WebProNews

Tag: Twitter Advertising

  • Twitter Reportedly Working On Answer To Facebook Exchange

    Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetize its popular service.

    The news comes from AdAge, which cites “people with knowledge of the matter” and an “executive familiar with the matter”. Tim Peterson reports:

    It’s unclear how far along Twitter is in building the exchange, though Facebook managed to create FBX from scratch in a month. In keeping with the company’s measured approach to advertising, Twitter is performing its due diligence. Since at least late last year, the company has met with several FBX partners who are well-versed in locating on Facebook people who had previously visited a brand’s site and retargeting them with non-standard display ads on the social network, in hopes of luring them back to the brand site. It works by by pinging a partner when a cookied user visits Facebook so that the partner can bid to target ads to that user on the social network. The talks are early but ongoing, and Twitter has not briefed potential partners on a planned launch date.

    According to the report, Twitter wants brands to buy directly on the exchange, and has been reaching out to multichannel retailers.

    Twitter is expected to launch an IPO sometime within the next year, and it’s certainly paving the way to more revenue streams, and working to appeal more to marketers in general. Last week, the company announced a new Lead Generation card for marketers as well as TV ad targeting and Twitter Amplify, a multi-screen partnership program.

    Also last week, Bloomberg reported that Twitter is readying a customer-matching ad tool similar to Facebook’s custom-audience service.

    Meanwhile, Twitter continues to find ways to appeal more to users. For example, earlier this week, the company launched updates to its mobile apps, and now it has greatly increased the usefulness of its Lists feature, perhaps in a bid to capture some Google Reader users as that service prepares to shut down.

    Twitter has also expanded its “Certified Products” program.

    Twitter is not commenting on the potential ad exchange product.

    Facebook said earlier this year that 1,300 advertisers were purchasing a billion impressions per day with FBX. Twitter only has something like 200 million active users, however, compared to Facebook’s over a billion.

  • Twitter to Aggressively Expand Advertising to Over 50 Countries Before the End of 2012

    Twitter has some mighty ambitious plans to bring promoted tweets and other advertising products to over 50 countries by the end of 2012.

    Western Europe and Latin America will be among the first to see their tweeters transformed into revenue for the company.

    Twitter co-founder Jack Dorsey spoke at a press conference held during the Cannes International Film Festival Tuesday morning. He addressed Twitter’s future and essentially implied they are still open to a variety of paths.

    Twitter co-founder Jack Dorsey comments on Twitter’s future:

    “I’m extremely humbled by how quick and broadly Twitter has taken off an how we’ve done building something independent and timeless – this is a company that will last,”

    “The company has always put itself in a position to choose when it is ready. We do things when we are ready. We have a good understanding about pacing and have the discipline to make the choices ourselves.”

    So, while Twitter may be open to going public or being acquired by a larger organization (possibly Google?), it is making the global expansion of advertising its immediate priority.

    Among the most likely countries to be receiving promoted tweets, trends, and accounts in the very near future are Brazil, Spain, and Germany.

    Twitter hasn’t been taking things slow, they just moved to a new headquarters and hired some new talent. They have also experienced a huge influx of users going mobile, and unlike Facebook, their products are already prime for mobile usage.

    As Twitter sets out on their mission to expand advertising, we can probably also expect to see an increase in the social platform’s user-base. We’ll keep you updated on their advertising expansion progress.

  • Twitter UK Gives Away Advertising Credits For User Feedback

    Twitter UK wants to hear from its users and they are willing to give you something in return if you just give them some feedback.

    What they want to know about is how you’ve seen businesses or organizations using Twitter to connect with their existing customers or attract new ones.

    Here’s what they say on their blog:

    It’s no surprise really, since Twitter brings people closer to the things you care about, and that often is the coffee shop, boutique, pub or restaurant in their neighbourhood.

    Now, we want to hear your stories.

    How to enter: Tweet using the hashtag #ukbizstories and tell us how you’ve seen a local business use Twitter creatively to connect with the community and reach their customers. We’d also love to hear from local business owners directly about how you’ve used Twitter to engage your customers.

    We’ll select and reward the businesses with the best examples with up to £1,000 free Twitter advertising credit to be used for our Promoted Products.

    The contest ends on July 30th, so you don’t have a lot of time to get in the running. This is valuable information for them. I would imagine they’ll be using the feedback to help refine the platform and offer new features to better accommodate advertisers. It’s definitely worth entering, free advertising is as good as gold. Of course, they also provide some small print regarding the limitations of the contest.

    The fine print:

    * Not all advertisers and businesses who submit entries will win free media.
    By submitting a testimonial, you grant Twitter permission to share your testimonial (including your name, profile picture, and any other text or media associated with your Twitter account) in case studies, presentations and other promotional materials. Twitter may work with those businesses we have selected to find the right Promoted Products to promote their account and Tweets.

    * Twitter’s award of Promoted Products is solely within Twitter’s discretion and all use of Promoted Products is subject to Twitter’s terms of service and any terms applicable to Promoted Products. Twitter may require advertising credits to be used within a certain time.

    * Additional terms may apply.

  • Twitter Launches Branded Pages in Japan

    You got it, brand pages from Twitter advertising are now available in Japan, and DoCoMo (page pictured above) is one of the first to take advantage of the the space. DoCoMo is Japan’s largest mobile operator. So far the US the UK and now Japan are the only countries to get Twitter brand pages.

    TNW reports that DoCoMo, Lawson & Warner, and Entertainment Japan are some of the first major companies onboard for the pages, but more are soon to follow. Twitter is immensely popular in Japan. Last year Twitter gained even more success when they partnered with Mixi, one of Japan’s most popular social networking sites.

    Asiajin, a popular Japanese blog, reports that Warner Entertainment Japan has also jumped on board the Twitter’s new service. Their brand page can be viewed below:

    Twitter Japan Warner Entertainment

    We’ll keep you up to date as Twitter continues to expand in Asia and elsewhere.