WebProNews

Tag: Twitter Branded Pages

  • Twitter Expands Rapidly in Japan; Needs Sales Team

    Twitter is going through some growing pains as they undertake efforts to expand in Japan. According to their CEO Dick Costolo, they need to focus on recruiting a sales team to get more local ads up in the market.Twitter use in Japan has grown at an unbelievable rate and they did not plan for quite this rapid of expansion.

    Twitter plans to decrease its dependance on the US market by investing in foreign markets like Japan. Aside from salespeople, Twitter also plans to hire engineers. Currently, Japan has over 30 million Twitter users and 140 million worldwide. The plan is to take the 90% US dependance down to the low 80’s by 2014.

    The graph below, provided by Semiocast, shows the number of Twitter users by country as of January 31st of this year. As you can see, The US is on top, followed by Brazil, with Japan not trailing too far behind.

    Twitter Users by Country

    It sounds like Twitter is taking their mission to reduce US dependance seriously and we can probably expect them to grow both the Brazilian and Japanese markets considerably as 2012 progresses. We’ll keep you posted as changes occur.

  • New Twitter-Bugs Tweet Less Often [Study]

    A new study from aytm.com reveals that many new Twitter account holders aren’t taking advantage of the social media platform as much as they could. Their survey took into account 200 Twitter users and found that over one third of them just got started with the service within the last year. 43% got started with Twitter within the last two years.

    42% of all those who responded claim that they “rarely” tweet anything. Only about 20% say they tweet at least daily. Take a look at the chart:

    Twitter new user tweets

    What else is interesting about the responses are the number of times users are checking material being tweeted by those they follow. The numbers are quite a bit lower than I would have guessed. Less than 12% read posts from those they follow multiple times per day and only about 15% read tweets on a daily basis. Many people (31%) report that they “rarely” read tweets from those who they follow. I thought reading other’s posts was the whole reason for having Twitter.

    Most users (75%) followed less than 100 accounts and very few (2.5%) followed more than 1000. A majority (over 60%) of Twitter folks used the service to follow friends and family, many followed celebrities (almost 54%), but much smaller numbers (under 43%) followed brands or specific companies. I wonder what this means fro Twitter Brand Pages?

    So those are the facts from aytm, it’s pretty revealing. I don’t know if their sample reveals a good cross-section of users, but it seems most people are interested in following celebrities, friend, and family and no so much brands or products. Sounds like bad news for Twitter advertising, but this is a trend that may be changing. We’ll ekep an eye on these Twitter trends and see what changes as 2012 unfolds.