WebProNews

Tag: YouTube

  • YouTube Design Changes Should Mean Big Things For Google+ And Businesses

    YouTube Design Changes Should Mean Big Things For Google+ And Businesses

    It appears that YouTube is on its way to getting heavier Google+ integration, not that this should come as a shock to anyone.

    Google has been very clear about its plan to integrate Google+ across its products, and we’ve already started to see the beginning of some of these integrations in Blogger, Picasa and Google Reader. YouTube is Google’s most popular social property, and it was only a matter of time before Google started to harness this for the gain of its younger social service.

    We’ve seen some subtle integrations here and there already: the connecting of the YouTube account to the Google account, the addition of the Hangouts feature to YouTube, and the addition of the YouTube search feature to the Google+ Stream Page.

    Google Plus and YouTube

    TheNextWeb was tipped about some new YouTube design tweaks in testing. In addition to various aesthetic changes, were what the publication describes as “deeper Google+ integration,” which “shows off YouTube content your Circles have shared to Google+, letting you surf user-recommended videos from people you might actually care about.”

    Now that would really tie users’ YouTube accounts to their Google+ accounts, and could be a very significant factor in Google getting more people using Google+ itself. At the same time, it should make YouTube more social than it’s ever been.

    What this says to be me, beyond all else, from the business point of view, is that having a video strategy is only becoming more important. It’s already incredibly beneficial for search visibility in Google Search as well as YouTube’s search (remember, this is the second largest search engine). It’s already beneficial for social marketing as well, if for no other reason than that people like to share videos.

    Now, however, you have the potential to get these benefits together right on YouTube itself, and YouTube gets visited a whole lot more than Google+. Now, even if users don’t check their Google+ Streams too frequently, you may be able to get your videos in front of their eyeballs via this YouTube change. This has the potential to be very powerful for users and Google alike.

    That’s not to mention Google’s focus on increasing the amount of high quality content on YouTube and getting people to watch it in their living rooms, which should only serve to keep more people on YouTube more often.

  • Hearst YouTube Channels To Bring Better Monetization

    YouTube recently announced an expanded channel lineup, to include a number of high profile partners.

    Hearst Magazines, for example announced two channels as part of the initiative, with programming created in conjunction with Car and Driver, Road & Track, and Popular Mechanics for an Automotive channel and Cosmopolitan, Harper’s Bazaar, Marie Claire, Seventeen, and Realbeauty.com for a Fashion and Beauty channel. Both will launch in 2012.

    We had a conversation with Kimberly Lau, vice president business development and partner relations at Hearst about the channels, and the opportunities that come along with them.

    What are these new channels going to bring to the table that wasn’t available with YouTube before?

    “The focus and investment that YouTube is making in high-quality premium content creates new monetization opportunities for our brands,” says Lau. “For us, the biggest difference in our content approach is that we’ll be focused specifically on optimizing content for the YouTube platform and on building our channel audience. In the past, we did put content on YouTube but it was secondary to other goals.”

    “It’s really about the support that YouTube is providing for premium content developers and the fact that there will be a critical mass of premium content development — these two factors together create new and exciting opportunities for advertisers and engaging experiences for consumers,” she says.

    How does Hearst expect the channels to impact its business overall?

    The company says the channels will expose its magazine brands to an expanded audience as well achieve scale and better monetization.

    “We have multiple goals that include, in no particular order, the opportunity to build and cultivate our brands’ audiences on this platform (the third leg of a social stool that includes Facebook and Twitter), revenue, development of brand extensions, and the opportunity to continue to innovate online,” Lau tells us.

    Hearst’s new channels will launch next year. For more on the broader YouTube initiative, read here.

  • Veterans Day Honored With New “Google For Veterans” Site

    In honor of Veterans Day, Google created a touching Google Doodle to be displayed on their home page. That’s not the only way that they are honoring our military vets, however. Today, they announced a new site called Google for Veterans and a brand new YouTube channel that helps vets find applicable resources as well as connect with other vets across the country.

    Google developed Google for Veterans as a platform where vets and their families can find all the free Google products that can help them while serving and when coming home and trying to transition into civilian life. Here’s how it’s described on the Google blog:

    Today, on Veterans Day, I am proud to share a few Google tools and platforms for the military veteran community. They can be accessed on our website, Google for Veterans and Families, which was created by veterans and their family and friends, who work at Google. This single interface brings together Google products and platforms for servicemembers and their families. We believe it will be useful to all veterans, whether still in the service, transitioning out, or on a new path in their civilian lives

    Here are some of the things that Google makes available to vets:

    Safe access to all their military documents and resume building with Google Docs

    “Reliving” their service with Picasa

    Chatting with other vets on a Google+ hangout

    Google provides real-life uses for many of their products like Google Docs, Google+, YouTube, Maps, Picasa, etc. by giving vets detailed how-tos.

