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Tag: Wine

  • Giuliana Rancic Launches Single-Serving Wine Glasses for Just Enough

    Giuliana Rancic Launches Single-Serving Wine Glasses for Just Enough

    Giulina Rancic, the Fashion Police and E! News co-host, has hit on an idea that only an Italian girl could come up with.

    Rancic was born in Naples, Italy. Rancic is 40 years old. If you do the math, wine is definitely in the equation. Rancic’s new innovation is individual stacked cups of wine.

    “Moms these days are busier than ever and a lot of us are juggling a million things a day,” Rancic told People. “When we come home at the end of the night we deserve that one perfect glass of wine.”

    The product is called XO, G. Right now it comes in Italian Pinot Grigio, South of France Rose and French Pinot Noir. the idea is that you don’t have to open a bottle, you just open a single glass.

    Their website says it best:

    “There’s a time and a place for enjoying a full bottle of wine… But sometimes, 9pm on a Monday night isn’t it. With Xo, G, you can finally enjoy that delicious glass of wine without worrying about overindulging. Our 4 shatterproof, pre-filled glasses of premium wine are perfect for those times when just one glass is enough.”

    “You hear stories of how Italians give wine to their children and it’s true, it was always on the table,” Rancic says. “It was never taboo in my household, I’ve always respected wine and I really savor it.”

  • Yelp Adds Hotel, Winery Bookings To Platform

    Yelp Adds Hotel, Winery Bookings To Platform

    Last year, Yelp launched Yelp Platform, which enables businesses to accept orders and bookings from users right through Yelp itself.

    It started with restaurants. Earlier this year, Yelp added spas and salons. On Tuesday, the company announced support for hotels and wineries.

    A Yelp product manager writes on the company blog, “Want to book a hotel room for a quick Napa getaway with your ball-and-chain significant other? Maybe book a wine tasting or massage while you’re there? Dinner reservations at a great restaurant? Or throw on some sweatpants and order food delivery? Of course you’d check Yelp before doing any of the above, but now you can actually book all of these services right from your Yelp app (and site), too!”

    Yelp also announced additional Platform partners: EatStreet, ChowNow, Ordr.in, Hipmunk, and CellarPass.

    “Approximately 28,000 businesses in all major US markets are available for booking on Yelp Platform today and we’ll continue to roll out more in the coming months,” says Yelp. “With approximately 250,000 transactions happening through Yelp Platform in Q3 2014 (and more than 50% of those on mobile), it’s clear Yelpers love the convenience of booking and purchase options within Yelp. The best part is that by making it easier for consumers to spend money at local businesses, those businesses are reaping the benefits, too.”

    Yelp says it will be adding more ways to transact directly on its service and drive more leads to local businesses.

    Image via Yelp

  • Kathy Lee Gifford Promotes Wine, Makes Friends

    Kathy Lee Gifford was in the Northeast over the weekend to promote her line of wines called Gifft.

    The popular co-host of the fourth hour of NBC’s The Today Show was in Nashua, New Hampshire at a liquor store signing bottles of wine and making friends with fellow wine lovers.

    Kathy Lee Gifford was also doling out samples of Red Blend and Chardonnay for customers to try.

    Gifford is having a great time with her new business venture, which she started with Scheid Family Wines, of Monterey, California.

    “This is a fun business,” Kathy Lee Gifford told the New Hampshire Union Leader.

    “I am in it for the long run. I love the wine business,” she added.

    There were also plenty of locals taking advantage of the opportunity to snap photos with the Kathy Lee Gifford.

    She insists that this is wine that anyone can enjoy.

    “I think people are surprised. People think it is another celebrity wine, but it is anything but,” said Kathy Lee Gifford. She said her affordable wines at an average of $14 a bottle are just as great as similar wines that cost about $60 each.

    So, why is Kathy Lee Gifford so far from home?

    “New Hampshire is widely known as a premier shopping destination for wine enthusiasts thanks to our commitment to delivering the latest brands at unbeatable prices at our 77 NH Liquor & Wine Outlets,” NHLC Chairman Joseph W. Mollica said.

