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Tag: TikTok

  • FCC Commissioner Renews Calls for TikTok Ban

    FCC Commissioner Renews Calls for TikTok Ban

    Federal Communications Commissioner Brendan Carr has renewed calls for a ban on TikTok over data privacy concerns.

    Carr has been vocal in his belief the US should ban TikTok as the company continues to mislead users and lawmakers about how it handles US data. In an interview with Axios, Carr reiterated his desire to see the app banned.

    “I don’t believe there is a path forward for anything other than a ban,” Carr said.

    Carr also expressed his belief that there isn’t “a world in which you could come up with sufficient protection on the data that you could have sufficient confidence that it’s not finding its way back into the hands of the [Chinese Communist Party].”

    Carr’s criticism comes after TikTok was caught sending American data to China after promising US lawmakers that data was handled by a dedicated US-based team. The company later refused to guarantee American data wouldn’t make its way to China and has since been accused of planning to surveil specific Americans.

    Given the company’s long history of privacy abuses, it’s truly amazing the app hasn’t been banned already.

  • TikTok Accused of Planning to Surveil Americans, Denies Accusations

    TikTok Accused of Planning to Surveil Americans, Denies Accusations

    Another month, another TikTok scandal as the company is facing some of its most damning privacy allegations yet.

    TikTok has a long history of privacy scandals. The company has been accused of potential keyloggingsending job applicant personal data to China, refusing to keep American user data out of China, violating child privacy, and much more.

    The latest report from Forbes, however, may contain some of the most damaging accusations yet, with the outlet saying that TikTok’s parent company, ByteDance, planned to use the social media app to surveil specific Americans. The effort was led by ByteDance’s Internal Audit and Risk Control department.

    The material reviewed by Forbes indicates that ByteDance’s Internal Audit team was planning to use this location information to surveil individual American citizens, not to target ads or any of these other purposes. Forbes is not disclosing the nature and purpose of the planned surveillance referenced in the materials in order to protect sources. TikTok and ByteDance did not answer questions about whether Internal Audit has specifically targeted any members of the U.S. government, activists, public figures or journalists.

    For its part, TikTok took to Twitter to deny the allegations.

    Interestingly, Forbes article never mentions GPS tracking, making this a likely attempt by TikTok to throw readers off the real issue.

    While TikTok may be denying Forbes’ report, the company has all but destroyed what little credibility it had left. This is the same company that testified to Congress that it had a dedicated US security team to handle American user data, only to be caught sending that data to China and then refusng to commit to keeping said data out of China.

    For our part, we tend to believe Forbes over TikTok. By now, it should surprise absolutely no one that this is a company that will seemingly push the boundaries as much as it can, get away with everything it can, and only acknowledge any issue in the face of overwhelming evidence. Anyone who believes their data is safe with TikTok is deluding themselves at their own peril.

  • TikTok Is Planning to Build US Fulfillment Centers

    TikTok Is Planning to Build US Fulfillment Centers

    TikTok appears to be moving forward with its e-commerce plans, with it reportedly looking to build US fulfillment centers.

    TikTok is reportedly planning to expand its e-commerce ambitions, with a possible launch of TikTok Shop in the US in time for the holidays. According to Axios, the company is now planning to build fulfillment centers in the US.

    The discovery comes from various TikTok job postings, more than a dozen total, that describe an escalation of e-commerce plans.

    “By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing.

    Another Seattle-area job listing describes building fulfillment centers “from scratch.”

    It’s clear that TikTok is looking to significantly grow its e-commerce ambitions, although it remains to be seen what regulatory hurdles the company may encounter. Lawmakers are already leery of the company as a result of its ties to Beijing and its absolutely horrible reputation for privacy. It’s a safe bet the US will not be thrilled with the company becoming more intertwined with users’ lives and data.

  • TikTok May Launch Live Shopping in the US for Holiday Season

    TikTok May Launch Live Shopping in the US for Holiday Season

    TikTok may be preparing for a major launch, reportedly bringing “TikTok Shop” to the US in time for the holiday shopping season.

    Already one of the biggest social media platforms, TikTok is looking to expand into shopping. According to The Financial Timesvia Engadget, the company is planning to outsource technology to launch its TikTok Shop for the US market.

