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Tag: TikTok Shop

  • TikTok Is Planning to Build US Fulfillment Centers

    TikTok Is Planning to Build US Fulfillment Centers

    TikTok appears to be moving forward with its e-commerce plans, with it reportedly looking to build US fulfillment centers.

    TikTok is reportedly planning to expand its e-commerce ambitions, with a possible launch of TikTok Shop in the US in time for the holidays. According to Axios, the company is now planning to build fulfillment centers in the US.

    The discovery comes from various TikTok job postings, more than a dozen total, that describe an escalation of e-commerce plans.

    “By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing.

    Another Seattle-area job listing describes building fulfillment centers “from scratch.”

    It’s clear that TikTok is looking to significantly grow its e-commerce ambitions, although it remains to be seen what regulatory hurdles the company may encounter. Lawmakers are already leery of the company as a result of its ties to Beijing and its absolutely horrible reputation for privacy. It’s a safe bet the US will not be thrilled with the company becoming more intertwined with users’ lives and data.

  • TikTok May Launch Live Shopping in the US for Holiday Season

    TikTok May Launch Live Shopping in the US for Holiday Season

    TikTok may be preparing for a major launch, reportedly bringing “TikTok Shop” to the US in time for the holiday shopping season.

    Already one of the biggest social media platforms, TikTok is looking to expand into shopping. According to The Financial Times, via Engadget, the company is planning to outsource technology to launch its TikTok Shop for the US market.

    According to the report, the company will work with “large brands,” using technology sourced from TalkShopLive. The format will be similar to Douyin, TikTok’s sister app in China.

    Read more: Hotel Marketers Are Turning to TikTok…and You Should Too

    When FT contacted TikTok for comment, the company neither confirmed nor denied the rumor.

    “When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and different options for how we can best serve our community, creators and merchants in markets around the world,” the company told the FT. “These efforts include exploring partnerships which further support a seamless ecommerce experience for merchants, which is an important part of our ecosystem.”

    One potential hurdle for the company is the privacy implications. TikTok is already under fire for sending user data to China, despite previous claims that US user data was handled by a US-based security team.

    It’s a safe bet legislators and regulators will not be thrilled with the idea of TikTok gaining access to users’ financial and shopping data.