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Tag: The North Face

  • Twitter Works to Make Advertisers Feel Safe

    Twitter Works to Make Advertisers Feel Safe

    Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth.

    One of the biggest challenges social media companies face is balancing individuals’ right to express themselves with companies’ efforts to protect their brand. Facebook ran afoul of advertisers in June when the Anti-Defamation League (ADL) found many ads from high-profile companies placed alongside content that would be deemed racist and offensive. As a result, Coca-Cola, The Hershey Company, Levi Strauss & Co, Verizon, Mozilla, Upwork, REI, Patagonia, Ben & Jerry’s, The North Face and Eddie Bauer were just a few of the companies that pulled their advertising from the platform.

    Twitter is working to prevent that kind of scenario, with a new focus on brand safety, according to Business Insider.

    “We want every brand to feel confident advertising on Twitter,” said Sarah Personette, Twitter VP of global client solutions, in an interview. “Brand safety is a critical component to that.”

    The company has committed to audits by the Media Rating Council. Certification by the MRC is considered the gold standard, providing some assurance the platform’s systems are operating without bias. Twitter is also planning to announce third-party partnerships in the coming weeks, aimed at promoting brand safety.

    At a time when Twitter is working to stay relevant amid the onslaught of newer platforms, and is trying to walk the moderation tightrope, this is a critical step for the company’s success.

  • High-Profile Companies Join Facebook Advertising Boycott

    High-Profile Companies Join Facebook Advertising Boycott

    Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content.

    Facebook has been under increasing pressure over what many perceive as a tolerance for racist and violent posts and groups, which Facebook says fall under free speech. In the wake of George Floyd’s death, and the renewed focus on equality, Facebook’s policy of non-interference isn’t flying with other companies.

    The movement comes following the Anti-Defamation League (ADL) calling out Facebook for tolerating posts and groups that promote racism and violence. A quick search by ADL researchers showed major companies’ ads side-by-side with content many would deem offensive.

    “Facebook has been claiming that it is effectively addressing hate on its platforms. ADL and others, however, have continued to expose egregious examples of online hate, misinformation and extremism across the company’s products, particularly on Facebook and Instagram,” reads the ADL’s open letter. “Whether or not these posts technically violate Facebook’s complicated guidelines around hate speech, as a result of the platform’s casual placement of ads, paid advertisements run a risk of being placed next to divisive (and sometimes blatantly hateful) content. Indeed, even a cursory investigation conducted by ADL’s analysts immediately surfaced examples of prominent brands’ advertising displayed on newsfeeds next to hateful and conspiratorial content. Although we have not spoken to these companies, we can assume that their intentions when buying advertising on Facebook did not include being displayed alongside such content.”

    As a result of the ADL’s open letter, company after company has pulled their advertising from Facebook and Instagram. Coca-Cola, The Hershey Company, Levi Strauss & Co, Verizon, Mozilla, Upwork, REI, Patagonia, Ben & Jerry’s, The North Face and Eddie Bauer are just a few of the organizations that have joined the boycott.

    The lost revenue appears to be having an impact, as Facebook has started announcing changes to their policies in response. Whether these changes will go far enough remains to be seen.

  • The North Face Jackets- Brighter Is Better

    The North Face jackets have been popular for several years now and as with any type of clothing, each year the popular styles and colors change. This year some of the most popular North Face jackets are also the brightest. Colors like lime green, fuchsia, teal and mustard yellow are included in the 2013 North Face line. So what exactly makes these bright jackets so appealing?

    The North Face apparel is well known for its lifetime guarantee, which is the reason many people are willing to shell out big bucks for it. If your North Face jacket falls apart you can get it replaced for free. This easily makes them worth the money.

    Another thing that many people love about The North Face jackets is their warmth. The North Face Denali jackets for example, are light weight fleece jackets that provide the same warmth as a big, bulky winter coat. This is a huge convenience for people who are active or want a jacket that allows them to move around easily.

    The biggest appeal of The North Face jackets this year seems to be the color. People are crazy for the variety and styles and according to The North Face product coordinator, Liz Braund, the love for color is a sign of an improving economy.

    ‘‘The hunger for color right now is showing that the economy is picking up. People are less inclined to stick to buying staples — and the black jacket is a staple,” Braund said.

    The 2013 line of North Face clothing and outwear includes 37 colors and according to The North Face, they plan to offer 187 colors in their 2014 line.

    Looks like color is the new black and it might just be time to toss out those black and brown winter coats and upgrade to a new colorful one.

    What do you think of the new North Face jacket colors?

    Image from Wikimedia Commons.

  • North Face and National Park Foundation Launch Facebook Deals Campaign

    The North Face and the National Park Foundation, the official charity of national parks in the U.S., said today they are participating in the launch of Facebook Deals.

    The-North-Face.jpg Beginning today, The North Face will donate $1 to the National Park Foundation for every individual who checks in at one of America’s nearly 400 national parks or a  North Face retail location.

    The campaign will continue for one year and will result in a donation of up to $150,000 to the National Park Foundation. It is one of the first participants in the launch of Facebook Deals. A new feature introduced today by Facebook, Deals gives people the ability to find interesting and valuable offers in their community.

    “We couldn’t be more excited to be working with our partners at the National Park Service, and our friends at The North Face and Facebook, to give people everywhere the opportunity to use this unique technology to support their parks,” said Neil Mulholland, President and CEO of the National Park Foundation.

    “Together we are able to encourage people to get out and experience these treasured places, use technology to share them with their family and friends, and ultimately help strengthen our parks for the future.”

    The potential $150,000 raised will go to support critical Foundation programs ranging from educating youth about  national parks on topics including climate change, to supporting national parks as they reach out to the diverse and underserved communities around them.

    Users can search for the national park or The North Face retail store near them using the latest version of the Facebook for iPhone app or by visiting touch.facebook.com from their HTML5-enabled mobile device.