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Tag: Yahoo Ad Manager

  • Yahoo Gemini Puts Mobile Search, Native Ads In One Marketplace

    Yahoo announced the launch of a new mobile search and native advertising marketplace called Yahoo Gemini. Advertisers can use it to buy, manage and optimize mobile search and native ad spend from a single place.

    The product is available through Yahoo Ad Manager, the company’s existing self-service buying platform.

    “Mobile is the fastest-growing market segment, and we have innovated how our users communicate, consume content and search for information across multiple devices,” said Yahoo’s Jay Rossiter and Adam Cahan in a joint blog post. “We are equally committed to building products that simplify the buying process and improve the experience for advertisers. Yahoo Gemini is the latest way we are helping advertisers reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.”

    A Yahoo representative told AdWeek it believes the offering can help it attract more brand marketers.

    As the report notes, Yahoo’s mobile search ads used to be available via the Bing Ads Platform. Perhaps Gemini is part of Yahoo’s apparent strategy of relying less on its partnership with Microsoft, which CEO Marissa Mayer “hates,” according to reports.

    Image via Yahoo

  • Yahoo Advertising Gets Revamp With Tumblr Ads, New Audience Ads, Ad Manager & Ad Exchange

    In addition to announcing the acquisition of Aviate, the launch of Yahoo News Digest, Yahoo Tech and Yahoo Food, and a new Smart TV platform, Yahoo announced a complete revamp of Yahoo Advertising at CES in Las Vegas.

    Under the new platform, Tumblr sponsored posts are powered by Yahoo advertising. We knew Tumblr would be getting more ads when Yahoo acquired it, but now we get a better picture of what Yahoo had in mind.

    Also new are Yahoo Audience ads (obviously for targeting specific audiences), the Yahoo Ad Manager and Ad Manager Plus (Yahoo’s new buying platform) and the Yahoo Ad Exchange, a global ad marketplace.

    “The online advertising world today is fragmented, difficult to navigate, and not always customer-friendly,” Yahoo says in its official announcement. “For advertisers to get the reach, targeting, and ad effectiveness they want, they have to work with multiple publishers, ad networks and exchanges, demand-side platforms, and analytics vendors, among others. And still, advertisers are left with limited ability to measure and optimize the performance of their campaigns.”

    “We think there is a better way,” the company continues. “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.”

    Tumblr Sponsored Posts join Yahoo Stream Ads and Yahoo Image Ads in the company’s native ad offerings.

    Yahoo Audience Ads are an expansion of what used to be known as Genome, and provide enhanced analytics and give the advertiser Yahoo and third-party data for their ad buying. The ads serve as a complement to Yahoo Premium Ads.

    Yahoo Ad Manager gives advertisers access to Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts from one place.

    The ad exchange will launch sometime this quarter.

    You can watch CEO Marissa Mayer’s entire hour-long keynote here.

    Image: Yahoo