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Tag: Shopping Campaigns

  • Google Shopping Campaigns Get New Features

    Google announced the launch of some new features for advertisers using Shopping Campaigns.

    First, there’s a new product groups tab view at the campaign and account levels in AdWords to make it easier for advertisers to compare performance data and make changes across across all product groups accordingly.

    There is also a new product groups filtering to help advertisers select which product groups to optimize, such as the ones with the best cost-per-conversion, without having to manually review all groups.

    There’s a mobile bid adjustment simulator available at the campaign level to help advertisers “size up your mobile opportunity” as you change your mobile bid modifier.

    There are conversion estimates included in bid simulator to give you insight on how may conversions your ads may have received if a different bid was used.

    Finally, there are performance metrics in the subdivision dialog. These include clicks and cost per conversion, and as Google says, can help you structure your product groups based on performance.

    For more on how to utilize the new features, read this.

    Image via Google

  • Google Adds Bulk Uploads To Shopping Campaigns

    Google announced a new bulk uploads feature for Shopping Campaigns in AdWords. These enable advertisers to add new product groups, change or delete existing groups, and change bids with a single bulk action.

    bulk

    “Since the introduction of Shopping campaigns, we’ve been working hard to introduce new features enabling you to scale your campaigns in an easy-to-use way,” Google said in an AdWords Google+ update. “For example, we announced a flattened view of product groups last year, allowing you to sort and analyze your inventory performance.”

    “Today, we’re excited to introduce a new feature that’ll make campaign management easier and faster for you: ability to restructure product groups with bulk uploads,” it added.

    In addition to product groups and bids, bulk uploads can be used for tracking templates and custom parameters. You can download an editable report, make changes in the document, and then upload the updated version back into your account, and then your changes can be previewed and automatically applied.

    As Google notes in a help center article, for tracking templates and custom parameters, you can make changes to all product groups that are not subdivided, excluding the ones marked “Excluded.”

    Last month, Google announced a slew of shopping-related advertising features. More on these here.

    Images via Google

  • Bing Shopping Campaigns Now Available To All In The U.S.

    Earlier this year, Microsoft introduced Bing Shopping Campaigns in beta aimed at making it easier for businesses to advertise products from their Bing Merchant Center stores. On Tuesday, the company announced that they’re now available to all U.S. customers.

    In fact, they’ll soon be the default campaign type for running product ads on Bing. They’ll sunset the traditional way of managing product ads in the fall.

    “Bing Shopping Campaigns (BSC) beta was launched in April to participating advertisers. Advertisers tested BSC for capabilities that allowed them to organize, track, and manage their Product Ads in a more efficient and optimal manner,” says Bing’s Neha Mohan.

    “Bing Shopping Campaigns is a new campaign type in your UI that makes it easier than ever to advertise your products from the Bing Merchant Center store,” Mohan adds. “It is the latest and greatest way to create and manage Product Ads, streamlining the traditional process so you can get your ads up and running in no time.”

    In addition to the increased availability, there are some new features for Bing Shopping Campaigns. Bing provides a feature rundown, which includes a comparison to Google’s offering:

    bsctable

    You can find an overview here as well as set up guidance and optimization tips from the company.

    Images via Bing

  • Google Adds Impression Share By Device To Campaign, Ad Group Tabs In Shopping Campaigns

    Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns.

    “More than ever, people are shopping on mobile devices,” says Google. “As marketers it is important to reach these mobile shoppers and address missed opportunities, especially throughout the holidays.”

    Google recently announced the launch of impression share by device in the Auction Insights report. That was the first time this info was available for Shopping Campaigns.

    “To make this information more accessible and give you more flexibility in reporting, you can now view impression share for computers, mobile devices and tablets at the Campaign and Ad group level,” Google explains. “Look at your Lost IS (rank) segmented by device to see your mobile share of voice and use Auction insights to understand how you stack up against your competition. Use this information to determine which Ad groups or Campaigns have the most mobile opportunity and increase your mobile bid modifier to achieve your desired goals. In addition to an increase in impression share, increasing your mobile bid modifier makes your ads more likely to appear in the first portion of the mobile ad unit, where CTR can increase by up to 3X.”

    That little stat comes from Global Google internal data in November.

    Image via Google

  • Google Analytics Gets Shopping Campaigns Report

    Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types.

    Advertisers will be able to use bounce rate, time on site, % new sessions, revenue per click, and other metrics to analyze and optimize the performance of bids.

    “If you use Shopping Campaigns and have your AdWords and GA accounts linked, you will automatically see this feature roll out to your GA account,” Google said in a Google+ update. “You can find the report in GA under Acquisition > AdWords > Shopping Campaigns.”

    The Shopping Campaigns report will be rolling out over the course of the coming weeks.

    You can find information about linking your AdWords and Google Analytics accounts here, if that’s not something you’ve already done.

    Google recently posted a video about optimizing Shopping Campaigns for Christmas, which you might want to take a look at if you’re using them.

