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Tag: Vision-S

  • Honda and Sony Partnering on Electric Vehicle Efforts

    Honda and Sony Partnering on Electric Vehicle Efforts

    Honda and Sony are working together, forming a new company to sell electric vehicles (EVs) as the entire industry pivots away from gasoline engines.

    Sony showed off its Vision-S SUV at CES 2022, a sleek-looking EV born as a result of the response Sony received from unveiling the Vision-S sedan a year earlier.

    “The excitement we received after we showed off the Vision-S really encouraged us to further consider how we can bring creativity and technology to change the experience of moving from one place to another,” CEO Kenichiro Yoshida said at the time. “This is our new Vision-S SUV. Vision-S has been developed on a foundation of safety, adaptability and entertainment. Safety has been our No. 1 priority in creating a comfortable mobility experience. That has not changed when building this SUV. A total of 40 sensors are installed inside and outside of the vehicle to monitor safety.”

    Sony has found a partner in Honda, a company that has the engineering and manufacturing capabilities to help bring Sony’s vision to life. According to Reuters, the two companies will form a joint venture, with plans to bring EVs to market in 2025.

  • Sony Looks to Building and Selling EVs

    Sony Looks to Building and Selling EVs

    Move over Tesla: Sony is looking get in on the electric vehicle (EV) market.

    Sony used CES 2022 to show off its Sony Vision-S sedan, which the company first revealed at last year’s CES. The company also took the wraps off a new prototype, the Sony Vision-S SUV.

    According to TechCrunch, before unveiling the SUV prototype, President and CEO Kenichiro Yoshida credited interest in last year’s reveal as the motivation behind the new prototype.

    “The excitement we received after we showed off the Vision-S really encouraged us to further consider how we can bring creativity and technology to change the experience of moving from one place to another,” said Yoshida. “This is our new Vision-S SUV. Vision-S has been developed on a foundation of safety, adaptability and entertainment. Safety has been our No. 1 priority in creating a comfortable mobility experience. That has not changed when building this SUV. A total of 40 sensors are installed inside and outside of the vehicle to monitor safety.

    “In terms of adaptability, we have connectivity that enables us to build a vehicle that continuously evolves. It also makes it possible to personalize the cabin for each user. With 5G, it enables high speed, high capacity and low-latency connectivity between the in-vehicle system and the cloud. The Vision-S also evolves mobility as an entertainment space,” said Yoshida. “The Vision-S also evolves mobility as an entertainment space, including gaming experience and audio. We have learned more about mobility through our exploration of Vision-S and through our partners who have supported this effort.”

    As part of the reveal, Sony announced it is establishing Sony Mobility. The goal of the new company is to “make the best use of AI and robotics technologies, help realize a world where everyone can live in harmony with robots on a daily basis, fill people with emotion, and contribute to society. With VISION-S, which contributes to the evolution of mobility, together with the autonomous entertainment robot aibo, and the drone Airpeak, Sony will seek to continue to create new value in a variety of fields.”

  • CES 2020: Sony Wows With Electric Car Prototype

    CES 2020: Sony Wows With Electric Car Prototype

    Showing its more than a consumer electronics company, Sony unveiled an electric concept car at CES 2020.

    Image Source: Sony Corporation
    Image Source: Sony Corporation

    The Vision-S is a prototype designed to showcase Sony’s technical prowess, and the company has not stated whether it has any plans to produce the vehicle. Even as a prototype, however, the Vision-S is an impressive accomplishment. The car has 33 sensors—13 more than a Tesla—“including CMOS image sensors and ToF sensors are embedded within the vehicle, in order to detect and recognize people and objects inside and outside the car, and provide highly advanced driving support.”

    Safety is front-and-center, with the “Safety Cocoon.” Safety Cocoon is a safe-zone concept designed to monitor 360 degrees to help the driver avoid potential hazards before it’s too late.

     

     

    Image Source: Sony Corporation
    Image Source: Sony Corporation

    When it comes to creature comforts, “Sony’s ‘360 Reality Audio’ provides a deep and immersive audio experience through speakers built into each seat to encapsulates passengers in sound. The front seats face a panoramic screen on which rich and diverse content can be enjoyed through an intuitive user interface.”

    While the Vision-S is meant to showcase Sony’s mobile and electric capabilities, the prototype has already turned heads. Taking a car from prototype to roadworthy vehicle, reliable enough to meet drivers’ demands, is easier said than done. If enough people push for it, however, who knows what Sony may ultimately do.