wondered if he would continue to be the voice of Old Spice and manly men everywhere. Recently, Old Spice ads with Fabio have been appearing. Let’s just say he takes a different approach to the English language. Check out one of those ads below –

    Earlier today, the “New Old Spice Guy Fabio” posted a new video in which he challenged the Old Old Spice Guy (Mustafa) to a duel –

    And just now, Mustafa accepted. Here is that video, where he references the fact that he helped negotiate the recently-finalized NFL Lockout agreement. Along with that comes a promotional video for their showdown scheduled for noon EST tomorrow. It is entitled “Mano a Mano in El Bano” and I hope it is as epic as it looks.

    It’s undeniable that this ad campaign has been an incredible success for Old Spice. Last year is was reported that sales had doubled due to the TV, YouTube and Twitter spots.

    As far as the internet community goes, it might serve Old Spice to allow the Old Old Spice Guy to prevail in the duel. Most of the YouTube commentary is quite derisive of Fabio.

    What do you think? Let us know in the comments.

  • Most Viewed YouTube Videos Of All Time

    It’s been a little over a year since we last looked at the “Top 10 Most Viewed YouTube Videos of All Time” so we thought it would be interesting to see what that list looked like in mid-2011.

    When we first looked at the list, back in May of 2010, we saw 4 videos that weren’t music videos: Charlie bit my finger, Evolution of Dance, Hahaha (the laughing baby), and Jeff Dunham – Achmed the Dead Terrorist. Flash forward to today… and every video in the top 10 are music videos. It’ll be interesting going forward to see if a user created video could ever crack the top 10… especially when you’re competing against the likes of Just Bieber, the king of YouTube.

    Once again, without further adieu here are the Top 10 YouTube Videos of all time… as of July 2011.

    1.) Justin Bieber – Baby ft. Ludacris – 588,935,560 views

    2.) Lady Gaga – Bad Romance – 398,733,391 views

    3.) Waka Waka (This Time for Africa) – 368,705,891 views

    4.) Eminem – Love The Way You Lie ft. Rihanna – 359,944,029 views

    5.) Jennifer Lopez – On The Floor ft. Pitbull – 304,243,935 views

    6.) Eminem – Not Afraid – 265,506,016 views

    7.) Justin Bieber – One Time – 254,819,724 views

    8.) Justin Bieber – Never Say Never ft. Jaden Smith – 236,074,711 views

    9.) Miley Cyrus – Party In The U.S.A. – 235,626,654 views

    10.) Katy Perry – Firework – 213,018,285 views

    It’ll be interesting to see what videos crack this list over the next year. Were there any videos that surprised you by making the list? Tell us your thoughts.

  • More Google+ Humor: I’m on G+

    Rebecca Black, for all of her ills, seems to have started a “let’s a make a horrible song for fun” phase. I’m not sure what else explains the “I’m on G+ (gee plus)” video that’s making the rounds on, you guessed it, Google+ (hat-tip to Whitney Pannell for pointing this out).

    It’s a silly song done very much in the ARK Music Factory style, and while it has a number of dislikes, considering it’s not a serious approach — that is, it’s trying to have some fun with Google+ — perhaps some are missing the point. The parody was developed by the Hanson Dodge Creative group, and it’s a nice play on the bubble gum music sensation that’s taking over the world. Watch the video and see if you agree:


    I can’t lie, it’s catchier to me than anything that’s ever come out of ARK Music — um, is that an appropriate use of the word “music?” Sorry, Rebecca. But then again, it’s doubtful “I’m on G+” will get the same kind of pageviews Miss Black is accustomed to. In fact, it may not even approach Lexi St. George status, either, which is still hovering around the 200,000 mark. Currently, “G+” has a little over 3000 view. Keeping with the ARK Music Factory tradition, somewhat, anyway, is the amount of dislikes relative to the amount of likes.

    In the case of “I’m on G+,” it has 121 likes and 42 dislikes.

    It’s also worth pondering if the Bieber crowd actually got a hold of this song, would they make it popular, just like they do with Rebecca Black? It’s an avenue worth pursuing, especially when you consider the amount of views a Rebecca Black song gets. Speaking of, her new song has over SIX MILLION views, although, the dislike amount is approaching “Friday” status, earning a hefty 255,062 turned-down thumbs.

    Clearly, “I’m on G+” has a lot of work to do. Check out the lyrics and and you’ll see it fits quite well in the “pop music” genre:

    Verse 1
    Gimme that pl-plus one-one
    Gimme that in-invite-vite
    I’ve been waitn awhile, tryin’ to get my free trial
    Heard it from my homies, The app is still in beta,
    I got my invite yesterday, don’t be a google-hata(hater)

    Hell Yeaa
    Drag & Drop, yeah Drag & Drop
    Find a friend to circle, I be droppin’ like it’s hot
    drag and droppin’ like it’s hot, drag and droppin like it’s hot
    find a friend to circle, I be droppin’ like it’s hot.

    Hook
    Spinning Circles like their Rims, Customizin’
    They be addin’ me so fast, it’s hiptonizin’
    Join a hangout, add some Sparks, got a Buzz,
    Now I’m feelin so fly I’m on G+
    I’m on G+, I’m on G+
    Now I’m feelin so fly I’m on G+

    Tired of hiding my pics, from my Facebook Cliques,
    My mom friended me, so I keep it PG,
    Now I can share whatever, straight up from my Droid,
    My boss doesn’t even see it, and I ain’t paranoid.

    Hell Yeaa
    Drag & Drop, yeah Drag & Drop
    Find a friend to circle, I be droppin’ like it’s hot
    drag and droppin’ like it’s hot, drag and droppin like it’s hot
    find a friend to circle, I be droppin’ like it’s hot.

