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Tag: SlideShare

  • Slideshare Becomes ‘LinkedIn Slideshare,’ Adds Content Curation Tool

    LinkedIn announced that it is changing Slideshare’s name to LinkedIn Slideshare, and introduced a new content curation tool for it called Clipping.

    Clipping lets users find and save slides from presentations to a clipboard while tapping into LinkedIn data to show more information about the person who created it for credibility’s sake.

    “There’s so much information at our fingertips today, but it’s often hard to separate the good quality content from the noise,” says LinkedIn’s Caroline Gaffney. “With Clipping, research is made easier, and Clipboards are a handy way to keep everything organized by topic. You can also share an individual slide or an entire Clipboard with your networks.”

    “We think you’ll find Clipping to be an extremely useful addition to LinkedIn SlideShare,” adds Gaffney. “But it’s only the beginning. We know building your own brand is more important in today’s professional landscape than ever before, so as we continue to integrate with LinkedIn, we will be exploring more ways to organize the content most valuable to you, make it easier to position yourself as an expert as well as identify experts you want to learn from, and give you the tools you need to further personalize your SlideShare experience.”

    LinkedIn says Slideshare is used by 70 million professionals per month, and that they’ve shared over 18 million “pieces of knowledge”.

    Images via LinkedIn

  • Slideshare Adds Lead Generation Features

    LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience.

    “Our new lead generation solution helps brands convert their viewership on SlideShare into high quality prospects,” the company says in a blog post.

    It’s integrated with LinkedIn Autofill, so viewers can fill out lead forms on SlideShare based on their LinkedIn profile information. The mobile and embeddable nature of SlideShare means more lead collection channels. You can customize the lead form, and the product is integrated with Marketo and Hubspot.

    “Visual content such as presentations, infographics and videos serve as powerful marketing assets that can connect existing and potential customers with brands,” says SlideShare’s John Loof. “Content marketing has become a leading strategy for businesses, with almost 80% of CMOs citing content as the future of marketing.”

    SlideShare gets 70 million unique visitors a month.

    Image via Slideshare

  • LinkedIn’s SlideShare Expands Its Analytics Offering

    LinkedIn announces is opening up analytics feature previously only available to premium SlideShare users to all users.

    “Really helpful in slicing, dicing and understanding your traffic so you can understand and do more of what’s working (and less of what’s not),” a spokesperson for the company said in an email.

    The offering gives you insights into geographical distribution, traffic sources, and timing.

    “Understand how your audience is discovering your content, and evaluate which channels work for you,” the company said in a blog post. “Understand seasonal variations in your view count — and what days of the week and month perform better when posting content than others.”

    SlideShare has also made improvements to its view counts, so you may notice that if you were already a premium user.

    They are also providing a look at the top SlideShares of the year.

    In other LinkedIn year-end list news, earlier the company shared the top skills of the year that are getting people hired.

    Image via SlideShare

  • LinkedIn Makes It Easier To Share SlideShare Content

    LinkedIn announced on Friday that SlideShare has a new way for users to extend the visibility and reach of their LinkedIn presence.

    With one click, you can now upload a presentation, infographic, or video to your LinkedIn profile. LinkedIn will ask new SlideShare users if they want to publish their content there, and it will ask existing users if they want to publish new content to their existing account.

    “On LinkedIn, you can showcase your unique professional story by posting rich, visual content such as presentations and videos,” says LinkedIn’s John Loof. “Starting today, you can share that same content on SlideShare with just one click, extending the visibility and reach of your professional identity.”

    “Ever hear that old saying, ‘A picture is worth a thousand words’? That’s especially true with presentations, where images have impact,” he says. “Go for beautiful imagery and just enough wording to make your point. Ask yourself – or better yet, a friend or colleague you trust to be honest – if the images you’re including make sense and illustrate your points well. Tailor accordingly.”

    SlideShare gets 70 million monthly visitors, according to the company.