    According to the report, the company will work with “large brands,” using technology sourced from TalkShopLive. The format will be similar to Douyin, TikTok’s sister app in China.

    Read more: Hotel Marketers Are Turning to TikTok…and You Should Too

    When FT contacted TikTok for comment, the company neither confirmed nor denied the rumor.

    “When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and different options for how we can best serve our community, creators and merchants in markets around the world,” the company told the FT. “These efforts include exploring partnerships which further support a seamless ecommerce experience for merchants, which is an important part of our ecosystem.”

    One potential hurdle for the company is the privacy implications. TikTok is already under fire for sending user data to China, despite previous claims that US user data was handled by a US-based security team.

    It’s a safe bet legislators and regulators will not be thrilled with the idea of TikTok gaining access to users’ financial and shopping data.

  • Hotel Marketers Are Turning to TikTok…and You Should Too

    Hotel Marketers Are Turning to TikTok…and You Should Too

    Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow.

    TikTok has revolutionized the social media industry with its short-form videos. Countless influencers’ careers have started on TikTok, with short-form videos that have gone viral. Hotels are now using short-form videos to show off their properties, attract guests, and tap into people’s desire for something unique.

    “TikTok is no longer considered a dance-trend app for teenagers,” Richard Hyde, managing director of Small Luxury Hotels, told Skift. “The platform is rapidly aging up. We’ve seen engagement from users of all ages on our Small Luxury Hotels of the World account.”

    “Authenticity is quickly becoming the new cultural currency,” he said, speaking of the popular “behind the scenes” approach. “Our hotels are experiential, entertaining, spontaneous, enriching, and fun – like Tik Tok. The platform doesn’t require polished content. Users will sniff out professionally made videos and they won’t perform as well. Our TikTok strategy is based on showing our beautiful hotels from a guest’s perspective.”

    As Skift points out, TikTok is an especially valuable resource for hotels and companies with limited marketing budgets. Savvy marketers can tap into existing trends and then tie in their products or services, thereby benefiting from the wealth of user-generated content.

    For example, the report highlights The Retreat Elcot Park in the English countryside, which tapped into the popularity of Netflix’s Bridgerton.

    “With the Bridgerton tag trending on TikTok, we entered that cultural conversation in an authentic way,” Hyde said. “Using a soundbite from the new series, we framed the hotel as a place that Bridgerton fans must visit.”

    “The TikTok reached an audience of 50,000 — 86 percent of whom discovered the video via the ‘For You Page’, meaning they were not following us yet,” Hyde added. “The comments were filled with friends tagging each other saying that they must visit the property.”

    “As well as discoverability, ‘saves’ are an important metric for us,” Hyde explained. “Users are now saving the destinations they would like to visit in the future.”

    TikTok has clearly evolved far beyond its roots and is now playing a major role in many companies marketing campaigns. With a little effort and even less budget, your company could benefit from this phenomenon and reap the rewards of engaging with user-created content.

  • YouTube Makes a Play to Poach TikTok Creators

    YouTube Makes a Play to Poach TikTok Creators

    YouTube is ponying up cash in an effort to convince TikTok creators to jump ship to its platform.

    TikTok has made countless careers, with creators capitalizing on the platform’s short-form videos to gain fame. Unfortunately, the platform is notorious for paying its creators a paltry amount, compared to competitors, less than a nickel per thousand views, according to the MIT Technology Review.

    YouTube clearly sees an opportunity and has announced plans to split revenue with creators for YouTube Shorts. Creators will receive 45%, while the record labels behind the music that is often featured in such videos will receive the remaining amount.

    “​​It’s a really big moment for creators,” Amjad Hanif, YouTube’s vice president of product management, told The Washington Post. “When we launched the partner program 15 years ago, it was the first of its kind and kicked off the creator economy. This brings all the goodness and benefits creators have felt from revenue sharing and brings it over to short form as well.”

    While the 45% revenue split is generating a ton of excitement within the creator community, YouTube has yet to reveal how much that will amount to.

  • TikTok Bans Political Fundraising

    TikTok Bans Political Fundraising

    TikTok has announced its intention to ban political fundraising on its social media platform.

