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Tag: Twitter News

  • Twitter Launches New Ad Unit To Drive Traffic To Websites

    Twitter just announced a new ad unit called the Website card, which it says will increase your website traffic and conversions. The company describes it as “a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.”

    The ideas is that Twitter users will be able to find interesting articles while advertisers drive more clicks. It comes with a “read more” call to action. Here’s what it looks like:

    “By leveraging our robust set of targeting options based on signals like interest, keywords, or tailored audiences segments, marketers can use the Website Card to drive qualified traffic from the right audience at precisely the right time,” says product manager Derek Dukes. “The card can also be used in conjunction with conversion tracking to measure the end-to-end conversion from a Tweet engagement or impression to a lower-funnel action, like a signup or purchase.”

    Citrix and Betabrand were early testers for the ad unit, and Twitter says they big decreases in CPC compared to campaigns that used an image and URL. The latter’s were reduced by up to 85%, and the former’s 92%.

    The Website Card ad unit will roll out to all advertisers on mobile and desktop starting today. You’ll find the option in the Cards Manager section of your Twitter Ads account.

    Image via Twitter

  • Twitter’s MoPub Opens Native Ads To All

    Twitter’s MoPub Opens Native Ads To All

    Twitter announced the general availability of MobPub’s programmatic native ads platform after four months of testing it with mobile app developers. Availability will begin on Wednesday.

    The platform provides advertisers with an SDK for creating customized ad units inside of apps, an ad server with full budgeting support, targeting options, integrated reporting, an ad extension to OpenRTB, frequency capping, creative management, prioritization control, and various campaign management tools.

    “Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today,” says Twitter’s Kevin Weil . “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers. We’re excited to fully release this native ad capability to the many thousands of publishers who are using MoPub’s monetization and app discovery platform.”

    MoPub says its exchange currently reaches over a billion iOS and Android users, and serves over 130 billion ad requests each month in standard banner formats.

    “We’ve learned that not only are native ads a significant improvement for publisher monetization in general, but that users engage with these ad formats at a higher rate than the desktop-era banners and interstitials that are so prevalent today in mobile,” says MoPub’s Jim Payne. “Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.”

    SDKs can be found here for iOS and here for Android.

    Image via Twitter

  • Twitter Launches App Promotion Suite

    Twitter Launches App Promotion Suite

    As expected, Twitter announced the launch of a new mobile app promotion suite, enabling app developers to use mobile app-install ads on Twitter, and throughout the MoPub Marketplace, which spans over a billion Android and iOS devices.

    The suite is in the beta testing phase, but includes tools for targeting, creative, and measurement. Partners so far include Spotify, HotelTonight, Kabam, SeatGeek, GREE, GetTaxi, and Deezer. It’s entirely possible that you’ve already seen ads from them.

    “Advertisers can now set up campaigns directly on ads.twitter.com to run across the Twitter Publisher Network, which is comprised of the thousands of apps and over 1 billion monthly devices the MoPub mobile advertising exchange reaches,” says product manager Kelton Lynn. “Advertising campaigns run across the Twitter Publisher Network are automatically translated into programmatic bids on the MoPub exchange, on a level playing field with MoPub’s existing DSP partners. This is now available to U.S. advertisers in a private beta. Combined with the targeting and measurement features in the mobile app promotion suite, this affords advertisers the ability to easily run on-Twitter app promotion via Promoted Tweets, while simultaneously running off-Twitter advertising via the MoPub Marketplace.”

    “We are excited to offer new ways for marketers and developers to drive mobile app installs and app engagements, using Twitter Cards and Promoted Tweets on Twitter, and leveraging the scale of MoPub and the Twitter Publisher Network across the rest of the mobile ecosystem,” Lynn adds. “This is the first of many opportunities to join Twitter and MoPub to create a large-scale, rich and well-targeted advertising platform — one that provides high ROI for marketers, and a great experience for users.”

    Expect Twitter to announce plenty more different ad types. A recent report indicated that they had fifteen lined up.

    Data fro Resolution Media found that Twitter’s ads consistently drive higher click-through rates than Facebook’s.