    Another new resource that Google launched today is the new Veterans channel on YouTube. There, vets are encouraged to record videos to share with loved ones, or post videos that give tips to other vets on how to deal with certain issues – like coming home. The channel is also a place for civilians to post tributes to servicemen and women.

  • Currys PC World’s Magnificent Star Wars Commercials

    Currys PC World’s Magnificent Star Wars Commercials

    Take a look at your calendar. Notice how quickly the 2011 Holiday Season is approaching? That means it’s time for the Christmas marketing blitz where we, as consumers, will be inundated with all kinds of commercials and ads telling us that special someone in our lives won’t be complete without whatever the hot gadget of the moment is.

    I’m guessing the Apple 4s will be the big winner there, but nothing has been decided yet. In fact, some of us would rather enjoy Thanksgiving before transitioning to Christmas, but that hasn’t stopped the big box stores from rolling out their various Holiday Season ad campaigns.

    Aside: for those of you who want your holidays to go in order, this is for you:

    Wait Your Turn

    In regards to the holiday season commercials, one such big box company, Currys PC World, has that whole “make awesome commercials” down to a science, if the latest offerings are anything to go by. Of course, it could be the geek in me that approves of *most* things Star Wars, or it could be that these commercials are actually pretty awesome. Perhaps it’s the lack of being beaten over the head with Christmas-related themes in these ads.

    Whatever the case, Currys nailed these offerings, so much so, in fact, that if they were Currys PC World stores in United States, I’d consider shopping there before going to Best Buy. Take a look for yourself:


    There’s even a “making of” video for the Darth Vader commercial, which is perfect demonstration on how to further leverage the kick-ass content you create:


    In other news, this isn’t the first time Currys has been allowed to use George Lucas’ Star Wars intellectual property. It was also used to promote the Blu-Ray release of the Star Wars movies box set:


    Apparently, Lucas is a big fan of their stores.

  • Joe Paterno’s Firing Explodes Across the Internet

    Instead of the standard “We are. Penn State.” chants that usually emanate from Happy Valley, PA, it’s probably more accurate to suggest that the Penn State student body was yelling, “We are. Pissed off.” Such is the way of things when a local icon gets summarily dismissed by the institution he helped making into a household name. Whether you or I agree with the firing of Joe Paterno is not the issue. The Penn State student body did not, and they were not shy about sharing their feelings with the school’s officials.

    Naturally, the disapproval manifested itself through marches and protests, as the student body moved, en masse, throughout the Penn State campus, vocalizing their support for the now-fired coach. Naturally, there’s video of the demonstrations and they a great job of capturing the frustration — warranted or not — of the Nittany Lions student body.

    Disclaimer, in no way is any of this content being done to make light of the victims in this horrible situation. The lead image is a good indicator of how we feel about it. We are just focusing on all the web content that appeared after Paterno’s firing was announced. As indicated, the students marched/rioted/expressed their dissatisfaction, and a lot of it was captured and uploaded to YouTube, included the Penn State student body overturning a news van:

    There a few more videos of the crowds moving through campus, as well as revealing the unfortunate fate of a lamp post that was apparently in on Paterno’s firing:

    This next one is 13 minutes long, allowing those of us that missed the civil disobedience fun to live vicariously through the magic of web video:


    While the video was good, Twitter, of course, was the place to get all of the non-riot reaction, including an incredible misstep by Ashton Kutcher. Until “Kelso” decided to weigh in, the reaction was about what you’d expect, but once Kutcher voiced his now-removed opinion, things escalated. The tweet in question was deleted by Kutcher, but that doesn’t mean other people didn’t capture it for posterity’s sake:

    He later deleted this tweet and recanted it: RT @aplusk: How do you fire Jo Pa? #insult #noclass as a hawkeye fan I find it in poor taste 9 hours ago via TweetDeck · powered by @socialditto

    Once “aplusk” tweeted that, it, has they say, was on:

    Wait, didnt u cheat on your wife on your ANNIVERSARY!? Yeah, ur an expert on CLASS! RT @aplusk How do you fire Jo Pa? #insult #noclass 9 hours ago via web · powered by @socialditto

    Tell me if I’m right- You’re against child trafficking unless it’s with college football staff. RT @aplusk How do you fire Jo Pa? 9 hours ago via web · powered by @socialditto

