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Tag: startup

  • 5 Resources Every Startup Needs For A Great Start

    5 Resources Every Startup Needs For A Great Start

    The initial phase is always the most difficult and intimidating for entrepreneurs who wish to pursue new and innovative ideas through startups in the United States. Statistics show that almost 90% of startups fail, and 10% of startups do not survive the initial year, failing to see any type of growth. This rightfully scares wide-eyed entrepreneurs who want to establish themselves in the market and solidify their name and brand.

    Luckily, there are ways to ensure the best possible start, and that is to utilize some of the best and most useful resources available to entrepreneurs. A large variety of resources can help entrepreneurs and startups learn new strategies and techniques and these resources can aid in the formation and the handling of finances, transactions, and web development.

    This article will break down some of the most notable resources that entrepreneurs can use to get a head-start in the market so that their startup begins on the right foot for a seamless and successful business journey. 

    Sufficient Money To Launch The Business

    While it might seem obvious that initial funds and capital are very important for the establishment of a business, many entrepreneurs dive headfirst into business ventures with some funds, but not enough to carry them across a longer period of time.

    Entrepreneurs need to carefully plan their finances and take the long game into account. This is why starting businesses in states such as Virginia or Texas is beneficial, as these states have adequate venture capital and investment plans to fund small startups that have much potential. By having the right backing and funds, startups will be on their way to a good start. 

    Limited liability Company (LLC) Formation Service 

    If entrepreneurs are planning on creating a startup through an LLC, then it is beneficial to hire a professional formation service to get the job done adequately and thoroughly. While the LLC establishment process is fairly simple, hiring the best LLC companies to get the job done can ensure that entrepreneurs will have peace of mind knowing that all the bases are covered. 

    Having a company handle the logistics of the regulations and rules behind establishment ensures that a startup will have a legal and formal start, meaning that entrepreneurs can begin to operate almost immediately. Startups will not run into any trouble down the line as the formation services will get everything done when it comes to filing documents and articles and getting the best-registered agents on board. 

    Free Online Business Websites 

    Free online business websites are very useful for entrepreneurs who still need to learn the different tricks of the trade. These free websites can offer lessons and tutorials that detail how entrepreneurs should market and what steps they should take when beginning a business. 

    It is never too late to learn for entrepreneurs, and they can do so for free utilizing these informative websites that can teach new business owners how to maintain their current startup. Learning new and important lessons will ensure a startup begins in the best possible manner. 

    Finance management Tools 

    To have a good start, every small business needs to look into some sort of software or application that can handle the accounting side of the business. By having a program or allocation, finances will be neatly organized and startups will not be lost in the flood when it comes to managing their accounts. 

    Website Creator 

    In this digital day and age, startups can benefit a lot from having a great quality website that can display important information relating to social media links, news updates and even online stores where consumers can buy from the comfort of their home. Small businesses can have a great start if they have a well designed website to promote their business.

    Takeaway 

    With these valuable resources, entrepreneurs can be well equipped to tackle the market and get their small business up and running on the best possible note. Utilizing these key resources is vital during the establishment process of the business and startups can greatly benefit from these small additions.

  • Instagram Rival VSCO Lays Off a Third Of Staff

    Instagram Rival VSCO Lays Off a Third Of Staff

    Joining the ranks of other startups impacted by the coronavirus, VSCO has laid off roughly a third of its staff.

    In a message on LinkedIn, founder and CEO Joel Flory said “this week has been enormously difficult as we had to say goodbye to 45 wonderful team members. 2020 was staged to be a year where we would continue to forward invest into our business. Overnight our environment changed. We realized that we would need to shift towards running a self-sustaining business.”

    The terminated employees all receive a minimum of seven weeks severance pay and two months of health coverage. Flory also takes on the roll of recruiting agent, making it clear he shared the information in the hopes of helping his former employees find new jobs.