    Image via Twitter

  • Twitter Is Buying Gnip To Make Data More Accessible

    Twitter Is Buying Gnip To Make Data More Accessible

    Twitter announced on Tuesday that it has entered into an agreement to acquire Gnip, a social data provider that’s been a Twitter partner for quite some time. Twitter says Gnip has played a “crucial role” in collecting and digesting Twitter’s public data as the platform has grown to over 500 million tweets per day.

    Gnip CEO Chris Moody explains in a blog post, “We partnered with Twitter four years ago to make it easier for organizations to realize the benefits of analyzing data across every public Tweet. The results have exceeded our wildest expectations. We have delivered more than 2.3 trillion Tweets to customers in 42 countries who use those Tweets to provide insights to a multitude of industries including business intelligence, marketing, finance, professional services, and public relations.”

    Gnip – The World’s Largest and Most Trusted Provider of Social Data from Gnip on Vimeo.

    “We believe Gnip has only begun to scratch the surface,” says Jana Messerschmidt, VP, Global Business Development & Platform at Twitter. “Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter. We will continue making our data available to Gnip’s growing customer base. And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.”

    “Combining forces with Twitter allows us to go much faster and much deeper,” writes Moody. “We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions.”

    “This acquisition signals clear recognition that investments in social data are healthier than ever,” he adds. “Our customers can continue to build and innovate on one of the world’s largest and most trusted providers of social data and the foundation for innovation is now even stronger. We will continue to serve you with the best data products available and will be introducing new offerings with Twitter to better meet your needs and help you continue to deliver truly innovative solutions.”

    Here’s a talk Moody gave at the Business of APIs Conference last fall about how social data will change decisions:

    “Every day Twitter users share and discuss their interests and what’s happening in the world,” says Messerschmidt. “These public Tweets can reveal a wide variety of insights — so much so that academic institutions, journalists, marketers, brands, politicians and developers regularly use aggregated Twitter data to spot trends, analyze sentiment, find breaking news, connect with customers and much more.”

    The company says it will reveal more about its plans for Gnip and the Twitter data platform in the future.

    Terms of the deal were not disclosed.

    Last year, Twitter made some other interesting data acquisitions with Lucky Sort and Trendrr. Earlier this month, news came out that Twitter has acquired Cover, an Android lockscreen app.

    Image via Gnip

  • Twitter.com Adds New Real-Time Notifications

    Twitter announced that it’s adding new real-time notifications to Twitter.com, so that you can more easily interact with those engaging with your tweets.

    Logged in users will get notifications when someone has replied, favorited, or retweeted one of their tweets. You can also choose to get them for direct messages and new followers.

    “They’re fully interactive, so that you can reply, favorite, retweet, and follow right from the notification,” the company explains in a blog post.

    “To make sure you’re getting the notifications you want, go to your Settings on twitter.com,” it says. “That’s where you can choose what types of notifications you want to get on twitter.com and via email and mobile. If you use a Twitter app, check out your settings there too, so you can refine the types of push notifications you receive.”

    The feature will roll out over the coming weeks.

    Also in the process of rolling out is a new redesign of profile pages, which bring some additional new features to the Twitter experience, including pinned tweets, best tweets, and filtered tweets. More on that here.

    Image via Twitter

  • Twitter Reportedly About To Launch App-Install Ads

    Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications.

    This comes from Bloomberg News, which cites “people with knowledge of the matter”.

    The ads would reportedly appear in users’ Twitter feeds on their mobile devices, and would direct them to the advertiser’s page in a mobile app store where the app can be downloaded.

    Facebook has had such ads for roughly a year and a half, launching them in October of 2012. By the end of that year, the ads were already being used by 20% of the top grossing iOS apps.

    If brands really are growing “disillusioned” with Facebook, they’re going to want to see some more options come to market.

    According to Bloomberg’s sources, Twitter has been testing the new ads for at least a few weeks and one advertiser participating in tests found the ads to be “as effective” as Facebook’s.

    Twitter isn’t commenting on the ads.

