WebProNews

Tag: United States Air Force

  • Maine B-52 Crash Remembered by Survivor, Rescuer

    Maine B-52 Crash Remembered by Survivor, Rescuer

    On January 24, 1963, a U.S. Air Force B-52 bomber training flight carrying a crew of nine crashed into Elephant Mountain in Maine. There were only two survivors of the crash, the pilot, Lt. Col. Dan Bulli, and the navigator, Capt. Gerald Adler (pictured). Both survived a night in freezing temperatures that reached -30°F while rescue workers searched for survivors throughout the night. In the morning, rescuers were able to use dog sleds, snowmobiles, and aircraft to locate the fallen airmen.

    This week, over 50 years after the incident, one of the crash’s survivors has finally come face-to-face with his rescuer.

    According to an Associated Press report, the now 81-year-old Adler this week met with Eugene Slabinski, the 83-year-old former medic who rescued Adler and Bulli all those years ago. Slabinski was a part of the first rescue team to reach Adler and Bulli the morning after the crash. According to the AP report, Slabinski dropped from a helicopter and helped to airlift the surviving airmen to safety.

    The reunion came at a Memorial Day remembrance that took place at the site of the B-52 crash.

    Adler stated to the AP that his experience highlights the fact that a military career can be dangerous, even out of combat. His comments are particularly poignant, coming just weeks after a Navy SEAL died during a training exercise at Fort Knox. Two Navy divers also died earlier this year, drowning during a training exercise in a test pond at the Aberdeen Proving Ground.

  • A Collection of Social Media Flowcharts

    A Collection of Social Media Flowcharts

    What’s the best way to deal with social media interactions, especially from a service point of view? Are there a set of rules to follow when dealing with an unsatisfied response and/or comment if it’s directed at a company or institution that serve thousands or possibly millions? No, but having a guideline can always help, something like a list of directions or an illustrated road map of suggestions.

    Take, for instance, the social media flowcharts pointed out by the LiBeck Integrated Marketing blog. Essentially, these charts provide step-by-step instructions on dealing with social media response to a number of well known entities. Institutions like the United States Air Force, Ohio State and Dell, all of which are incredibly large entities — especially the USAF and Dell. These charts were first pointed out by Charlene Li, and the LiBeck post is based on follow-up research.

    The chart leading this post in an example of the format used by most of these groups, for lack of a better word. There are instructions on how to deal with both praise and comments that would be considered less than complimentary. Some suggestions call for simple monitoring, while other recommend correction if necessary. An example of the Air Force’s chart:

    Air Force Flowchart

    The post also provides a link to the USAF’s PDF on various response scenarios. Most of the institutional flowcharts are based off of the generic model in the lead image, although the wording is obviously changed to me more personalized.

    The LiBeck post has examples of quite a few of these charts from many different organizations, including Pfizer-Canada, the YMCA of Metro Chicago, and the American Society of Civil Engineers, and they all do look useful, if not stocked with common sense scenarios. However, we all realize the nature of social media, and there are far too many examples to illustrate just how volatile it can be. Hence the existence of these charts.

    With that in mind, would you consider using one for your company, institution, or other organization — or, use it to guide your own personal social media use?