    After reiterating that VSCO will roll out new features in 2020, Flory says that “our mission and vision remain unchanged. Our ability to provide a place for creative expression, inspiration and connection is even more important than ever right now.”

  • Rumble Boxing Bringing the “Cool” Factor to Fitness

    Rumble Boxing Bringing the “Cool” Factor to Fitness

    The founding trainer of fitness startup Rumble Boxing says that we don’t consider ourselves cool but people are telling us we are cool. Of course, it doesn’t hurt that Sylvester Stallone and Justin Bieber are early investors. Rumble, which launched in January 2017, is growing fast by making group fitness an experience where people are encouraged to take pictures and share Instagram Moments with their friends.

    The Rumble business model is very unique and creative, taking the fitness experience to a new level and making it so cool that it has become a viral sensation everywhere it launches.

    Andy Stern, Rumble Boxing Director of Talent, recently discussed the Rumble experience with legendary business guru Jon Taffer on Fox Business:

    We’ve Made Group Fitness Fun

    We’ve made it fun. In the group fitness world you have spin, you have a lot of running, we wanted to bring boxing to the masses and we wanted to have fun doing it. We’ve got 60 individuals in a room, loud music, projectors on the wall so it’s easy to follow. We wanted to take away the guesswork. We do five runs on the bag, five runs on the floor with dumbbells and strength, and it’s a blast. It’s so much fun.

    Rumble Launching in Trendy Locations First

    We are doing very well. We launched our first one in January 2017, so we are coming up on two years. We launched the second one in NoHo, the third one in West Hollywood, Los Angeles, and then came back to New York for a five story Upper East Side and then we just launched in the Financial District in San Francisco. During the hardest week of the year we had 600 paid customers day one.

    Rumble Customers Improve Physically and Mentally

    The biggest surprise to me is the people themself. It is not just a boxing world, it’s not just a professional athlete world. People want to feel good, they want to learn a skill. It’s also a little bit of a therapy session. As much as it is exciting for me to train athletes and celebrities I love seeing the average customer come back day in and day out and honestly not just improve them physically but mentally.

    Sylvester Stallone and Justin Bieber – Early Investors

    We’ve got some great names as investors. Sylvester Stallone and Justin Bieber are the first two that really fell in love with the concept. They’ve helped us really take this business to the next level. Equinox is our largest investor as well. They helped us with early growth and it is really just getting started for us which is really exciting.

    Rumble Boxing Bringing the “Cool” Factor to Fitness

    It’s an experience. People want to go out and do things, especially clients bringing in clients. They don’t want to go out to dinner and spend $400 on steaks and drinks. Instead they bring them to Rumble. They work out together, they get a great sweat, have a great time, and listen to great music.

    They take pictures and share them on social media. It’s really just this fun experience. Young millennials are spending good money, $32 to $36 a 45 minute class. We are giving them a good workout but we’re also giving them a fun experience and that’s really the big part of it all.

    They want to come and take pictures with our Instagram Moments, they want to tell their friends, they want to buy the swag. It’s become a thing. We don’t consider Rumble Boxing cool, but the people are telling us we are cool. We are loving every moment of it. We love the people coming and taking photos, sharing them, and working out with us.


  • How to Create a Digital Marketing Strategy for Your Startup

    How to Create a Digital Marketing Strategy for Your Startup

    Launching a startup is exciting for entrepreneurs, especially in this day and age where technology has made doing business easier and more efficient than ever before. Technology has opened up a ton of marketing methods that allow you to sell your products and services and build your brand. These days, a startup may be able to bypass traditional marketing tactics via print and TV but most will need to utilize a digital marketing strategy to reel in and retain customers.

    If you have noticed the term “digital marketing” being used more often recently, it’s because this is the engine that drives today’s businesses, big and small. Digital marketing uses digital technologies, mainly on the Internet, but also mobile phones and other digital mediums to reach customers. According to Google, companies that use digital marketing strategies have 2.8 times better revenue growth expectancy than those that don’t. This is because customers rely heavily on the internet when it comes to making purchasing decisions.