    TikTok is one of the world’s most popular social media platforms and has had an oversized impact on all other platforms. As a result, when it makes a change, the effects can be felt across the industry. Its latest policy is sure to have ripple effects, with the company banning political fundraising.

    The company announced the change in a blog post:

    TikTok has long prohibited political advertising, including both paid ads on the platform and creators being paid directly to make branded content. We currently do that by prohibiting political content in an ad, and we’re also now applying restrictions at an account level. This means accounts belonging to politicians and political parties will automatically have their access to advertising features turned off, which will help us more consistently enforce our existing policy.

    The company does allow for exceptions in situations for the public good.

    We recognize that there will be occasions where governments may need access to our ads services, such as to support public health and safety and access to information, like advertising COVID-19 booster campaigns. We will continue to allow government organizations to advertise in limited circumstances, and they will be required to be working with a TikTok representative.

    Additionally, we will be prohibiting these accounts from accessing other monetization features. Specifically, they will not have access to features like gifting, tipping, and e-commerce, and will be ineligible for our Creator Fund. These changes, along with our existing ban on political advertising, mean that accounts belonging to governments, politicians, and political parties will largely not be able to give or receive money through TikTok’s monetization features, or spend money promoting their content.

    The move is a bold one and sure to draw praise and criticism.

  • TikTok Is Gen Z’s Search Engine of Choice and Is Rife With Misinformation

    TikTok Is Gen Z’s Search Engine of Choice and Is Rife With Misinformation

    Filed squarely in the category of ‘what could possibly go wrong,’ Gen Z is relying on TikTok for searches, complete with rampant misinformation.

    Misinformation, ranging from annoying to life-threatening, is a major problem for social media and internet platforms. Unfortunately, that isn’t stopping Gen Z from turning to TikTok as a primary source for news and information, despite nearly 20% of its videos containing misinformation.

    NewsGuard released its “Misinformation Monitor: September 2022” report, outlining the dangers of relying on TikTok for serious information.

    A NewsGuard investigation found that TikTok’s users, who are predominantly teens and young adults, are consistently fed false and misleading claims when they search on TikTok for information about prominent news topics.

    The NewsGuard investigation found that for a sampling of searches on prominent news topics, almost 20 percent of the videos presented as search results contained misinformation. This means that for searches on topics ranging from the Russian invasion of Ukraine to school shootings and COVID vaccines, TikTok’s users are consistently fed false and misleading claims.

    The news is especially disturbing when considering the wide-ranging topics young people are turning to TikTok for. In August, reports showed many young people are even turning to the platform for financial advice rather than traditional sources.

    When asked for a comment, TikTok told NewsGuard that the company’s Community Guidelines “make clear that we do not allow harmful misinformation, including medical misinformation, and we will remove it from the platform. We partner with credible voices to elevate authoritative content on topics related to public health, and partner with independent fact-checkers who help us to assess the accuracy of content.”

    NewsGuard’s full report is well worth a read and adds to the troubles plaguing the beleaguered social media platform. The company has been caught in one privacy scandal after another, and its executives are currently answering to Congress regarding apparent misleading statements and actions regarding how US user data is handled.

    After assuring Congress that US user data was handled by a US security team, leaked meeting recordings showed the data was frequently handled by company employees in China. TikTok now refuses to commit to keeping US user data out of China.

  • TikTok Refuses to Commit to Keeping US User Data Out of China

    TikTok Refuses to Commit to Keeping US User Data Out of China

    US lawmakers are finally getting the real picture from TikTok, as the company refuses to commit to keeping US data out of China.

    TikTok has stumbled from one privacy scandal to another, earning an attempted ban by the Trump administration. Although those efforts did not come to fruition, the company’s latest scandal involves how US user data is handled and whether Beijing has access to it. In testimony to US lawmakers Wednesday, a TikTok executive repeatedly refused to commit to keeping US data out of China, according to CNN.

    The latest issue stems from TikTok’s previous assurances that it had a US team in place to handle US user data, even testifying to Congress to that effect. Those assurances were blown away when leaked meeting recordings showed the company’s US team had neither the authority or the ability to handle many matters and had to rely on colleagues in China to handle the data.

    Read more: What Not to Do: TikTok Censors ‘Ugly,’ ‘Poor’ and ‘Disabled’

    In the aftermath of the revelations, lawmakers and at least one FCC commissioner demanded investigations and consequences for TikTok’s misleading statements.

