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Tag: Susan Prescott

  • T-Mobile Teams Up With Apple to Introduce Wireless Plan for Small Businesses

    T-Mobile Teams Up With Apple to Introduce Wireless Plan for Small Businesses

    T-Mobile and Apple are joining forces to offer a wireless plan that combines T-Mobile’s 5G and Apple’s Business Essentials.

    T-Mobile consistently wins recognition for its 5G network, far outpacing both Verizon and AT&T. The company has increasingly unveiled a number of services and plans aimed at businesses, but its latest joint venture with Apple may be its most ambitious yet.

    The two companies are teaming up to provide a plan exclusively for small businesses. The plan will include unlimited talk, text, and premium smartphone data, as well as 200GB of high-speed hotspot data per month, and cost just $50 per month, for six lines or more. The plans will also include Apple Business Essentials with AppleCare+ for Business Essentials. Each new line is also eligible for a new iPhone 13.

    “Teaming up with Apple is just one more way we can support small businesses as they continue to be the source of countless jobs and innovations across America,” said Callie Field, President, T-Mobile Business Group. “We’re always looking for ways to provide more value to our customers and working with Apple gives us the opportunity to tackle a whole new pain point for small businesses — IT management.”

    “Apple is committed to helping small businesses thrive, and we’re proud of the longstanding relationships we’ve built with this community,” said Susan Prescott, Apple’s vice president of Enterprise Product Marketing. “Apple Business Essentials helps small businesses manage the entire lifecycle of their Apple products — from device management and storage, to support and repairs — so they can focus on running and growing their business. The new Business Unlimited Ultimate+ for iPhone plan from T-Mobile will combine Business Essentials with blazing fast 5G service, a powerful new iPhone 13, and more — making IT even easier for small businesses, so they can do their best work.”

  • How Mobile is Changing Marketing by Creating Value

    How Mobile is Changing Marketing by Creating Value

    Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between.

    At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing. In particular, how mobility is setting new standards for customer expectations and how the is impacting the customer experience.

    Apples VP of Product Marketing, Susan Prescott, explains:

    An opportunity from a marketing point of view with mobility and with the technologies, the information you have about customers in the cloud and the devices that we have in the hands of customers, is the ability to personalize it. Rather than a marketing world where it’s just about driving awareness and trying to drive a generic action you have the opportunity that will help you deliver an even better more personal experience understanding things about that user.

    From a marketing point of view, the power of combining the Salesforce Cloud and all of the things that are all of the insights and information that are there together with the intuitive familiar experience of the ubiquitous device that brings information to your fingertips all the time, it’s so powerful. This idea of having information when you need it, where you need it, on the device you have with you, is powerful.

    As a consumer, obviously, I have that when I walk in a store I can have information right on my phone about items in the store, some of which have smart tagging so I can see the availability of the item and colors it comes in. Once the consumers have that kind of information we have to be smart as marketers to help them take the next step and not just feed them with generic awareness tools.

    We as marketers have the opportunity to leverage all of that into more personalized experiences that benefit the user and also can benefit businesses. The idea of mobility isn’t just that it’s fun and easy, it’s that it’s creating value, value for the consumer, value for the business, and value for the customer.