Microsoft has announced the release of a revamped version of Site Explorer, including major new features.
Site Explorer is an important tool for webmasters, as it shows them how Microsoft Bing sees their site. According to Microsoft, “It reflects most URLs we have seen on the web, including redirects, broken links, or those blocked by robots.txt, organized in a file explorer-like fashion. Thus, giving you the flexibility to navigate each folder and the URLs contained inside them to understand, debug and modify your site structure as required.”
The update comes amid a rebranding of Bing to Microsoft Bing. With this latest effort, the Redmond-based company seems to be focusing more attention on its search engine. The company probably sees an opportunity for growth, as Google has been increasingly under scrutiny for what many regulators believe is monopoly abuse of its search dominance.
While, on the surface, these updates to Site Explorer may seem minor, Microsoft told Search Engine Land: “This is a complete new experience, cleaner and far easier to use and complete new system to support this tool.”
Webmasters will likely benefit from the new tools and updated options.