    Hook
    Spinning Circles like their Rims, Customizin’
    They be addin’ me so fast, it’s hiptonizin’
    Join a hangout, add some Sparks, got a Buzz,
    Now I’m feelin so fly I’m on G+
    I’m on G+, I’m on G+
    Now I’m feelin so fly I’m on G+

    Bridge
    Google anthem, make you hit that plus one
    make you hit that plus one, make you hit that plus one
    Google anthem, make you hit that plus one
    make you hit that plus one, make you hit that plus one

    Hell yea, make you hit that plus one, make you hit that plus one
    Hell yea, make you hit that plus one, make you hit that plus one

    Hook
    Spinning Circles like their Rims, Customizin’
    They be addin’ me so fast, it’s hiptonizin’
    Join a hangout, add some Sparks, got a Buzz,
    Now I’m feelin so fly I’m on G+
    I’m on G+, I’m on G+
    Now I’m feelin so fly I’m on G+

    Perhaps these guys should start their own hit factory, but only if they focus on e-business-related topics.

  • Rebecca Black: The Inevitable Return

    She’s back!!! The girl with the most disliked video ever returns with her next rendition, and much like the “Friday,” it has a bunch of views and bunch of dislikes. Apparently, the new music generation likes to listen to stuff they don’t like, which makes one wonder how bands like the Beatles and Rolling Stones would do in today’s world of instantaneous trend birth and death. Would they even have a chance to enjoy their popularity before a new Rebecca Black song hit YouTube?

    It’s doubtful.

    Nevertheless, here we are, another Rebecca Black song is in the books and the Twitters and blogs of every color are reacting, giving her the publicity that apparently escaped the would-be next “star” from the ARK Music Factory, Lexi St. George. To wit, the information on YouTube reveals that Black’s second song was uploaded on July 18th, and it already has over 1 and half million views. Meanwhile, Lexi St. George, who actually won a competition to record her song, only has over 200,000 views.

    What does this mean? I have no idea, except for the fact that when Rebecca Black does, well, anything, people react. Granted, a great deal of the reaction is for poking fun and disliking her work, but the fact remains, all that attention makes Black a viable celebrity, and like any good marketer knows, she strikes while the iron is hot — or at least is quite good at getting the viral fires burning, even if many of the respondents are there for the laughs.

    Anyway, the video in question:


    Much like “Friday,” Black’s new song, “My Moment,” is innocuous fluff intended for the same type of person who would follow Justin Bieber’s Twitter account, and there’s not a thing wrong with that. Not every recorded song in history has to be a “Paranoid Android” or resonate with a generation the way Nirvana’s “Nevermind” did.

    Is Rebecca Black, or any of that tweeny-bopper stuff for me? Nope, but then again, I’m not the intended audience.

    It should be noted I’ve never listened to “Friday” in its entirety either. Normally, I don’t make it past the first 20 or so seconds, but I just had to hear the chorus. Just once. As it stands, this writer’s definitely happier with the new Beastie Boys video that hit the tubes yesterday. Different strokes for different folks, and all that.

    Speaking of different strokes, as it is wont to do, Twitter reacted with aplomb to Black’s new video, although, the reaction has led to a question: Rebecca Black is not a trend on Twitter, although, the amount of responses concerning her name far outnumber most of the current Twitter trends. Is Rebecca Black too polarizing to be considered a trend, even for Twitter?

    As you can see, the Twitterverse is decidedly mixed on its reaction towards the new song:

    Rebecca Black’s new song really isn’t any worse than the usual drivel out there. #upgrade 1 minute ago via web · powered by @socialditto

    Just heard Rebecca Black’s new vid, it’s not bad. Better than Friday actually but she’s working for the fame she got from Friday -_-‘ 4 hours ago via Mobile Web · powered by @socialditto

    I kind of think this is worse than “Friday,” just because she seems pretty conceited. http://t.co/cZPNhVL 4 hours ago via web · powered by @socialditto

    Rebecca Black got a new song out ! I like it ! Can’t front Friday was my ishhh 4 hours ago via Twidroyd for Android · powered by @socialditto

    Yep. Made it :50 before I had to stop listening to Rebecca Black’s new song. 4 hours ago via web · powered by @socialditto

    Rebecca Black is really cute. Her new song isn’t bad. So adorable. ☺ 4 hours ago via UberSocial for BlackBerry · powered by @socialditto

    #stfu Rebecca Black … Talking bout being bullied by the world 4 hours ago via Twitter for iPhone · powered by @socialditto

    Rebecca Black getting interviewed on the news & she’s talking about being a artist….YEAH RIGHT!!! That’s not music!!! 4 hours ago via web · powered by @socialditto

    Rebecca Black’s new song isn’t that bad.. 5 minutes ago via web · powered by @socialditto

    she made money? RT @iiQuoteSwag: Rebecca Black donated all the money she got from “Friday” to Japan. Think twice before hating on someone 5 minutes ago via Twitter for iPhone · powered by @socialditto

    Granted, it was a little easier to find the tweets that are against the idea of Rebecca Black, but there was some positive, something “Friday” didn’t seem to enjoy much of. Whatever the case, do you welcome your new music overlord or are you waiting patiently for her trend to go the way of the dodo?

    Lead image courtesy.

  • Beastie Boys Debut New Video on Funny or Die

    Although the Beastie Boys previously used MTV’s online arm to promote their return, they’ve turned to another, perhaps more popular outlet to promote their new music video for the song “Don’t Play No Game That I Can’t Win.” Instead of using YouTube’s Vevo or MTV, the Beastie Boys turned to Funny or Die to debut the video. What does this say about modern marketing, even if you’re with an incredibly popular group that sells out arenas all over the world?