    Image via Google

  • Optimizing Google Shopping Campaigns For Christmas

    Optimizing Google Shopping Campaigns For Christmas

    You’re right. It’s not even October yet, but the holiday shopping season is pretty much here. It’s time to start thinking about preparing for it.

    Google recently hosted a Hangout on Air to give advertisers tips on optimizing their Shopping Campaigns for the holiday season.

    Google says, “This session will walk through key consumer trends and how to use the newly available tools and metrics in Shopping campaigns to capture shoppers this Christmas. We’ll cover optimization tips and tricks to prepare your data feeds too.”

    It also goes through some Q&A.

    Image via Google

  • Google Adds Shopping Campaigns To AdWords Scripts

    Google announced that AdWords Scripts now supports Shopping Campaigns.

    AdWords Scripts was first launched two years ago. It’s designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use stats trends to change keyword or ad group bids.

    “The current release allows you to work with existing shopping campaigns, create and manage product partitions and run shopping reports,” says Anash Oommen from the AdWords scripts team.

    Product partitions subdivide products along certain product dimensions, specify bids for products, or exclude products from bidding. Google explains this more thoroughly here.

    Google offers an entire feature guide to Shopping Campaigns in AdWords Scripts here. It walks you through: an introduction; retrieving your shopping campaigns and adgroups; iterating the product group hierarchy; selecting specific product groups; updating a product group hierarchy; the “everything else” product group; creating a new shopping ad group; and running reports.

    The company is looking for feedback in the forum, including bug reports and suggestions for improving the API usability.

    Image via Google

  • Google Introduces AdSense For Shopping

    Google Introduces AdSense For Shopping

    Google has extended its shopping ads to third-party sites with AdSense for Shopping, which lets sites serve ads from Shopping Campaigns. The offering is currently only available to a handful of publishers in retail and commerce.

    Here’s what it looks like:

    Google says as it extends the offering to more publishers, it expects advertisers with Product LIsting Ads opted into search partners to see increased traffic to their sites.

    “Extending your Shopping Campaigns to these sites helps you reach qualified users beyond google.com and Google Shopping,” says product manager Jesse Adkins. “Your Product Listing Ads show alongside contextually relevant results, determined by the user’s search, the product category or the product name. For example, if you sell tailgating grills on Google Shopping and a user searches tailgating grill on a retail partner’s site, your Product Listing Ads may be eligible to appear.”

    Google notes that opting PLAs into search partners won’t affect quality score on google.com.

    There’s a form you can fill out here if you’re interested in participating in AdSense for Shopping.

    Image via Google

  • Google Gets Advertisers Ready For Shopping Campaign Upgrade

    If you’re reading this, you’re probably aware that regular Google Product Listing Ad campaigns are getting the axe. They’ll be officially retired at the end of the month. In the meantime, Google is preparing advertisers for the upgrade to Shopping Campaigns.

    You may have a lot of questions about this, which is precisely why Google hosted this hangout to discuss things. If the upgrade applies to you, you probably ought to watch it. The Google Shopping team answers questions from the community.

    Last week, Google launched a new Shopping Campaign upgrade tool. More on that here.

    Here’s an overview of Shopping Campaigns’ new features:

    Image via YouTube

  • Google Launches Shopping Campaign Upgrade Tool

    Google Launches Shopping Campaign Upgrade Tool

    Google just announced a new Shopping Campaigns upgrade tool for advertisers preparing to switch their campaign to the new format. Regular Product Listing Ads will be retired and replaced by Shopping Campaigns at the end of the month anyway.

    The tool lets advertisers create a Shopping Campaign from their regular PLA campaign, with a structure and bids based on that along with historical performance data.

    “If you haven’t started your upgrade, we encourage you to use this tool as a jumping off point for your Shopping campaigns,” says Eric Tholomé, Director of Product Management for Google Shopping. “Be sure to check your campaign budgets, settings and bids so they’re customized to your business needs.”

    “Note that not all campaigns are compatible with this upgrade tool,” notes Tholomé. “If, for example, you use AdWords labels or groupings in your product targeting or inventory filters, you must update your data feed with custom labels before you use the upgrade tool, unless you’re happy to use another attribute to subdivide your inventory in AdWords directly.”

    The tool can be found in the Settings tab of Product Listing Ads campaigns.

    Here’s an overview of Shopping Campaign features:

    Image via Google

  • Google Shopping Campaigns Get New Upgrade Option

    Google launched a new upgrade option for Shopping Campaigns, its new type of Product Listing Ads. This one lets you base a Shopping campaign on a regular PLA campaign.

    Regular PLA campaigns will go away in August, so advertisers are going to have to upgrade one way or another. The other option is to start from scratch by creating a new ad group.

    Shopping Campaigns became available worldwide in February after their initial launch in October. Here’s an overview of new features and benefits of Shopping Campaigns:

    You won’t be able to transfer product targets that use AdWords labels or groupings, and if you’re unable to transfer any of your PLA campaigns, you probably won’t even see the option to transfer.

