WebProNews

Tag: uSamp

  • Men More Likely To Share Info On Social Media

    This might be news from the Department of Duh, but when it comes to social media it appears that women are more protective of their private information than men. Honestly, I don’t blame them – have you ever been to the Internet? That place is like the hungover lovechild of the Mos Eisley Cantina and a medieval case of syphilis. I don’t blame anybody for hesitating to share private info with the Internets.

    Anyways. The results of a study conducted by uSamp on the info-sharing habits of men and women on social media show that men are more likely than women to share personal information on social media sites like their email address, location, and physical address. Each year over 3 million adults report being stalked (hey, did you know that January is Stalking Awareness Month?), and given it’s common but not limited to that women being stalked by men, it’s hardly a stretch of the imagination to wonder why some women might be more reluctant to share their personal information.

    Still, certain personal details about men and women appear to be less guarded, such as birthdate, education level, and occupation. Given that those are the standard give-aways on sites like Facebook and Google+, that’s not really that surprising.

    Take a look at the statistics below in the infographic that uSamp put together and comment below about anything you find intriguing or surprising.

  • AOL Sells Market Research Firm DMS Insights to uSamp

    Market research company uSamp has acquired DMS Insights (Digital Marketing Services) from AOL.

    uSamp says it will combine with DMS to offer "best-in-class" online sample and panel management solutions, with the combined global panel reaching 2.7 million. The company notes that this includes an extensive Hispanic panel of over 100,000.

    DM Insights - Acquired from AOL by uSamp"This is a merging of two companies with similar visions for serving market research, and we’re thrilled to bring DMS Insights on board," says Matt Dusig, co-founder and CEO of uSamp. "DMS has pioneered router and river technologies, and is well-known for its heritage of extensive full-service research provided over the past 15 years. Combined with our own deep well of innovative technologies that ensure quality research and panel management, customers of both uSamp and DMS will be getting the most robust sample solution available."

    "This is a great opportunity for our company and for our clients," says DMS President Chuck Miller. "We’ve partnered with uSamp since its formation, because we share similar philosophies of how to provide high-quality online panel, technology and services to clients. We’re combining the strengths of two companies at the top of their game, and this merging of complementary products and services will enhance the quality of service we’ve always provided to our clients."

    Financial details of the acquisition have not been disclosed. uSamp did, however, close a $10 million round of funding earlier this week.