    Image via Twitter

  • Ellen Breaks Twitter Record At Oscars

    A tweet from Ellen DeGeneres during the Oscars on Sunday night – a photo of her with eleven other celebrities from the audience (taken by Bradley Cooper) has set a new record for retweets.

    It even crashed Twitter at one point (though those familiar with the “Fail Whale” know that’s not quite as big of an accomplishment).

    Here it is:

    2,626,197 retweets and 1,329,296 favorites as of the time of this writing.

    That’s a whole lot more than the previous retweet record holder, which was a tweet from President Obama, which has just over 780,000 retweets and close to 300,000 favorites.

    According to Twitter, there were over 14.7 million tweets containing terms related to the Oscars telecast during the live show.

    Twitter notes that Ellen’s follower growth was 47 times more than her average daily growth after the show.

    Ellen

    Ellen’s tweet saw 254,644 tweets per minute (TPM). The other moments that drove the most Twitter conversation, according to the company, were: Ellen delivers pizza to the audience (158,159 TPM); and Gravity wins sixth Osacar – for film editing (135,330 TPM).

    The most tweeted about nominees during the evening, according to the company, were Jennifer Lawrence, Brad Pitt, Alfonso Cuarón, Cate Blanchett and Sandra Bullock.

    Films that got the most mentions were Gravity, Frozen, 12 Years a Slave, Dallas Buyers Club and The Wolf of Wall Street.

    Images via Twitter

  • Twitter Launches Promoted Accounts In Search

    Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow.

    Twitter says it automatically selects relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices. Advertisers need not take any additional action to appear here.

    Twitter Promoted Accounts in Search

    “Twitter is a platform built around live public conversations that happen as events unfold in the world,” says Twitter product manager Nipoon Malhotra. “One of the best ways for users to discover what’s happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest.”

    “Search also presents a great opportunity for marketers to connect with users, just when they desire information relevant to their search query,” Malhotra adds. “Building on the expansion of Promoted Accounts in timeline, we’re pleased to further connect businesses to users at the right moment, now through Promoted Accounts in search.”

    The company points to a recent study from Market Probe International finding that people are 72% more likely to make a purchase from a brand they follow or engage with on Twitter. Promoted Accounts are a way to get more of these types of people doing so.

    One important point worth considering is that Twitter Search is a very unique place on the Internet for a brand to appear. Where else are people searching for real time info?

    Image via Twitter

  • Twitter Launches ‘Twitter Marketing Platform Program’

    Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting.

    “The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients’ direct response, branding, and live initiatives across multiple verticals,” says Tony Wang, VP of Global Revenue Partnerships and Development at Twitter.

    This comes as the Twitter Ads API turns one year old:

    Twitter plans to expand into more countries:

    Image via Twitter

  • Twitter Tries A More Facebook-Like Look For Profiles

    Twitter and Facebook have been becoming more and more like one another for years, and the trend continues with a new design Twitter is testing for its user profile pages on the desktop.

    It’s unclear just how many people are seeing the new look, but it is drastically different, and yes, it is quite Facebook-like in some ways. Mashable has a screenshot.

    For comparison:

    The Twitter design also puts updates in two columns, which is actually more like Facebook Page timelines than user timelines.

    Obviously reaction is mixed.

    Once (and if) this rolls out to everyone, I imagine we’ll see a great deal more complaining. Remember when Twitter made that change to the @reply format?

    In the end, will it really drive anyone away from Twitter? I doubt it. Isn’t the bulk of Twitter use more about the timeline than the profile anyway?

    What’s interesting is how busy the profile has become, and how much Twitter has added to its service in general over the years. Historically, it’s been the “simple” social alternative. The company has always talked up its simplicity, but now its a public company, and it has to make moves to grow. User growth is already a concern, and its lack of it sent Twitter shares tumbling upon its first earnings report.

    I don’t know if a change like this will do anything to help user growth, but its more visual look could encourage users to at least use Twitter more for photo sharing. At least Twitter isn’t stagnating.

    About a month ago, Twitter rolled out a fairly subtle homepage redesign, putting it more in line with its mobile apps.

