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Tag: Yahoo

  • Yahoo Study Looks At Marketing To Generation X

    Yahoo Study Looks At Marketing To Generation X

    Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interests and how brands can better engage with them.

    “Generation X, made up of 81 million adults between ages 35-54, has the highest spending power today, controlling 29% of estimated net worth dollars and 31% of total income dollars in the US,” a Yahoo spokesperson said in an email.

    According to the findings, Gen Xers are mobile-obsessed, multi-taskers, social butterflies, and brand lovers.

    “79% of Gen Xers are smartphone users, and this is expected to grow to reach 88% by 2018,” the spokesperson says. “During primetime hours (7pm and 11pm), 84% of Gen Xers are using 2+ devices and switching between them 9.2 times per hour. The most common combinations of device usage during primetime are TV and laptop or TV and phones.”

    “Nearly 80 million Gen X users visited a social media site last month. 75% of those users consumed content, including articles and videos, while 43% shared and reposted content created by others,” they say. “Nearly 1 in 3 Gen Xers consumed content posted by brands or companies on social media, and 30% are more likely to engage or click on an ad that is aimed specifically at their generation.”

    You can find the full study here.

    Image via Yahoo (Twitter)

  • Yahoo Closes Publisher Monetization Platform To New Sign-Ups

    Yahoo Closes Publisher Monetization Platform To New Sign-Ups

    About a year and a half ago, Yahoo launched Yahoo Recommends as a new monetization platform for publishers and part of its suite of publisher solutions.

    The product suggested other articles at the bottom of publishers’ content, not unlike offerings from Taboola, Outbrain, and the like.

    The service is now closed to new sign-ups. It’s not clear if Yahoo is going to pull the plug on the whole thing, but it seems somewhat likely, especially considering that the company has been shutting down various other properties.

    The Yahoo Recommends site simply says:

    Yahoo Recommends signups are now closed. Please check out our other partner programs at the Partner Portal.

    Digiday shares a statement from the company saying, ““We have not made the decision to shut down Yahoo Recommends, however, we are not actively signing up new publishers at this time.”

    Yahoo Recommends is powered by Yahoo’s personalization technology, and enables publishers to display its articles in a variety of layouts on desktop and mobile. It also features ads served through Gemini.

    Image via Yahoo (Twitter)

  • Yahoo Infographic Gives A Bunch of Native Advertising Stats

    Yahoo Infographic Gives A Bunch of Native Advertising Stats

    Yahoo dropped a bunch of native advertising stats from Gemini for 2015, particularly in third-party mobile apps.

    All Gemini mobile ads are native, while half of its desktop ads are. According to the company, December saw over 200 billion Gemini native ad requests on third party mobile apps, accounting for over half of Gemini’s display impressions.

    You can dig into more below.

    Image via Yahoo (Twitter)

  • Microsoft Unveils The Bing Network

    Microsoft Unveils The Bing Network

    The Yahoo Bing Network is no more, and Microsoft has now introduced simply The Bing Network.

    As you may recall, last year, Microsoft and Yahoo announced some major changes to their search and advertising partnership. This is a result of that reduced (but still existent) relationship.

    Microsoft’s Stephen Sirich says in a blog post:

    At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every day.

    With the transition of all U.S. accounts (and with them, people and account management) from Yahoo to Bing, the Bing Network also represents an expanded network of partners, including AOL, Wall Street Journal and more, adding more searches and clicks to the network every day.

    Bing’s growth has been on the rise in recent months.

    According to the company, the Bing Network includes 60 million searchers that can only be found there. A quarter of its clicks are exclusive to the Bing Network, including unique searches versus Google, it says.

    It also counts the growth of Windows 10 and syndication partnerships with AOL, GumTree, The Wall Street Journal, and Infospace among its assets. Windows 10 is reported to be installed on about 200 million devices.

    You can read more about what Sirich has to say about the Bing Network here.

    Image via Bing (YouTube)

  • Yahoo Search Boss Is About To Go Away

    Yahoo Search Boss Is About To Go Away

    Yahoo announced that it is shutting down Search Boss, the set of tools it has offered since 2009 to help developers and others build their own search engines.

    In 2010, following the Microsoft/Yahoo search and advertising partnership announcement, Yahoo addressed the future of the service indicating it would keep it around utilizing algorithmic search results by Microsoft.

    Now, six years later, Yahoo is pulling the plug. On the Search Boss website (via Search Engine Land):

    At Yahoo, we’re always looking for ways to streamline and simplify products for our customers. With this focus in mind, we will discontinue BOSS JSON Search API, BOSS Placefinder API, BOSS Placespotter API and as well BOSS Hosted Search, on March 31, 2016.

    Access to the BOSS will continue until March 31, 2016. Moving forward, customers can instead use YPA, a Javascript Solution that provides algorithmic web results with search ads for publishers who manage their own search engine results pages (SERPs). Click here to apply or learn more about YPA, or if you are working with a Yahoo Partner Manager, they can help you explore your options.

    If you’re concerned about the closure of Search Boss (frankly, I haven’t heard anybody talk about it in quite some time), you can check out an FAQ page here.

    Image via Marissa Mayer (Twitter)

  • Yahoo Reveals Agenda For Mobile Developer Conference

    Yahoo Reveals Agenda For Mobile Developer Conference

    About a year ago, Yahoo held its first ever developer conference in San Francisco. In December, the company announced the next one.

    The Yahoo Mobile Developer Conference will be held on February 18 at The Masonic in San Francisco. Today, they announced the agenda.

    There will be an opening keynote from CEO Marissa Mayer as well as a presentation on the State of Mobile by SVP of Publisher Products Simon Khalaf. There will also be a a variety of “deep dive” presentations on advancements to the Yahoo Mobile Developer Suite.

    “Attendees will also have the opportunity to learn from industry executives on a variety of topics to help them grow, retain and monetize users on mobile,” a spokesperson for Yahoo said in an email.

    These include the state of native ads and why the format is important for developers, hacks for “time-strapped” developers looking to leverage Tumblr for content marketing, and findings from Yahoo’s recent app lifecycle study.

    “In 2015, Yahoo supported hundreds of thousands of mobile developers in creating, growing and monetizing apps through our mobile developer suite,” said Khalaf. “This year, we’re excited to gather together once again with our developer community, where we’ll deliver fresh content and new tools to help them succeed even more.”

    You can check out the official Tumblr for the event here. You can apply for an invite from there.

    Image via Yahoo

  • Yahoo Reports Earnings, Will Reduce Staff by 15%

    Yahoo Reports Earnings, Will Reduce Staff by 15%

    Yahoo just announced its Q4 and year-end 2015 financials and provided an update on the company’s business strategy going forward. It also it will reduce its workforce by 15% and exit five of its offices ( Dubai, Mexico City, Buenos Aires, Madrid, and Milan).

    By the end of the year, the company expects to have about 9,000 employees and fewer than 1,000 contractors. This, it says, will result in savings in short term operating expense of $400 million annually.

    “Today, we’re announcing a strategic plan that we strongly believe will enable us to accelerate Yahoo’s transformation,” said CEO Marissa Mayer. “This is a strong plan calling for bold shifts in products and in resources. We are extremely proud of the billion dollar plus business we have built in mobile, video, native, and social. Our strategic bets in Mavens have enabled us build an entirely new, forward-leaning business of tremendous scale and growth in just three years. The plan announced today builds from that achievement and will dramatically brighten our future and improve our competitiveness, and attractiveness to users, advertisers, and partners.”

    “The Board is committed to the turnaround efforts of the management team and supportive of the plan announced today. We have tremendous respect for the thousands of Yahoos who work very hard to make the world a better place,” said Maynard Webb, Yahoo’s Chairman of the Board. “The Board also believes that exploring additional strategic alternatives, in parallel to the execution of the management plan, is in the best interest of our shareholders. Separating our Alibaba stake from our operating business continues to be a primary focus, and our most direct path to value maximization. In addition to continuing work on the reverse spin, which we’ve discussed previously, we will engage on qualified strategic proposals.”

    Here’s the four-part “strategic plan” Yahoo has laid out for its business:

    yahooplan
    For Q4, the company reported revenue of $1.27 billion and EPS of $0.13, beating expectations on revenue and meeting them on earnings.

    Here’s the earnings release in its entirety:

    SUNNYVALE, Calif.–(BUSINESS WIRE)–

    Yahoo! Inc. (YHOO) today reported results for the quarter and full year ended December 31, 2015.