    When testifying before Congress Wednesday, the company’s executives were finally more open about US data handling, refusing to make any commitments about keeping it out of China.

    “Will TikTok commit to cutting off all data and data flows to China, China-based TikTok employees, ByteDance employees, or any other party in China that might have the capability to access information on US users?” Sen. Rob Portman asked.

    See also: Multiple States Investigate TikTok’s Impact on Children

    “Again, we take this incredibly seriously in terms of upholding trust with US citizens and ensuring the safety of US user data,” TikTok Chief Operating Officer Vanessa Pappas said. “As it relates to access and controls, we are going to be going above and beyond in leading initiative efforts with our partner, Oracle, and also to the satisfaction of the US government through our work with [the Committee on Foreign Investment in the United States], which we do hope to share more information on.”

    When Portman again pressed Pappas to commit to “cutting off all data and metadata flows to China,” Pappas simply said that “our final agreement with the US government will satisfy all national security concerns.”

    Given the company’s long history of privacy and data abuses, this latest scandal may finally lead to significant action being taken against the company.

  • Apple May Fire Employee for Helping a Customer

    Apple May Fire Employee for Helping a Customer

    Apple isn’t winning any popularity contests by threatening to fire an employee for helping a customer.

    According to The Mac Observer (TMO), an Apple customer posted a TikTok video asking for help in dealing with a stolen iPhone. The user had tracked the phone to China, but the thieves were trying to extort the victim into removing the phone from her iCloud account under threat of her personal information being released publicly. As anyone who has sold a used iPhone knows, it’s important to remove a phone from one’s iCloud account so the new owner can set it up properly.

    An Apple engineer, Paris Campbell, saw the video and posted one of her own, encouraging the victim not to give in to the thief’s demands. Instead, she pointed out that her data was protected as long as she didn’t give the perpetrators what they wanted.

    In the course of the video, Campbell did not explicitly say she worked for Apple, only saying she was “a certified hardware engineer for a certain company that likes to talk about fruit.” Even that measure may not have been entirely necessary, as Apple’s rules do not prohibit its employees from identifying what company they work for.

    Despite her precautions, and despite the positive response to her video, Campbell was told by her manager that she must take the video down or face disciplinary action, as the company’s social media policies prohibit revealing confidential information or posting anything about employees or customers.. The disciplinary action could include losing her job.

    As TMO points out, Campbell did absolutely nothing to make Apple look bad. In fact, the argument could be made that Campbell was a prime example of a good employee, one that went out of her way to help a customer on her own time.

    Instead, the only one that comes off looking bad is Apple itself. Campbell should be getting recognition, not threats, for going above and beyond to assist the company’s customers.

    So much for Apple ‘Thinking Different.’

  • TikTok Says It Was Not Hacked After Billions of Users’ Data Leaked

    TikTok Says It Was Not Hacked After Billions of Users’ Data Leaked

    TikTok is doing damage control, denying it was hacked after hackers claimed to have stolen source code and data on billions of users.

    TikTok is one of the most popular social media platforms, making it a prime target for hackers. According to BleepingComputer, hacker group AgainstTheWest (ATW) announced on a hacking forum that they had breached TikTok, as well as WeChat, displaying screenshots of what they claimed is a database containing 2.05 billion user records, source code, server info, and more.

    Despite the hackers’ claims, TikTok says their servers were not breached, and the stolen code is unrelated to their backend source code, giving the following statement to BleepingComputer:

    “This is an incorrect claim — our security team investigated this statement and determined that the code in question is completely unrelated to TikTok’s backend source code, which has never been merged with WeChat data.”

    Contrary to what their name may imply, ATW is not anti-West, but rather targets anti-Western countries. Only time will tell if their claims of breaching TikTok are true or not. In the meantime, TikTok maintains that its users are safe.

  • TikTok Lays Off Marketing and Sales Staff

    TikTok Lays Off Marketing and Sales Staff

    TikTok is the latest company to lay off employees, giving the pink slip to some of its North American global business solutions team.