    Images via Twitter, Facebook

  • Twitter Earnings Released, Revenue Up 116%

    Twitter just released its earnings report for Q4 and fiscal year 2013, its first such report as a public company.

    Revenue for the quarter was up 116% year-over-year at $243 million. For the year it was up 110% at $665 milllion.

    CEO Dick Costolo said, “Twitter finished a great year with our strongest financial quarter to date. We are the only platform that is public, real-time, conversational and widely distributed and I’m excited by the number of initiatives we have underway to further build upon the Twitter experience.”

    Average monthly active users were 241 million by the end of the year. This was an increase of 30% year-over-year. Mobile monthly active users were 184 million in Q4, up 37% year-over-year, representing 76% of total MAUs. Timeline views reached 148 billion during the quarter, up 26% year-over-year.

    User growth has apparently not been fast enough for investors, as the stock is plummeting in after hours trading despite revenues beating Wall Street estimates.

    Ad revenue per thousand timeline views reached $1.49. That’s up 76% year-over-year.

    On the earnings call, Costolo talked up Twitter use surrounding the show The Voice. Moments like these and the holiday shopping season (also referenced by CFO Mike Gupta), he said, contributed to a great quarter.

    He did talk about user growth, saying the company is confident in its ability to continue to scale revenue by expanding global reach and ad products. He said they’re doubling down in 2014 to accelerate the growth of the core user base, a path it started down in Q4, he said.

    He said buy bringing content forward, and pushing the “scaffolding of the language of Twitter” to the background, they are increasing quality interactions, and have taken initial steps in the direction with media-forward timelines and inline social interactions. These are working well, he said.

    He noted that favorites/retweets were up more than 35% since launching these features, and search is one of the fastest growing features with a 120 percent increase in total searches year over year.

    It will be a combination of changes, Costolo said, that will start to change the slope of the growth curve.

    Each timeline view is increasing in value, he said, as users are interacting at a much higher rate than ever before.

    He said there is significant room for monetization growth in 2014 with new ad products. He noted that the international expansion of the self serve ads has just begun.

    There will be “many more” launches in 2014.

    Here’s the release in its entirety:

    SAN FRANCISCO, Calif. – Feb. 5, 2014 – Twitter, Inc. (NYSE: TWTR) today announced financial results for the fourth quarter and fiscal year ended December 31, 2013.

    • Q4 revenue of $243 million, up 116% year-over-year
    • Q4 net loss of $511 million and non-GAAP net income of $10 million
    • Q4 GAAP EPS of ($1.41) and non-GAAP EPS of $0.02
    • Q4 adjusted EBITDA of $45 million, representing an adjusted EBITDA margin of 18%
    • Full year revenue of $665 million, up 110% year-over-year
    • Full year net loss of $645 million and non-GAAP net loss of $34 million
    • Full year GAAP EPS of ($3.41) and non-GAAP EPS of ($0.18)
    • Full year adjusted EBITDA of $75 million, representing an adjusted EBITDA margin of 11%

    “Twitter finished a great year with our strongest financial quarter to date,” said Dick Costolo, CEO of Twitter. “We are the only platform that is public, real-time, conversational and widely distributed and I’m excited by the number of initiatives we have underway to further build upon the Twitter experience.”

    For information regarding the non-GAAP financial measures discussed in this release, please see “Non-GAAP Financial Measures” and “Reconciliation of GAAP to Non-GAAP Financial Measures” below.

    Fourth Quarter 2013 Operational Highlights

    • Average Monthly Active Users (MAUs) were 241 million as of December, 31, 2013, an increase of 30% year-over-year.
    • Mobile MAUs reached 184 million in the fourth quarter of 2013, an increase of 37% year-over-year, representing 76% of total MAUs.
    • Timeline views reached 148 billion in the fourth quarter of 2013, an increase of 26% year-over-year.
    • Advertising revenue per thousand timeline views reached $1.49 in the fourth quarter of 2013, an increase of 76% year-over-year.