    From this perspective, it means you cast you’re lure where the fish are. It’s really that simple and it’s that same mentality that explains why so many companies and businesses are comfortable sending potential traffic to Facebook. Go where the people are, and it’s pretty obvious Funny or Die has a substantial following. Their original content says as much. The question is, can they be an effective music marketer?

    Considering there are over 4000 Facebook likes on the page, and already over 75,000 views of the video, which launched yesterday, that answer sounds like a “yes.” Granted, those aren’t Rebecca Black numbers, who’s new video/song already has over 1 million views, but over 100,000 dislikes. It, too, was launched yesterday. Of course, the Beasties don’t have quite the Twitter reach Young Miss Black does, and it’s highly doubtful people aren’t watching Beastie Boys videos just to hate on them.

    Speaking of videos, the Funny or Die release of the video attached to the “Don’t Play No Game That I Can’t Win” song is a little over three minutes long, and it’s an absolute gem, thanks in large part to the direction of Spike Jonze, the same person who directed previous Beastie Boys videos like “Sabotage” and “Sure Shot.” Jonze is once again on-point as he uses action figures to tell the story:


    There’s also an extended version of the video — over 11 minutes long — and it was debuted today:


    I don’t know about you, but I’d love it if a Yeti had my back like that.

    Oddly enough, the YouTube/Vevo extended version only has a little over 300 views, although, that could simply be a case of slow updating on YouTube’s part. Nevertheless, when compared to the popularity of the aforementioned Rebecca Black, it’s a little dejecting; but then again, you can probably count the number of tweens with the necessary attention span to last 11-plus minutes of a music video on one hand. It could also be a case of these same youngsters being completely oblivious to the likes of the Beastie Boys.

    Nevertheless, the new video has at least one fan, and he’ll be enjoying this video long after the initial hype has died down.

    As for this new era in marketing, how viable is releasing unrelated content to a site in order to promote your work? Or is this a case of the Beastie Boys resonating with the Funny or Die crowd, and because of that, it’s more of a natural partnership than it first appears?

  • Marc Tyler Experiences The Strength of Social Media

    Evidently, there should be a rule for all athletes in the public eye — hell, even for those who aren’t — that social media is not your friend. There’s a smoldering battlefield littered with casualties. Names like Kenny Britt and Rashard Mendenhall come to mind, but they are just some of the most recent examples. Now, there’s a new name to add to the list of “Athletes Who’ve Fallen Victim to Social Media,” and his name is Marc Tyler.

    Unless you follow college football, you may not be aware of Tyler’s existence, at least until yesterday. But now, thanks to a video that’s blowing up on TMZ, coupled with the American public’s burning desire to watch football again, Marc Tyler is trending topic (in the public’s eye, not on Twitter). Before the video, a little background on Tyler: He’s a senior running back at the University of Southern California (USC), and he comes from professional football player stock, as his dad, Wendell Tyler, played in the NFL for 10 seasons.

    Son Marc has simply following in dad’s successful footsteps, although, without the same degree of success. In fact, Tyler the Younger was already dealing with fallout for an alcohol-related incident. That pales to the degree of scrutiny Tyler faces now, thanks to the “look what fell in our laps” level of reporting from TMZ. The video in question:


    TMZ’s annoying production values aside, as well as Tyler’s amusing quips about USC running backs getting a shot at Kim Kardashian — I doubt Kris Humphries laughed — the kicker of the video is when the guy with the video camera on his phone asks Tyler if he got paid more at USC than in the pros, a common refrain of sports fans who let jealousy do the talking are trying to be humorous. Instead of laughing it off or cussing out the guy who asked the question, Tyler stupidly answers with the following:

    USC, they breaking bread!

    Screenshot:

    Breaking Bread

    And now, Tyler has been suspended for USC’s upcoming season opener against the University of Minnesota. Welcome to the town of “Brilliant Moves by People of Interest,” Mark Tyler. Enjoy your stay. It’s funny how, in two seconds (the amount of time it took for the words to leave Tyler’s mouth as he begins to answer the question), a person can go from “Eh, Mark Tyler’s a decent running back who should contribute nicely to USC’s upcoming season” to “what an idiot” just that quickly.

    Naturally, Tyler has issued the appropriate responses and insists his response was a joke. Nevertheless, Tyler’s father completely supports USC’s decision to discipline his son, based on direct comments on ESPN Radio this morning, as the lesson in dealing with people in the social media age is no doubt resonating throughout the Tyler household. Perhaps even more ironic is USC Head Coach Lane Kiffin’s response to the suspension:

    “That is not the way that we expect our players to represent USC and our team,” Kiffin said in a statement, adding, “Although Marc may find this punishment severe, it is imperative we continue to have a high standard for player behavior.”

    Ask Tennessee Volunteers fans about the high standard of behavior, especially in relation to a potentially-hypocritical head coach who ran from Knoxville like a thief in the night. It’s doubtful they’d find Kiffin’s response amusing in the least, but I digress.

    As for Tyler, he’s just another in the ever-growing list of people who doesn’t seem to understand how to navigate through a social media-connected world. It probably shouldn’t be as difficult as the Marc Tylers and Kenny Britts make it, but here we are, once again.

  • Cheap Trick Stage Collapses During Concert

    During a Cheap Trick Concert at the Ottawa Bluesfest yesterday, the stage collapsed while the band was performing as severe weather hit.

    “The stage blew down and collapsed. Everyone is shaken up but band and crew are all fine,” the band said in an update on their website.

