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Tag: Universal Analytics

  • This Video Will Give You A Better Understanding Of Google’s Universal Analytics

    You’ve had plenty of time to upgrade to Google’s Universal Analytics by now. They opened up access in March of last year, but some may have been hesitant to do so fo fear of the unknown.

    Universal Analytics is aimed at large enterprises, such as Premium customers and those who want to work with APIs. It offers the ability to tailor Google Analytics to your specific needs, integrate your own datasets, and as Google puts it, “ultimately get a more complete vision of the entire marketing funnel.”

    Google has a new video out answering some questions people have had about the upgrade, which might make the process less intimidating for you if you’ve been considering making the jump.

    They put out another, longer video about upgrading a while back, which should help you out even more.

    Here’s Google’s original announcement about Universal Analytics, which talks more about its features.

    Image via YouTube

  • Here’s How To Upgrade To Google’s Universal Analytics

    Earlier this year, Google launched universal analytics for everyone. At the time, it said the new tools would help businesses “measure how people actually become and remain loyal customers.” That’s great and all, but you may have found that universal analytics isn’t that easy to implement.

    In the latest episode of Behind the Code, Google’s Developer Programs Engineer Andrew Wales and Product Manager Nick Mihailovski discuss how you can go about upgrading to universal analytics. They also open the floor to any and all questions people have been having regarding the upgrade process. If you’re in the least bit interested in universal analytics, you’re going to want to watch this video.

    If you want to learn more about universal analytics, check out Google’s original announcement from last year.

    [Image: GoogleDevelopers/YouTube]

  • Google Opens Up Universal Analytics Access

    Google announced today that it is inviting all Google Analytics users to use Universal Analytics, which it first announced in October for large enterprise and Premium customers and those who want to work with API.

    “The new tools offered by Universal Analytics via the new Measurement Protocol (an API that enables you to send your data to Google Analytics) can help you measure the how people actually become and remain loyal customers,” Google said at the time.

    According to Google, the benefits of using Universal Analytics to businesses are: understanding how customers interact with your business across many devices and touch-points, insights into the performance of your mobile apps, improvements in lead generation and ROI by incorporating offline/online interactions, and improved latency on their sites by reducing client-side demands.

    The company shares this testimonial from PriceGrabber:

    Universal Analytics can be implemented with the new analytics.js JavaScript for websites, Google’s iOS and Android SDKs for apps, and the Measurement Protocol for everything else. The developer guide is here.