    Image via LinkedIn

  • LinkedIn To Roll Out New SlideShare Features

    LinkedIn To Roll Out New SlideShare Features

    LinkedIn announced that it’s giving all SlideShare users access to features like analytics, profile customization, video uploads, and private uploads. You won’t get all of this at once, however, as they’ll be rolling out one feature per month.

    First up will apparently be the analytics offering.

    “Analytics provides you with helpful insights that allow you to get to know who’s checking out your presentations, learn which sites are giving you the added boost, and measure and analyze engagement,” says LinkedIn’s Amit Sawhney. “You can find out who’s viewing your SlideShares, how they found your content — even where they’re located in the world.”

    The profile customization will presumably be the next available feature (that is if the roll-outs follow the sequence of the announcements).

    “Create a distinct brand identity with Profile Customization,” he continues. “You’ll be able to style your profile page with a customizable background image, organize your content so your uploads and favorite SlideShares appear on your profile, and curate the SlideShares that are most valuable to your audience.”

    The private uploading feature will obviously enable you to share content without making it public. You can then publish it when it’s ready to go.

    Videos, it would seem, will be the last of these features to roll out. Just in case the order of the feature roll-outs isn’t as presented, you may want to sign up for updates here.

    It’s been over two years since LinkedIn acquired SlideShare, but the company appears to be doing more with it these days. A few months ago, they made it more mobile friendly.

    Image via LinkedIn

  • LinkedIn Makes SlideShare More Mobile-Friendly

    LinkedIn Makes SlideShare More Mobile-Friendly

    LinkedIn has launched an Android app for SlideShare, as well as a redesigned mobile web experience and a mobile preview feature for uploads on the desktop.

    LinkedIn acquired SlideShare about two years ago, and has since added features like a tracking analytics tool and an infographic player.

    Now there’s a new focus on making the product mobile-friendly.

    “Combined, these products make it easier to access, view and share your presentations on-the-go, but they also help you with what SlideShare does best: discover content through people and people through content,” says LinkedIn’s Andri Kristinsson. “Most presentations are still made with desktop software, so we’ve developed a preview of what your SlideShares will look like on any mobile device, allowing you as the content creator to make sure your work is mobile-friendly.”

    “We’ve completely redesigned the mobile web experience, allowing you to swipe from slide to slide within a presentation, as you can in the app,” he adds. “We’ve also made it easier for you to share SlideShares with your friends and social networks directly from your mobile device via SMS text or WhatsApp for iOS users.”

    The Android app lets you follow insights on topics you choose, view presentations from friends and colleagues, save SlideShares to read later or offline, and share presentations with friends and social networks.

    The company says it has “many more” mobile products and features to come.

    Images via LinkedIn

  • LinkedIn Adds Infographic Player To Slideshare

    LinkedIn Adds Infographic Player To Slideshare

    LinkedIn announced on Thursday that it has launched a new player on Slideshare specifically for infographics. It looks like so:

    “Though we have hosted infographics in the past, our new player optimizes the viewing experience of the increasingly important content type,” explains LinkedIn’s Arpit Dhariwal. “Like all SlideShares, a viewer can easily share infographics on social channels and embed them on other sites. Uploaders can see how many views, downloads and embeds their infographics have garnered.”

    The player automatically detects infographics when they’re uploaded. It also includes it in the infographic directory. When you upload one, make sure you upload the file as a one-page PDF.

    They can be uploaded here.

    LinkedIn acquired Slideshare last year for about $118.75 million. Earlier this year, they added new tracking analytics to the product.

  • SlideShare Introduces New Tracking Analytics Tool

    SlideShare Introduces New Tracking Analytics Tool

    In May 2012, LinkedIn acquired document presentation startup SlideShare. Since that time, the company has been integrating itself into LinkedIn’s carefully managed (and profitable) corporate culture.