    Q4 2014 Q4 2015 Full Year 2014 Full Year 2015
    GAAP revenue $1,253 million $1,273 million $4,618 million $4,968 million
    Cost of revenue – TAC $74 million $271 million $218 million $878 million

    Goodwill impairment*

    $88 million $4,461 million $88 million $4,461 million
    Income (loss) from operations $32 million ($4,530) million $143 million ($4,748) million
    Non-GAAP income from operations $256 million $63 million $755 million $342 million
    Adjusted EBITDA $409 million $215 million $1,362 million $952 million
    Net earnings $166 million ($4,435) million $7,522 million ($4,359) million
    GAAP net earnings per diluted share $0.17 ($4.70) $7.45 ($4.64)
    Non-GAAP net earnings per diluted share $0.30 $0.13 $1.57 $0.59

    *See further discussion related to goodwill impairment below

    “I’m pleased to report that our Q4 performance exceeded guidance across GAAP revenue, revenue ex-TAC, adjusted EBITDA, and non-GAAP Operating Income,” said Marissa Mayer, CEO of Yahoo. “We continue to be encouraged by the performance of our Mavens investments, which in 2015 alone, grew to about a third of our GAAP revenue — $1.6 billion dollars.”

    Business Highlights

    Search

    • As part of Yahoo’s efforts to move search toward a more contextual, anticipatory and assistive experience, the Company made the first in a series of ongoing updates to the Yahoo Search app. For iOS in the U.S., the Yahoo Search app experience is now more actionable and guides users to the information they need whether it’s from the Web or their inboxes. Logged in users can now see Web and email results in one place, as the app can now search across email, contacts and calendar to help them find things like package delivery notifications, hotel reservation details and upcoming events, while partnerships with companies like Yelp and OpenTable allow users to take action directly from the search results page.

    Communications

    • Yahoo unveiled the next generation of Yahoo Messenger on mobile for both iOS and Android, the Web and Yahoo Mail on desktop. Built from the ground up, the powerful new platform integrates technology and features from Flickr, Tumblr and Xobni. Built for group and 1:1 messaging, Yahoo Messenger now allows users to unsend and like messages, photos and animated GIFs quickly and easily.

    Digital Content

    • Tumblr further strengthened the way that users communicate and connect over the things they love through threaded instant Messaging available across iOS and Android apps, and on the Web.
    • Yahoo presented the first free, global live stream of an NFL game to more than 15 million viewers across the globe. This was the first time users were able to enjoy the NFL’s premium content globally without cable, authentication or TV across both Yahoo and Tumblr. More than 30 top brands partnered with Yahoo to kick off this new era of sports programming. The Company delivered the live stream with a rebuffering ratio of less than one percent.
    • Yahoo, together with launch sponsor Fidelity Investments, introduced “The Final Round,” a live weekday show on Yahoo Finance that offers insight into the most important business news of the day and what’s driving markets, and features interviews with bold-faced names like premiere guest Charles Koch from the field and in the New York studio.
    • Yahoo debuted Adrian Wojnarowski’s new weekly NBA podcast, The Vertical, with an interview with NBA Commissioner Adam Silver. The podcast debuted in advance of the January launch of Wojnarowski’s new basketball site “The Vertical” on Yahoo Sports. “The Vertical” will feature content from an elite and talented group of reporters and industry insiders.

    Fourth Quarter and Full Year 2015 Financial Highlights

    Mavens Revenue:

    Q4 2014

    Q4 2015 Full Year 2014 Full Year 2015
    Mavens revenue

    $

    375 million

    $

    472 million

    $

    1,148 million

    $

    1,660 million

    Non-Mavens revenue 751 million 750 million 3,022 million 2,908 million
    Total traffic-driven revenue

    $

    1,126 million

    $

    1,222 million

    $

    4,170 million

    $

    4,568 million

    Non-traffic-driven revenue

    127 million 51 million 448 million 400 million
    GAAP revenue

    $

    1,253 million

    $

    1,273 million

    $

    4,618 million

    $

    4,968 million

    Mavens revenue represented 33 percent and 28 percent of traffic-driven revenue in the fourth quarter and full year of 2014, respectively, and increased to 39 percent and 36 percent in the fourth quarter and full year of 2015, respectively.

    Mobile Revenue:

    Q4 2014 Q4 2015 Full Year 2014 Full Year 2015
    Mobile revenue

    $

    254 million

    $

    291 million

    $

    768 million

    $

    1,048 million

    PC revenue 872 million 931 million 3,402 million 3,520 million
    Total traffic-driven revenue

    $

    1,126 million

    $

    1,222 million

    $

    4,170 million

    $

    4,568 million

    Non-traffic-driven revenue 127 million 51 million 448 million 400 million
    GAAP revenue

    $

    1,253 million

    $

    1,273 million

    $

    4,618 million

    $

    4,968 million

    Mobile revenue represented 23 percent and 18 percent of traffic-driven revenue in the fourth quarter and full year of 2014, respectively, and increased to 24 percent and 23 percent in the fourth quarter and full year of 2015, respectively.

    Gross mobile revenue for the fourth quarter of 2014 and 2015 was $413 million and $449 million, respectively. Gross mobile revenue for the full year of 2014 and 2015 was $1,261 million and $1,679 million, respectively.

    Search Revenue:

    • Gross search revenue was $866 million for the fourth quarter of 2015, a decrease of 7 percent compared to the fourth quarter of 2014. Gross search revenue was $3,612 million for the full year of 2015, an increase of 7 percent compared to the prior year.
    • GAAP search revenue was $522 million for the fourth quarter of 2015, an increase of 12 percent compared to the fourth quarter of 2014. GAAP search revenue was $2,084 million for the full year of 2015, an increase of 16 percent compared to the prior year.
    • Cost of revenue – TAC paid to search partners was $141 million for the fourth quarter of 2015, which includes TAC from the Mozilla agreement, compared to $5 million in the fourth quarter of 2014. Cost of revenue – TAC paid to search partners was $465 million for the full year of 2015, which includes TAC from the Mozilla agreement, compared to $9 million in the prior year.
    • The number of Paid Clicks decreased 10 percent compared to the fourth quarter of 2014.
    • Price-per-Click increased 3 percent compared to the fourth quarter of 2014.

    Display Revenue:

    • GAAP display revenue was $601 million for the fourth quarter of 2015, a 13 percent increase compared to the fourth quarter of 2014. GAAP display revenue was $2,074 million for the full year of 2015, an 11 percent increase compared to the prior year.
    • Cost of revenue – TAC paid to display partners was $130 million for the fourth quarter of 2015 compared to $68 million in the fourth quarter of 2014. Cost of revenue – TAC paid to display partners was $410 million for the full year of 2015 compared to $205 million in the prior year.
    • The number of Ads Sold increased 8 percent compared to the fourth quarter of 2014.
    • Price-per-Ad increased 6 percent compared to the fourth quarter of 2014.

    Goodwill Impairment:

    We recorded a $4,461 million non-cash goodwill impairment charge as a result of our annual goodwill impairment test conducted in the fourth quarter of 2015. We concluded that the carrying value of our U.S. & Canada, Europe, Latin America and Tumblr reporting units exceeded their respective estimated fair values. The goodwill impairment resulted from a combination of factors, including decreases in our market capitalization, projected operating results and estimated future cash flows.

    Cash, Cash Equivalents, and Marketable Securities:

    • Cash, cash equivalents, and marketable securities were $6.8 billion as of December 31, 2015 compared to $10.2 billion as of December 31, 2014, a decrease of $3.4 billion. In the first quarter of 2015, the Company satisfied the $3.3 billion income tax liability related to the sale of Alibaba Group ADSs in September 2014.

    “We’re encouraged that our fourth quarter results exceeded expectations in all core metrics,” said Ken Goldman, CFO of Yahoo. “As we look forward to executing a more focused strategy for the Company, this is a solid baseline for the actions we’re taking to improve performance in 2016 and beyond.”

    Live Stream

    Yahoo will live stream a video broadcast of the Company’s fourth quarter and full year 2015 financial results at 2 p.m. Pacific Time/5 p.m. Eastern Time today. The live stream will be broadcast from Yahoo’s Sunnyvale studio and will be available exclusively on Yahoo Finance at finance.yahoo.com. The Company will provide its business outlook for the first quarter of 2016 during the presentation. Supplemental financial information can be accessed through the Company’s Investor Relations website at investor.yahoo.net. The video will be archived after the event at investor.yahoo.net and will be available for 90 days following the broadcast.

    Non-GAAP Financial Measures

    This press release and its attachments include the following financial measures defined as non-GAAP financial measures by the Securities and Exchange Commission (“SEC”): gross mobile revenue; gross search revenue; revenue ex-TAC; adjusted EBITDA; non-GAAP income from operations; non-GAAP net earnings; non-GAAP net earnings per share – diluted; and free cash flow.

    Gross mobile revenue is GAAP mobile revenue plus the related revenue share with third parties. Gross search revenue is GAAP search revenue plus the related revenue share with third parties. Revenue ex-TAC is GAAP revenue less cost of revenue – TAC. Adjusted EBITDA, non-GAAP income from operations, non-GAAP net earnings, and non-GAAP net earnings per share – diluted, exclude from the most comparable GAAP financial measures certain gains, losses, and expenses that we do not believe are indicative of ongoing results, and exclude stock-based compensation expense. Adjusted EBITDA also excludes taxes, depreciation, amortization of intangible assets, other income (expense), net (which includes interest), earnings in equity interests, and net income attributable to noncontrolling interests. Free cash flow is GAAP net cash provided by (used in) operating activities (adjusted to include excess tax benefits from stock-based awards), less acquisition of property and equipment, net (i.e., acquisition of property and equipment less proceeds received from disposition of property and equipment) and dividends received from equity investees.