    Fourth Quarter 2013 Product Highlights

    • Twitter continued to improve return on investment for its advertisers by launching a number of new advertising products including TV Conversation Targeting, Tailored Audiences, Conversion Tracking and Promoted Accounts in Timeline.
    • Twitter made its platform more accessible to a broader range of advertisers by launching its self-serve advertising platform to small and medium-sized businesses in the UK, Ireland and Canada.
    • Twitter continued to improve its overall user experience by launching a number of new product enhancements including media forward, in-line social actions, Twitter Alerts, custom timelines, and the ability to send and receive photos via direct message and swipe between timelines. Vine is also available in 19 new languages on both iOS and Android as of December 31, 2013.
    • Twitter closed the acquisition of MoPub, Inc. a mobile-focused advertising exchange, making it easier for its advertisers to automate and scale their advertising buys.

    Fourth Quarter 2013 Financial Highlights

    Revenue – Revenue for the fourth quarter of 2013 totaled $243 million, an increase of 116% compared to $112 million in the same period last year.

    • Advertising revenue totaled $220 million, an increase of 121% year-over-year.
    • Mobile advertising revenue was more than 75% of total advertising revenue.
    • Data licensing and other revenue totaled $23 million, an increase of 80% year-over-year.
    • International revenue totaled $66 million, an increase of 200% year-over-year. International revenue was 27% of total revenue.

    Net loss – GAAP net loss was $511 million for the fourth quarter of 2013 compared to a net loss of $9 million in the same period last year. The company’s Q4 GAAP net loss included $521 million of stock-based compensation expense, of which $406 million was for restricted stock units previously granted to employees, for which no expense had been recognized, until the effective date of our initial public offering in accordance with GAAP.

    Adjusted EBITDA – Adjusted EBITDA was $45 million for the fourth quarter of 2013 compared to $18 million in the same period last year.

    Non-GAAP net income / loss – Non-GAAP net income was $10 million for the fourth quarter of 2013 compared to a Non-GAAP net loss of $0.3 million in the same period last year.

    EPS – Basic and diluted GAAP EPS was ($1.41) for the fourth quarter of 2013 compared to ($0.07) in the same period last year.

    Non-GAAP EPS – Non-GAAP EPS was $0.02 for the fourth quarter of 2013 compared to ($0.00) in the year ago period.

    Capital expenditures – Purchases of property and equipment for the fourth quarter of 2013 were $29 million. Additionally, $60 million of equipment was procured or financed through capital leases during the fourth quarter of 2013.

    Cash, cash equivalents and marketable securities – As of December 31, 2013, cash, cash equivalents and marketable securities were approximately $2.2 billion, compared to $321 million as of September 30, 2013.

    Outlook

    Twitter’s outlook for the first quarter of 2014 is as follows:

    • Revenue is projected to be in the range of $230 million to $240 million.
    • Adjusted EBITDA is projected to be in the range of $10 million to $16 million.
    • Stock-based compensation expense is projected to be in the range of $145 million to $155 million excluding the impact of equity awards that may be granted in connection with potential future acquisitions.

    Twitter’s outlook for the full year of 2014 is as follows:

    • Revenue is projected to be in the range of $1,150 million to $1,200 million.
    • Adjusted EBITDA is projected to be in the range of $150 million to $180 million.
    • Capital expenditures are projected to be in the range of $330 million to $390 million.
    • Stock-based compensation expense is projected to be in the range of $600 million to $650 million excluding the impact of equity awards that may be granted in connection with potential future acquisitions.

    Webcast and Conference Call Details
    Twitter will host a conference call today, February 5, 2014, at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss financial results. Questions submitted via Twitter, directed to @TwitterIR, using the hashtag #TWTRearnings will be considered during the Q&A portion of the conference call in addition to questions submitted by conference call participants. A live webcast of the conference call, the company’s financial results and supplemental slides will be accessible from the Investor Relations page of the company’s website at investor.twitterinc.com. A replay will be archived and accessible at the same website after the conference call. Twitter has used, and intends to continue to use, its Investor Relations website (investor.twitterinc.com), as well as certain Twitter accounts (@dickc, @twitter and @twitterIR), as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

    About Twitter, Inc. 
    Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via the Twitter mobile application and via text message. Available in more than 35 languages, Twitter has more than 240 million monthly active users. For more information, visit discover.twitter.com or follow @twitter.