    Google recommends the starting from scratch option anyway, and customize your product groups and bids from there.

    “That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign,” says Google Shopping Director of Product Management Eric Tholomé.

    “With Shopping campaigns, you no longer need to create separate ad groups or product targets to track your impressions, clicks and cost,” he says. “You can analyze and report on your PLA performance by product attribute or by individual items in the Dimensions tab, regardless of your campaign structure.”

    If you don’t upgrade to Shopping Campaigns by late August, all PLA campaigns will be automatically upgraded. Google says it will be sharing more info and tools to help advertisers upgrade before that.

    Image via Google

  • Here’s A Closer Look At How To Use Google’s New Shopping Campaigns

    Google is really pushing the Shopping Campaigns. The company just announced AdWords API support as well as beta support in DoubleClick Search (part of the Commerce Suite).

    Now, they’ve uploaded an hour-long hangout discussing the campaign type for those looking to get started.

    Shopping Campaigns were first announced last fall, and then launched to everybody last month.

    There’s also a video series about Shopping Campaigns available here, if you haven’t checked that out yet.

    Image via Google

  • Google Adds Shopping Campaign Support To Doubleclick Search

    As reported earlier, Google has added support for Shopping Campaigns to the AdWords API.

    The company has also now announced that DoubleClick Search is getting beta support for Shopping Campaigns as well. This is part of the Doubleclick Search Commerce Suite.

    Google says clients should reach out to their account managers for access.

    Google first announced Shopping Campaigns, a new PLA campaign type, last fall. Last month, they opened up the format for everybody.

    “With this release, we’ve integrated AdWords’ streamlined, flexible workflows and powerful reporting tools for Shopping campaigns seamlessly with the DoubleClick Search platform,” Google says in a blog post.

    It goes on to say that this will help advertisers “efficiently create and manage Shopping campaigns with faster workflow and automation tools” and “surface insights quickly with real-time, product-centric reporting.”

    Last week, the Doubleclick Search Commerce Suite also got new Channel Intelligence data feed integration.

  • AdWords API Gets Support For Shopping Campaigns

    AdWords API Gets Support For Shopping Campaigns

    Google announced that the AdWords API is now available for all Shopping Campaigns to help you create and manage them at scale.

    The company says it is currently working with external agencies and search management platforms to add Shopping Campaign support.

    Google first announced Shopping Campaigns, a new PLA campaign type, last fall. Last month, they opened up the format for everybody.

    “Shopping campaigns offer a streamlined, retail-centric advertising experience with robust reporting and insightful competitive metrics like benchmark data and impression share,” says Eric Tholomé, Director of Product Management for Google Shopping, in a blog post.

    They enable advertisers to browse their product inventory in AdWords and create product groups for bidding.

    “For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote,” explained Google VP of Product Management Sameer Samat. “You use the product attributes derived from your data feed such as Google product category, product type, brand, condition, item id and custom labels to organize your inventory into product groups. Custom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products.”

    A video tutorial series for Shopping Campaigns is available here. Google will also be hosting a webinar on the topic today.

  • Google Announces Worldwide Availability Of Shopping Campaigns

    Back in October, Google announced a new kind of product listing ad campaign: shopping campaigns. The company said on Tuesday that these are now available to all advertisers around the world.

    The campaign type is designed to let advertisers manage and promote products, and browse their inventory directly in AdWords.

    “We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online,” says Google Shopping Director of Product Management Eric Tholomé.

    He shares some of that feedback here.

    Google just put out these videos on setting up, optimizing and getting the most out of Shopping Campaigns:

    Google has added the ability to bulk edit product groups at scale since first launching Shopping Campaigns. The company says it will launch API support and a bid simulator soon.

  • Google Launches New PLA Campaign Type: Shopping Campaigns

    The entire Google Shopping experience is based on Google’s product listing ads (PLAs), and now Google has introduced a new campaign type for PLAs called “Shopping campaigns”.

    Here’s a look:

    “Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google,” says Google VP of Product Management Sameer Samat.

    With this campaign type, advertisers can browse their product inventory in AdWords and create product groups for bidding.

    “For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote,” explains Samat. “You use the product attributes derived from your data feed such as Google product category, product type, brand, condition, item id and custom labels to organize your inventory into product groups. Custom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products.”

    The Products tab will show a full list of all approved products and their attributes.

    Shopping campaigns also include the ability to view performance data by product or product attribute. Performance metrics are associated with the item, and not the product group, so data can filtered and segmented by product attributes. It includes Google product category, product type, brand, condition, item id and custom labels.

    Advertisers can add benchmark columns in the Product Groups tab to see the estimated average CTR and CPC for other advertisers with similar products. Impression share columns are on the way.

    Shopping campaigns are only available to a limited number of advertisers for now, but they’ll be rolling out gradually in the U.S., and to the rest of the world by early 2014.

    Google will also launch API support next year.