    These measures may be different than non-GAAP financial measures used by other companies. The presentation of this financial information is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with generally accepted accounting principles (“GAAP”). Explanations of the Company’s non-GAAP financial measures and reconciliations of these financial measures to the GAAP financial measures the Company considers most comparable are included in the accompanying “Note to Unaudited Condensed Consolidated Financial Statements,” and “Supplemental Financial Data and GAAP to Non-GAAP Reconciliations.”

    About Yahoo

    Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).

    “Ads Sold” consist of display ad impressions for paying advertisers on Yahoo Properties and Affiliate sites.

    “Affiliates” refers to the third-party entities that have integrated Yahoo’s advertising offerings into their websites or other offerings (those websites and other offerings, “Affiliate sites”).

    “Alibaba Group” means Alibaba Group Holding Limited. In September 2014, Alibaba Group completed its initial public offering of American Depositary Shares (“ADS”), in which Yahoo was a selling shareholder.

    “Gross mobile revenue” is GAAP mobile revenue plus the related revenue share with third parties.

    “Gross search revenue” is GAAP search revenue plus the related revenue share with third parties.

    “Mavens revenue” is revenue generated from, without duplication: (i) mobile (as defined below), (ii) video ads and video ad packages, (iii) native ads, and (iv) Tumblr ads and fees.

    “Mobile revenue” is revenue generated in connection with user activity on mobile devices, including smartphones and tablets, regardless of whether the device is accessing a mobile-optimized service. Mobile revenue is generated primarily from search and display ads. Mobile revenue also includes leads, listings and fees revenue and ecommerce revenue allocated to user activity on mobile devices.

    “Net earnings” means net income (loss) attributable to Yahoo! Inc., and “net earnings per diluted share” means net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted.

    “Non-Mavens revenue” is revenue generated from search ads and traditional (i.e., non-native, non-video, non-Tumblr) display ads served on PCs and also includes leads, listings and fees revenue and ecommerce revenue allocated to user activity on PCs.

    “Non-traffic-driven revenue” is revenue not arising from user activity on Yahoo Properties or Affiliate sites, and includes royalty revenue, license fee revenue, amortization under the technology and intellectual property license agreement with Alibaba Group through the third quarter of 2015, and all other revenue that is not traffic-driven.

    “Paid Clicks” are clicks by end-users on sponsored search listings (excluding native ads) on Yahoo Properties and Affiliate sites.

    “PC” means a desktop computer, and “PC revenue” is revenue generated from search and display ads served on PCs and also includes leads, listings and fees revenue and ecommerce revenue allocated to user activity on PCs.

    “Price-per-Ad” is defined as display revenue divided by our total number of Ads Sold.

    “Price-per-Click” is defined as Search click-driven revenue divided by our total number of Paid Clicks.

    “Search Agreement” refers to the Search and Advertising Services and Sales Agreement between Yahoo and Microsoft Corporation, as amended.

    “Search click-driven revenue” is gross search revenue excluding the Microsoft RPS guarantee and search revenue from Yahoo Japan.

    “TAC” refers to traffic acquisition costs. TAC consists of payments to Affiliates and payments made to companies that direct consumer and business traffic to Yahoo Properties.

    “Yahoo,” “Company,” and “we” refer to Yahoo! Inc. and its consolidated subsidiaries.

    “Yahoo Properties” refers to the online properties and services that Yahoo provides to users.

    We periodically review, refine and update our methodologies for monitoring, gathering, and counting number of Ads Sold and Paid Clicks, and for calculating Search click-driven revenue, Price-per-Ad, and Price-per-Click.

    Additional information about how “Ads Sold,” “Paid Clicks,” “Price-per-Ad,” “Price-per-Click,” and “Search click-driven revenue” are defined and calculated is included under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2015, which is on file with the SEC and available on the SEC’s website at www.sec.gov.

    This press release contains forward-looking statements concerning Yahoo’s expected financial performance and Yahoo’s strategic and operational plans (including, without limitation, the quotations from management). Risks and uncertainties may cause actual results to differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, risks related to acceptance by users of new products and services; risks related to Yahoo’s ability to compete with new or existing competitors; reduction in spending by, or loss of, advertising customers; risks related to Yahoo’s ability to continue to grow its mobile users and revenue; risks related to Yahoo’s ability to continue to grow Mavens revenue; risks related to Yahoo’s ability to provide innovative search experiences and other products and services that differentiate its services and generate significant traffic; risks associated with the Search Agreement with Microsoft Corporation; risks related to acquiring or developing compelling content; risks related to joint ventures and the integration of acquisitions; risks related to possible impairment of goodwill or other assets; risks related to Yahoo’s ability to manage its operating expenses effectively; risks related to Yahoo’s ability to protect its intellectual property and the value of its brands; adverse results in litigation; security breaches; interruptions or delays in the provision of Yahoo’s services; risks related to Yahoo’s regulatory environment; risks related to fluctuations in foreign currency exchange rates; risks related to Yahoo’s international operations; risks related to Yahoo’s ability to recruit and retain key personnel; dependence on third parties for technology, services, content, and distribution; risks related to the calculation of our key operational metrics; and general economic conditions. All information set forth in this press release and its attachments is as of February 2, 2016. Yahoo does not intend, and undertakes no duty, to update this information to reflect subsequent events or circumstances. More information about potential factors that could affect the Company’s business and financial results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014, as amended, and Quarterly Report on Form 10-Q for the quarter ended September 30, 2015, which are on file with the SEC and available on the SEC’s website at www.sec.gov. Additional information will also be set forth in those sections in Yahoo’s Annual Report on Form 10-K for the year ended December 31, 2015, which will be filed with the SEC in the first quarter of 2016.

    Yahoo!, the Yahoo family of marks, Flickr, Xobni, and the associated logos are trademarks and/or registered trademarks of Yahoo! Inc. Tumblr is a registered trademark of Tumblr, Inc. Other names are trademarks and/or registered trademarks of their respective owners.

    Yahoo! Inc.
    Unaudited Condensed Consolidated Balance Sheets
    (in thousands)

    December 31,

    December 31,

    2014

    2015

    ASSETS
    Current assets:
    Cash and cash equivalents $ 2,664,098 $ 1,631,911
    Short-term marketable securities 5,327,412 4,225,112
    Accounts receivable, net 1,032,704 1,047,504
    Prepaid expenses and other current assets 420,207 602,792
    Total current assets 9,444,421 7,507,319
    Long-term marketable securities 2,230,892 975,961
    Property and equipment, net 1,487,684 1,547,323
    Goodwill 5,152,570 808,114
    Intangible assets, net 470,842 347,269
    Other long-term assets and investments 563,560 342,390
    Investments in Alibaba Group 39,867,789 31,172,361
    Investments in equity interests 2,489,578 2,503,229
    Total assets $ 61,707,336 $ 45,203,966
    LIABILITIES AND EQUITY
    Current liabilities:
    Accounts payable $ 238,018 $ 208,691
    Income taxes payable related to sale of Alibaba Group ADSs 3,282,293
    Other accrued expenses and current liabilities 657,709 934,658
    Deferred revenue 336,963 134,031
    Total current liabilities 4,514,983 1,277,380
    Convertible notes 1,170,423 1,233,485
    Long-term deferred revenue 20,774 27,801
    Other long-term liabilities 143,095 118,689
    Deferred tax liabilities related to investment in Alibaba Group 16,154,906 12,611,867
    Deferred and other long-term tax liabilities 917,563 855,324
    Total liabilities 22,921,744 16,124,546
    Total Yahoo! Inc. stockholders’ equity 38,741,837 29,043,537
    Noncontrolling interests 43,755 35,883
    Total equity 38,785,592 29,079,420
    Total liabilities and equity $ 61,707,336 $ 45,203,966
    Yahoo! Inc.
    Unaudited Condensed Consolidated Statements of Operations
    (in thousands, except per share amounts)

    Three Months Ended

    Year Ended

    December 31,

    December 31,

    2014

    2015

    2014

    2015

    Revenue $ 1,253,072 $ 1,273,393 $ 4,618,133 $ 4,968,301
    Operating expenses:
    Cost of revenue – traffic acquisition costs 73,616 270,916 217,531 877,514
    Cost of revenue – other 287,808 316,193 1,169,844 1,200,234

    Sales and marketing

    261,040 256,728 1,084,438 1,080,718
    Product development 304,287 272,463 1,156,386 1,177,923
    General and administrative 190,051 181,733 686,272 687,804
    Amortization of intangibles 17,924 19,365 66,750 79,042
    Gain on sale of patents (35,094 ) (97,894 ) (11,100 )
    Asset impairment charge 2,682 44,381
    Goodwill impairment charge 88,414 4,460,837 88,414 4,460,837
    Intangibles impairment charge 15,423 15,423
    Restructuring charges, net 32,872 7,087 103,450 104,019
    Total operating expenses

