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Tag: YouTube Music Awards

  • Google Posts Arcade Fire’s YouTube Music Awards Performance

    YouTube held its first music awards ceremony on Sunday. Jason Schwartzman and Reggie Watts hosted, and Arcade Fire, Lady Gaga, Eminem, M.I.A. and Avicii performed.

    Arcade Fire did their song Afterlife. and the YouTube Spotlight channel has posted this video of the performance with direction from Spike Jonze and John Gonzalez and production by Sunset Lane Entertainment and VICE.

    Unfortunately, embedding is disabled (seemingly going against everything YouTube stands for), so you’ll have to click over to watch it.

    Last week saw Arcade Fire released their entire new album, Reflektor, for free on YouTube, making it available for fans ahead of the October 29th release. That video is no longer available, but you should have no problem finding the album on Spotify, iTunes, Amazon, etc.

    Google had developed a significant history with the band over the years. As far back as 2010, the company partnered with the group on a Chrome experiment – an interactive music video showcasing HTML5. Then, in September, the two partnered again on another interactive video.

    It’s no surprise to see the band playing a significant role in Google’s new music awards.

    Image: YouTube

  • YouTube Music Awards Coming In November, Nominees To Be Announced This Month

    Music is a major driving force on YouTube. The amount of views music videos get on YouTube is staggering. It only makes sense then that YouTube finally capitalize on that popularity.

    YouTube announced on Monday that it will host the first-ever YouTube Music Awards on November 3. Like any good awards show, it will bring together the biggest artists of the year in one place to perform for those who made them so popular on YouTube.

    For its first annual show, YouTube has lined up Lady Gaga, Arcade Fire, Eminem and others alongside some artists that made it big thanks to YouTube – including Lindsey Stirling and CDZA. The show will be hosted by Jason Schwartzman and directed by Spike Jonze.

    So, how is this all going to work? Starting October 17, the nominees will be announced on YouTube. From there, fans will vote for their favorites until the awards show on November 3. During the voting period, the nominees will start uploading new music, videos, interviews and more to court your favor.

    We can only hope and pray that the YouTube Music Awards prove to be popular as it could be our redemption from the Grammys and VMAs. A music awards show that’s completely decided by the fans using the power of social media will be a sight to behold. It might even help inspire similar award shows.

    [Image: YouTube Spotlight/YouTube]