    So that’s how you make Sheen look good. RT: @aplusk: How do you fire Jo Pa? #insult #noclass 9 hours ago via Twitter for iPad · powered by @socialditto

    RT: @aplusk: How do you fire Jo Pa? #insult #noclass//SO YOU’RE FOR HUMAN TRAFFICKING NOW? 10 hours ago via Twitter for iPhone · powered by @socialditto

    As for Kutcher, apparently, he’s playing the “my account was hacked/it wasn’t me” card, although, perhaps I’m taking the following excuse explanation the wrong way:

    As of immediately I will stop tweeting until I find a way to properly manage this feed. I feel awful about this error. Won’t happen again. 9 hours ago via Twitter for iPad · powered by @socialditto

    Something I’m sure will be disheartening news to his 8 million-plus sycophantic followers fans.

    There’s an unfortunate side effect of Kutcher’s brilliance, and that’s taking the focus away from where it belongs, respecting and advocating the victims. Good thing Jay Glazer was there to remind us:

    The ONLY victims here are those children! Not Joe Pa, not the football program, not the school… those children are the victims people!!!! 9 hours ago via UberSocial for BlackBerry · powered by @socialditto

    That solemn tweet should serve as a reminder of why Joe Paterno is no longer the coach of the Penn State football team.

  • Led Zeppelin IV is Forty Years Old Today

    On this day (November 8th) in 1971, the world was given a gift in the form of an eight-track album from rock gods Led Zeppelin. Today, the untitled 4th studio album (IV, Four Symbols, ZoSo, whatever you want to call it) turns 40 years old.

    Led Zeppelin IV is not a cult hit, or an underground masterpiece. It’s an album that’s been heard by nearly everyone that appreciates rock & roll music. It’s popular, and its accolades are numerous. There are some albums that are great because they feel like they were made specifically for you, and are special because you feel unique in your appreciation for it – this is not one of those albums.

    This is a seminal album that was made for everyone – and if you don’t like it then there is probably something wrong with you. That’s just how it is.

    But in the same vein, Led Zeppelin IV remains an important and personal album to any adolescent music fan – growing up in 1971 or 2011. It has the ability to be special for each and every person that listens to it.

    And as many times as “Stairway to Heaven” or “Black Dog” is overplayed and murdered on your local rock radio station, it fails to make Led Zeppelin IV any less influential – or amazing.

    Oh, and let us not forget that the closing combination of “Going to California” and “When the Levee Breaks” could be one of the best finishes in rock history.

    Let’s take a musical journey through ZoSo, with the help of YouTube:

    Black Dog (studio version)

    Rock n’ Roll (live MSG 1973)

    The Battle of Evermore (live Jimmy Page, Robert Plant 1994)

    Stairway to Heaven (live, from “The Song Remains The Same”)

    Misty Mountain Hop (studio version)

    Four Sticks (studio version)

    Going to California (live)

    When the Levee Breaks (studio)

    What are some of your favorite Led Zeppelin-related memories? Let us know in the comments.

  • Original Disney Content Coming To YouTube

    Original Disney Content Coming To YouTube

    Disney and YouTube are set to announce a partnership that will bring original Disney programming to the halls of the biggest video site on the web.

    According to the New York Times, the deal is worth around $10 to $15 million and will bring Disney media to its very own YouTube channel. The original content will be produced entirely by Disney, and then distributed on a “co-branded channel on Disney.com and YouTube.” The new channel will also include other related YouTube content.

    The first new series on the channel will be a show based on a puzzle app called “Where’s My Water.”

    The motivation behind the deal is pretty obvious from Disney’s standpoint. Apparently, the company looks at the deal as a path to web videos “that can be monetized quickly.” The company has reported losses over the last few quarters, and Disney.com’s traffic is also down.

    For Disney, YouTube’s popularity gives their content a better chance to be seen.

    For YouTube, this looks like a move in the quality content direction. Late last month, YouTube officially announced that they would be making a push for new original content, with dozens of new channels filled with quality programming. It’s all in an effort to establish the site as a rival to cable – a place where there’s not just free content, but really good free content that can challenge standard television.

    YouTube channels will feature well-known personalities and producers from many different sectors including film, food, sports, news and more. The first of these channels will go live this month, with more rolling out over the next year. You can check out some of the first entries and sign-up to be notified when they go live here.

    So YouTube wants to bring quality content to their site, and Disney wants the exposure that YouTube can provide. Looks like a pretty solid matchup.

    In other Disney/Google hookup news, The Muppets will be holding a Google+ Hangout on Monday evening, 7:30 EST.

    What do you think about a dedicated Disney channel on YouTube? Let us know in the comments.