    Today, SlideShare announced a very LinkedIn-style feature for its service. The new feature, called “Send Tracker,” is an analytics tool that will allow users to gather metrics on how people use Slide Share presentations. For example, the software could report back on who viewed a presentation and how much time they spent on each slide. It can also send alerts when people click through emails or view SlideShare content.

    The feature is geared toward marketers and salespeople, so that they can observe potential customers and focus their time on prospects who engaged well with a presentation. It’s a free feature for subscribers to SlideShare’s premium “SlideShare Pro” service.

    As expected, SlideShare has prepared a slideshow that covers the highlights of the new feature. The SlideShare presentation is embedded below, and it probably uses Send Tracker analytics to send data back to SlideShare. I’ll leave it up to each reader to decide whether they consider their SlideShare viewing habits private, and engage with the presentation accordingly.

  • LinkedIn Acquires Document Presentation Startup SlideShare

    LinkedIn, the popular professional networking social network, today announced that it will soon acquire SlideShare, a startup that hosts documents and presentations for sharing and display on the web. The company will be purchased for approximately $118.75 million, in a combination of cash and stock.

    “Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,” said LinkedIn CEO Jeff Weiner. “These presentations also enable professionals to discover new connections and gain the insights they need to become more productive and successful in their careers, aligning perfectly with LinkedIn’s mission and helping us deliver even more value for our members. We’re very excited to welcome the SlideShare team to LinkedIn.”

    Over on the LinkedIn blog, Deep Nishar, LinkedIn’s senior vice president for product & user experience, stated that LinkedIn and SlideShare have already been working closely with each other for years. Nishar called himself a “huge fan” of SlideShare and excitedly welcomed the company to the “LinkedIn family.” He also assuaged fears that SlideShare would be changing or going away:

    In the meantime, SlideShare users will continue experiencing this great service as always. SlideShare has done a tremendous job of creating a dynamic platform for document sharing that millions of professionals have come to rely on everyday — and it will remain that way

    SlideShare CEO Rashmi Sinha, who WebProNews interviewed last year, posted a message on the SlideShare blog explaining her reasons for selling the company:

    You could ask why did we agree to sell? For one, I firmly believe that SlideShare will grow faster with LinkedIn. Second, I have watched as LinkedIn has grown from being a place to share your resume to a much richer site, where you go to keep up with what your professional network is doing and sharing. We like the path they are on, and are excited to join them on this journey.

    The LinkedIn prepared a SlideShare presentation to outline the acquisition, which can be seen below. What do you think? Does this purchase make sense for LinkedIn? How do you think LinkedIn will use SlideShare? Leave a comment below and let us know.

    LinkedIn and Slideshare

    View more presentations from LinkedIn

  • SlideShare Zipcasts for Real Time Collaboration

    A long time ago Tim Oren scribbled this on a napkin to help explain a little of what he learned about collaboration.

    Collaboration Matrix

    We put wikis in the top left, email in the bottom left and IM in the bottom right. He described that at the top right is a collaboration sweet spot, but a place that is very hard to start off with. You create something to the left or below it and try to evolve it. You could easily put Twitter and Socialtext Signals in the top right. Twitter in effect evolved out of eariler learnings from blogging. Signals was an evolution of a social software platform. Good theory, and the point is doing new things in real time is hard.

    Today SlideShare launched Zipcast, a web conferencing product that is fast, simple and social. Its a natural evolution of what SlideShare has been, a new way to asynchronously share slides. Its new not just in how it is integrated into the fabric of the real time social web. Building a collaboration solution on top of a thriving professional sharing community with millions of presentations viewed by over 45 million people per month is decidedly new.

    If you are in marketing, you can host social webinars with promotion being a byproduct of using it. If you are in sales, you can launch a pitch immeadiately without the complexity of setup and asking someone to install a download. If you simply have an idea to share, there is no stopping you because it is free for public and viral meetings.

    And what I really like about is it is web conferencing actually on the web.

    Originally published on Ross.Typepad.com