    “We are also fortunate that unlike anywhere else in the country, some of the biggest names in the wine world flock to New Hampshire to interact directly with our consumers. We are delighted that Kathie Lee Gifford will share her love for wine and newest creation with our customers,” he added.

    Congrats and good luck to Kathy Lee Gifford on her new wine venture!

  • Teresa Giudice Wants You To Buy Her Wine Before She Goes To Jail

    Poor Teresa Giudice!

    It seems like the future jailbird just can’t catch a break. The fraud scandal has had quite an impact on her household’s income. Her books aren’t selling so well, either. So she’s trying to bring in the dough (legitimately, of course) anyway she can.

    Days ahead of her sentencing, the Real Housewives of New Jersey star is reportedly trying to push her wine at the last possible minute.

    Gossip website RadarOnline is reporting that the reality TV star and her husband hosted a Fabellini wine tasting event at a New Jersey bar.

    Luckily for Guidice, it seems her partner is such a believer in the convicted felons that the person has no intention of breaking ties with her.

    “We have so much demand for the product. I can’t wait ’til it gets here!” gushed Jack Caccaito, owner of Wave Wine importing and marketing.

    Apparently the notoriety surrounding the Giudices have made the product a big hit. Not too shocking. There always seems to be people willing to spend big money on anything a criminal once owned or is selling.

    As for Teresa Giudice, she and Joe are spending as much time as they can with their children. The RHONJ star regularly updates her social media with the events and goings-on in her kids’ lives.

    Despite the emphasis on family, especially in recent months, many angry onlookers aren’t buying it.

    As far as many are concerned, the Giudices are a couple of fraudulent, greedy hoods who will likely be getting off with a virtual slap on the wrist.

    It’s hard to argue when you have a pair of people who obtained millions of dollars through questionable and illegal means and yet are only forced to pay back several thousand dollars.

    The reality TV pair are due to hear the final word on their fates soon. Until then, I suspect as much wine will be sold as possible to help pay off those dastardly legal fees.

    Image via YouTube

  • Retinol Creams And Wine For Cellulite And Lines

    This beautiful spring weather is nearly intoxicating after a winter spent dashing from car doors to buildings to avoid rapid onset frostbite. But with the carefree feeling of higher temps, come the tee shirts and shorts which cruelly expose our lapse of a rigid fitness regime for a few of the colder months. Likewise, our dry wintry skin may have us looking like we did a whole lotta living for a mere year.

    Thus, some tips for cellulite and aging alike might just be found in retinol, wine grapes, and cheap do-it-yourself routines.

    While diet and exercise are both crucial for looking and feeling our best, Dr. Oz explains that we all can suffer cellulite affliction – no matter what mass we occupy.

    How Cellulite Works

    Under your skin, a network of fibrous tissue holds the fat in place. Depending on the condition of that net, your skin can seem either goddess sleek or more like cottage cheese. What causes that latter condition isn’t just enlarged fat cells – but also a combination of hormonal changes and genetic tendencies that accompany aging. The netting starts to get weak, it breaks, and voila! All hell (and the fat cells) break loose enough to protrude against skin from the underside. What we suddenly witness is the rippling of our thighs. And what we do is question every cheat day we’ve ever enjoyed.

    But we mustn’t – because there’s more than meets the diet here.

    Regarding cellulite, Dr. Oz explained, “Those little lumps and bumps will remain unless you strengthen those fibers.”

    Tips For Rippling

    1. Hydrating Noms

    Eat strawberries, watermelon, cantaloupe, and cucumbers for smoother skin, suggests Dr. Oz. The wet foods harbor nutrition and the water your body needs to level out those lumps. “All of these have the water you need for the collagen and they have the nutrients you need to rebuild that area to flatten it out,” says Dr. Oz.

    2. Retinol and Caffeine Combos

    Of most skin products, Dr. Oz says, “I believe that many of these products don’t work because they don’t have the two ingredients that we know scientifically can make a difference.” He went on to suggest that the two major players to seek on the ingredient list when cream hunting are both caffeine and retinol.