    They also posted the following before/after images:

    Before

    Cheap Trick COncert picture

    After

    Cheap Trick COncert picture

    Just posted: Severe weather hits stage at Ottowa Bluesfest http://www.cheaptrick.com/severe-weather-hits-stage-at-ottowa-bluesfest 13 hours ago via CTTools · powered by @socialditto

    A wind gust has toppled main stage at Ottawa Bluesfest. Cheap Trick was performing; no word of injuries yet. Fingers crossed. #bluesfest 15 hours ago via web · powered by @socialditto

    Raw video: 60mph winds collapse stage during Cheap Trick concert, injuring 5 – http://t.co/e7KDiNC 1 hour ago via Tweet Button · powered by @socialditto

    WHOA!!! stage collapses Cheap Trick guys are ok!! 5 injured!! http://t.co/hT1PabG 1 hour ago via web · powered by @socialditto

    The AP shared the following clip via YouTube:

    Mobile phones have become major contributors to journalism. Likewise, sites like YouTube have become important source of timely video.

    Apple is building a system to recognize concert events and shut down iPhones when they are trying to film a performance. There are other reasons why this move is controversial, but this event gives us something else to think about.

    Sure, disaster doesn’t strike at concerts on a daily basis, but it does strike from time to time. Remember the Great White fire? The Dimebag Darrell shooting?

    Thankfully, it appears this didn’t turn out to be as disastrous as these other events, though people were injured. The number and severity of injuries are unclear. The AP reported that at least one as “seriously” injured.

  • NBA, NFL Lockouts Force Stars To Seek Other Employment

    What in the world are star athletes going to do if the NBA and NFL player’s unions and owners can’t reach an agreement? Well, of course it will mean that they won’t be playing basketball and football, respectively. But it also means that they will be forced to seek other employment.

    Recently, we saw that some NFL players like Ray Lewis and Desean Jackson have decided to take their football talents to Iowa to play in Taylor Lautner’s cornfield football league.

    And other NFL stars Peyton and Eli Manning have been forced to take their quarterback talents to the mean streets as they fight crime as Football Cops in a blockbuster event brought to you by DirecTV.

    What this next batch of stars are being forced to do is a little less exciting than those career options.

    Posted on The Blake Griffin YouTube Channel, this video takes the form of an infomercial with stars of both locked-out leagues selling themselves for menial work like swatting flies on the ceiling, filing documents and reaching high-up items for old people.

    The video stars Adrian Peterson, Ron Artest (or should we say Metta World Peace), Kevin Love and of course Blake Griffin. We have already seen what Blake Griffin has been doing since the NBA lockout was announced. Shortly after it became official, Blake tweeted a short video of him planking on a flat cart as it moved across the Clipper’s gym floor.

    The video, entitled “Lockout Profession” is quite awesome. It’s nice to see that some of the professional athletes involved in these labor disputes have enough of a sense of humor to step back and laugh at themselves. Check it out below –

  • Fan Asks Why Nintendo Won’t Take His Money

    At the end of June, a group born out of the IGN message boards pushed for three particular games to be released in North America by Nintendo. These games included Xenoblade, The Last Story and Pandora’s Tower. Their mission is simple: The games are already out elsewhere, we want to play them, so give them to us.

    The movement began June 22 on IGN’s Wii message board and was soon organized into a campaign known as Operation Rainfall. Initially built around a coordinated letter writing effort requesting the Western release for three Nintendo-published Wii games currently available only in Japan (Monolithsoft’s Xenoblade, Mistwalker’s The Last Story and Ganbarion’s Pandora’s Tower), Rainfall soon morphed into a hybrid lobbying effort with its own blog, Twitter and Facebook sites. However, the most noticeable outgrowth was the spontaneous Amazon pre-ordering effort for Xenoblade that topped the online retailer’s chart from June 25-27

    The group, known as Operation Rainfall, has proven unsuccessful in convincing Nintendo to comply with their wishes. On Jun 29th, Nintendo America released this response via Twitter –

    @OpRainfall Thanks for being such incredible fans! Unfortunately, there continues to be no plans for NOA to release these 3 games right now. 14 days ago via web · powered by @socialditto

    On Facebook, they posted a more in-depth statement –

    Thank you for your enthusiasm. We promised an update, so here it is. We never say “never,” but we can confirm that there are no plans to bring these three games to the Americas at this time. Thanks so much for your passion, and for being such great fans!”

    Alas. Maybe the silky smooth voice of young Andrew Eisen can convince Nintendo to release more games in North America.

    Not affiliated with Operation Rainfall, but definitely wanting the same outcome, this YouTube video features an air-tight argument: Money.

    The video, entitled “Nintendo: Why Won’t You Let Me Give You My Money,” is currently trending on YouTube and has amassed over 36,000 views in a couple of days. Check it out below, but be warned – his delivery and the soundness of his argument can induce a hypnotic state.

  • Google Science Fair Winners Announced

    Google Science Fair Winners Announced

    Aside from their attempted take down of Facebook, Google has other ventures to attend to as well. Whether it’s introducing new Google Doodles that recognize St. Basil’s Cathedral and beta launches of Google Offer, they also flexed some of their altruistic muscles with the inaugural Google Science Fair. In fact, the winners of the science fair have been named, and you can’t help but wonder if the winners, even if they are currently teenagers, may have Google jobs waiting on them when their higher education is finished.

    According to the Google blog, winners from three age groups have been named, and judging by the description of the winners, they clearly showed off the scientific talent in impressive ways. The winners, by age group, are as follows:

  • Lauren Hodge in the 13-14 age group. Lauren studied the effect of different marinades on the level of potentially harmful carcinogens in grilled chicken.
  • Naomi Shah in the 15-16 age group. Naomi endeavored to prove that making changes to indoor environments that improve indoor air quality can reduce people’s reliance on asthma medications.
  • Shree Bose in the 17-18 age group. Shree discovered a way to improve ovarian cancer treatment for patients when they have built up a resistance to certain chemotherapy drugs.
  • There was also an overall winner announced, and that designation went to Shree Bose, with her impressive cancer treatment study. Not only were the winners rewarded for their scientific talents, their findings can also be implemented by the general public. This is especially important when dealing with such subjects as cancer and asthma. Any progress on these fronts, even it is from a younger group than one might expect, is welcome. The blog entry goes on to say:

    [The winners] examined complex problems and found both simple solutions that can be implemented by the general public—like changing your cooking habits or removing toxins from your home—as well as more complex solutions that can be addressed in labs by doctors and researchers, such as Shree’s groundbreaking discovery, which could have wider implications for cancer research.

