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Tag: State Farm

  • Fewer Teens Concerned About Texting While Driving

    Even with academic research indicating the consequences of texting while driving can be as dangerous as drunk driving, some teens don’t see it that way, according to a new survey conducted by Harris Interactive on behalf of State Farm.

    Among 14-17 years olds who intend to have or already have a driver’s license, the survey found 36 percent strongly agree that if they regulary text and drive it could lead to a fatality. In contrast, more than half (55%) of teens strongly agree that drinking while driving could be fatal.

    Laurette-Stiles The survey also showed that teens think the chances of getting into an accident are still higher when drinking while driving versus texting while driving. In the survey, of these same teens, 63 percent strongly agree they could get into an accident if they text and drive. This compares with 78 percent who strongly agree they could get into an accident if they drink and drive.

    "Some teens still think the consequences of reaching for a cell phone are less severe than reaching for a beer bottle," said Laurette Stiles, vice president of Strategic Resources at State Farm.

    "We have a lot of catching up to do when it comes to helping teens understand that texting while driving can be every bit as dangerous as drinking while driving. It’s an awareness gap that must be addressed."

    Among teens that have never texted while driving, 73 percent strongly agree they will get into an accident if they text and drive. Yet among teens that admit to texting while driving, only 52 percent strongly agree they will get into an accident as a result of the practice.

    Current teen drivers also think their chances of narrowly avoiding an accident are better texting while driving versus drinking while driving. With texting while driving, 55 percent of these teens agree they will have some situations when they almost get into an accident but will recover just in time. This compares to 36 percent of these teens who agree they can recover just in time in situations where they are drinking and driving.

  • State Farm Launches Android Widget To Prevent Distracted Driving

    State Farm Insurance said today it will release an Android widget on Monday, August 23, aimed at reducing the problem of distracted driving.

    The “On the Move” widget allows Android users to write and preload customized messages that can be sent as automated responses to incoming text messages. The service if free to anyone with an Android smartphone.

    "It is our hope that this widget will prevent crashes and save lives," said Laurette Stiles, Strategic Resources vice president at State Farm. 

     

     

    "This new service will help drivers manage the temptation to read or respond to text messages when they are behind the wheel.  We wanted to make this widget available free-of-charge as just one of the ways we’re working to keep our roadways safe for drivers." 

    With the service, Android owners can create their own responses and save them to a library for future use.  The service works with all incoming texts, or can be limited to senders listed in the user’s smartphone address book.

     

  • State Farm Launches iPhone App For Teen Drivers

    State Farm has introduced a new free iPhone and iPod touch application aimed at helping young drivers stay safe on the road.

    The "Steer Clear" application is part of State Farm’s safe drivers discount program. The app gives young drivers a way to complete the Steer Clear discount program and encourages supervised driver education.

    State Farm says its Steer Clear program aligns with the principles of Graduated Driver Licensing laws aimed at reducing teen car crashes by lengthening the time teens must drive while supervised and requiring practice in a number of driving conditions.

    The app allows parents and teen drivers to take advantage of State Farm’s Steer Clear car insurance discount, which requires teens under the age of 19 to complete 20 guided trips behind the wheel. The Steer Clear app provides a trip timer to log suggested outings and it will track practice time while the mobile device is turned off.

    State-Farm-iPhone

    "Parents have told us they need more information about guiding their teen through the learning to drive process," said Laurette Stiles, Vice President, Strategic Resources at State Farm.

    "This new application provides trip suggestions, goals and pointers for assessing driving skills. By providing this tool State Farm hopes to support supervised practice and improve teens’ skills for independent driving."

    The Steer Clear iPhone and iPod touch application also includes driving tips, a safe driving pledge and informational videos. If the program is successfully completed participants can receive up to a 15 percent discount on car insurance.