WebProNews

Tag: Sprinklr

  • Yelp Gives Businesses Social Analytics Via Sprinklr

    Yelp Gives Businesses Social Analytics Via Sprinklr

    Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partnership Yelp has made and could prove quite beneficial for local businesses using the Sprinklr platform.

    “Yelp data is the ultimate resource for local business intelligence and up-to-the-moment intel on consumer feedback, and this partnership gives a never-before-seen look at this data that is enormously helpful to brands trying to improve their customer service and product,” says Yelp SVP, Business and Corporate Development Chad Richard in a blog post. “Yelp data is already used to power local info in the auto industry, search engines, and hundreds of apps and services because we have better quality, more in depth intel than anybody in the business.”

    “Sprinklr will use Yelp data, in addition to 20+ other social media channels like Facebook and Twitter to help large brands, like David’s Bridal and Outback Steakhouse, better understand what their customers are saying online,” he adds. “In addition, Sprinklr allows large brands to understand how conversations are trending over time, either positively or negatively, and exactly how customers feel about specific aspects of a businesses’ locations, such as service, decor, facilities, value, and more. They mine Yelp review text to create word clouds and sentiment scores, among other tools. Businesses around the world, both large brands and local, can now take advantage of this holistic monitoring ability through Sprinklr.”

    AdAge shares some comments from Sprinkler:

    “Yelp provides very deep content at a location specific level,” said Kristin Muhlner, exec VP, Sprinklr. “Yelp is an obviously interesting — and very unusual — source of both insight and engagement because it provides very deep content at a location specific level.”

    “Brands want to directly engage with the customers and Yelp’s data is something most retailers do not have,” Ms. Muhlner added. “This data is a great way for brands to directly respond to them. So, the engagement aspect of this can be quite powerful; if you engage a disgruntled customer and turn them around they’ll then become your advocates. With that kind of engagement strategy it drives other people to talk about them.”

    Yelp suggests that businesses who want to engage with customers directly claim their Yelp page and respond to reviews, and add photos and business info.

    Another thing businesses might find useful is a recently improved revenue estimation tool from Yelp, which now includes personalized results and gives users more control over some aspects.

    Image via Yelp (Flickr)

  • New Program To Add Business Value To Pinterest

    Pinterest just announced its new Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts.

    It’s basically like Pinterest’s version of similar programs from other social networks, such as Facebook’s Preferred Marketing Developer (PMD) program, which recently became Facebook Marketing Partners.

    “The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest tells WebProNews. “The initial MPD program is made up of a limited, carefully selected group of developer partners who meet the needs of existing businesses on Pinterest and align with Pinterest’s core value of putting Pinners first.”

    These partners include: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind.

    Ahalogy focuses on a Pinterest-specific marketing solution. Buffer lets brands publish, schedule, and measure performance of Pins from a single dashboard. Curalate focuses on helping brands use imagery to build awareness, engage customers, drive traffic, and make sales. Expion is about managing content and customer relationships in social channels, and lets enterprises manage multiple brands or markets from one interface. NewsCred gives brands access to a large content marketplace and original content creators. Percolate lets brands manage all their marketing activities. Shoutlet helps brands build relationships through data acquisition, customer insights, and enterprise integration. Spredfast lets marketers manage social connections and amplify content. Sprinklr enables enterprise brands to connect with customers on any platform, and Tailwind lets brands integrate content creation, publishing, community engagement, analytics, and reporting into a single platform.

    All partners are using Pinterest’s Content Publishing API to make it easier to create, schedule, and publish pins and boards.

    The spokesperson tells us Pinterest is also in the early days of testing its Ads API in the U.S. in an effort to help advertisers optimize their campaigns and find “sustained success” on Pinterest. MDPs are focused on these two APIs.

    “We excited to work with these Marketing Developer Partners and to support businesses on Pinterest,” says Pinterest’s Jyri Kidwell. “We also think it’s important that our Pinners have the best possible experience on Pinterest and continue to see high quality Pins, so we’re going to keep our MDP standards high as the program expands in the future.”

    All of this is designed to make it easier for marketers to find content to pin, and ultimately to pin that content in the most effective way possible. The company has also been hard at work on making things easier for all users in general.

    Last week, Pinterest shared some new information on how it uses predictive technology to suggest boards for users to pin content to. It’s using smarter technology for this, and says early results have shown an increase in pinning and a reduction in the number of abandons on repin flows.

    One of the biggest changes Pinterst has made in recent memory, in terms of making it easier to find valuable content, was the launch of Guided Search, which Microsoft’s Bing search engine is now basically emulating.

    Earlier this month, Pinterest announced the launch of a new Pin It flow to make savings things easier and faster. More on that here. It also made changes to make it easier to share content to Facebook.

    Image via Pinterest