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Tag: Yahoo Gemini

  • Yahoo Gives Developers New Video App Install Ads

    Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface.

    “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote their apps across Yahoo apps and thousands of others on the Yahoo network while using the enhanced audience targeting of Yahoo, in addition to Flurry Personas to reach the right users on mobile,” a spokesperson for the company tells WebProNews.

    According to Yahoo, consumers who download an app after watching a trailer use the apps 40% more often and 20% longer compared with regular display install ads, and app marketing video ads see an 89% completion rate. Users acquired have up to 43% more app sessions than average as well, it says.

    You can see one of the ads from Zynga here:

    “Flurry, and now Yahoo, video app install ads have brought us high quality installs and highly engaged customers,” said John Dionisio, Sr. Director Performance Marketing at Zynga. “We rely on them for both new game launches and sustained, profitable install campaigns.”

    You can see another one from Dunkin Donuts here, where you can also sign up to use the ads.

    Yahoo’s announcement comes a day after its Q1 earnings call, in which it talked up its efforts in advertising and the relationship it’s building with app developers. The company said the number of apps that include its Flurry SDK has surpassed 700,000 and that its first mobile developer conference was attended by over a thousand developers whose apps are used for 2 billion hours each month.

    At the conference, which was in February, Yahoo launched its new mobile developer suite to help developers monetize, measure, advertise, and improve their apps. It includes Flurry Analytics, an integration of Yahoo’s native ads from its Gemini platform, and Yahoo search for apps.

    Yahoo says that in the first five weeks since the conference, Yahoo search in apps has been launched in partner apps that reached over 60 million users and “a number” of top tier publishers are using the native ads to achieve “strong revenue momentum”.

    “Yahoo! is investing passionately in the developer ecosystem to improve the quality and monetization of our partners’ applications,” said CEO Marissa Mayer.

    Native revenue for Q1 grew to over $110 million for the company. During the quarter, Yahoo completed the migration of the Flurry advertising business to the Gemini platform.

    Image via Yahoo

  • Tumblr Sponsored Posts To Be Shown Across Yahoo Properties

    Here we are just about a year since Yahoo officially acquired Tumblr.

    Yahoo announced today that content from Tumblr Sponsored Posts will now be promoted across Yahoo in addition to Tumblr, giving them the potential to reach over 800 million average monthly visitors.

    The Sponsored Posts are now integrated and available through Yahoo Gemini, the marketplace the company launched in February.

    Even on other Yahoo properties, the Sponsored Posts will keep features like reblog and follow, making this a big opportunity for brands to pick up more followers.

    “Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets,” explain Yahoo’s Mike Kerns and Lee Brown in a blost post. “Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement.”

    According to the company, unaided brand awareness increased by 40%, while brand consideration grew by 31% and tagline recognition grew by 100% in a recent case study among people who viewed content marketing.

    Image via Yahoo

  • Yahoo Launches New Native Ads

    Yahoo Launches New Native Ads

    Yahoo is rolling out new, image-rich native ads, which according to the company, will be a “seamless part of the content around them.”

    “These new ad formats can deliver deep user engagement and drive improved recall, intent and favorability for advertisers,” a Yahoo spokesperson tells WebProNews. “With half of our monthly active users coming to Yahoo on a mobile device, they are also designed to be mobile-first and targeted to the right consumer to drive even better results.

    The ads are available through Yahoo Gemini, the marketplace the company announced in February.

    Here’s what they look like:

    “When advertising is a seamless part of the stories, photos and videos around it, it enhances the way people discover and share, while increasing engagement, recall, intent and favorability for advertisers,” says Yahoo Head of Americas Ned Brody. “We’re excited to move toward a new mobile experience that brings together engaging content and even richer advertising.”

    As the image above shows, Netflix is already on board for the new formats.

    They’re clearly marked as sponsored, and will appear within users’ content streams, article pages, and image galleries across Yahoo properties. When clicked, they’ll take users to the brand’s site or to a full-screen visual.

    Image via Yahoo

  • Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

    Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place.

    The product is available through Yahoo Ad Manager, the company’s existing self-service buying platform.

    “Mobile is the fastest-growing market segment, and we have innovated how our users communicate, consume content and search for information across multiple devices,” said Yahoo’s Jay Rossiter and Adam Cahan in a joint blog post. “We are equally committed to building products that simplify the buying process and improve the experience for advertisers. Yahoo Gemini is the latest way we are helping advertisers reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.”

    A Yahoo representative told AdWeek it believes the offering can help it attract more brand marketers.

    As the report notes, Yahoo’s mobile search ads used to be available via the Bing Ads Platform. Perhaps Gemini is part of Yahoo’s apparent strategy of relying less on its partnership with Microsoft, which CEO Marissa Mayer “hates,” according to reports.

    Image via Yahoo