    1,220,918

    5,803,427 4,475,191 9,716,795
    Income (loss) from operations 32,154 (4,530,034 ) 142,942 (4,748,494 )
    Other income (expense), net 87,550 (9,023 ) 10,369,439 (75,782 )
    Income (loss) before income taxes and earnings in equity interests 119,704 (4,539,057 ) 10,512,381 (4,824,276 )
    (Provision) benefit for income taxes (52,340 ) 13,985 (4,038,102 ) 89,598
    Earnings in equity interests 101,917 92,845 1,057,863 383,571
    Net income (loss) 169,281 (4,432,227 ) 7,532,142 (4,351,107 )
    Less: Net income attributable to noncontrolling interests (2,937 ) (2,760 ) (10,411 ) (7,975 )
    Net income (loss) attributable to Yahoo! Inc. $ 166,344 $ (4,434,987 ) $ 7,521,731 $ (4,359,082 )
    Net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted (1) $ 0.17 $ (4.70 ) $ 7.45 $ (4.64 )
    Shares used in per share calculation – diluted 962,626 943,425 1,004,108 939,141
    Stock-based compensation expense by function:
    Cost of revenue – other $ 6,331 $ 9,053 $ 42,155 $ 32,010
    Sales and marketing 32,209 30,002 145,777 141,418
    Product development 44,839 45,010 139,056 190,454
    General and administrative 19,373 21,836 93,186 93,271
    Restructuring charges, net 2,705

    Supplemental Financial Data:

    Revenue ex-TAC $ 1,179,456 $ 1,002,477 $ 4,400,602 $ 4,090,787
    Adjusted EBITDA $ 409,222 $ 214,687 $ 1,361,548 $ 951,740
    Free cash flow(2) $ 74,525 $ 31,502 $ 586,632 $ (3,010,172 )
    (1) The impact of outstanding stock awards of entities in which the Company holds equity interests that are accounted for using the equity method reduced the Company’s diluted earnings per share by $0.04 for the year ended December 31, 2014.
    (2) During the year ended December 31, 2015, the Company satisfied the $3.3 billion income tax liability related to the sale of Alibaba Group ADSs in September 2014.
    Yahoo! Inc.
    Unaudited Condensed Consolidated Statements of Cash Flows
    (in thousands)
    Three Months Ended Year Ended
    December 31, December 31,
    2014 2015 2014 2015
    CASH FLOWS FROM OPERATING ACTIVITIES:
    Net income (loss) $ 169,281 $ (4,432,227 ) $ 7,532,142 $ (4,351,107 )

    Adjustments to reconcile net income to net cash provided by (used in) operating activities:

    Depreciation 118,454 117,354 475,031 472,894
    Amortization of intangible assets 34,576 34,629 131,537 136,719
    Accretion of convertible notes discount 15,255 16,077 59,838 63,061
    Stock-based compensation expense 102,752 105,901 420,174 459,858
    Non-cash asset impairment charge 2,682 44,381
    Non-cash goodwill impairment charge 88,414 4,460,837 88,414 4,460,837
    Non-cash intangibles impairment charge 15,423 15,423
    Non-cash restructuring (credits) charges 3,637 3,181 (3,394 ) 3,150
    Non-cash accretion (amortization) on marketable securities 5,763 8,890 30,878 47,218
    Foreign exchange (gain) loss 3,271 (5,961 ) 15,978 4,376
    (Gain) loss on sale of assets and other (1,411 ) 180 (11,383 ) (2,878 )
    Gain on sale of Alibaba Group ADSs (10,319,437 )
    Gain on sale of patents (35,094 ) (97,894 ) (11,100 )
    (Gain) loss on Hortonworks warrants (98,062 ) (42 ) (98,062 ) 19,199
    Earnings in equity interests (101,917 ) (92,845 ) (1,057,863 ) (383,571 )
    Tax benefits from stock-based awards 34,649 18,739 145,711 41,729
    Excess tax benefits from stock-based awards (35,190 ) (24,923 ) (149,582 ) (58,282 )
    Deferred income taxes 68,458 10,264 465,873 (42,341 )
    Dividends received from equity investees 83,685 142,045
    Changes in assets and liabilities, net of effects of acquisitions:
    Accounts receivable (113,370 ) (73,368 ) 29,278 (39,065 )
    Prepaid expenses and other assets (103,477 ) 85,954 (82,419 ) 21,842
    Accounts payable 14,475 (30,323 ) 14,165 (59,965 )
    Accrued expenses and other liabilities 12,821 (84,793 ) 132,839 133,244
    Income taxes payable related to sale of Alibaba Group ADSs 3,282,293 (3,282,293 )
    Deferred revenue (76,070 ) (3,339 ) (194,920 ) (195,328 )
    Net cash provided by (used in) operating activities 107,215 132,290 892,882 (2,359,954 )
    CASH FLOWS FROM INVESTING ACTIVITIES:
    Acquisition of property and equipment (70,276 ) (125,818 ) (389,551 ) (577,631 )
    Proceeds from sales of property and equipment 2,396 107 17,404 11,176
    Purchases of marketable securities (6,327,504 ) (1,733,658 ) (7,890,092 ) (5,206,245 )
    Proceeds from sales of marketable securities 587,924 256,676 2,269,659 822,997
    Proceeds from maturities of marketable securities 76,740 1,802,208 945,696 6,691,645
    Proceeds from sale of Alibaba Group ADSs, net of underwriting discounts, commissions, and fees 9,404,974
    Purchases of intangible assets (178 ) (78 ) (2,658 ) (4,811 )
    Proceeds from sales of patents 23,500 86,300 29,100
    Proceeds from the settlement of derivative hedge contracts 68,417 26,497 254,496 147,179
    Payments for the settlement of derivative hedge contracts (236 ) (2,223 ) (5,454 ) (8,817 )
    Acquisitions, net of cash acquired (545,199 ) (1,063 ) (859,036 ) (175,693 )
    Payments for equity investments in privately held companies (14,000 ) (74,399 )
    Other investing activities, net 3,391 (53 ) 4,630 (256 )
    Net cash provided by (used in) investing activities (6,195,025 ) 222,595 3,761,969 1,728,644
    CASH FLOWS FROM FINANCING ACTIVITIES:
    Proceeds from issuance of common stock 60,461 6,833 308,029 59,130
    Repurchases of common stock (1,612,995 ) (4,163,227 ) (203,771 )
    Excess tax benefits from stock-based awards 35,190 24,923 149,582 58,282
    Tax withholdings related to net share settlements of restricted stock units (54,454 ) (41,670 ) (280,879 ) (257,731 )
    Distributions to noncontrolling interests (22,344 ) (15,847 )
    Other financing activities, net (4,387 ) (3,767 ) (13,627 ) (17,321 )
    Net cash used in financing activities (1,576,185 ) (13,681 ) (4,022,466 ) (377,258 )
    Effect of exchange rate changes on cash and cash equivalents (17,192 ) 9,547 (45,877 ) (23,619 )
    Net change in cash and cash equivalents (7,681,187 ) 350,751 586,508 (1,032,187 )
    Cash and cash equivalents, beginning of period 10,345,285 1,281,160 2,077,590 2,664,098
    Cash and cash equivalents, end of period $ 2,664,098 $ 1,631,911 $ 2,664,098 $ 1,631,911

    Yahoo! Inc.
    Note to Unaudited Condensed Consolidated Financial Statements

    This press release and its attachments include the non-GAAP financial measures of revenue excluding traffic acquisition costs (“revenue ex-TAC”); gross mobile revenue; gross search revenue; adjusted EBITDA; non-GAAP income from operations; non-GAAP net earnings; non-GAAP net earnings per diluted share; and free cash flow, which are reconciled to revenue (in the case of revenue ex-TAC, gross mobile revenue, and gross search revenue); net income (loss) attributable to Yahoo! Inc. (in the case of adjusted EBITDA and non-GAAP net earnings); income (loss) from operations; net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted; and net cash provided by (used in) operating activities, which we believe are the most comparable GAAP measures. Yahoo! Inc. (together with its consolidated subsidiaries, “Yahoo,” the “Company,” or “we”) uses these non-GAAP financial measures for internal managerial purposes and to facilitate period-to-period comparisons. We describe limitations specific to each non-GAAP financial measure below. Management generally compensates for limitations in the use of non-GAAP financial measures by relying on comparable GAAP financial measures and providing investors with a reconciliation of the non-GAAP financial measure to the most directly comparable GAAP financial measure or measures. Further, management uses non-GAAP financial measures only in addition to and in conjunction with results presented in accordance with GAAP. We believe that these non-GAAP financial measures reflect additional ways of viewing aspects of our operations that, when viewed with our GAAP results, provide a more complete understanding of factors and trends affecting our business. These non-GAAP measures should be considered as a supplement to, and not as a substitute for, or superior to, revenue, net income (loss) attributable to Yahoo! Inc., income (loss) from operations, net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted, and net cash provided by (used in) operating activities calculated in accordance with GAAP.