  • Brands Need To Embrace Social and Mobile Platforms to be Successful

    For brands, no matter what size, they need to embrace social and mobile platforms to be successful.

    This was the advice given by Matt Gentile, Dir. of Public Relations & Social Media of Century 21 at the Blogworld Expo in L.A. Gentile was there to speak about how to turn “likes into leads”. He said one of the greatest challenges, for any company, is understanding how they can get ROI from their social efforts. Gentile states: “I think you’re getting that from a lot of CEOs and executives they see it and know it they know they’re children are on it everyone is using it they know they need to be in the space but they’re not sure how they should track that ROI.”

    Gentile goes on to say, “if you look at today’s consumer, especially in the industry we’re serving (real estate), a lot of first time home buyers are between the ages of 25 – 34. In order to reach these, what are commonly known as digital natives it’s very important to be reaching them in the spaces where they’re spending the most time where they’re consuming the most media. Facebook, YouTube, Twitter for brands it’s essential you learn how to communicate effectively in those channels to reach the consumer.”

    This year Century 21 started a new advertising campaign “Smarter. Bolder. Faster”. While talking about the new campaign, Gentile stated, “we’re really emphasizing the fact that were embracing these new media channels preparing our sales professionals to have success in those channels,. leveraging thing sleek Facebook enabling access to content through our own channels at the corp level where the consumers can come in and engage with the brand and get some quality value content from every thing we’re putting out there.”

    Essentially what it boils down to is… you HAVE to be where your consumers are. According to a recent Neilson study, 90+% of all consumers started their real estate search online, so this is why Century 21 made the huge social push since 2009. Gentile predicts you’ll see other brands making the same decision soon.

    It should also be noted that Gentile revealed that Century 21 will have a Super Bowl commercial this year. How’s that for being where your consumers are?

    For 5 years, WebProNews has partnered with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. Stay tuned to WebProNews for much more exclusive coverage.

  • New Grand Theft Auto Trailer, Chris Paul Sucks at Family Feud, Don’t Run from the Law

    A nice mix of videos today, and I think the lesson is, at least from one of them, is don’t try and run from the law, even if you have a getaway plane. The new Grand Theft Auto trailer looks awesome, and Chris Paul, a wizard on the basketball court, isn’t as good at playing the Feud. In other words, it’s today’s top videos.

    More of which can be seen here.

    I’ll start us off with an attempt to escape from the law, one that fails miserably thanks to the innovate pursuit skills of the cops giving chase:


    Now that’s how you take down a criminal. Now for Chris Paul’s Family Feud failure:


    In other news, too many games, so little time:


    A zombie apocalypse 5K run sounds like a blast:


    How Hollywood uses computers in their storytelling. Too bad they don’t work like this in real life:


    The two-legged dog just might break your heart:


    An awesome animated look at the potential troubles regarding space flight:

  • Justin Bieber Is the Voice of Reason Concerning Online Streaming?

    Baby, baby, baby, oh. That’s right, the voice of tweens everywhere, Justin Bieber, may just be the voice of reason when it comes to the uploading and sharing of online performances. Yes, I’m just as surprised at this news as you are, because, let’s face it, one doesn’t immediately think of Biebs when it comes to common sense. Making teenage girls scream and cry? Sure, but being an incredibly popular voice of reason in the face of a United States government led coup against the freedom of the Internet?

    Well, let’s just say the word “shocked” comes into play, at least for me. The thing is, I never would’ve guessed that Bieber would venture out of his insulated bubble to actually stand up for people who upload performance videos to YouTube, but yet, here we are.

    For those who aren’t aware, the machine that Bieber is raging against has to do with a bill — SB 978 — that targets illegal streaming. Essentially, the bill makes uploading and/or posting of videos containing copyrighted material illegal. In fact, the bill is so stringent, it makes these actions into a felony, punishable with jail time. While the bill had more than one sponsor, the person getting all of the attention is Senator Amy Klobuchar of Minnesota.

    Because of how the language of the bill can be interpreted, theoretically, it could be used to punish those who upload their cover song performances to YouTube or other video sites. For instance, if you’re in a Nirvana cover band and you upload a video of your band performing Drain You, in the eyes of the lawmakers who sponsored this bill, and to those who are gifted at twisting legislation to fit their own needs, your band has infringed and could be facing some severe punishment.

    And this is what has got Justin Bieber all hot and bothered. So much so, in fact, he directly targeted Klobuchar with his comments, saying she should be locked up for sponsoring such a bill:

    During a recent radio interview, the “Baby” singer lashed out at Minnesota Sen. Amy Klobuchar and her sponsorship of the Commercial Felony Streaming Act, which would make it a felony to illegally stream copyrighted content online.