    Forward Looking Statements
    This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or Twitter’s future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements in this press release include, but are not limited to, Twitter’s expectations regarding its revenue, adjusted EBITDA, capital expenditures and stock-based compensation expense for the first quarter and full year 2014. The Company’s expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks include the possibility that: our user base and engagement do not continue to grow; advertisers reduce or discontinue their spending on Twitter; data partners reduce or discontinue their purchases of data licenses from Twitter; and Twitter experiences expenses that exceed its expectations. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in the Company’s filings with the Securities and Exchange Commission, including the Prospectus related to Twitter’s initial public offering of common stock filed pursuant to Rule 424(b) under the Securities Act of 1933 (Registration No. 333-191552), filed with the Securities and Exchange Commission on November 7, 2013. The forward-looking statements in this press release are based on information available to Twitter as of the date hereof, and Twitter disclaims any obligation to update any forward-looking statements, except as required by law.

    Non-GAAP Financial Measures
    To supplement Twitter’s financial information presented in accordance with generally accepted accounting principles in the United States, or GAAP, the Company considers certain financial measures that are not prepared in accordance with GAAP, including adjusted EBITDA, non-GAAP net income (loss), and non-GAAP EPS. Twitter defines adjusted EBITDA as net loss adjusted to exclude stock-based compensation expense, depreciation and amortization expense, interest and other expenses and provision (benefit) for income taxes; and Twitter defines non-GAAP net income (loss) as net loss adjusted to exclude stock-based compensation expense, amortization of acquired intangible assets and the income tax effects related to acquisitions.

    The Company uses the non-GAAP financial measures of adjusted EBITDA, non-GAAP net income (loss) and non-GAAP EPS in evaluating its operating results and for financial and operational decision-making purposes. Twitter believes that adjusted EBITDA, non-GAAP net income (loss) and non-GAAP EPS help identify underlying trends in its business that could otherwise be masked by the effect of the expenses that we exclude in adjusted EBITDA, non-GAAP net income (loss) and non-GAAP EPS. Twitter also believes that adjusted EBITDA, non-GAAP net income (loss) and non-GAAP EPS provide useful information about its operating results, enhance the overall understanding of the Company’s past performance and future prospects and allow for greater transparency with respect to key metrics used by the Company’s management in its financial and operational decision-making. Twitter uses these measures to establish budgets and operational goals for managing its business and evaluating its performance. The Company is presenting these non-GAAP financial measures to assist investors in seeing the Company’s operating results through the eyes of management, and because it believes that these measures provide an additional tool for investors to use in comparing Twitter’s core business operating results over multiple periods with other companies in its industry.

    These non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. These non-GAAP financial measures are not based on any standardized methodology prescribed by GAAP and are not necessarily comparable to similarly-titled measures presented by other companies.

    For future periods, Twitter is unable to provide a reconciliation of adjusted EBITDA to net loss as a result of the uncertainty regarding, and the potential variability of, depreciation and amortization expense, interest and other expenses and provision (benefit) for income taxes, that are expected to be incurred in the future.

    Contacts
    Investors:
    Nils Erdmann
    ir@twitter.com

    Press:
    Jim Prosser
    jprosser@twitter.com



     

    Image via Twitter

  • Twitter Bought 900 Patents From IBM After Infringement Claims

    Twitter Bought 900 Patents From IBM After Infringement Claims

    Twitter has acquired over 900 patents from IBM. The deal, which includes a cross-license agreement, was made last month, but the two companies have now formally announced it.

    IBM has received more patents in the U.S. than any other company for 21 consecutive years.

    Twitter Legal Director Ben Lee said, “This acquisition of patents from IBM and licensing agreement provides us with greater intellectual property protection and gives us freedom of action to innovate on behalf of all those who use our service.”

    Ken King, General Manager of Intellectual Property for IBM, said, “We are pleased to reach this agreement with Twitter because it illustrates the value of patented IBM inventions and demonstrates our commitment to licensing access to our broad patent portfolio. We look forward to a productive relationship with Twitter in the future.”

