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Tag: wonderful pistachios

  • Stephen Colbert Is The New Face Of Pistachios

    Comedy Central’s resident satirical republican will make his Superbowl ad debut next Sunday when he stars in Wonderful Pistachio’s new 30 second spot. The ad will kick off a new year-long partnership between Colbert and Wonderful Pistachios, under the campaign slogan “Get Crackin’, America.” Wonderful Pistachios’ in-house creative team will collaborate with Colbert to create several TV spots throughout 2014 that highlight the “Get Crackin’” catch-phrase. The collaboration will also be supported by in-store promotion and social media campaigns throughout the US and Canada.

    “Since I was a child, I’ve dreamed of working with America’s premier nut company,” Colbert said. “The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae.”

    The famous Pistachio company is excited about what the new partnership can bring to their brand. “Last year’s Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers,” said Marc Seguin, VP of marketing for Wonderful Pistachios. “This year, we wanted to extend that enthusiasm beyond Super Bowl with talent that resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign.” In an official press release, Wonderful Pistachios also added that, “utilizing his unique persona and extraordinary platform, Colbert has impacted the cultural discourse in profound ways.”

    Colbert obviously isn’t the only celebrity we’ll see featured in ads during Sunday’s game (which reportedly, Fox charged $4 million for every 30-second ad). This year’s Bud Light ad will star Arnold Schwarzenegger, Don Cheadle, and Reggie Watts. Scarlett Johansson will be the face of SodaStream, David Beckham will be representing H&M, and Full House alums John Stamos, Dave Coulier, and Bob Saget will reunite for a Dannon yogurt commercial.

    You can watch all the celebrity-ad goodness, along with a bit of football between the Seattle Seahawks and Denver Broncos, on February 2nd. The big game is taking place at the Metlife stadium in East Rutherford, New Jersey; it’s also the first outdoor, cold-weather Super Bowl.

    Image via Wikimedia Commons

  • Winklevoss Twins’ Wonderful Pistachio Ad References Facebook, Idea Theft

    For the past couple of months, Cameron and Tyler Winklevoss have been trying to get various judges to believe that they deserve more than $65 million for their part in the creation of Facebook. You know the story – they claim Zuckerberg stole their idea, he says no way, and there was a movie about it. A good movie, mind you.

    Earlier this year, the Winklevii decided that their $65 million settlement with Zuckerberg and Facebook wasn’t good enough, so they attempted to go back on it in order to seek more. In April, an appeals court judge ruled that the Winklevii must accept the $65 million settlement. They filed another appeal to have their case heard by more judges – and it failed as well. Then they announced that they were taking the matter to the Supreme Court, but later thought better of it.

    Now that it looks like our long national nightmare is over, what are the Winklevii to do?

    Apparently, that answer is “make commercials.”

    The now infamous zombie litigators are starring in an ad for Wonderful Pistachios, you know, the guys that love lime green clothing and minor celebrities. They have previously called upon the talents of people like Snooki and Rod Blagojevich.

    This ad has the twins referencing the whole Facebook thing with a crack about idea theft. The voice-over then says “The Winklevoss Twins do it cautiously,” referencing how they crack their pistachios, or whatever. Check it out below –

    Since the video debuted on YouTube last Friday, it’s gotten some negative feedback. Haters gon hate, right?

    Tyler Winkevoss is proud of it, at least –

    @tylerwinklevoss
    Tyler Winklevoss    Check out Wonderful Pistachios commercial @winklevoss and I recently did http://t.co/Xvq0oIr #GetCrackin‘ 9 hours ago via web · powered by @socialditto

    I, for one, have always applauded the Winklevoss’ use of Twitter.

    What do you think of the ad? Let us know in the comments.