    Can you imagine the implications if it was a non-adult who uncovered important information that affected the way cancer is treated, making these treatments more effective? A Lego trophy would only be the beginning of the accolades such a person would receive. As for the prizes the winners received, contributing to the awards were Google, CERN, LEGO and National Geographic:

    Shree received a $50,000 scholarship, a trip to the Galapagos Islands with a National Geographic Explorer and an internship at CERN. Naomi and Lauren each received $25,000 scholarships and internships at Google and LEGO. All three were awarded lifetime digital subscriptions to Scientific American.

    The LEGO internship sounds about as awesome as being an intern can be; although, there’s no word if the winners will be able to contribute to the life-sized Lego creations that pop up on a consistent basis. I mean, what good is a LEGO internship if you can’t build awesome models? On a more serious side, Google created a YouTube page for their science fair, and while there’s not any video of the winners’ announcement — yet — there’s still some good content to be found there, especially for those who didn’t take part in this year’s contest, but are looking forward to participating in next year’s.

  • New “Social Film Experience” Relies On Your Tweets

    If you thought that The Social Network was the closest thing that you would get to a true “Facebook movie,” think again. A new film project it attempting to let the viewers mold the action through Facebook and Twitter.

    The project is called Inside and is being billed as a “social film experience,” blending cinema and social media. It will be directed by DJ Caruso, of Disturbia and Eagle Eye fame, and will star Emmy Rossum.

    Here’s how it is described on the film’s site

    This is a completely new genre of Hollywood-class entertainment where the audience can play as much of a role as the A-list talent and actors. Using social media you can interact with characters in real time, affect the plot.

    Inside is a LIVE entertainment experience, blending film and social media. You can play a part through Facebook, YouTube and Twitter. So, stay connected.

    There will be many twists and turns, and you can keep up with them IN REAL TIME by subscribing to YouTube or following on Twitter and Facebook.

    The “Inside Experience” YouTube Channel currently features the official trailer for the film. According to the Inside Facebook page, the plot looks something like this –

    Christina is a tough, resilient, 24-year old girl. She’s been trapped in a room. She has a laptop. And she needs your help to get out.

    Check it out –

    It looks like viewers will be able to send Facebook messages and tweets in real time and the characters will respond to their suggestions. Apparently, the course of the completed, final film will be determined by the various social media interactions that the characters have with the public.

    The first installment begins on Monday July 25th at 2 p.m. EST.

    A Twitter account for the film has been created in the last day, and has only one tweet so far –

    Get a first look at Hollywood’s first #socialfilm. Check out the INSIDE official trailer here: http://t.co/y8McKQ7 #theinsideexperience 18 hours ago via web · powered by @socialditto

    Part of the deal involves a cameo by one lucky viewer who will act int he final film alongside Emmy Rossum. People are being asked to submit audition videos to YouTube by July 20th. The film’s site gives hopeful actors a set of guidelines for their videos that include the following two script options –

    Script Option 1:

    Hi Christina. My name is (say your name here). We don’t know each other, but I want to let you know that I’m thinking about you. We all are.

    I don’t know why this happened to you, or who did this to you, but we will find you. We’re all in this together. So please stay strong. Help is on the way.

    Script Option 2:

    Christina. This is (say your name here). And I’m not just gonna sit back and let someone do this to you.

    I want to help you. I have an idea. A plan. We’re gonna get you out of there, Christina. You can count on me.

    After posting your audition to YouTube, you can post it on the film’s site. There are currently only a handful of user audition videos available to view on the site’s gallery.

    Of course, there has to be some marketing interests behind all of this, and those are the interests of Toshiba and Intel. The laptop that Emmy Rossum will be using to read all of the live tweets and Facebook posts is the new Toshiba Stellite P775 with a 2nd-gen Intel Core i7 processor.

    What do you think about this new social film experience? Let us know in the comments.

  • Mila Kunis Says Yes To YouTube Date Request

    It seems like ever since her turn in Black Swan, Mila Kunis has seen her stock jump from pretty high to astronomical. Something about pretty girls in great films…or sex scenes with Natalie Portman. Either way, her beauty and overall laid-back, hip demeanor wasn’t lost on Sergeant Scott Moore.

    The Marine, part of the 3rd Battalion 2nd Marines in Musa Qala, Afghanistan, posted a video to YouTube last Thursday under the username “GoWithMeMila.” In the video, the Sgt. asks Miss Kunis to accompany him to the Marine Corps ball in Greenville, North Carolina on November 18th.

    Deploying the turn-and-adjust-sunglasses move, Moore calmly “takes a moment out of his day” to ask Kunis out on a date.

    “Take a second, think about it, and get back to me,” he says. Check out the short clip below –

    It appears that she has thought it over, because Kunis has agreed to go to the ball with Sgt. Moore.

    Speaking to Fox News affiliate FOX411 with Friends With Benefits co-star Justin Timberlake, Kunis confirmed that she would attend.

    Apparently Timberlake had seen the video, which now has over 728,000 views. He baited her to accept –

    “Have you seen this? Have you heard about this? You need to do it for your country,” Timberlake asked Kunis. “I’m going to work on this, man. This needs to go down.”

    So- Mila Kunis, true patriot.