    A couple months ago, in an update to its S-1, Twitter revealed that IBM had issued a letter to the company alleging that it was infringing upon at least three of its patents, but “inviting” Twitter to negotiate a “business resolution”.

    Those particular patents were for “Efficient retrieval of uniform resource locators,” “Method for presenting advertising in an interactive service,” and “programmatic discovery of common contacts.”

    The companies did not reveal the terms of the deal.

    The news recalls when Facebook bought 750 IBM patents a couple years ago.

    Image via Twitter

  • Twitter Launches Card Analytics Dashboard

    Twitter Launches Card Analytics Dashboard

    Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they’re using are performing.

    That includes tweets with pictures, videos, content previews, deep links for apps, and other rich media Tweets.

    Now for the first time you can gain insight into how your content is performing on Twitter, and find personalized tips to help make more strategic decisions about your use of Cards,” says analytics product manager Buster Benson. “Along the way, you’ll get insights on how to do even better. Small changes –– using a different Twitter Card, conversing more with the followers who love your content, or installing or changing the location of a Tweet button –– can make a big difference.”

    Twitter Card Analytics

    Twitter Cards

    Users will also be able to see how Twitter users engage with all of their tweets and get insight into their followers (including follower growth rate) in the Twitter Card analytics dashboard.

    Twitter tested the offering with a handful of partners including BuzzFeed, NBC News, Time, ESPN, MLB, Flipboard, Etsy, Foursquare and Path.

    All card users and advertisers should be getting the new dashboard over the next few days.

    Images via Twitter

  • Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs

    Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences.

    Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users who have shown interest in their brands or categories while they’re not actually on Twitter.

    For example, if a hotel can advertise to a person on Twitter who has recently visited its website.

    Now, Twitter is giving advertisers the ability to create tailored audiences based on CRM audiences and Twitter IDs. You can now create one from lists of email addresses from your CRM database or CRM database records. Likewise, you can create one from a list of Twitter IDs – either usernames or user IDs.

    “Let’s say a fashion retailer wants to advertise a spring clearance sale on Twitter, and they’d prefer to show their ad to current membership cardholders,” explains Twitter product manager Kelton Lynn. “To get the special offer to cardholders who are on Twitter, the retailer may share with us unreadable scrambles (called hashes) of the email addresses of its card members. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the sale information.”

    “Suppose the aforementioned retailer wants to build relationships with new prospects on Twitter who are influencers in fashion,” Lynn says. “The retailer can use public information on Twitter like a user’s bio, follower count, verified status, or past Tweets — from Twitter or by using Twitter’s API or Certified Products — to identify the specific accounts on Twitter which are the most appropriate potential customers. The retailer may then use this list of Twitter ID’s to create a tailored audience through an ads partner, show those fashion influencers a Promoted Account and engage them as followers.”

    Twitter

    In addition to letting advertisers create tailored audiences based on CRM databases or Twitter IDs, Twitter is also letting them exclude selected CRM and Twitter ID audiences.

    Images via Twitter

  • Twitter Announces Date For First Earnings Release

    Twitter has announced a date for its first official financial results release as a public company, and a time for the corresponding conference call. This will mark the beginning of a new quarterly saga for the company in answering to investors and the media about its financial performance.

    Twitter’s Q4 and fiscal year 2013 results will be released in less than a month on February 5th after market close. The call will take place at 2PM Pacific.

    Twitter will be accepting questions submitted via Twitter, directed to @TwitterIR, using the hashtag #TWTRearnings. Questions will be considered for the Q&A portion of the call, in addition to those submitted by people on the call.

    There will be a live webcast of the call with supplemental slides looking at the results, which you’ll be able to find on Twitter’s Investor Relations site.

    The world got its first look at Twitter’s financials when it filed to go public in September. The IPO came in November, and in February, we’ll get a good look at how the company has fared in its first publicly traded months.

    There has certainly been a focus on monetization with Twitter launching all kinds of advertising enhancements over the past year.

    Image via Dick Costolo (Twitter)