    TikTok has been the social media platform to beat, growing at a rate that puts its older rivals to shame. Despite its growth and the revenue it brings in, the company has let go of a number of employees responsible for sales, ads, and marketing. The company says those who have been laid off can apply for other jobs within the company.

    Individuals that spoke with Business Insider said they knew of at least 20 individuals who were laid off, but they failed to say how many were impacted overall.

    “I wasn’t expecting this,” one laid-off individual said. “Especially because of how much revenue TikTok reported on ads last year. So it was kind of sudden.”

    Taylor Cohen, Global Industry Strategist at TikTok, confirmed via LinkedIn that she was one of those included in the layoffs.

    “After two years at TikTok as a Global Creative Strategist, I was included in part of the layoffs this week,” she wrote. “Will miss working with some of the best people in the industry and wish all of my coworkers the absolute best!”

    Insider says the layoffs are part of a broader attempt by the company to see exactly what elements it can trim and still remain effective. If true, it may indicate other layoffs are yet to come.

  • YouTube and TikTok Are Blowing Facebook Away in Teen Usage

    YouTube and TikTok Are Blowing Facebook Away in Teen Usage

    Facebook has a major problem in its attempts to appeal to teens, with the platform being blown away by both YouTube and TikTok.

    Younger markets are critical for social media platforms and their future growth prospects. The more attached users are to a platform early on, and the more their online social lives are intertwined with it, the more impetus there will be for them to continue using it in the coming years.

    Unfortunately for Facebook, its usage among this critical demographic — ages 13 to 17 — has plummeted. According to Pew Research Center, the number of teens saying they use Facebook has dropped from 71% in 2014-2015 to a mere 32% in 2022. In contrast, 95% of teens use Google’s YouTube, while 67% use TikTok.

    Pew also found some interesting demographic differences within the target group.

    There are some notable demographic differences in teens’ social media choices. For example, teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit, whereas teen girls are more likely than teen boys to use TikTok, Instagram and Snapchat. In addition, higher shares of Black and Hispanic teens report using TikTok, Instagram, Twitter and WhatsApp compared with White teens.

    The study is bad news for Facebook and may provide insight into why the company is pivoting so hard toward the metaverse. If Facebook can execute its vision for the metaverse, it may be able to reclaim its crown.

  • TikTok Under Fire for Potential Keylogging, Some Say Concern Is Overblown

    TikTok Under Fire for Potential Keylogging, Some Say Concern Is Overblown

    A security researcher has called out TikTok for inserting code in its in-app browser that could be used to log keystrokes, but not everyone is convinced.

    TikTok is frequently in the news over concerns with its handling of user data and how much influence — and access to that data — Beijing has. In the latest round of concerns, security researcher Felix Krause has highlighted the dangers of apps that have their own in-app web browsers, including TikTok.

    According to Krause, TikTok’s in-app browser injects JavaScript into third-party websites when a user visits them from within the app. The code can be used for a variety of purposes, including logging keystrokes and collecting sensitive information.

    Krause admits that he can’t say for sure how TikTok is using the JavaScript code it’s inserting:

    We can’t know what TikTok uses the subscription for, but from a technical perspective, this is the equivalent of installing a keylogger on third party websites.

    Read more: Oracle Begins Audit of TikTok’s Algorithms for Beijing’s Influence

    Zach Edwards ― the security researcher that discovered some Microsoft trackers were not blocked by DuckDuckGo before the latter fixed the issue — pointed out the dangers of conflating what could happen with what is happening.

    TikTok sent the following statement to Motherboard, strongly denying Krause’s implication:

    The report’s conclusions about TikTok are incorrect and misleading. The researcher specifically says the JavaScript code does not mean our app is doing anything malicious, and admits they have no way to know what kind of data our in-app browser collects. Contrary to the report’s claims, we do not collect keystroke or text inputs through this code, which is solely used for debugging, troubleshooting, and performance monitoring.

    Only time will tell if TikTok is collecting the data people type in the in-app browser, although doing so would likely be the smoking gun regulators would need to crack down on the service. Given how high the stakes are and the lack of any evidence, it seems unlikely that TikTok is guilty of this particular offense.

    At the same time, TikTok remains one of the most controversial apps or services available, with more than its fair share of privacy issues. That alone will make it hard for some people to believe the company isn’t guilty.