    Twitter is buzzing about the upcoming date –

    Mila Kunis accepts a date offer from a Marine in Afghanistan. I knew I should’ve joined right when I turned 18… 26 minutes ago via Twitter for Mac · powered by @socialditto

    Damn some dude aske Mila Kunis out on a date on youtube and she said yes. why the fuck didnt i think of this? 29 minutes ago via Mobile Web · powered by @socialditto

    That guy that made that video for mila kunis has real swagger boi! 🙂 33 minutes ago via UberSocial for BlackBerry · powered by @socialditto

    Mila Kunis did what? Time to set me up a YouTube page… 31 minutes ago via Twitter for iPhone · powered by @socialditto

    I wish mila kunis would agree to go to a ball with me. That marine that pulled that off is now my role model. 3 minutes ago via txt · powered by @socialditto

    All I know is with all of this buzz, she better go through with it.

  • Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign

    California-based footwear makers K-Swiss have just debuted a bold new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down‘s Kenny Powers. Verdict: The foul-mouthed baseball player makes one hell of a spokesman.

    Here’s the basic concept of the ad campaign: Kenny Powers has taken over (in a hostile fashion) K-Swiss and become their new CEO. Why did he do this? In order to change the sports world and stop people from acting like “goddamn pussies” all the time, according to him. To fulfill this goal, he has hired some top athletes to help him run the company.

    It looks like K-Swiss has launched this viral campaign to promote their new shoe called “Tubes” or as Kenny Powers calls them Totally Unbelievably Badass (and) Extremely Stealth-like. They have taken a multi=platform approach, taking to Twitter, Facebook and YouTube to promote their new product.

    On their YouTube Channel, K-Swiss has released a series of videos that show what Kenny Powers is doing as their new CEO. With the help of people like Michael Bay, The Biggest Loser‘s Jillian Michaels, and KC Chiefs QB Matt Cassel, the results are some of the best commercials I’ve seen in quite some time. This longest of the commercials contains components from most of the shorter ones. It is NSFW, as you would expect a Kenny Powers commercial to be, and just shows what companies can get away with on YouTube that they could never do on TV. Check it out –

    [UPDATE: The original video I had embedded here has been removed by the user (K-Swiss Inc.), about 3 minutes after I put up this article. It contained quite a bit of foul language. Here’s another video from the ad campaign, which is free of bad language]

    [UPDATE 2: Here is the original video, entitled “MFCEO,” uploaded by a user that’s not affiliated with K-Swiss. So, enjoy – it may be removed at any time.]

    K-Swiss announced their new campaign via Twitter on Friday, saying that Powers had taken over and linking to their Facebook page.

    Kenny Powers has taken over @KSWISS as the new CEO! Things will never be the same. #ImTheCEO

    http://on.fb.me/oQqWFO 2 days ago via HootSuite · powered by @socialditto

    They began two new hashtags: #ImTheCEO and #WhenKennyPowersIsYourBoss. The latter actually started trending over the weekend, probably thanks to its adoption by the popular fake-account of Kenny Powers, @KFUCKINGP. That account has almost 300,000 followers on Twitter.

    Got rid of @KSWISS‘ “Employee of the Month,” because when #ImTheCEO, I am THE damn employee of EVERY damn month. http://on.fb.me/oQqWFO 23 hours ago via HootSuite · powered by @socialditto

    KENNY POWERS IS FUCKING BACK…
    As @KSWISS‘ new CEO! I’ve taken over and nobody is fucking safe. #ImTheCEO http://t.co/rX61oNt 2 days ago via Twitter for iPhone · powered by @socialditto

    #WhenKennyPowersIsYourBoss sexual harrassment is not frowned upon, it’s part of the job requirements. @KFUCKINGP 19 hours ago via Twitter for Android · powered by @socialditto

    That account is explicitly “not affiliated with HBO or Eastbound and Down,” but you have to think that K-Swiss reached out to them when this viral campaign began. Not only does it get involved in the hashtags and humor of the thing, but @KFUCKINGP links to K-Swiss’ Facebook pages on multiple occasions.

    That aforementioned Facebook promotion looks something like this –

    K-SWISSWe’re still trying to figure out why our new CEO Kenny Powers is paying all K-SWISS employees in $1 dollar bills.

    Besides providing for a ridiculously awesome viral video, do you think this is a good viral campaign by K-Swiss? Let us know how you feel.

  • Nathan Fillion Films Nerd PSA About Important Gamer Problem, Swampass

    Nathan Fillion Films Nerd PSA About Important Gamer Problem, Swampass

    If you needed one more example of why Nathan Fillion is awesome, look no further than this new viral vid.

    There is a problem- a problem that affect millions of gamers each and every year. And Nathan Fillion cares. He cares enough to film a public service announcement to spread awareness of this horrible predicament that plagues the community. From Fallout explorers to Battlefield commanders; from Arkham Asylum fanatics to Call of Duty n00b-tubers – none are spared.

    The video, produced by online comedy site Break.com, is your viral pick for Friday. It stars Nathan Fillion, star of Joss Whedon’s much beloved, short-lived series Firefly. It is barely NSFW, for a few anatomical references. Please enjoy –

    At the bottom right corner of the video, you will see the ever-present hashtag #endswampass. If you take that to Twitter, you’ll find people (both famous and otherwise) picking up on the trend –

    My friend @NathanFillion has something important he needs to tell you. Together we can make a difference. http://t.co/w3qD7Fb
    #endswampass 1 day ago via Twitter for iPhone · powered by @socialditto

    OMG I love you, @nathanfillion — selflessly helping nerds everywhere! Swamp Ass PSA http://t.co/EhYF5ci via @youtube #endswampass 2 hours ago via web · powered by @socialditto

    This is why I raid naked. #endswampass http://t.co/stZkPks via @youtube 2 hours ago via Tweet Button · powered by @socialditto

    This technique of deploying a viral hashtag in order to promote your viral video seems to be working. In under 2 days of being posted, the Swamp Ass PSA is about to hit 200,000 views on YouTube.

