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Tag: targeted tweets

  • Twitter Expands Geo-Targeting Options for Promoted Tweets

    Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of their followers. The feature was first tested with big name advertisers like Coca-Cola and Wendy’s but is now currently available to anyone who would have reason to promote a tweets (or an account).

    Today, Twitter is expanding geo-targeted tweets to reach specific markets in the UK and Japan. Now, advertisers will have a few more options when they want to get location specific.

    The new areas include UK regions and major metropolitan areas, Japanese locations like the Tokyo region, Osaka, and Nagoya, as well as a few more U.S. states.

    Here’s what targeted tweets product manager April Underwood had to say on the Twitter ad blog:

    You will be able to make use of these new geo-targeting options in conjunction with targeted Tweets. This combination will enable you to deliver Promoted Tweets tailored to regional audiences. For example, retailers can use Promoted Tweets to promote distinct offers to users in Manchester and London, or a US statewide political campaign could focus its Promoted Accounts campaigns precisely where a candidate is running for office.

    In short, as marketers, you will reach the users you’re seeking more easily, in real time, and users will see more relevant, useful Promoted Tweets and Accounts in their Twitter web and mobile apps.

    As Twitter expands their local targeting options, it just proves how committed they are to their advertising strategy. They’ve also been making some tweaks to their self-service ad platform, like the recent addition of account reporting and the ability for marketers to manually choose which tweets to promote.

  • Twitter Now Allows Promoted Tweets To Be Targeted By Location

    Twitter continues to expand the effectiveness of “promoted tweets” (also known as ads), and today they are announcing a pretty significant new feature for advertisers.

    As of today, brands can target Twitter users by location with their promoted tweets. For instance, if a brand wants to promote a tweet concerning a promotion that’s only taking place in Los Angeles – they can promote the tweet to their users in the L.A. area, or California or however specific of a location they wish.

    From the Twitter Advertising blog:

    Today we’re introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers. Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users.

    Twitter first tested this feature with some big global brands like Coca-Cola and Wendy’s, but now the feature is available to all advertisers.

    Twitter also reminds advertisers that they are rewarded for promoted tweets that see the most user engagement.

    Advertisers can compose targeted Tweets using the newly enhanced Tweet box in ads.twitter.com. As with all Promoted Tweets, advertisers only pay when users engage with it, and Tweets that generate the most engagement are likely to appear more often. Simply put, advertisers are rewarded for messages that resonate with audiences.

    Back in February, Twitter began showing promoted tweets in their iOS and Android apps. In the past few months, they’ve also begun to allow advertisers to target users outside of their existing followers as well as target them based on their device.