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Tag: Vibe

  • T-Mobile Kills TVision, Customers Receive YouTube TV and Philo Discount

    T-Mobile Kills TVision, Customers Receive YouTube TV and Philo Discount

    T-Mobile has announced it is effectively killing off its TVision streaming service, less than a year after its debut, steering customers towards YouTube TV.

    T-Mobile unveiled TVision in October 2020, promising to revolutionize the streaming TV industry. The company’s foray into television, while not quite as revolutionary as T-Mobile promised, was nonetheless a competitive offering. TVision offered a wealth of channels at a price that was among the cheapest options available.

    Unfortunately, T-Mobile’s efforts to offer customers what they want quickly raised the ire of its broadcasting partners, especially with its cheapest Vibe package. Vibe included over 30 lifestyle and entertainment channels for $10 per month. As a result of the disputes, T-Mobile decided to bundle all 30+ of its Vibe channels with its more expensive Live packages for free.

    The resistance T-Mobile faced forced the company to reconsider its entire position in the streaming TV industry, and it appears a graceful exit is what it has decided on, effective April 29. The company has partnered with Google and Philo to give its customers a $10 per month discount.

    That means T-Mobile customers get exclusive access to the best pricing on the highest-rated streaming service, YouTube TV, starting at just $54.99 per month. And, access to streaming TV through Philo starting at just $10 per month for a limited time.

    The company emphasized that, in many ways, this is an upgrade over TVision. YouTube currently offers more than twice as many channels as TVision, while Philo has some of the most popular entertainment and lifestyle channels, much like the Vibe package. Customers who purchased the TVision Hub streaming device will be able to access both services on it.

    The company acknowledges this is an unexpected change of direction, saying “innovation seldom follows a straight line.” However, T-Mobile emphasizes it will continue to advocate for customers in the TV industry, an industry that is widely viewed as one of the most hated and consumer-unfriendly in America.

    Our mission hasn’t changed and is more relevant and important than ever. This TVision initiative is only getting stronger with these changes, and our new TVision partner offerings will give customers more choices as we wind down TVision LIVE and VIBE services on April 29. Our experience has shown us consumers need an advocate in this space. They don’t want more streaming services – they want help buying and navigating the services that already exist. And they want exclusive deals and special access. We’ll continue to play that role, giving our customers the best value with the best streaming services. So millions can cut the cord with the Cableopoly once and for all.

    With this latest flexing of its muscles, the TV broadcasting industry has given customers another big reason to hate it. Hopefully, T-Mobile will be able to deliver on its promise to continue fighting for the consumer…even if it no longer has its own TV service.

  • T-Mobile TVision Giving Customers 30+ Free Channels

    T-Mobile TVision Giving Customers 30+ Free Channels

    T-Mobile informed TVision subscribers they will be receiving 30+ channels, normally part of the Vibe plan, for free.

    At the end of October, T-Mobile unveiled its TVision streaming service, designed to compete with the likes of YouTube TV, Hulu with Live TV, Sling and fuboTV. The company unveiled four packages, including Vibe, Live TV, Live TV+ and Live Zone.

    The Vibe plan, in particular, was seen as a high-value option, providing 30+ entertainment and lifestyle channels for just $10. It was a good option for customers who were not interested in local channels or sports. Now, T-Mobile is giving away the Vibe plan for free to customers that have one of the TVision Live subscriptions.

    T-Mobile Free Channels Email
    T-Mobile Free Channels Email

    Behind the scenes, industry experts say the promotion is a result of the legal issues and carriage disputes T-Mobile is facing over TVision. Despite the cable TV industry being one of the most hated industries in America, media companies continue to hold to the very business practices that made them so hated.

    One of those practices is channel stuffing, requiring certain packages to contain certain channels, and then forcing customers to pay for channels they don’t want. T-Mobile’s willingness to separate their channel lineup in a way that allowed customers to choose what they wanted to pay for was one of its big selling points.

    According to Variety, however, T-Mobile has had to make adjustments to prevent legal action from the media companies. For example, many media companies specify that any of their channels included in a cheaper tier must also be included in more expensive tiers. While T-Mobile viewed their Vibe plan as a standalone option, the media companies are clearly viewing it as the entry-level tier. As a result, because it has channels not included in any TVision Live plans, the media companies are crying foul.

    To T-Mobile’s credit—in the same week that Hulu and DirecTV announced price hikes—the company’s solution is simply to include the 30+ Vibe channels for free in the more expensive TVision Live plans. While the company has portrayed it as a limited-time holiday event, given its Un-carrier reputation, it’s hard to imagine T-Mobile will do anything that will be a burden to customers on the other side of its holiday deal.

    From the outset, CEO Mike Sievert characterized TVision as a loss-leader to help drive more customers to its cellular and home internet options. Hopefully the company’s holiday deal will become a permanent option, or replaced by some equally value-driven option.