    With all the opportunities that exist online, startups should be asking the following questions: what are the digital marketing activities that require low investment but let you reap maximum benefits, and how can you create a digital marketing plan for your startup? Here are some useful insights to help you in creating a digital marketing strategy that will bring you closer to your goals.  

    Establish Brand & Web Presence

    Image result for brand

    In creating a digital marketing plan, it is crucial to define a category for your product or service and map out its key benefits. Ask yourself this, “who is my customer and what exactly should they buy from me?” This is a necessary step in order to structure the right look and feel for your brand, from the name, logo, URL address, and others. You can then apply it to your digital marketing strategies.

    Next is to establish your web presence. At least 80 percent of consumers use the internet to make their search for information more convenient. Create not just a functional website for your brand but also one that is accessible in multiple platforms including smartphones, tablets, and Smart devices.

    Blog, Digital PR & SEO Marketing

    Part of digital marketing is promoting brands and services through one or more forms of electronic media. This means you will need a rich blog site, a Facebook fan page, and a Twitter account at a minimum. Some businesses even create an Instagram account. These channels allow you to regularly communicate with your customers. Whatever it is you share on your profile, your followers will see, increasing brand visibility and retention.

    Blogging should also be part of your plan. Around 53% of marketers say that blog content creation is their top inbound marketing priority. Why not, when it is one of the best ways to increase traffic to your site. To further support your web presence and social media activities, you will need to plan out your digital public relation efforts, which include techniques like crowdsourcing. This will allow you to monitor your online reputation.

    Digital marketing won’t be complete without incorporating search-engine optimization (SEO) and link building strategies. The main goal is to top the rankings in the search results when a customer types in keywords associated to your business. Early-stage companies should start with the on-page optimization of their site. Combine it with a strong social media presence, an engaging company blog, and strategic keywords and you’re looking at a plan that has a high potential for success.

    Online Advertising for Greater Exposure

    Image result for your ad here

    Lastly, your digital marketing plan should include the development of an effective online advertising program. Startups can take advantage of Google AdWords since it’s cost effective, flexible, and results-oriented. It is also highly-scalable, as it allows you to measure traffic to your site. You will know in real time what is or is not working for your online business. Thus, you will be able to find immediate solutions to improve your results.

    Technological advancement has enabled more consumers to rely on handheld devices, web searches, and other online tools to make purchasing decisions. In today’s startup industry, you need to be competitive for your brand to be a hit. Get into the trend with digital marketing solutions. If you are not the strongest marketer, you can hire a professional outside of your organization.

  • Vietnam Visit from Google CEO Gives Hope to Local Startups

    Google CEO Sundar Pichai’s visit to Vietnam gives hope to people in the local startup community that they could succeed globally.

    Speaking to about 200 people in a cafe in central Hanoi on Tuesday, Pichai [pictured] said he did not see any reason why Vietnam would not be successful globally, given the size of the local market, high Internet usage and the strong entrepreneurial culture.

  • Facebook’s Find-a-Friend invitation emails are illegal and must be disabled

    ​Facebook’s Find-a-Friend emails have got the social network in trouble, as a German court has ruled them illegal. The feature accesses users’ email address books and sends invitations to contacts who aren’t yet signed up to Facebook.

  • Open your wallets for these Mega Man headphones

    ​Mega Man is awesome, headphones are great – what happens when you combine the two? You get what you see above.

    For a cool $99.99 (around £70) you can pick up a pair of these limited edition Mega Man headphones – though Emio only ships to the US for the time being.

    It’s not just the actual headset that’s ace, either – the packaging is excellent, and shows very clearly what you can do with officially licensed products, ie BRANDING.

  • What was your favourite robot from the classic series?

    The news has everyone reminiscing about Sir Killalot’s wildly inappropriate Eurosmut club banger and and all those amazing machines – but which is your favourite?