    Revenue ex-TAC is a non-GAAP financial measure defined as GAAP revenue less TAC that has been recorded as a cost of revenue. TAC consists of payments made to Affiliates, and payments made to companies that direct consumer and business traffic to Yahoo Properties. TAC is recorded either as a reduction of revenue or as cost of revenue. We present revenue ex-TAC to provide investors a metric used by the Company for evaluation and decision-making purposes and to provide investors with comparable revenue numbers when comparing to our historical reported financial information. A limitation of revenue ex-TAC is that it is a measure we defined for internal and investor purposes that may be unique to the Company, and therefore it may not enhance the comparability of our results to those of other companies in our industry who have similar business arrangements but address the impact of TAC differently. Management compensates for these limitations by also relying on the comparable GAAP financial measures of revenue and cost of revenue—TAC.

    Each of gross mobile revenue and gross search revenue is a non-GAAP financial measure. Gross mobile revenue is defined as GAAP mobile revenue plus the related revenue share with third parties. Gross search revenue is defined as GAAP search revenue plus the related revenue share with third parties. We present these amounts to provide investors with additional metrics used by the Company for evaluation and decision-making purposes and as an indicator of the size of our presence in the relevant business. To this end, gross mobile revenue and gross search revenue report the total receipts generated on Yahoo Properties and Affiliate sites by the specified relevant Yahoo business (i.e., mobile or search), before any TAC or other revenue share is paid to the Affiliates and before any revenue share is allocated to Microsoft or other parties. A limitation of these non-GAAP measures is that they include revenue that is recognized by one or more third parties and not by Yahoo; furthermore, they are measures we defined for internal and investor purposes that may be unique to us, and therefore may not enhance the comparability of our results to those of other companies in our industry who have similar business arrangements but address the impact of TAC and revenue sharing differently. Management compensates for these limitations by also relying on the comparable financial measure GAAP revenue.

    Adjusted EBITDA is defined as net income (loss) attributable to Yahoo! Inc. before taxes, depreciation, amortization of intangible assets, stock-based compensation expense, other income, net (which includes interest), earnings in equity interests, net income attributable to noncontrolling interests and other gains, losses, and expenses that we do not believe are indicative of our ongoing results. We present adjusted EBITDA because the exclusion of certain gains, losses, and expenses facilitates comparisons of the operating performance of the Company on a period to period basis. Adjusted EBITDA has limitations as an analytical tool and should not be considered in isolation or as a substitute for results reported under GAAP. These limitations include: adjusted EBITDA does not reflect tax payments and such payments reflect a reduction in cash available to us; adjusted EBITDA does not reflect the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in our businesses; adjusted EBITDA does not include stock-based compensation expense related to the Company’s workforce; adjusted EBITDA also excludes other income, net (which includes interest), earnings in equity interests, net income attributable to noncontrolling interests and other gains, losses, and expenses that we do not believe are indicative of our ongoing results, and these items may represent a reduction or increase in cash available to us; and adjusted EBITDA is a measure that may be unique to the Company, and therefore it may not enhance the comparability of our results to other companies in our industry. Management compensates for these limitations by also relying on the comparable GAAP financial measure of net income (loss) attributable to Yahoo! Inc., which includes taxes, depreciation, amortization, stock-based compensation expense, other income, net (which includes interest), earnings in equity interests, net income attributable to noncontrolling interests and the other gains, losses and expenses that are excluded from adjusted EBITDA.

    Non-GAAP income from operations is defined as income (loss) from operations excluding certain gains, losses, and expenses that we do not believe are indicative of our ongoing operating results and further adjusted to exclude stock-based compensation expense. Because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation expense enhances the ability of management and investors to understand the impact of stock-based compensation expense on income (loss) from operations. We consider non-GAAP income from operations to be a profitability measure which facilitates the forecasting of our operating results for future periods and allows for the comparison of our results to historical periods. A limitation of non-GAAP income from operations is that it does not include all items that impact our income from operations for the period. Management compensates for this limitation by also relying on the comparable GAAP financial measure of income (loss) from operations which includes the gains, losses, and expenses that are excluded from non-GAAP income from operations.

    Non-GAAP net earnings is defined as net income (loss) attributable to Yahoo! Inc. (which we sometimes refer to as net earnings) excluding certain gains, losses, expenses, and their related tax effects that we do not believe are indicative of our ongoing results and further adjusted to exclude stock-based compensation expense and its related tax effects. Because of the variety of equity awards used by companies, the varying methodologies for determining stock-based compensation expense, and the subjective assumptions involved in those determinations, we believe excluding stock-based compensation expense enhances the ability of management and investors to understand the impact of stock-based compensation expense on net income and net income per share. We consider non-GAAP net earnings and non-GAAP net earnings per diluted share to be profitability measures which facilitate the forecasting of our results for future periods and allow for the comparison of our results to historical periods. A limitation of non-GAAP net earnings and non-GAAP net earnings per diluted share is that they do not include all items that impact our net income and net income per diluted share for the period. Management compensates for this limitation by also relying on the comparable GAAP financial measures of net income (loss) attributable to Yahoo! Inc. and net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted, both of which include the gains, losses, expenses and related tax effects that are excluded from non-GAAP net earnings and non-GAAP net earnings per diluted share.

    Free cash flow is a non-GAAP financial measure defined as net cash provided by (used in) operating activities (adjusted to include excess tax benefits from stock-based awards), less acquisition of property and equipment, net (i.e., acquisition of property and equipment less proceeds received from disposition of property and equipment) and dividends received from equity investees. We consider free cash flow to be a liquidity measure which provides useful information to management and investors about the amount of cash generated by business operations, after deducting our net payments for acquisitions and dispositions of property and equipment, which cash can then be used for strategic opportunities or other business purposes including, among others, investing in the Company’s business, making strategic acquisitions, strengthening the balance sheet, and repurchasing stock. A limitation of free cash flow is that it does not represent the total increase or decrease in the cash balance for the period. Management compensates for this limitation by also relying on the net change in cash and cash equivalents as presented in the Company’s unaudited condensed consolidated statements of cash flows prepared in accordance with GAAP which incorporates all cash movements during the period.

    Yahoo! Inc.
    Supplemental Financial Data and GAAP to Non-GAAP Reconciliations
    (in thousands)
    Three Months Ended Year Ended
    December 31, December 31,
    2014 2015 2014 2015
    Revenue for groups of similar services:
    Search $ 467,321 $ 521,869 $ 1,792,861 $ 2,084,139
    Display 531,778 601,435 1,868,035 2,074,161
    Other 253,973 150,089 957,237 810,001
    Total revenue $ 1,253,072 $ 1,273,393 $ 4,618,133 $ 4,968,301
    Revenue excluding traffic acquisition costs recorded as cost of revenue (“revenue ex-TAC”) for groups of similar services:
    GAAP search revenue $ 467,321 $ 521,869 $ 1,792,861 $ 2,084,139
    TAC associated with search revenue (5,096 ) (140,596 ) (9,279 ) (465,484 )
    Search revenue ex-TAC $ 462,225 $ 381,273 $ 1,783,582 $ 1,618,655
    GAAP display revenue $ 531,778 $ 601,435 $ 1,868,035 $ 2,074,161
    TAC associated with display revenue (67,772 ) (129,756 ) (204,928 ) (409,590 )
    Display revenue ex-TAC $ 464,006 $ 471,679 $ 1,663,107 $ 1,664,571
    Other GAAP revenue $ 253,973 $ 150,089 $ 957,237 $ 810,001
    TAC associated with other GAAP revenue (748 ) (564 ) (3,324 ) (2,440 )
    Other revenue ex-TAC $ 253,225 $ 149,525 $ 953,913 $ 807,561
    Revenue ex-TAC:
    GAAP revenue $ 1,253,072 $ 1,273,393 $ 4,618,133 $ 4,968,301
    TAC (73,616 ) (270,916 ) (217,531 ) (877,514 )
    Revenue ex-TAC $ 1,179,456 $ 1,002,477 $ 4,400,602 $ 4,090,787
    Revenue ex-TAC by segment:
    Americas:
    GAAP revenue $ 972,092 $ 1,012,465 $ 3,517,861 $ 3,976,770
    TAC (59,548 ) (239,393 ) (166,545 ) (788,725 )
    Revenue ex-TAC $ 912,544 $ 773,072 $ 3,351,316 $ 3,188,045
    EMEA:
    GAAP revenue $ 96,358 $ 97,116 $ 374,833 $ 343,646
    TAC (9,482 ) (19,885 ) (36,867 ) (57,284 )
    Revenue ex-TAC $ 86,876 $ 77,231 $ 337,966 $ 286,362
    Asia Pacific:
    GAAP revenue $ 184,622 $ 163,812 $ 725,439 $ 647,885
    TAC (4,586 ) (11,638 ) (14,119 ) (31,505 )
    Revenue ex-TAC $ 180,036 $ 152,174 $ 711,320 $ 616,380
    Total revenue ex-TAC $ 1,179,456 $ 1,002,477 $ 4,400,602 $ 4,090,787
    Direct costs by segment (3):
    Americas $ 70,594 $ 79,338 $ 283,594 $ 319,744
    EMEA 20,985 31,842 87,490 95,789
    Asia Pacific 49,989 46,290 198,910 196,054
    Global operating costs (4) 663,760 631,128 2,566,954 2,547,368
    Gain on sale of patents (35,094 ) (97,894 ) (11,100 )
    Asset impairment charge 2,682 44,381
    Goodwill impairment charge 88,414 4,460,837 88,414 4,460,837