    Combining Twitter and YouTube for maximum viral impact is becoming a popular way for people to advertise their site.

    Another recent example of employing Twitter hashtags to create buzz about a viral video comes from Wednesday. Funny or Die promoted their new star-studded video “Field of Dreams 2: NFL Lockout” with the hashtag #FootballOrDie.

    That video is approaching 2 million views on the Funny or Die site.

  • WATCH: Space Shuttle Atlantis’ Final Flight

    Earlier today, 11:26 A.M. EST Friday to be exact, space shuttle Atlantis launched from NASA’s Kennedy Space Center headed toward the International Space Station. Today’s launch signified the end of an era, as it was the final of Atlantis’ career.

    The shuttle is caring Commander Chris Ferguson and crewmates Pilot Doug Hurley, and Mission Specialists Sandy Magnus and Rex Walheim on a 12-day mission. On their trek they’ll deliver “Raffaello multi-purpose logistics module filled with more than 8,000 pounds of supplies and spare parts to sustain space station operations after the shuttles are retired”, according to the NASA YouTube page.

    Are you saddened by the launch of Atlantis today? Let us know in the comments.

    Below I’ve included the top three tweets about Atlantis’ launch, as according to Twitter. Two of them feature some pretty amazing images.

    Shuttle Atlantis is “go” for launch. No technical issues and weather is “go” at KSC and at abort landing sites in the U.S. and overseas. 6 hours ago via web · powered by @socialditto

    #STS135 Atlantis has left Earth for the final space shuttle mission, capping off an amazing 30-year program. http://twitpic.com/5n1yac 5 hours ago via Twitpic · powered by @socialditto

    #STS135 Atlantis’ launch, seen from above through the window of a Shuttle Training Aircraft. http://twitpic.com/5n4peg 2 hours ago via Twitpic · powered by @socialditto

    I’ve included the image from the tweet above below. Enjoy.

    Atlantis as seen from the window of a shuttle training aircraft

  • Casey Anthony To Be Released Next Week, Twitter Responds

    …As only Twitter can. That’s right, Casey Anthony, America’s favorite “not guilty” person — for the moment, anyway — will be a free person this time next week. Needless to say, with the scab of her not guilty verdict not yet complete, the news of her release didn’t go over too well. Granted, there are some folks who are trying to ride her wave of popularity with witty signs and Twitter posts, the general consensus of Anthony is not exactly a welcoming one.

    Anthony was serving time for the lesser guilty verdicts she received for giving police false information, and will be released, free to resume her ever so public life. That being said, if Twitter is any kind of indication, it will be some time before anyone forgets why she’s famous. It’s hard to imagine all of the “amateur journalist” pictures that will show up the first time Anthony parties with her pals, if there are any remaining.

    Needless to say, once news of her release hit the airwaves, Twitter responded in kind. Mind you, not “kind” as in friendly or caring, either. Most of the responses are about what you’d expect, although, the people who are trying to capitalize on her popularity by issuing dating site-style tweets and making misguided signs are just as interesting. Starting us off on this trip down Casey Anthony Reaction Lane is Perez Hilton (what the hell happened to him?) with the kind of reaction you’d expect:

    WTF?!?! #CaseyAnthony will be released from jail NEXT WEEK, it was just announced, due to time already served. http://t.co/m2FAKVv 2 hours ago via web · powered by @socialditto

    As indicated, Hilton’s response is pretty much on par with the rest of the public, with the exception of these gems:

    #CaseyAnthony looked so good in her blue top with her hair down. I can’t wait to see her with nice makeup on and that great smile!
    #7/13/11 3 hours ago via Twitterrific · powered by @socialditto

    Come for the attention-grabbing tweet, stay for the NRA logo. There’s more where this came from too, thanks to the official Opie and Anthony Twitter:

    AnthonyCumia: #CaseyAnthony looked so good in her blue top with her hair down. I can’t wait… http://goo.gl/fb/tHwBK 29 minutes ago via Google · powered by @socialditto

    And then there are the images:

    The yfrog link goes to this piece of genius sign-making:

    Casey Anthony Proposal

    Words fail, although, additional images devoted to Anthony do not:

    Casey Anthony Proposal

    Not surprisingly, the Nancy Grace team weighs in, as well:

    Campaign to create Caylee’s Law growing: In 24 hours, it has more than 75,000 signatures. #HLN covers #CaseyAnthony. 2 hours ago via web · powered by @socialditto

    The goal of the “Caylee’s Law” petition is as follows:

    …there should be a new federal law created called Caylee’s Law that will make it a federal offense for a parent or guardian to not notify law enforcement of a child going missing in a timely manner.

    Perhaps some good will come out of the verdict after all. As for the rest of the Twitter reaction to Anthony’s impending release, a lot of it is like this:

    You actually get more time in jail for poking puppies with paper towel tubes than #CaseyAnthony got for killing her daughter. #SickSadWorld 39 minutes ago via UberSocial for BlackBerry · powered by @socialditto

    And then, there are the “too soon” attempts at humor, courtesy of Gilbert Gottfried:

    I just proposed to #CaseyAnthony . I figure she knows how to keep kids quiet. 3 hours ago via Twitter for iPhone · powered by @socialditto

    Over 100 retweets, too.

    If this is what things are like when the news of Anthony’s release breaks, what’s it going to be like next Wednesday when she’s a free woman? Will she even make it through the day?

  • YouTube Tests Cosmic Panda, A Brand New Design

    The latest YouTube TestTube experiment is called Cosmic Panda, and it brings a great new look to the YouTube experience.

    The new design, available to test out at youtube.com/cosmicpanda, changes the way playlists, channels and even standalone videos are presented.