    As far as specifics go, Dr. Oz suggests a .4% retinol cream, applied 3 times daily to see results in just 10 days.

    3. Inexpensive Exfoliation
    While your favorite Super-Skinny Me documentaries might star a host who can afford to try out those “suck my fat with a vacuum” sessions, I know I sure can’t. If you’re looking for something a little more wallet friendly (and conceivably gentler), don’t punish your body. Go for a $20 dry brush, says Dr. Oz. The tip given is to start at the lower leg and thigh, working the brush in a superior direction.

    Where the pricey method stimulates collagen lymphatic drainage, the dry brush does the same – while also exfoliating dead skin cells (not to mention the added privacy benefit).

    Anti-Aging

    And likewise, pricey methods may not be necessary for all those smile or frown lines you earned yourself this past year (depending on just how long your relatives stayed past Christmas).

    New Beauty magazine conveyed how retinol’s vitamin A can stand for “anti-aging” as well as “acne”. Los Angeles, CA dermatologist Howard Murad, MD detailed how retinol works to fight wrinkles in an interview with the magazine:

    “As an anti-aging regimen, it normalizes the top layer of your skin – the stratum corneum – and it seems to have a wonderful effect even deeper – lower in the skin. And the results can be spectacular.”

    However, we all know skin care isn’t a one-size-fits-all solution.

    For those irritated by contact with retinol, there are workarounds, as Dr. Murad explains in the video.

    Wine About It

    Or, you could seek out the creative vino approach some companies manufacture via resveratrol skin products. Mathilde and Bertrand Thomas helped launch this grape-skin skin care movement with their family-owned vineyard located in Bordeaux. The two started Caudalie in 1995. The line did well enough for them to launch Caudalie Vino¬thérapie Spas four years later. Numerous other brands have followed suit with everything from face masks to lip balms.

    In their own quest to iron out lines with wine, Madonna, Jessica Alba, and Kate Hudson all supported Susie Wang’s brand 100% Pure – whose claim is that it’s percentages are higher and thus most effective.

    Or you could lift your skin and your spirits simultaneously – the old fashioned way:

    (Not too much, though, loves. Otherwise you’ll reverse any resveratrol benefits)

    At the day’s end, as you’re sipping your wine and rubbing on globs of goo, just remember that you’re perfect – and that you can love your body while you work on it. That said, we’d love to hear your experience!

    From quelling cellulite to exiling eye lines, what’s worked best for you?


    Image via Youtube

  • Powdered Alcohol Legalized in the U.S.

    Powdered Alcohol Legalized in the U.S.

    Powdered alcohol, or Palcohol, has just been approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau. Palcohol can be mixed with water to create an intoxicated beverage, and can also be sprinkled on food after it’s cooked.

    The company that is producing Palcohol is aptly called Palcohol, and calls their solution a quick fix to the rising costs of liquid beverages. The creator of “Pal,” Mark Phillips, asks, “What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?! Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.”

    Phillips had been attempting to keep his invention under the radar, though was recently prompted to adjust some of the wording on his website. “We are excited by the approval of our powdered alcohol product, Palcohol. However, we were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau (TTB). As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.”

    Twitter intrigue concerning Pal:

    Palcohol already has its own haters’ Facebook page.

    Palcohol’s site offers some fast facts – When the Pal substance is added to roughly 5 ounces of water, it makes a standard cocktail. Flavors include V (vodka), R (rum), Cosmopolitan, Mojito, Powderita (tastes like a Margarita) and Lemon Drop. Palcohol is owned by a privately held company called Lipsmark, has no plans of going public any time soon, and is not seeking any new employees. Interestingly, Palcohol claims that its product will be sold online, as well as in liquor stores. Palcohol reminds culinary enthusiasts to not serve Pal-laced dishes to children.

    Perhaps Palcohol can be used by astronauts to compliment their MRE’s while on deep-space missions. Surely the powder can be snorted or laced with other snortables to add an extra “umph” to ones leisure activities. Fraternity brothers everywhere can rejoice in having an advanced means of butt chugging, with a potential time-release functionality. Palcohol is expected to launch some time in the fall.