    Intangibles impairment charge

    15,423

    15,423

    Restructuring charges, net 32,872 7,087 103,450 104,019
    Depreciation and amortization 153,030 151,983 606,568 609,613
    Stock-based compensation expense 102,752 105,901 420,174 457,153
    Income (loss) from operations $ 32,154 $ (4,530,034 ) $ 142,942 $ (4,748,494 )
    (3) Direct costs for each segment include costs associated with the local sales teams and other cost of revenue.
    (4) Global operating costs include product development, marketing, real estate workplace, general and administrative, and other corporate expenses that are managed on a global basis and that are not directly attributable to any particular segment.
    Yahoo! Inc.
    Supplemental Financial Data and GAAP to Non-GAAP Reconciliations (continued)
    (in thousands)
    Three Months Ended Year Ended
    December 31, December 31,
    2014 2015 2014 2015
    Reconciliation of net income (loss) attributable to Yahoo! Inc. to adjusted EBITDA:
    Net income (loss) attributable to Yahoo! Inc. $ 166,344 $ (4,434,987 ) $ 7,521,731 $ (4,359,082 )
    Advisory fees 808 8,808
    Depreciation and amortization 153,030 151,983 606,568 609,613
    Stock-based compensation expense 102,752 105,901 420,174 457,153
    Asset impairment charge 2,682 44,381
    Goodwill impairment charge 88,414 4,460,837 88,414 4,460,837
    Intangibles impairment charge 15,423 15,423
    Restructuring charges, net 32,872 7,087 103,450 104,019
    Other (expense) income, net (87,550 ) 9,023 (10,369,439 ) 75,782
    (Provision) benefit for income taxes 52,340 (13,985 ) 4,038,102 (89,598 )
    Earnings in equity interests (101,917 ) (92,845 ) (1,057,863 ) (383,571 )
    Net income attributable to noncontrolling interests 2,937 2,760 10,411 7,975
    Adjusted EBITDA $ 409,222 $ 214,687 $ 1,361,548 $ 951,740
    Reconciliation of net cash provided by (used in) operating activities to free cash flow:
    Net cash provided by (used in) operating activities $ 107,215 $ 132,290 $ 892,882 $ (2,359,954 )
    Acquisition of property and equipment, net (67,880 ) (125,711 ) (372,147 ) (566,455 )
    Dividends received from equity investees (83,685 ) (142,045 )
    Excess tax benefits from stock-based awards 35,190 24,923 149,582 58,282
    Free cash flow(2) $ 74,525 $ 31,502 $ 586,632 $ (3,010,172 )
    Three Months Ended Year Ended
    December 31, December 31,
    2014 2015 2014 2015
    Reconciliation of GAAP mobile revenue to gross mobile revenue:
    GAAP mobile revenue $ 253,755 $ 290,756 $ 767,998 $ 1,047,539
    Revenue share with third parties 158,840 158,338 492,919 631,744
    Gross mobile revenue $ 412,595 $ 449,094 $ 1,260,917 $ 1,679,283
    Reconciliation of GAAP search revenue to gross search revenue:
    GAAP search revenue $ 467,321 $ 521,869 $ 1,792,861 $ 2,084,139
    Revenue share with third parties 464,758 344,345 1,588,754 1,527,624
    Gross search revenue $ 932,079 $ 866,214 $ 3,381,615 $ 3,611,763
    (2) During the year ended December 31, 2015, the Company satisfied the $3.3 billion income tax liability related to the sale of Alibaba Group ADSs in September 2014.
    Yahoo! Inc.
    GAAP to Non-GAAP Reconciliations (continued)
    (in thousands, except per share amounts)

    Three Months Ended

    December 31,
    2014 2015
    GAAP income (loss) from operations $ 32,154 $ (4,530,034 )
    (a) Restructuring charges, net 32,872 7,087
    (b) Stock-based compensation expense 102,752 105,901
    (c) Asset impairment charge 2,682
    (d) Goodwill impairment charge 88,414 4,460,837
    (e) Intangibles impairment charge 15,423
    (f) Advisory fees 808
    Non-GAAP income from operations $ 256,192 $ 62,704
    GAAP net income (loss) attributable to Yahoo! Inc. $ 166,344 $ (4,434,987 )
    (a) Restructuring charges, net 32,872 7,087
    (b) Stock-based compensation expense 102,752 105,901
    (c) Gain on Hortonworks warrants (98,062 ) (42 )
    (d) Asset impairment charge 2,682
    (e) Goodwill impairment charge 88,414 4,460,837
    (f) Intangibles impairment charge 15,423
    (g) Advisory fees 808
    (h) To adjust the provision for income taxes to reflect an effective tax rate of 35% for the three months ended December 31, 2015 and to exclude the tax impact of items (a) through (g) above for the three months ended December 31, 2014 1,124 (32,759 )
    Non-GAAP net earnings $ 293,444 $ 124,950
    GAAP net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted $ 0.17 $ (4.70 )
    Non-GAAP net earnings per share – diluted $ 0.30 $ 0.13
    Shares used in non-GAAP per share calculation – diluted 962,626 949,758
    Year Ended
    December 31,
    2014 2015
    GAAP income (loss) from operations $ 142,942 $ (4,748,494 )
    (a) Restructuring charges, net 103,450 104,019
    (b) Stock-based compensation 420,174 457,153
    (c) Advisory fees 8,808
    (d) Asset impairment charge 44,381
    (e) Goodwill impairment charge 88,414 4,460,837
    (f) Intangibles impairment charge 15,423
    Non-GAAP income from operations $ 754,980 $ 342,127
    GAAP net income (loss) attributable to Yahoo! Inc. $ 7,521,731 $ (4,359,082 )
    (a) Restructuring charges, net 103,450 104,019
    (b) Stock-based compensation 420,174 457,153
    (c) Advisory fees 8,808
    (d) (Gain) loss on Hortonworks warrants (98,062 ) 19,199
    (e) Asset impairment charge 44,381
    (f) Goodwill impairment charge 88,414 4,460,837
    (g) Intangibles impairment charge 15,423
    (h) Gain related to sale of Alibaba Group ADSs (10,319,437 )
    (i) To adjust the provision for income taxes to reflect an effective tax rate of 35% in the year ended December 31, 2015 and to exclude the tax impact of items (a) through (h) above for the year ended December 31, 2014 3,903,951 (189,538 )
    Non-GAAP net earnings $ 1,620,221 $ 561,200
    GAAP net income (loss) attributable to Yahoo! Inc. common stockholders per share – diluted (1) $ 7.45 $ (4.64 )
    Non-GAAP net earnings per share – diluted (5) $ 1.57 $ 0.59
    Shares used in non-GAAP per share calculation – diluted 1,004,108 948,111
    (1) The impact of outstanding stock awards of entities in which the Company holds equity interests that are accounted for using the equity method reduced the Company’s diluted earnings per share by $0.04 for the year ended December 31, 2014.
    (5) The impact of outstanding stock awards of entities in which the Company holds equity interests that are accounted for using the equity method reduced the Company’s non-GAAP diluted earnings per share by $0.04 for the year ended December 31, 2014.


    Images via Wikimedia Commons, Yahoo

  • Yahoo Gets Some Search Updates

    Yahoo Gets Some Search Updates

    Yahoo has been making a lot of product announcements this week. First it announced a new homepage and mobile app, then some enhancements to Yahoo Mail.

    Now, the company is announcing some search updates in time for some big events (the Super Bowl, the primaries, and the Oscars).

    Yahoo’s Paul Yiu explains, “Now, with a quick search for the Carolina Panthers or the Denver Broncos, you can see past score and schedule information, find the top performing players, and check out their entire roster, complete with current stats. Just click on an athlete, like Cam Newton, to learn more. We’ll even show you the live score as the two teams face off next weekend. And if you’re looking for a Golden State Warriors update, getting ready for MLB season or just want to learn more about the NHL, we’ve got you covered! Yahoo Search shows you the information you want for the “Big Four” and all major soccer leagues.”