    Here’s what YouTube says about the new look –

    So what the heck is Cosmic Panda?

    We’re always trying out new things here at the Tube and Cosmic Panda is our way of letting you in on some of the fun.

    Here’s what to expect when you follow the cosmic panda over the double rainbow:

    • A new experience for watching videos and playlists
    • More page designs and better editing tools to customize your channel
    • Keep watching when moving between videos, playlists, and channels (Chrome only)
    • Stylish new look and feel

    You can always jump back to the YouTube experience you know and love by coming back to this page or visiting TestTube.

    The gray has been replaced by a slick black background and video border. Related videos have been redesigned on the right and the total hit bar and like/dislikes looks a little different as well.

    Playlists also have a brand new look, check it out –

    As do channels –

    On the YouTube blog, they encourage your feedback. So if you want to see the Cosmic Panda design (or at least part of it) integrated into the standard YouTube design, let them know.

    Do you like the darker, sleeker look? Let us know in the comments.

  • Google Meets Rube Goldberg for Addicting Viral Game

    Recently Google unveiled a viral game, Nexus Contraptions, that spreads the word about the upcoming release of the new Nexus S mobile phone.

    The game has you build Rube Goldberg-esque style contraptions in order to get the Google App icons into the red funnel. You’re equipped with rubber bands, fans, and numerous other objects that will impact the trajectory of the icons. That may sound a little convoluted… but I assure you, the game is quite easy to grasp.

    The game will probably remind you of a hybrid of Angry Birds / Cut The Rope… along with how addicting both of those games truly are.

    Hopefully we’ll see more advertisements like this in the near future, something that makes it fun and interesting for consumers to get a marketing message.

    What do you think of the game?

  • Harry Potter and the Deathly Hallows Part 2 Red Carpet Live on YouTube

    I know, I know. This is the 4th of July, a celebration of our declaration of independence from the tyranny of Britain. And Harry Potter is decidedly quite British. But it’s been centuries – we can talk about this today, right? Besides, the event is only 3 days away.

    YouTube has announced via official blog that they will be ground zero for Harry Potter mania in the upcoming weeks. The final installment of the saga, Harry Potter and the Deathly Hallows Part 2, won’t be released to the general public until July 15th – but its official premiere will happen a week earlier.

    And YouTube will be broadcasting the red carpet event live from Trafalgar Square in London on July 7th. The live stream will begin at 11 a.m. EDT. YouTube says that the red carpet will feature the entire cast, author J.K. Rowling and “surprise celebrity appearances.” YouTube will re-broadcast the entire event if you miss it live.

    The live stream will appear on YouTube’s Harry Potter channel. If you go there now, you can see a opening day countdown clock as well as photos, posters, and trailers for the upcoming film.

    There is also a sweepstakes link to Harry Potter: The Quest, a game that offers the chance to win a trip to the London premiere.

    J.K. Rowling recently made a splash with the unveiling of Pottermore, her new Harry Potter themed website. It mysteriously appeared a couple weeks ago through an online scavenger hunt. The site merely said “coming soon” and linked to a YouTube account with a announcement countdown.

    Flash forward a week and Rowling released a video detailing in brief what fans could expect from the new site. Pottermore will be the exclusive place for fans to purchase Harry Potter eBooks as well as a hub for new content written by Rowling. We shouldn’t expect new Harry Potter adventures, but most likely supplementary materials. In the video, Rowling hints at some sort of social network layer to the whole experience as well.

    Pottermore will open to the entire public in October, but a select few are being chosen to join early to give the site a test run. Rowling said that this is so fans could “help shape” the experience.

    The end is near, Potter fans. With Deathly Hallows Part 2 only 2 weeks away, are you ready to jump back in to Potter-mania?

  • 4th of July Fireworks Safety, And The Idiots That Fail At It

    Did you know that in 1997, The United States was averaging 8 injuries per 100,000 pounds of fireworks purchased. That number has been on the decline since then, and in 2008 Americans only injured themselves 3.4 times per 100,000 pounds of fireworks.

    In 2008, Americans exploded 208.3 million pounds of fireworks. Those fireworks resulted in 7,000 injuries. That means that 7,000 people found a way to blow a firecracker up in their hand, or shoot their friend in the face with a bottle rockets. In 2009, 5,900 injuries were reported. And that’s just the people who reported their injuries. Can you imagine how many people just rubbed some dirt on it and continued about their merry, drunken ways?

    Did you also know that there is a National Council on Fireworks Saftey located on Pennsylvania Avenue in Washington D.C. Well, there is, and their site fireworksafety.org provides us with some good tips on staying safe this holiday weekend.

    • Use fireworks outdoors only.
    • Obey local laws. If fireworks are not legal where you live, do not use them.
    • Always have water handy. (A hose or bucket).
    • Only use fireworks as intended. Don’t try to alter them or combine them.
    • Never relight a “dud” firework. Wait 20 minutes and then soak it in a bucket of water.
    • Use common sense. Spectators should keep a safe distance from the shooter and the shooter should wear safety glasses.
    • Alcohol and fireworks do not mix. Have a “designated shooter.”
    • Only persons over the age of 12 should be allowed to handle sparklers of any type.
    • Do not ever use homemade fireworks of illegal explosives: They can kill you! Report illegal explosives to the fire or police department in your community.

    All these are wonderful, common sense tips when working with explosives. It’s just a problem when you mix them with men and alcohol. Sorry ladies, men are definitely dumber when it comes to fireworks. I think it’s a scientifically proven fact.

    In honor our great nation’s independence, here are some great YouTube videos of our citizens demonstrating the greatest of all freedoms – the freedom to act like moronic jackasses. Warning: some contain strong language. Enjoy, and be safe folks!