    Image via Facebook

  • Beaujolais Nouveau Uncorked in 2013

    Beaujolais Nouveau Uncorked in 2013

    “Cheers! To the Beaujolais!”

    Every November the party begins: the uncorking of Beaujolais Nouveau.

    Keeping with tradition, the first bottles of 2013 were uncorked on Wednesday at midnight. By French government decree, they cannot be sold before the third Thursday in November. This tradition that formed in Paris, France has spread to to the United States and Japan over the years.

    Beaujolais Nouveau is the most popular of a series of “vins de primeur”: wines that have a short fermentation period, are somewhat fruity and easy to drink, but have a short shelf life. In other words, everything a fine wine is not.

    It’s an operation “to bring value to a wine that is not part of the mythology of French wines,” said Serge Michels, vice president of Proteines, an agribusiness consultancy.

    According to NPR, one of the unique qualities about this wine is the speed at which it is delivered. Most wines travel by ship. Beaujolais goes by plane.

    However, the growers of finer wines in Beaujolais wonder if they’ve taken away some of the novelty. Beaujolais’ nouveau wines make up approximately a third of the wine produced in the French region a year. Japan, which drank nearly 9 million bottles of it last year, is their biggest market. The U.S. comes a close second, having downed more than 2 million bottles in 2012.

    “Beaujolais represents only 0.3 percent of the land under cultivation for wine…and yet it’s one of the most well-known wines in the entire world,” said Jean Bourjade of the professional association of Beaujolais growers, Inter Beaujolais. “(That’s) thanks to Beaujolais Nouveau. No one regrets that.” Then he adds, “But it’s the tree that hides the forest.”

    The wine, known for giving terrible hangovers, has a mediocre reputation in France at best. It is considered the drink of student parties. But Bourjade and the winegrowers are trying to turn that reputation around, working their successful marketing techniques on the region’s higher-end vineyards that make non-nouveau wines, or cru wines.

    A master of wine, Sheri Morano, suggested educating drinkers that they don’t need to immediately drink the fine Beaujolais.

    “The cru Beaujolais can last, if they last in your cellar,” she said. “They’re so good and yummy. I have trouble keeping them around!”

    Until then, the festivities continue.

    “The party has started,” said Bernard Rogue-Bouge, owner of Au Petit Chavignol Restaurant in Paris, as the new wine flowed from a barrel. “Cheers! To the Beaujolais!”

    Image via: Wikimedia Commons

  • Wine Shortage Looms Across The Globe

    Wine Shortage Looms Across The Globe

    Just in time for Halloween, a spooky threat looms across wine enthusiasts world-wide; the threat of a global wine shortage. Thanks to a popularity spike in both the United States and China, people are drinking more fermented grape juice than the market can keep up with. Consumption has quadrupled in both of these areas over the past five years, while the homes of the vineyards that supply this guzzling habit, like Italy, Spain, and and France, are facing trouble keeping up with demands due to poor harvests, land disputes, and bad weather.

    The supply has only “barely exceeded demand” for a while in the states, as well; and consumption has been rising steadily over the years. This makes way for grade-school level economics; demand goes up, production goes down, and prices shoot through the roof.

    It’s not as if wine producers aren’t trying, however. There are about one million wine producers on a global scale, and they make a combined output of 2.8 billion cases each year. Despite all this production, wine sales are facing an under supply of about 300 million cases each year, and poor weather conditions, as well as other troubles mentioned above, are making the toll even heavier as European areas, which supply about half of the world’s wine, are negatively affected. That spells out trouble for wine lovers everywhere.

    Unfortunately, it looks like things must get worse before they start to get better; grape crops will need to improve in Europe or “new world” areas, such as the United States, Australia, and South Africa, will need to step up their game and yield larger crops.