    “Since we know you often search for the latest poll results, how much money a candidate’s campaign has raised and top contributors, we want you to have access to this information without having to search-click, search-click, search,” says Yiu. “Without leaving the search results page, a query for a presidential hopeful will bring you this information up front. You can also research a candidate’s stance on big issues like healthcare and national security, to get up to speed and pick the right presidential hopeful in the upcoming primary.”

    You can search a movie and get showtimes near you, Rotten Tomatoes scores, a description, and recommendations for other movies.

    More on Yahoo’s new homepage features here.

    Image via Yahoo

  • Yahoo Mail Mobile Apps Get New Features

    Yahoo just made a couple of Yahoo Mail announcements. The iOS app is getting new customizable swipes and a recent attachments feature. The Android app is getting the swipes and new actionable notifications.

    Here’s what Yahoo says about new swipes for iOS (you can see the explanation for Android here):

    Swipes are one of the fastest ways people clean up their inbox. However, everyone uses email and actions differently. Now you can personalize your swipes with your favorite actions, including “star,” “move to folder” and “archive” (if you have multiple mailboxes) to help you save time. Just open your “Settings” and choose “Swipe actions.”

    On iOS, when you compose an email, you can now see all recently received photos and file attachments with a search bar to find what you’re looking for. Also, new is the ability to create, delete and rename folders and subfolders, which was only available on desktop before.

    You can also now star and mark emails as spam when you multi-select emails. This is also available on Android.

    Also on Android, you can now take action on incoming emails from the notification.

    Images via Yahoo

  • Yahoo Updates App, Homepage

    Yahoo announced some updates to its mobile app and homepage in the U.S. making it easier to get to news and content and follow developing news stories.

    The company says it looked at the latest mobile trends to guide its design of the new app and homepage.

    “With this update, we’ve made it possible to sift through more content in less time,” says Yahoo SVP Simon Khalaf. “You no longer need to open individual articles in multiple browser tabs; instead, you can simply scroll through related stories inline. Up top, our editors pick some of the most important stories you need to know, alongside content most relevant to you. For a more in-depth understanding of a story, see related stories by clicking the “heart” icon, or clicking through to find additional related stories below each article. Over time, as you click on more content, the Yahoo stream becomes more tailored to your interests. The more you use the app and homepage, the better your experience will be.”

    “News stories have the power to start meaningful conversations,” he adds. “With tens of millions of you sharing your views daily as part of our vibrant community, we want to amplify your voice. We’ve made it easier for you to share your thoughts, engage and converse with each other about a particular topic or story. This new update surfaces comments directly in-line, making it easy to share and hear reactions from our community, in one place.”

    Stories now have follow buttons so you can receive notifications when a story is update.

    The updated app is available in the the App Store and Google Play.

    Images via Yahoo

  • Yahoo Launches Programmatic Native Ads on BrightRoll Exchange

    Yahoo announced the availability of programmatic native ads on the BrightRoll Exchange. Advertisers and publishers have access to bid on native mobile inventory.

    “The BrightRoll Exchange is integrated with more than 100 DSPs and enables access to thousands of sites and apps via real-time bidding (RTB),” a spokesperson tells WebProNews.

    “Advertisers integrated with the BrightRoll Exchange can now access native inventory from third-party app developers who utilize Yahoo App Publishing, such as Cheetah Mobile, Pinger and WeatherBug, among others,” the spokesperson adds. “They can also continue to access native inventory on Yahoo premium sites and apps using Yahoo Gemini or through Yahoo Gemini API partners.”

    The new API aligns with the IAB OpenRTB 2.3 standard, the company notes.

    “The prevalence of native ads has skyrocketed, and advertisers and publishers alike are taking notice of its increasing potential,” said Tod Sacerdoti, Vice President of Display and Video Ads at Yahoo. “This new offering through the BrightRoll Exchange combines the power of data and technology to give advertisers even more flexibility to buy native the way they want.”

    Advertisers can keep accessing native inventory on Yahoo premium sites and apps via Gemini or through Gemini API partners.

    Native ad spend is projected by eMarketer to hit $9 billion (10% of all digital ad spend) by 2018.

    Image via Yahoo

  • Tumblr Updates iOS App With GIF Button

    Last summer, Tumblr launched the GIF button for its web version. The feature finally hit the Android app just last month.

    At the time, Tumblr said the function would come to iOS soon, and soon is now. As SocialTimes reports, the new Tumblr iOS update has added the GIF button.

    Tumblr runs down what all is now in the update in a Friends-style description:

    Episode 5.1.1: The One Where They Add GIFs to Posts
    Joey shows Chandler how to add GIFs to a post; Ross gets into hot water with Rachel when he accidentally reblogs a fellow anthropologist (Christine Baranski) with a very flirtatious GIF; Phoebe volunteers for the mob.

    Episode 5.1.2: The One With the Messages
    Rachel gets a message from an intriguing young Tumblr (Edward Furlong) and replies to it by swiping on the push notification; Joey wins an alpaca and sets a kitchen on fire; the gang goes to the beach.

    Episode 5.1.3: The One With The iPhone 6s
    Monica reminisces about all the blogs she’s following and Peeks on them for previews; Rachel and Phoebe swipe up during a Peek to send a message; Ross Pops Rachel’s Tumblr to see the whole thing…but will he pop the question? (Clip show)

    How cute. You can grab the update here.

    Image via Tumblr

  • Flurry Looks At Mobile Trends in 2015

    Yahoo’s Flurry put out a new report looking at mobile trends in 2015 finding that media, productivity, and emojis contributed to “another stunning growth year.”

    According to Flurry, overall app usage grew by 58%. They year-over-year saw growth across all categories except for games (interestingly) Personalization had (by far) the biggest growth rate:

    “The mobile industry has matured fast,” said Simon Khalaf, SVP, Product & Engineering, Publisher Products at Yahoo. “In fact, 7 years into the mobile revolution, Flurry tracks over 2.1 billion smart devices, worldwide on a monthly basis. While the growth rate has declined (58% in 2015 compared to 76% in 2014 and 103% in 2013), it remains stunning as rates like these are rare in mature industries. What was even more impressive is the majority of that growth rate came from existing users versus new users. In fact, in 2015, we estimate that 40% of the 58% total growth in sessions came from existing users, compared to 20% in 2014 and 10% in 2013. This jives well with the report we released last summer, showing a fast increase in mobile addicts.”

    Phablets saw major growth in 2015:

    “Time spent on phablets grew 334% year-over-year (2.9 times more than the average), compared to 117% for all form factors,” Khalaf said. “With time spent on mobile surpassing that on television, and phablets posting astonishing growth in media consumption, it appears that the cable industry will find in the phablet and its apps its long-awaited digital nemesis.”

    You can find more trends from the study as well as additional analysis here.

    Earlier this week, we looked at another Yahoo report analyzing why smartphone users replace apps and what app-makers can do to improve retention.

    Images via Yahoo

  • Yahoo Said To Be Considering Sale, Unrelated Report Claims Company Has Massive Ad Fraud Problem

    A month ago, Yahoo announced that its board of directors had unanimously decided to suspend work on the pending plan announced earlier last year to spin off Yahoo’s remaining holdings in Alibaba. It said the board would now evaluate “alternative transaction structures to separate the Alibaba stake, focusing specifically on a reverse of the previously announced spin transaction.”

    It went on to say that Yahoo’s assets and liabilities other than the Alibaba stake would be transferred to a newly formed company. In other words, Yahoo would spinoff its core web business.

    Now, according to a new report from Bloomberg Business, the company is considering an outright sale. From the report:

    Yahoo still hasn’t concluded that it has to sell and hasn’t hired a bank to run an official process or contacted potential buyers, said the people, who asked not to identified because a final decision hadn’t been made. Nonetheless, there has been a shift in the internal thinking at Yahoo, in part because the company and its advisers now believe they need a new plan in light of an expected proxy fight by an activist investor, said the people.

    Obviously Yahoo isn’t commenting.

    Meanwhile, a report from CNBC has come out citing multiple sources suggesting that the company’s programmatic video ad platform (powered by BrightRoll) generates “mostly fraudulent ad traffic, and otherwise does not work as promised.” From that report:

    One company that used Yahoo’s programmatic video ad platform said it discovered 30 to 70 percent of its ads were not running in areas where Yahoo was claiming they were. Most of the problems were tied to the fact that although it was paying $20 CPMs (cost per thousand views) for pre-roll advertising (ads that appear before a video), its ads were appearing in videos inside banners, which should have only been one-tenth of the price.

    Another source said that it found BrightRoll’s traffic was mostly coming from data centers’ IP addresses, suggesting most of the ad views were nonhuman and fraudulent.

    Yahoo has commented on that bombshell, denying such claims.

    Earlier this week, reports emerged that Yahoo is facing a class action suit over alleged text message spam.

    So it’s been an interesting week for Yahoo to say the least.

    Image via Marissa Mayer (Twitter)

  • Yahoo Looks At Why Smartphone Users Replace Apps

    Mobile apps are a major part of how people interact with and consume digital media with the number of people using smartphones growing all the time. The app ecosystem is even playing more of a role in search now.

