For the second year in a row Sofia Vergara, the voluptuous breakout star of ABC’s Modern Family, is the top-earning actress on television according to the rankings of the 14th annual Forbes Celebrity 100. As the reigning queen of celebrity endorsement deals (thanks largely to her bilingual portfolio), Vergara’s earnings over the past year reached $30 million—making her far and away the highest-paid actress on prime time.
According to the Forbes website, the Forbes Celebrity 100 list looks at the earnings of American celebrities during a specific time period—this year June 2012 through June 2013—and counts cash only for projects completed and contracts made good on during that time. This breakaway list tallies the take-home of the talented women of prime time, and includes not just their work on TV projects, but also the oh-so-lucrative endorsement and licensing deals that have come as a result. All told, the 20 top-paid TV actresses earned a cumulative $183 million. Wow!
http://www.youtube.com/watch?v=7NAFu46REPg
Vergara’s endorsement deals speak to the same set of consumers– Diet Pepsi, Covergirl, Rooms To Go and thyroid medicine Synthroid signed contracts this year in addition to Spanish-language commercials for laundry detergent, Comcast and State Farm insurance—deals that establish the star her one of the most in-demand spokespeople as marketers hope to capture her crossover appeal.
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