WebProNews

Tag: Walmart+

  • Walmart and Paramount Reach Agreement for Streaming Bundle

    Walmart and Paramount Reach Agreement for Streaming Bundle

    Walmart has reached an agreement to bundle Paramount+ as part of its Walmart+ membership that aims to compete with Amazon Prime.

    News broke last week that Walmart was in talks with various streaming platforms to bundle one or more with its Walmart+ membership. The company is positioning Walmart+ as a competitor to Amazon Prime, even launching Walmart+ Weekend.

    It appears the retailer has reached an agreement with Paramount to bundle its streaming service, according to The Wall Street Journal. The deal will be a 12-month exclusive, and a two-year deal overall, and builds on the long-standing relationship the two companies have had, with Walmart selling Paramount’s entertainment products.

    The deal will provide the ad-supported Paramount+ service to Walmart+ members and should be available to Walmart’s customers in September.

    The deal should also be a major boon to Paramount+, which had 43 million subscribers as of last quarter. With Walmart+ believed to have more than 16 million subscribers, the deal could bring a significant number of new subscribers to the streaming platform.

  • Walmart Explores Streaming Deals With Top Platforms

    Walmart Explores Streaming Deals With Top Platforms

    Walmart is reportedly exploring deals with top streaming platforms with a view to adding them to its Walmart+ bundle.

    Walmart has been working to take on Amazon, most recently launching Walmart+ Weekend to rival Amazon Prime. The company appears to be trying to combat Amazon Prime Video by partnering with streaming services, according to The New York Times.

    The Times’ sources say Walmart has spoken with execs from Comcast, Disney, and Paramount. At this time, there is no indication if a deal will be reached, and none of the companies involved would provide a comment.

    If Walmart is able to strike a deal, it will give the retailer a major advantage in its battle with Amazon. As the Times points out, companies across industries are increasingly looking to bundle streaming services in an effort to be more appealing to customers. T-Mobile and Verizon are two such companies, striking deals with streaming platforms to help build customer loyalty and reduce churn.

    A Walmart+ membership currently costs $12.95 per month. Should the retailer succeed in striking one or more deals, it will likely have to raise the price of its membership bundle unless it plans on maintaining the same price as a loss leader.