  • Oracle Begins Audit of TikTok’s Algorithms for Beijing’s Influence

    Oracle Begins Audit of TikTok’s Algorithms for Beijing’s Influence

    TikTok is pulling out all the stops to prove it is independent of Beijing’s influence, turning to Oracle to audit its algorithms.

    TikTok has been under scrutiny for years over its data and privacy practices, with the Trump administration trying to ban the app. Experts are concerned about the wealth of data the app has access to, and how much of that data is available to Chinese authorities.

    The company’s executives even swore before Congress that Americans’ data was handled by an American team, only for it to be revealed that the data actually was handled by their colleagues in China.

    Read more: Is TikTok Replacing Google?

    Following new cries to ban the app, TikTok is going to great lengths to prove it can be trusted. According to Axios, that includes having Oracle audit the platform’s algorithms to prove how its data is being handled. The company has begun routing its US user data through Oracle’s servers as part of Project Texas, a reference to Oracle’s Texas-based headquarters.

    A spokesperson told Axios that the review process began last week and that Oracle will engage in “regular vetting and validation” of TikTok’s moderation and recommendation models. The reviews will also reveal how the platform’s algorithms recommend content “to ensure that outcomes are in line with expectations and that the models have not been manipulated in any way.”

    It’s an unusual step for a company or platform to open up its most secret code to another company for review. It likely helps that Oracle was in talks to buy TikTok when it was under threat of ban.

    Only time will tell if these measures are enough to reassure US lawmakers and if the company can finally deliver on the privacy promises it has made.

  • Who Needs Financial Advisors? Gen Z Prefers TikTok and YouTube

    Who Needs Financial Advisors? Gen Z Prefers TikTok and YouTube

    According to a new report, Gen Z prefers to get financial advice from TikTok and YouTube rather than traditional financial advisors.

    TikTok and YouTube aren’t just for a daily dose of cat videos or dance moves. Gen Z is increasingly looking to social media platforms for major life advice, including how to handle finances.

    According to Vericast’s latest research, 34% of Gen Z consumers would rather get financial advice from TikTok, while 33% would choose YouTube. Only 24% would prefer advice from a financial advisor.

    “It is clear that financial institutions have a critical need to innovate quickly and reimagine their approach to retain customers,” said Stephenie Williams, Vice President, Financial Institution Marketing Product and Strategy at Vericast. “Banks and credit unions need to meet customers where they are, not only positioning themselves as a go-to, trusted resource providing education through traditional strategies, but also using new channels and platforms to reach younger generations.”

    If Vericast is correct, “social media liason” may soon become an important position in top financial firms.

  • Is TikTok Replacing Google?

    Is TikTok Replacing Google?

    Digital marketing entrepreneur Eric Siu, asks an interesting question, “Is TikTok the NEW Google?” The idea is that younger people are starting to search immersive social apps like TikTok and Instagram directly instead of searching Google.

    “Is TikTok going to replace Google? 40% of 18-24-year-olds report that they are using apps like TikTok to search for things like lunch. The engagement on Google Maps is also starting to grow down. In addition, people are now using fewer keywords to discover. They prefer immersive experiences instead.”

    “Now, things are changing quite a bit because Google is actually starting to index Instagram posts and TikTok posts. If you use Google as much as I do for my business or you do any search marketing at all, stay tuned.”

  • US Lawmakers Want the FTC to Investigate TikTok’s Data Handling

    US Lawmakers Want the FTC to Investigate TikTok’s Data Handling

    TikTok continues to face pressure over its latest privacy faux pas, with two US senators asking the FTC to investigate the company.

    News broke in June that TikTok was sharing US user data with its employees in China in direct violation of the company’s own claims. The reports were based on leaked recordings of some 80 internal meetings. The reaction has been swift and predictable, with FCC Commissioner Brendan Carr asking Apple and Google to ban the app from their stores. Adding to the company’s woes, two senators have penned a letter to the FTC asking the agency to investigate.

    Senate Select Committee on Intelligence Chairman Mark R. Warner and Vice Chairman Marco Rubio penned the letter, accusing the company of acting in direct violation of its executive’s sworn testimony:

    “We write in response to public reports that individuals in the People’s Republic of China (PRC) have been accessing data on U.S. users, in contravention of several public representations, including sworn testimony in October 2021,” the senators wrote to FTC Chair Lina Khan. “In light of this new report, we ask that your agency immediately initiate a Section 5 investigation on the basis of apparent deception by TikTok, and coordinate this work with any national security or counter-intelligence investigation that may be initiated by the U.S. Department of Justice.”

