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Tag: smart marketers

  • What Is Industry 4.0 and How Will it Affect Us?

    What Is Industry 4.0 and How Will it Affect Us?

    Informally, Industrial Revolutions are referred to as Industry “Points O’s.” The First Industrial Revolution, or Industry 1.0, took place between 1760 and 1830, the second following up shortly after between 1870-1914. Between 1950-2002, the world underwent “digitalization” as a result of the Third Industrial Revolution, or Industry 3.0; and since 2011, we have been undergoing the Fourth Industrial Revolution, more commonly known as Industry 4.0. As a result of digitalization, data intelligence has been a primary driver in prospective industry revolutions. 

    As a result of Industry 1.0, machines and tools were able to replace animal and human labor. This was especially monumental for its time (1760-1830).  How? The use of iron and steel for machinery began to skyrocket. As a result, working class citizens were able to create new resources, such as steam and internal combustion engines – which went on to drive a sector of the economy in itself.

    Under Industry 2.0 (1870-1914), workers of the mass production industry saw many days of sunshine. For the first time, assembly line efficiency and productivity was lightened and shipping was made easier due to the invention of railways and telegraphs – another product of Industry 2.0. More along, new materials such as stainless steel and plastics were introduced as societal benefits.

    Things got more technological under Industry 3.0 (1950-2002). The Third Industrial Revolution introduced electronics and IT, as well integrated them into manufacturing procedures. As a result, society saw a massive rise in telecommunications, computers, and even nuclear power. There was also a noteworthy widespread in factory automation, such as the incorporation of robots and PLCs to contribute to the general workflow.

    Since 2011, interconnectivity has been the key focus. Already, Industry 4.0 is set to provide higher-level automation driven by artificial intelligence, as well as optimized manufacturing using real-time data and sensors. Additionally, this Industrial Revolution is focusing on a way to integrate cyber-physical systems throughout the supply chain.

    In its outcome, Industry 4.0 will have used big data and machine learning to automate plants, warehouses, machines, and more. Furthermore, Industry 4.0 will have created smart machines that will be capable of collecting and analyzing data, as well as communicating the right information at the right time.

    In other words, the Fourth Industrial Revolution will lay improvements across 3 new sectors: smart communication, data quality, and smart devices. 

    Smart communication allows manufacturers to rapidly respond to changing demand, inventory shortfalls, or equipment faults. Data Quality helps companies quickly locate problems so they can respond to them quicker. Additionally, data quality can be refined through organization-wide networks. Smart Devices create increasingly autonomous ecosystems that act as a catalyst for the future of the industry. Examples of these include driverless vehicles and drones. Driverless vehicles can navigate factories and warehouses, and drones can be used for maintenance and inventory management.

    With that being said, business owners should seek insights on the ways they’re being impacted by Industry 4.0 In other words, this is a great time to prepare an effective data structure, focus on high-fidelity data creation and communication, standardardized business and data process, and understand your business’ use case. If even one important portion of the data is missing, it can break the digital thread – causing the flow of data to stop.

    Is your data ready for Industry 4.0? Find out in the infographic below.

  • 5 Ways Smart Marketers Repurpose Their Content

    5 Ways Smart Marketers Repurpose Their Content

    Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for.

    The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create new content every day. Instead, they can repurpose old content and transform it into something better.

    5 Ways Marketers Can Repurpose Content

    Assuming that you’re using Google Analytics or a similar program to track the results of your output, start by sifting through your content pile and picking out the most popular ones. Once that’s done, you can then apply several methods for repurposing your content.

    1. Transform Content into a Slide or Infographic

    Humans are visual creatures, which explains the popularity of infographics, slideshows, and graphs. Transforming your content into a visual format is one of the best ways of repurposing your work. Check your posts for pieces that could be designed into an infographic. While this format is often utilized to make statistics more appealing or to illustrate steps in a procedure more clearly, you can still use content that’s text-rich.

    Here are three things to remember when repurposing content into an infographic:

    • Make sure it’s eye-catching. (Use bright, high contrast images)
    • Only use images that are relevant and memorable.
    • Keep it simple and focused on the essential data so that you don’t overwhelm your audience.

    Here’s a tip for making charts and infographics: Try Canva or Chartgo; both are free and easy to use.

    2. Host a Webinar

    There are two trends that you should take advantage of—the demand for useful content and the popularity of video. 

    You can hit two birds with one stone by going online and hosting a webinar based on the content that you’ve already developed.

    Maybe you wrote a piece describing a new product and how it works. Instead of reposting it, conduct a webinar and teach your audience how to use your product or service step-by-step. Facebook Live, Instagram, and Snapchat are great platforms for webinars and tutorials since they’re free and very social. Users can log in and comment in real time, giving you the perfect opportunity to engage with them.

    3. Put it up on Pinterest

    You can recycle the images you’ve posted on your social media accounts with Pinterest. The photo-sharing service now has 250 million active monthly users, making it an ideal place to get attention for your brand. A reported 93 percent of Pinners have admitted to using Pinterest while planning their purchases and 87 percent said they bought a product after seeing it on the platform.

    Take advantage of this by creating a Pinterest board or post. Go over your company’s image collection or infographics and organize them by theme. You can then curate them on the platform. Don’t forget to complement your posts with similar topics or related images from other Pinners.

    4. Come Out with an eBook

    Consider bundling your most popular posts into an eBook. Use different aspects of your blog posts as chapters of your eBook. Make the copy meatier, add a table of contents, an introduction, and a conclusion.

    As a savvy marketer, you may also want to try conducting interviews of colleagues and experts within your niche. The information you collect could then be organized and sold as an eBook. Tactics like this can turn out to be quite profitable if you already have a highly engaged audience that is eager for insider information. 

    5. Turn Old Posts into a Newsletter

    Breathe new life into your blog posts by turning them into newsletters. Your followers won’t be able to see every piece of content you post, particularly if you upload new ones daily. A newsletter will ensure that they don’t miss out. You can collate the most popular or relevant posts for the week and showcase them in your newsletter. It will expand your reach and lure more subscribers to your website.

    There’s no such thing as old content. You can still get value out of your old posts by repurposing. Adding new information or placing them in a new format will go a long way in making them look new and relevant once more. More importantly, you’ll save a lot of time and effort.

    [Featured image via Pixabay]