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Tag: YouTube Trends

  • YouTube Trends Map Reveals That You All Really Like True Blood

    YouTube popularity is an incredibly fickle thing. A video can be incredibly popular for a day, and then be buried into obscurity the next. To further help chart this ebb and flow, YouTube has launched a new trend measurement tool.

    YouTube announced today that it has completed work on a Trends Map. As the name suggests, the map tracks video popularity by gender, age, geographic location and by the number of views or shares. Such a tool sounds incredibly interesting, but looking into it makes you realize that almost everybody is watching the same videos.

    Looking at both genders among all ages, the video with the most amount of shares is the True Blood season 6 trailer:

    The above trailer dominates shares among pretty much every demographic except for the 13-17 age range. Even then, only males are turning their gaze towards the following clip from Family Guy:

    Moving over to views tells a different story altogether. By far, the most popular video across the country at the moment is the aftermath of a water polo match that went viral over the weekend:

    Once again, gender has played a role in popularity as women are drawn more to the following video from a child abuse prevention group and its new ad:

    The YouTube Trends Map is pretty fascinating, and it could be a useful tool for those looking to jump on board the next viral hit before it really takes off.

    YouTube notes that the Trends Map is currently only available in the U.S., but it sounds like it will be adding support for other countries in the future.

  • YouTube Provides More Information About YouTube Trends

    As reported last week, YouTube has a new site called YouTube Trends aimed at tracking popular clips on the site. The company claims that 35 hours of video is uploaded to YouTube every minute, so YouTube Trends should provide a good way to find some of the stuff that gains traction. 

    While the site was announced a week ago, YouTube is now providing a bit more information about it. 

    "YouTube Trends features new algorithmically-generated feeds that highlight which topics and videos are trending right now," explains YouTube Trends manager Kevin Allocca. "The site also offers a ‘top videos’ module and a blog with more in-depth explorations of videos, trends, news, and cultural phenomena as seen through the lens of YouTube." 

    "We’ve also created a Trends Dashboard that lets you quickly explore what’s popular in different cities in the U.S. and around the world, as well as within specific demographic groups," adds Allocca.

    YouTube created the following video introducing the site:

    Last week, YouTube began a 12-day countdown to the holidays, lokoing at the top videos of the year. The site currently points to the top videos in a variety of categories, such as: sports, movie trailers, news/politics, parodies, tech, hip-hop music, vehicles, non-profits and activism, and animals. 

    YouTube aims for the site to be the "water cooler for web video."

  • YouTube Launches “Trends” Site To Track Popular Clips

    Upwards of 35 hours of video is uploaded to YouTube every minute, making it impossible for anyone to view a fraction of whatever good stuff is available.  Even trying would be a waste of time.  YouTube’s launched a new site called YouTube Trends to highlight the popular clips, however.

    This isn’t a matter of two or three editors picking out content they happen to see that suits their tastes.  True to Google’s data-focused traditions, algorithms will instead be responsible for judging which clips are trending.  Blog posts on YouTube Trends will only complement the algorithm and provide extra data as time goes by.

    Anyway, the popular clips will be displayed in several different ways.  The most basic display concept is pretty simple: a column on the right-hand side of the YouTube Trends homepage will feature said clips.

    Then, to up the ante a little, collections of four videos will be released twice every day.  YouTube’s calling the idea "4 at 4" (and surprisingly, the releases will occur at 4 A.M. and P.M Eastern time, never mind that Google’s based in California).

    Finally, for folks who are interested in what’s popular with a specific set of people, a YouTube Trends blog post introduced "a brand new dashboard that allows you to quickly explore what’s popular in different cities in the United States and in countries around the world, as well as within specific demographic sets."  (Look for it in the upper right-hand corner of the site.)

    It should be interesting to see if YouTube Trends is widely accepted, or if people decide to continue stumbling across popular videos as they always have.  YouTube’s goal, at least, is to offer "a destination for daily insight into the zeitgeist of the world’s largest video site."