    The senators also make the case that TikTok was aware of the issue, and the company’s failure to do anything, along with its collection of biometric data, represents a major security threat:

    “TikTok’s Trust and Safety department was aware of these improper access practices and governance irregularities, which – according to internal recordings of TikTok deliberations – offered PRC-based employees unfettered access to user information, including birthdates, phone numbers, and device identification information. Recent updates to TikTok’s privacy policy, which indicate that TikTok may be collecting biometric data such as faceprints and voiceprints (i.e. individually-identifiable image and audio data, respectively), heighten the concern that data of U.S. users may be vulnerable to extrajudicial access by security services controlled by the CCP.”

    This isn’t the first time TikTok has found itself in hot water over its data practices. The company has stumbled from one privacy scandal to another, been the subject of multiple investigations and lawsuits, and was nearly banned in the US during the Trump administration.

    All things considered, it’s truly amazing the app is still on the market.

    The senators’ letter is quoted in its entirety below:

    Dear Chairwoman Khan:

    We write in response to public reports that individuals in the People’s Republic of China (PRC) have been accessing data on U.S. users, in contravention of several public representations, including sworn testimony in October 2021. In an interview with the online publication Cyberscoop, the Global Chief Security Officer for TikTok’s parent company, ByteDance, made a number of public representations on the data security practices of TikTok, including unequivocal claims that the data of American users is not accessible to the Chinese Communist Party (CCP) and the government of the PRC. As you know, TikTok’s privacy practices are already subject to a consent decree with the Federal Trade Commission, based on its improper collection and processing of personal information from children. In light of this new report, we ask that your agency immediately initiate a Section 5 investigation on the basis of apparent deception by TikTok, and coordinate this work with any national security or counter-intelligence investigation that may be initiated by the U.S. Department of Justice.

    Additionally, these recent reports suggest that TikTok has also misrepresented its corporate governance practices, including to Congressional committees such as ours. In October 2021, TikTok’s head of public policy, Michael Beckerman, testified that TikTok has “no affiliation” with another ByteDance subsidiary, Beijing-based ByteDance Technology, of which the CCP owns a partial stake. Meanwhile, as recently as March of this year, TikTok officials reiterated to our Committee representations they have previously made that all corporate governance decisions are wholly firewalled from their PRC-based parent, ByteDance. Yet according to a recent report from Buzzfeed News, TikTok’s engineering teams ultimately report to ByteDance leadership in the PRC.

    According to this same report, TikTok’s Trust and Safety department was aware of these improper access practices and governance irregularities, which – according to internal recordings of TikTok deliberations – offered PRC-based employees unfettered access to user information, including birthdates, phone numbers, and device identification information. Recent updates to TikTok’s privacy policy, which indicate that TikTok may be collecting biometric data such as faceprints and voiceprints (i.e. individually-identifiable image and audio data, respectively), heighten the concern that data of U.S. users may be vulnerable to extrajudicial access by security services controlled by the CCP.

    A series of national security laws imposed by the CCP, including the 2017 National Intelligence Law and the 2014 Counter-Espionage Law provide extensive and extra-judicial access opportunities for CCP-controlled security services. Under these authorities, the CCP may compel access, regardless of where data is ultimately stored. While TikTok has suggested that migrating to U.S.-based storage from a U.S. cloud service provider alleviates any risk of unauthorized access, these latest revelations raise concerns about the reliability of TikTok representations: since TikTok will ultimately control all access to the cloud-hosted systems, the risk of access to that data by PRC-based engineers (or CCP security services) remains significant in light of the corporate governance irregularities revealed by BuzzFeed News. Moreover, as the recent report makes clear, the majority of TikTok data – including content posted by users as well as their unique IDs– will remain freely accessible to PRC-based ByteDance employees.

    In light of repeated misrepresentations by TikTok concerning its data security, data processing, and corporate governance practices, we urge you to act promptly on this matter.