    Klobuchar “needs to know that I’m saying she needs to be locked up, put away in cuffs!” the pop star said. “People need to have the freedoms … People need to be able to sing songs. I just think that’s ridiculous.”

    To which, I’ll allow the following video to do the talking for me:


    Oh, snap, indeed.

    Naturally, Klobuchar responded to her critic, well, at least one of her reps did — I guess her party can only respond to famous people who criticize her ham-handed approach to the Internet — claiming it was Bieber who is mistaken with his interpretation:

    “Justin Bieber must have been misled about the content of this bill,” the rep said. “It’s not about people posting their personal work on the Web. This is common sense legislation that passed through the Judiciary Committee with no objection from either party. The bill only covers the intentional commercial theft of things like books, commercial music and movies, including foreign piracy.”

    Ah, but see, it’s the unfortunate wording of the bill that leads people of the world to think bill could be twisted in such a manner, or, as AlterNet.org so eloquently puts it:

    Enactment of this law could affect the millions of unknown, non-professional musicians who film themselves singing, say, John Lennon or Rihanna songs from their bedrooms. It’s hard to imagine the music industry attacking average citizens—right? But who can forget the RIAA’s lawsuits against individuals who downloaded music as a way to make an example of their piracy stance—including, in 2003, a 12-year-old girl living in New York public housing?

    So yeah, unless such concerns are directly addressed by people like Klobuchar, and the bill’s wording specifically states the same thing her representative responded to Bieber with, the confusion surrounding the bill, as well as the ability to twist the language of it to fit certain needs will continue to exist.

    Oh, and to Aaron Rasmussen, the author of the New York Daily News’ article on Bieber’s response who ended the post with this pithy nonsense:

    Perhaps Biebs should stay out of politics and stick to making music.

    Perhaps you should learn more about the bill Bieber is criticizing before you try to be snarky, even at the expense of a throwaway teeny bopper.

  • Watch: Life in a Day (The YouTube Movie)

    Watch: Life in a Day (The YouTube Movie)

    Remember “Life in a Day,” the YouTube movie project from director Kevin MacDonald and produced by Ridley Scott, that got people all over the world to take video of themselves doing stuff on one particular day to create a documentary about a single day on earth?

    Well, that movie is here, and it’s now available to watch for free on YouTube (or right here if you wish):

    The film was gleaned from 4,500 hours of footage recorded and uploaded to YouTube, and turned into a 90 minute film.

    It was actually released in select theaters and at various film festivals, but now it’s on YouTube for all to see. It’s available with subtitles in 25 languages.

    Here are a couple of videos from Macdonald and Scott talking about the project:

    YouTube said last year that it had received 80,000 video submissions from 192 countries for the film.

  • YouTube’s Push For Quality TV

    Following rumors for the better part of the year, YouTube has finally made the official announcement regarding a set of forthcoming channels aimed at creating a higher quality YouTube with channels that could rival those of cable television (though Google maintains it is not trying to replace cable just yet).

    Google says more talented creators and original entertainment are joining YouTube’s existing channel lineup, and that this will include channels created by “well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners.”

    “These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven,” says Robert Kyncl, Global Head of Content Partnerships.

    “Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again,” he adds. “And for advertisers, these channels will represent a new way to engage and reach their global consumers.”

    You may recall that Google was said to be trying to acquire Hulu, though Hulu took itself off the market.

    This announcement comes on the heels a big Google TV update announcement, further emphasizing Google’s push into the living room. More on that here.

    Of course YouTube is far bigger than Google TV, and probably bigger than it ever will be, and there are a lot more avenues into the living room that YouTube has access to, not that you have to be in the living room to enjoy quality content.

    It’s going to be interesting to see just how good these channels are, and if they can gain the kind of viewing that well-known TV networks get.

    Google says the first of the channels will appear next month, with more coming over the next year.

  • Big Update for Google TV

    Google announced a new software update for Google TV aimed at reaching four goals: keeping things simple, making it easier to find something worth watching, making YouTube better on TV, and bringing more apps to TV.

    “We look forward to announcing more hardware and chipset partnerships in the months ahead and shipping new devices at new price points in 2012,” a Google spokesperson tells WebProNews.

    “The initial version of Google TV wasn’t perfect, but launching it gave us the opportunity to learn. These are still early days, and we’re working hard to move forward with each update,” Google says in a blog post discussing the new update.

    “We also worked to put in place some fundamental components that will make more frequent and more powerful software updates a reality,” the company says. “We know it will take time to get it right — this is a marathon, not a sprint — and with each update, we take another step forward.”