    This unfortunate news has some New Yorkers “shuddering at the thought of a world without cheap wine,” but many still seem resilient in the face of such a crisis. Makeup artist Natasha Liebel was quoted as saying, “It would be horrible, but we can survive without it. New Yorkers are resilient. — there’s always beer or tequila.” Daniel Benca, another wine enthusiast, chimed in by saying, “I’d just make my own. Hopefully there’s no grape shortage.”

    [Image courtesy of Wikimedia Commons.]

  • Amazon Now Shipping Wine to NY, MI, AZ, & LA

    Amazon Now Shipping Wine to NY, MI, AZ, & LA

    Shipping alcohol across state lines is a tricky business, so you would expect that Amazon’s Wine Marketplace venture would continually be adding new, eligible locations – little by little.

    And that’s exactly what’s happening. Today, Amazon has announced that they can now ship wine to four new states – New York, Michigan, Arizona, and Louisiana. That brings the total number of states where Amazon can ship wine to 20 (plus the District of Columbia) – Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Louisiana, Maryland, Michigan, Nebraska, Nevada, New York, North Carolina, Oregon, South Carolina, Texas, Washington, and Wyoming.

    Amazon first launched their new Wine Marketplace back in November of 2012 with 12 states on board. Customers can browse wines from over 700 individual sellers across the country, offering over 5,000 individual wines.

    The addition of these four new markets arrives at just the right time for Amazon (and the participating wineries).

    “The holiday season is a busy time, and it’s a huge time saver for millions of customers to have access to thousands of high-quality wines while they’re shopping for that special gift on Amazon. We’re excited for our customers to be able to browse our vast selection of boutique and prestigious labels through the Amazon Wine store,” said Peter Faricy, vice president for Amazon Marketplace. “Our customers tell us they enjoy our wine-country selection and the convenience of finding detailed information in one place. We want to connect customers with wine sellers around the country and provide a destination where they can learn about and purchase wines directly from great wineries on Amazon.”

    Who doesn’t need a drink (or 700) during the holidays?

    Earlier this year, Amazon added Texas to the list of wine-producing states inside their marketplace.

    If you’re wondering why your state isn’t able to get wine shipments via Amazon’s Wine Marketplace, well, here’s why:

    When you order wine on Amazon.com, you’re ordering directly from a third-party wine seller. Each wine seller operates under its own set of permits and determines which states it will ship to.

    Some states (like mine) do not allow for wine and other alcohol to be shipped directly from producer to consumer. It’s a dumb type of law, really, and it exists in way too many locations. For now, all you can do is call your local representation and get the slow wheels of congressional change a turnin’.

    Image via Thinkstock

  • Buying Your Wine from Amazon? Say Hello to Texas

    Back in November of last year, Amazon launched the Amazon Wine Marketplace. It would be wrong to say that they did so quietly – they announced it, and it received moderate coverage. But for some reason it just seemed like it launched, and then we kind of forgot about it. Maybe that’s just me. For shame.

    Anyway, it’s still in beta. But today, Amazon has announced the addition of a major state to the mix. Amazon Wine is messing with Texas.

    “We’re very excited for Texas wineries to share their highly-ranked selection with our millions of customers through the Amazon Wine store,” said Peter Faricy, vice president for Amazon Marketplace. “Our customers tell us they enjoy our wine-country selection combined with the convenience of finding detailed wine information in one place. We want to connect customers with wineries around the country and provide a destination where they can learn about and purchase wines directly from wineries on the platform they trust.”

    Adding Texas to the list of available states means two things. First, wine drinkers in Texas will be able to ship wine directly to their doors. And second and more importantly (for the rest of us), Amazon Wine customers will be able to purchase wines from Texas – including Messina Hof, Becker Vineyards, McPherson Cellars, Brennan Vineyards and Llano Estacado, among others.

    As of now, Amazon WIne boasts 350+ wineries and 2,200+ labels.

    Amazon Wine puts most of the work on the wineries, who process and ship all of the orders. “When you order wine on Amazon.com, you’re ordering directly from a winery,” says Amazon. And due to that, there are only a handful of states that allow customers to receive intrastate wine transactions.