    Sincerely,

  • FCC Commissioner Asks Apple and Google to Remove TikTok From Their Stores

    FCC Commissioner Asks Apple and Google to Remove TikTok From Their Stores

    FCC Commission Brendan Carr has penned a letter to Apple CEO Tim Cook and Google CEO Sundar Pichai asking them to ban TikTok.

    TikTok is once again in hot water following leaked audio recordings that show its employees in China have full access to data for US users, something the company has repeatedly denied. In the wake of the revelations, Commissioner Carr is calling for action, going so far as to insinuate the platform is a wolf in sheep’s clothing.

    Commissioner Carr then goes on to highlight the company’s “pattern of misrepresentations” that have led to bipartisan concern and bans by the US military. He also points out that it “collects search and browsing histories, keystroke patterns, biometric identifiers, draft messages and metadata, plus it has collected the text, images, and videos that are stored on a device’s clipboard.”

    TikTok has gone to great lengths to distance itself from the privacy scandals it has had, scandals which Commissioner Carr points out one by one.

    At one point, a company executive even went so far as to provide sworn testimony before Congress that US data was handled by a “world-renowned, US-based security team.” The leaked audio recordings painted a far different picture, showing that the “world-renowned” US team didn’t have the ability or permission to handle US data without involving their colleagues in China.

    It’s truly amazing how often TikTok has broken its promises and run afoul of privacy rules and regulations. If Commission Carr has his way, TikTok may finally pay the price.

  • Leaked Meetings Show TikTok Shares US User Data With China

    Leaked Meetings Show TikTok Shares US User Data With China

    TikTok is once again under fire for its privacy policies, with leaked meeting recordings showing the company is reneging on a major promise.

    Leaked recordings of some 80 internal TikTok meetings have once again blown the lid off TikTok’s privacy claims, showing the company’s engineers in China had access to US user data at least as recently as January 2022.

    “Everything is seen in China,” said a member of TikTok’s Trust and Safety department in a September 2021 meeting, according to BuzzFeed News, the outlet that broke the story.

    TikTok has been the social media star of the last couple of years, becoming one of China’s biggest tech hits on explosive growth. Despite its growth, the platform has consistently come under scrutiny for its privacy practices. The company has run afoul of EU privacy laws, been accused of violating child privacy on multiple occasions, found sending job applicant data to China, and encouraged its moderators to censor content from “users deemed too ugly, poor, or disabled for the platform.”

    Read more: Multiple States Investigate TikTok’s Impact on Children

    Amazingly, through all of this, the company had maintained that it does not share US user data with China, even swearing in testimony before a Senate hearing that it was only a US team that decided where US user data was handled. According to BuzzFeed News, nothing could be further from the truth.

    After reviewing the meeting records, BuzzFeed News found “14 statements from nine different TikTok employees indicating that engineers in China had access to US data between September 2021 and January 2022, at the very least.”

    Despite the TikTok executive’s Senate testimony about the “world-renowned, US-based security team” that decided how data was handled, the meeting recordings show that US staff had neither the know-how or the permission to handle the data on their own, forcing them to turn to their counterparts in China.

    This latest revelation will likely lead to further investigations and possible sanctions against the company, especially since the evidence suggests the company’s executive lied to the Senate.

    While TikTok narrowly managed to avoid being banned from the US or forced to sell its US assets, under the Trump administration, its luck may be on the verge of running out.

  • TikTok’s 2022 Revenue Set to Surpass Twitter and Snapchat Combined

    TikTok’s 2022 Revenue Set to Surpass Twitter and Snapchat Combined

    TikTok’s growth continues at an incredible pace, with the app’s ad revenue set to surpass Twitter and Snapchat in 2022.

    TikTok was the big winner of the pandemic, among social media platforms, growing at a much faster rate than older, more established rivals. That growth is paying off, according to Reuters, with the company expected to bring in more than $11 billion in ad revenue in 2022, more than Twitter and Snapchat combined.

    “TikTok’s user base has exploded in the past couple of years, and the amount of time users spend on the app is extraordinary,” said Debra Aho Williamson, analyst at Insider Intelligence, told Reuters.

    More than half of the company’s revenue is expected to come from the US, a big win for TikTok, considering how close it came to being banned from the US during the Trump administration.