    The update itself comes with a simpler interface and a customizable home screen (pictured above) designed to let users get to their favorite content more quickly. There are also shortcuts within “all apps,” like with Android.

    There are search improvements for both live TV and apps like Netflix, YouTube, HBO GO, etc. Along with that, there’s an app called “TV & Movies” that lets you browse through as many as 80,000 movies and TV episodes across cable/satellite and web services.

    There have been various reports about upcoming YouTube channels to be more TV-friendly, and it looks like that is a part of this update too. “We’re launching a new YouTube experience specifically built for Google TV,” Google says in the blog post. “It is now fast and easy to get to your favorite HD-quality YouTube entertainment. And we’ve integrated YouTube more closely with Google TV search, so that you can turn virtually any topic – mountain biking, cooking, etc. – into a channel.”

    On the apps front, Google is now letting Android developers bring existing mobile apps or entirely new apps to Google TV. Those that require a touch screen won’t appear on Google TV.

    The next version of Google TV is tentatively scheduled to begin shipping to consumers on Sunday (October 30). It will start on Sony devices, and then go to Logitech devices.

  • YouTube Is About To Jump Into The Original Content Game

    The behemoth that is YouTube is about to grow even larger in its reach, as it looks like the Google property is getting into the business of original programming.

    The Wall Street Journal quotes sources familiar with the situation that say YouTube could announce the beginning of these content “channels” as early as next week.

    YouTube is apparently partnering up with InterActiveCorp’s Electus, News Corps, as well as CSI creator Anthony Zuiker. Even pro skateboarder Tony Hawk is said to be jumping on the YouTube programming wagon. YouTube is also joining with folks that already create content for the site for this initiative.

    YouTube is trying to become a next-generation cable provider overseeing dozens of free online “channels” with professional-grade shows, people familiar with the matter have said. Google is putting up more than $100 million in cash advances to get some of the content produced, these people said. The company will recoup the funds from advertising revenue it sells against the content, later splitting ad revenue with the partners, these people added.

    Going by that, Google is serious about trying to make YouTube a real competitor in the field.

    To aid the new original content, YouTube will be redesigned in order to promote it. The sources says that YouTube will be more “channel-centric,” promoting users to subscribe to channels based on the type of content or interests – this could include food, comedy, news, etc.

    If YouTube can create quality content with its new partners, it could be an important new revenue stream for the company. The question is, how comfortable will companies feel advertising on YouTube original content? It would probably depend on the initial success of the initiative, which would in turn depend on the quality of the new shows.

    Do you have high hopes for original content on YouTube? Let us know what you think.

  • This Creepy Pumpkin Smashing Video Is Perfect For Halloween

    If you’ve ever dropped a pumpkin from a significant height and watched it explode into chunky, orange bits of pulpy goodness, you know that there’s something inherently fascinating about it. Really, it’s fun to smash any kind of squash or melon, but there’s something extra special about pumpkins.

    Maybe it’s because we carve faces into them.

    Anthropomorphism implications aside, exploding pumpkins are awesome. So one would infer that exploding pumpkins in slow-motion would be even more awesome, and they would be right.

    This video, created by YouTube user devinsupertramp and scored by his friend Stephen Anderson, is all kinds of creepy. It’s perfect for the Halloween season. Check it out below:

    Here’s how they achieved the effect:

    We shot the pumpkins smashing with the Red Epic camera at 300 frames per second. Then in a couple of the shots I put the slow motion clips into Twixtor, a program that adds frames to make it even slow, and I made those shots run at 1000fps, by adding frames in between the other frames.

    As far as the lighting goes, we used an Arri kit. We filmed the smashing of the pumpkins right outside my friends apartment. We dropped them off the three story building into the parking lot. To make the space look like it was in the middle of nowhere, we also drapped a black cloth/sheet. And we also covered the ground with water, and the pumpkins so they would shine/glisten in the lights that we had set up.

    Neat, huh?

    I started thinking about other odd uses of pumpkins, so here are some other great pumpkin-related videos:

    First, this is a fun, grotesque use of science –

    Pumpkin catapult, anyone? –

    This pumpkin cannon destroys everything in its path –

    And finally, the smashing pumpkin video to rule them all –

  • The Black Keys Lonely Boy Video Is Set For Viral Stardom

    Blues-rock duo The Black Keys are pretty good at this viral music video thing, and their newest release is a testament to this fact.

    Their new single “Lonely Boy” is now officially out for digital purchase, and will be out on November 25th on vinyl. The song is off their upcoming album El Camino, set to release on December 6th.