    There’s never been a better time to have a mobile app and get consumers to put it on their devices. That’s easier said than done, of course, and even if you do manage to get people to download it, there’s a very good chance they won’t keep it.

    Yahoo has a new study out looking at what makes people replace the apps on their phones.

    “As the app ecosystem continues to grow exponentially, app replacement has become a huge issue for developers looking to increase retention rates,” a spokesperson for the company tells WebProNews.

    According to the company, apps are replaced by nearly half of all smartphone dominant users every week.

    “To help developers and app marketers understand how they can avoid the replacement cycle and how to prevent it, Yahoo took a deep dive into this phenomena to analyze the behavior of smartphone users in the U.S. between the ages of 13-64,” the spokesperson says. “The report, released today, yields some interesting insights in regards to app longevity, drivers of app downloads, and the future of the app ecosystem.”

    It found that “app clear outs” tend to be performed at least once or twice monthly as boredom often triggers deletion. In other words, your app needs to remain relevant.

    Here’s a look at general prompts for downloading a new app:

    Screen Shot 2016-01-07 at 4.03.43 PM

    “Utilize advertising to reinvigorate app usage, as half of users would re-start using an app due to an ad,” the spokesperson says. “Optimize your presence to deliver on relevancy for the consumer, who is open to discovery via searching app stores. Encourage reviews and ratings, and set the right pricing.”

    “With the rapid adoption of larger phablet devices, the use of content apps has increased significantly. Make sure your apps are optimized to make the most out of a larger screen.”

    You can find the full report here.

    Images via Thinkstock, Yahoo

  • Yahoo Faces Class Action Suit Over Alleged Text Message Spam

    Yahoo Faces Class Action Suit Over Alleged Text Message Spam

    Yahoo will face a class action lawsuit related to unwanted text messages it allegedly sent to Sprint customers. According to reports, the company was ordered by a federal judge on Monday to face the suit, which claims it sent unsolicited messages to over 500,000 customers, who could potentially be part of the class.

    The messages in question were “welcome” messages received when other users sent customers separate messages using Yahoo Messenger. The lawsuit maintains that Yahoo’s welcome messages are unauthorized advertising for Yahoo and violate the Telephone Consumer Protection Act.

    If Yahoo loses the case, it’s looking at damages of up to $1,500 per message.

    Back in October, a federal judge ruled that Yahoo would not have to face a class-action suit for violating the TCPA when Rafael David Sherman and Susan Pathman sought it, but the company’s luck changed this week with the suit brought by Rachel Johnson.

    According to Reuters, which first reported on the news, the judge declined to certify a separate class of T-Mobile customers for similar messages, claiming that these messages were consented to.

    Yahoo has yet to publicly comment on the suit.

    Last month, Yahoo relaunched Yahoo Messenger with a new design and added functionality.

    Image via Yahoo

  • Yahoo Updates Mobile Web Search

    Yahoo Updates Mobile Web Search

    Yahoo announced some updates to Yahoo Search on the mobile web with new Twitter integration, new image search, a results refresh, and AMP compatibility.

    “Before 2015 comes to a close, we’d like to share some of the many improvements we’ve made in recent weeks to Yahoo Search on mobile web in the U.S.,” says director of product Alok Agarwal. “Through constant iteration and experimentation, our aim is that collectively, these small but mighty changes will connect you more immediately with the answers you’re looking for, and help you discover interesting and related information.”

    With the Twitter integration, Yahoo will show users top tweets related to celebrity searches in the results pages. It looks pretty similar to Google’s recent integration:

    On the new image search, Agarwal says, “We’re bringing you a new way to discover pictures of your favorite celebrities. Find photos of the celebrity first, then explore additional photo sets based on trending content that other users have engaged with– be it photos of Angelina Jolie’s wedding dress, tattoos, red carpet look and more.”

    With the results revamp, the latest news stories are highlighted and the algorithm has been tweaked to surface the most recent and popular stories at the top of the news results stream.

    Finally, with AMP compatibility, Yahoo joins Google’s open source efforts to make mobile web pages load faster and satisfy users more quickly.

    More on AMP here.

    Images via Yahoo

  • Yahoo Announces Next Mobile Developer Conference

    Yahoo Announces Next Mobile Developer Conference

    Around this time last year, Yahoo announced its first ever developer conference the Yahoo Mobile Developer Conference, which would be held this past February in San Francisco.

    At this event, the company launched its mobile developer suite to help developers better understand, measure, advertise, monetize, and enhance their apps with Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse.

    They also held an event in August in New York.

    Yahoo just announced the next Mobile Developer Conference, which is headed back to San Francisco beginning February 18 at The Masonic.

    “Following the first-ever pair of events in 2015, YMDC is returning to the West Coast with a content-rich agenda that will include presentations and fireside chats with executives, including Yahoo’s Simon Khalaf, SVP of Publisher Products, as well as industry experts and veterans that will be announced soon,” a Yahoo spokesperson tells WebProNews. “Developers will also get the inside scoop on what’s new and coming soon in the Yahoo Mobile Developer Suite.”

    You can check out the official Tumblr for the event here. You can apply for an invite from there.

    Image via Yahoo

  • Marissa Mayer: Yahoo CEO Gives Birth to Identical Twin Girls

    Marissa Mayer: Yahoo CEO Gives Birth to Identical Twin Girls

    Marissa Mayer, CEO of Yahoo, gave birth to identical twin girls on Thursday. She shared the news via social media a few hours after her daughters were born.

    Many congratulatory Tweets replied to Marissa Mayer’s announcement. She even received one from Sundar Pichai, the CEO of Google, where she used to work.

    It was just this past September that Marissa Mayer announced her pregnancy.

    Mayer joined Yahoo in 2012 to help the struggling company. To this date, however, it still remains significantly behind both Google and Facebook in advertising, as well as in other areas.

    Despite the birth of her twins, Marissa Mayer doesn’t plan to take an extended maternity leave. Instead she says she will take a “limited” maternity leave and plans to work throughout. She and her husband have hired several people to care for their children. In addition to their twins, Marissa Mayer and Zachary Bogue are also the parents of a three-year-old son named Macallister.

    Yahoo offers its employees up to eight weeks of paid leave when a child is born, adopted, or fostered. Birth mothers–like Marissa Mayer–receive an additional eight weeks.

  • Marissa Mayer, Yahoo CEO, Announces Birth Of Twin Girls

    Marissa Mayer is now a mom for the second time to twin girls.

    Marissa Mayer announced the news on Thursday via Twitter.

    Tagging her husband, Zach Bogue, Marissa Mayer reported that everyone is doing well after the birth.

    The announcement about the birth of Marissa Mayer’s twin girls came shortly after the announcement that she planned to go forward with the plan to create a tax-free spinoff business of Yahoo‘s $32 billion stake in Chinese e-commerce giant Alibaba.

    Marissa Mayer just doesn’t stop working.

    And it seems Marissa Mayer will continue to work from home while caring for her newborn twins just like she did when her son, McAllister, was born three years ago.

    Marissa Mayer said she has hired several people to help her care for her children both at home and when she is traveling, and has said she plans to take a “limited time away” for maternity leave and will be “working throughout.”

    Yahoo reportedly offers eight weeks of leave for any parent of a new baby. They offer an additional eight weeks for birth mothers.

    Maybe Marissa Mayer could use the rest, but she still has a job to do!

    What do you think of Marissa Mayer’s busy lifestyle with her new twin girls?

  • Yahoo Mail Adds Gmail Support

    It’s been a big week for Yahoo news on the corporate side of things with the company announcing a reverse spinoff, which will see it holding onto its stake in Alibaba, which it was set to spinoff in January, and instead spinning off its core web business.

    None of this has slowed Yahoo down from new product releases and feature launches. Yesterday, the company announced the launch of a new app to help people find streaming video to watch.

    They’ve also now announced a long awaited Yahoo Mail feature with the ability to manage your Gmail account from the product.

    “When we launched the redesigned Yahoo Mail app in October, users called it ‘slick,’ ‘speedy’ and ‘elegant,’” said senior product manager Shiv Shankr on the Yahoo blog .”The app now has a four-star rating in both the Apple App Store and Google Play. We introduced multiple mailbox management for Outlook.com, Hotmail and AOL Mail. Yet, something was missing from the list – the ability to connect your Gmail and Google Apps account to Yahoo Mail. You asked for it and now it’s here!”

    “All the features you need and love in Yahoo Mail – powerful search, smart contacts, rich compose features and Yahoo Account Key for password-free sign-in – are now available with Gmail,” Shankar says. “Here’s your path to a more convenient, powerful and personal email experience. You can now search across your entire history of emails, from day one, for all connected mailboxes! (Not just your most recent emails, which is how it’s done in many apps today).”

    The feature is available globally in the Yahoo Mail app and on the desktop. Just go to account settings and connect your Gmail account.

    Image via Yahoo