WebProNews

Tag: Viddy

  • Viddy Growing by 1 Million Users a Day

    Last week we reported that Viddy is currently undergoing a round of fundraising that puts valuation of $370 million on the company. A report today from the Wall Street Journal via Mashable puts a value of the company a $200 million. Either way, the company is still undergoing fundraising efforts after hitting 26 million users.

    Launched just a year ago, Viddy has benefitted from celebrity endorsements, including a video posted by Mark Zuckerberg of his dog Beast, and its integration into Facebook. The company’s celebrity backers include Will Smith, Shakira and Jay-Z, all following the example of Zuckerberg.

    Sold as an “Instagram for video”, the service has seen competition from the likes of Socialcam, who now sits at around 36 million users. With a growth rate of about 1 Million a day, Viddy may soon catch up.

    Both Viddy and Socialcam lead the way for the virally trending video sharing apps on the market today. Some investors are waiting to see how this plays out, however, as video takes up a lot of bandwidth when compared to images. Once subscribers see the change on their wireless data costs, they may not be so keen on using the app anymore.

    As the Wall Street Journal reports, monetization also seems to be a big problem right now. Viddy now charges for extra tools like filters and effects, but haven’t seen a lot of revenue from these add-ons. Then there is the problem of advertising on mobile phones. Customers are often impatient with intrusive ads on such a small screen, especially when it comes advertising on user generated content.

    Then again, Viddy may not be looking for big advertising dollars right now. If they grow large enough and fast enough, they may draw the attention of major players in the industry. Instagram saw this kind of success when they were bought by Facebook earlier this year.

  • Facebook’s Mark Zuckerberg Joins Viddy

    Facebook’s Mark Zuckerberg Joins Viddy

    It was recently reported that video sharing platform Viddy has revealed it’s going for $30 million in venture capitol during its series B funding, while developers are scrambling to optimize a sort of video version of the Instagram cash cow – and now Mark Zuckerberg has registered for an account on the site, adding intrigue to the notion of another huge Facebook acquisition.

    Zuckerberg (who goes by “Zuck” on Viddy) has also posted his first video of his dog ‘Beast’ on the platform, which can be seen as a direct attempt at drawing more attention to the company, which currently hosts about 15 million users:

    The Beast movie appears on Viddy’s front page, and it’s safe to say that Venice, CA-based company’s developers are more than a bit excited about this. Zuck’s clip of Beast can be seen as a direct endorsement of the platform, which has been going up against Socialcam as of late, a similar service which has been growing like a weed. Still, besides the endorsement of Zuckerberg, Viddy has also recently added new, big-name investors incuding Twitter co-founder Biz Stone, Skull Candy’s Jeff Kearl, Jay-Z, soccer star Gerard Pique and pop singer Shakira.

    Viddy was launched last April, and allows users to shoot 15-second videos on their devices, edit the clips and then share them. It’s safe to say that Zuckerberg is now looking at Viddy more closely than at its competitors.

  • Viddy Seeks to Raise $30 Million

    Viddy Seeks to Raise $30 Million

    Viddy, a sort of Instagram for video, has just revealed that it’s going for $30 million in venture capitol during its series B funding, with a valuation of $370 million – while likely banking on its 10 million users. This comes directly after similar video-sharing platform and likely soon-to-be direct competitor Socialcam reportedly added 4 million new subscribers over last weekend. With Instagram recently being acquired by Facebook in a quick $1 billion transaction, developers are scrambling to optimize a sort of video version of the cash cow, as mobile networks advance to better host tricky moving-picture content.

    Viddy was able to raise a $6 million Series A in February, and is likely banking on some of the Instagram intrigue, or better, the investor ethos possibly generated by countless mentions of one billion dollars that have been flying around the industry as of late. It was recently reported that Viddy was the top app for iPhone for a time, beating out Instagram itself and OMGPOP’s ‘Draw Something.’

    Here is a video review of the Viddy platform:

    Viddy was launched last April, and allows users to shoot 15-second videos on their devices, edit the clips and then share them.

  • Viddy Becomes Top App: Launch on Timeline Credited for Making it a Success

    Viddy Becomes Top App: Launch on Timeline Credited for Making it a Success

    Viddy is an app that allows users to make 15 second videos, enhance them with music, and post them in a snap. The company launched its timeline application two months ago and today it hit the #1 spot in the app store.

    The application has been popularized via Facebook mobile channels and boasts more than 1.7 million users. In the past two months, Viddy has been averaging 300K new registered users per day.

    Here are some other milestones that show developers are growing through Facebook across mobile and web:

  • There have been more than 15 million interactions with Viddy content on Facebook since Viddy launched its timeline app.
  • 7 of the top 10 grossing iOS apps are integrated with Facebook.
  • 7 of the top 10 free iOS apps are integrated with Facebook.
  • Since launching its timeline app and moving to a Facebook-only registration, VEVO has had a 45% increase in traffic from the Facebook mobile app to their own VEVO mobile app.
  • Since launching its timeline app in January, Pose has seen a 5x increase in daily signups through their website and mobile app.
  • BranchOut sees more than 350k visitors from Facebook mobile every day. This traffic has already grown by a factor of twenty since the start of the year.

    • iHeartRadio, Pinterest, Foodspotting, Flixster, Diamond Dash, Soundcloud, and Deezer are other apps that are growing because of their their visibility on Facebook.