    I’m a pretty big fan of these guys, and I thought that their album Brothers was one of the best albums of 2010. This new song is good, and it does the one thing that most new Black Keys songs do, which is sound distinctly like the Black Keys. New songs always require multiple listens for me to find out how I truly feel about them.

    But I don’t need multiple viewings of this video to say that they hit another home run. Simple, catchy, funny – it’s got viral written all over it. Check it out below:

    One commenter writes, “My 2yr old niece loves this video, she’s had me replaying this song for almost an hr now so she can sing/dance along to it.” The Black Keys have the approval of toddlers, so you know it’s a winner.

    As I mentioned before, this isn’t The Black Keys’ first go-round with awesome viral music videos. This video for “Howlin For You” has YouTube denizens begging for a film to be made in its honor –

    And my personal favorite is the video for “Tighten Up,” which has over 13 and a half million views. It’s a real heart warmer –

  • U.S. Law Enforcement Agencies Asked Google To Remove Police Brutality Videos From YouTube

    Google’s biannual Transparency Report was updated yesterday and it has revealed some interesting information regarding requests to remove YouTube content as well as requests for user data from governmental agencies.

    During the period of January 2011 to July 2011, Google reports that they received a request from a local United States law enforcement agency. The agency wanted Google to take down certain YouTube videos that depicted police brutality. Google says that they refused to remove the videos in question.

    On a separate occasion, another law enforcement agency made multiple requests that Google remove videos “allegedly defaming law enforcement officials.” They also refused to remove the content, which they file under “defamation requests.”

    Overall in the U.S., the number of requests to remove content from Google services increased by 70% when compared to the last period (July to December 2010).

    Across the world, content removal requests increased in places like India, Poland, and the UK. The United Kingdom saw an increase in these requests comparable to what was seen in the United States (71%).

    According to the raw data, U.S. governmental agencies filed the 3rd most requests for content removal with 92. This is behind Brazil (224) and Germany (125). Those 92 requests contained 757 actual items to be removed. Google complied with 63% of those requests.

    On another front, user data requests increased by 29% from the last reporting period (in the U.S.). The United States had the most data requests and among those requests, the most users/accounts specified of any country on the report.

    From January 2011 to June 2011, Google received 5,950 user data requests the encompassed 11,057 different users. Since Google just began disclosing the compliance rate of these requests, we now know that Google is handing over the data with relative certainty when it comes to us in the United States. During that period, Google complied with 93% of those 5,950 user data requests.

    That was the highest compliance rate of any country listed in the report. On the flip side, Google received 42 user data requests from Russia and complied with exactly 0% of them.

    Of course, the fact that Google refused to yank videos of police brutality and ones with so-called “defamatory content” is a big deal. Videos of police brutality have been talked about a lot lately, as many have emerged from the #OccupyWallStreet movements and become viral hits on YouTube.

    Does anything surprise you about this transparency report? Let us know in the comments.

  • New Gaddafi Capture Video Hits The Web

    New Gaddafi Capture Video Hits The Web

    It’s been four days since the death of former Libyan leader Muammar Gaddafi, and a new video of his capture has hit the internet.

    It’s the clearest video yet of the moments after Libyan rebels took him under their control, and it shows a bloodied, terrified, but still alive Gaddafi being propped up, dragged around, as well as abused by his captors.

    On Sunday, reports emerged from Libya that named the cause of death as a gunshot wound to the head, and also confirmed reports that the Colonel had been shots multiple times before eventually succumbing to his wounds. What actually happened in the moments leading up to Gaddafi’s death is still unknown, but it is speculated that he might have been executed by one of his captors. The BBC has video of one of his captors who apparently takes credit for the killing.

    The United States has joined other nations calling for a full investigation into his capture and death.

    In an incredibly odd turn, it was learned that Gaddafi’s body has been turned into an attraction for some in Libya, as it is being stored in a refrigerated unit inside a shopping mall in Misrata.

    The video above is now part of the historical record, and gives an important look into the crucial moments (presumably) right before his death. No matter how you feel about Gaddafi or the actions that led to his demise, one thing is certain: it’s a harrowing portrayal of the realities of war.

  • This “Nightmare Before Christmas” Halloween Light Show Is Fantastic

    It’s exactly one week from Halloween, and the great gods of the internet have served us up with an amazing Halloween light show, Jack Skellington-style.

    Home light shows have become pretty popular on YouTube, the most notable one being the “Christmas Light Gone Wild” video that went viral and was eventually used in a Miller Lite commercial. When I say that this type of video is popular on YouTube, I mean that you could easily lose a large chunk of your day browsing through the different light shows. “Christmas Lights Gone Wild” has amassed nearly 10 million views on its own.