    Amazon started out with 12 states back in November, and have since added a few more. As of today, Amazon Wine is available in California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Maryland, Nebraska, Nevada, North Carolina, Oregon, South Carolina, Texas, Washington, Wyoming, and the District of Columbia.

    Amazon Wine offers enthusiasts the ability to browse by region, wine style, price, pairings, and more. It also offers a wine mailing list. According to the company, more states will follow.

  • Amazon Wine Marketplace Launches in 12 U.S. States

    Online retail giant Amazon.com has just announced Amazon Wine, their new marketplace where users can shop thousands of different wines from Napa Valley, Sonoma, Paso Robles, Walla Walla, Red Mountain, Willamette Valley, and more.

    “Amazon Wine is an ideal place to buy wine online, offering a vast selection of wines from iconic brands to enthusiast favorites. Learn about wine by hearing directly from the winemaker about winemaking techniques, wine tasting notes, vineyard details, and wine pairing suggestions. Become a wine connoisseur of your own right by discovering the best wine for your taste preferences, whether it’s dry wines or sweet wines, and by reading wine reviews by other customers.

    Use our simple filters to sort by type, such as red wine, white wine, rosè wine, sparkling wine, and dessert wine. Also, narrow down your choices by wine rating or price, to help you buy the perfect wine for any occasion, whether you are looking for a fine wine or an everyday wine. Examine wine labels online to help you make perfect food and wine pairings or just read wine quotes directly from the winemaker,” says the company.

    Amazon first unveiled their plans to get back into the wine selling business back in September.

    Of course, there are restrictions. Here’s what Amazon has to say about wine shipping on their Help page:

    When you order wine on Amazon.com, you’re ordering directly from a winery. Each winery operates under its own set of permits and determines which states it can ship to. Wineries using Amazon Wine are only able to ship to a limited number of U.S. states and are unable to ship to P.O. boxes or Amazon Lockers…Both the purchaser and the recipient of wine must be at least 21 years of age, and all shipments require an adult signature at delivery. The shipment won’t be delivered if an adult isn’t available to sign for the delivery.

    As of right now, only residents in a handful of states can order wine through Amazon: California, Connecticut, Florida, Idaho, Illinois, Iowa, Nebraska, Nevada, North Carolina, Oregon, Washington, Wyoming and the District of Columbia. Amazon says that more states are on the way.

    Amazon is simply providing the marketplace, as the individual wineries will have to handle the bulk of the labor. But having your wine available on Amazon obviously carries a huge upside for smaller wineries that can expand their potential customer base exponentially through the venture.

    “People love to explore wine, but it is rare to have detailed information and opinions located all in one place,” said Tom Hedges of Hedges Family Estate, Red Mountain, Wash. “What Amazon has done with their new wine store is take the experience of hundreds of tasting rooms and put them online. We could not be more excited by the possibilities of growing our business and reaching new customers.”

  • Amazon Mulling Over Online Wine Sales [REPORT]

    Amazon Mulling Over Online Wine Sales [REPORT]

    Amazon.com may be the next big go-to place to buy booze on the web, as the company is looking to get (back) into the online wine sales business.

    The Wall Street Journal reports that Amazon announced their plans at a workshop event in Napa Valley, California – one attended by around 100 different local wineries. This wouldn’t be Amazon’s first step into the online wine business. The company was pursuing a deal with now defunct New Vine Logistics back in 2009. That partnership dissolved when investors pulled out of the company.

    But this time, it would be different. Here’s how it will work:

    Amazon will take 15% commission on the wine sales, and will also charge wineries a $40 monthly fee simply to be a part of the online marketplace. Unlike their last venture, Amazon would be passing on the packaging and shipping obligations to the wineries themselves. Amazon, in this new setup, would simply serve as an online marketplace for transactions.

    Even if the wineries have to handle the backend, most would probably be thrilled to have their products listed on a site with the traffic of Amazon.com.

    According to the WSJ, the online wine service will probably launch in time for the holidays.

    Of course, alcohol sales and shipping is a tricky proposition on the internet. Every state has different laws regarding who can ship what, where. Some states are nearly split 50/50 with wet and dry counties. A state like Alabama, for instance, prohibits all direct shipments. Shipping to Oregon, on the other hand, is a breeze (considering permits are obtained and taxes paid).