    The video, courtesy of YouTube user KJ92508, gives us something a little less common: a Halloween light show. It’s on its way to viral status, having amassed nearly 140,000 views in just a few days.

    Choreographed to “This is Halloween,” the opening song from the Tim Burton/Henry Selick classic The Nightmare Before Christmas, this is mighty impressive. It is important to note that the little girl fleeing from the house is not part of the show, according to the uploader.

    Here’s what the uploader has to say about the making of the light show:

    4 singing pumpkin faces, tombstones, hand carved pumpkins, strobes, floods and thousands of lights. Most all lights have been changed from incandescent to RGB LED so power consumption is a lot less than previous years. Also DMX added to show. All lights, faces and props are custom made (DIY) by me except for the roof line which are CCRs. Controlling channels have gone up 8X from last year. 1144 channels. Light-O-Rama

    That’s a seriously cool DIY project. And it has gotten a lot of use in the past couple of years. The house owner has created various different light shows set to other songs, including “The Monster Mash,” “Thriller,” and the Ghostbusters theme. The “This is Halloween” show is my favorite, but here are some of the other Halloween light shows:

    And for your Halloween season pleasure, here’s the source material for the “This is Halloween” light show –

    [Via Reddit]

  • Free Justin Bieber: Could Covering A Song On YouTube Land You In The Slammer?

    Free Justin Bieber: Could Covering A Song On YouTube Land You In The Slammer?

    A new campaign is using Justin Bieber to raise awareness about a current Senate bill that could have devastating effects on the YouTube community.

    As of right now, there is a bill in the United States Senate that would penalize those who stream copyrighted materials over the internet. S.978 would make this action a felony, punishable with up to 5 years in prison.

    Here’s the crux of the bill, as defined on Open Congress

    Makes unauthorized web streaming of copyrighted content a felony with a possible penalty of up to 5 years in prison. Illegal streaming of copyrighted content is defined in the bill as an offense that “consists of 10 or more public performances by electronic means, during any 180-day period, of 1 or more copyrighted works” and has a total economic value, either to the copyright holder or the infringer, of at least $2,500.

    The bill, introduced back in May by Democratic Senator Amy Klobuchar and co-sponsored by Republican John Cornyn and Democrat Chris Coons, is supported by the MPAA, RIAA, Directors Guild, Screen Actors Guild and many more.

    Some are quite concerned at the implications to the bill, saying that it could criminalize things that millions and millions of internet users do everyday. And here’s where Justin Bieber comes in.

    Under the proposed law, you could spend time in jail for posting a video to YouTube of you covering a famous song, as long as it got more than 10 views in 6 months. The site freebieber.org explains it in this way:

    This is a video of child celebrity Justin Bieber singing “With You” by the artist Chris Brown. YouTube videos like this one were what made him famous. Tons of kids do this for fun, and many now-popular artists got started in this same way.

    Copyright law is so extreme, just singing somebody else’s song in public could be infringement. Because he and his mother posted the videos to advance his music career, it’s commercial infringement. And a new bill would make this a felony.

    The maximum sentence would be five-years, just for singing a cover! Other online video “crimes” could include: videos of a school play, a professional baseball game, or videos with incidental background music (even just a ringtone). Nuts, right?

    They ask you to sign a petition against Senate bill 978,

    If you remember that Justin Bieber’s path to superstardom began with some YouTube covers of Chris Brown songs, you see why they are using Bieber as a poster boy for this bill. It sounds crazy, but under the proposed new law they say that Bieber could be facing 5 years in prison.

    Of course, chances are slim that we’ll ever see Bieber in jail (until he hits his rebellious Lindsay Lohan phase). And this website is a hyperbolic but humorous way to raise awareness. But the implications of the bill are a bit disturbing. Imagine all the ways that it could alter the online video landscape.

    Here’s a video about the campaign –

    What do you guys think? Let us know in the comments.

  • Gaddafi Capture Video Released by Al Jazeera

    As the world reacts to the now-confirmed death of Libyan leader Muammar Gaddafi, Al Jazeera has released video of the fallen “leader’s” capture, and judging by the images contained within the video, it appears as if the fallen tyrant was dead, or, at least, awfully close to his deathbed, when he was captured.

    To many, this is a fitting end to his miserable existence, one that oversaw numerous crimes against humanity, aimed directly at the citizens he was supposed to govern. Apparently, massacring those who disagree with you fit his definition of effective government. And now, Gaddafi has paid the price for his tyranny.

    As is the case in today’s always-connected world, Gaddafi’s take down was vividly captured on video and released for the world to see.