    Still, the online wine business could be a huge bost for Amazon, and smaller wineries across the country. Wine connoisseurs would love nothing more than to be able to have local wines from different regions all over the country ship directly to their doorsteps.

    Wine isn’t the only thing that Amazon has a hand in these days. Just yesterday, Vine.com launched as on online marketplace for “green” products. Vine.com falls under the Quidsi network, which Amazon acquired back in 2010.

  • How Social Media Revolutionized Wine Marketing & Sales

    Social media is taking over as the recognized way to spread the word about your brand and its products. Today it is essential to have an online component to your marketing efforts and sites like Facebook and Twitter are some the hottest spaces available. The wine industry has been one of the fields to take the most advantage of the new platforms. In fact, wineries have an online presence rivaling anything they have ever tried before.

    A slide show available from Slideshare.net, featuring research by ABLE social media marketing has provided us with some interesting details about how prominent social marketing has become in the wine industry and the amazing results the efforts have yielded.

    To get things rolling take a look a this chart revealing how many wineries are on Twitter and Facebook. The study focused on France and the United States, but I am limiting my discussion to the United States only for now.

    twitter and facebook

    Here’s the same information for Fickr and YouTube:

    flickr
    Half of the wineries form the survey have more than 500 fans on Facebook and well over a third have at least 500 followers on Twitter. The survey creators wondered what contributed to wineries having many fans. The answer? Almost half of them have dedicated marketing managers that create and promote advertising on social media platforms.

    About 30% are using Facebook ads for promotion and 47% of them say the ads actually do attract business. 28% of the wineries report that Twitter helped draw in some new business. Both platforms scored in the mid 60% range for engaging customers in a winery brand. Facebook ads resulted in people visiting the winery in 58% of cases and Twitter did the same in 45% of the cases.

    So we can see that social media is having a dramatic impact on wine drinkers. Almost three quarters of wineries say they plan to have more activity on social media platforms and the half that currently has no presence on Facebook says they do plan on breaking into social media in 2012.

  • Breast Cancer: If You Drink One Glass a Day You Increase Your Risk

    A recent study indicates that if you have one alcoholic beverage a day you increase you likelihood of getting breast cancer by four percent. That risk skyrockets to 50 percent for individuals who consume three or more drinks per day.

    These findings come from researchers in Germany, France, and Italy who have been reviewing data on the causal link.

    Helmut K. Seitz, one of the authors of the study, explained and concluded that:

    Chronic alcohol consumption increases the risk for cancer of the organs and tissues of the respiratory tract and the upper digestive tract (i.e., upper aerodigestive tract), liver, colon, rectum, and breast. Various factors may contribute to the development (i.e., pathogenesis) of alcohol-associated cancer, including the actions of acetaldehyde, the first and most toxic metabolite of alcohol metabolism. The main enzymes involved in alcohol and acetaldehyde metabolism are alcohol dehydrogenase (ADH) and aldehyde dehydrogenase (ALDH), which are encoded by multiple genes. Because some of these genes exist in several variants (i.e., are polymorphic), and the enzymes encoded by certain variants may result in elevated acetaldehyde levels, the presence of these variants may predispose to certain cancers. Several mechanisms may contribute to alcohol-related cancer development. Acetaldehyde itself is a cancer-causing substance in experimental animals and reacts with DNA to form cancer-promoting compounds. In addition, highly reactive, oxygen-containing molecules that are generated during certain pathways of alcohol metabolism can damage the DNA, thus also inducing tumor development. Together with other factors related to chronic alcohol consumption, these metabolism-related factors may increase tumor risk in chronic heavy drinkers.

    This is why they advise that “Women should not exceed one drink [per] day, and women at elevated risk for breast cancer should avoid alcohol or consume alcohol occasionally only.”

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    Despite the research, one woman in an interview with ABC news admitted that she will probably continue to drink wine.

    Do you think this new research will influence people to cut back on their alcohol intake?