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Tag: Shop.com

  • Shop.com Launches Shopping App On Facebook

    Shop.com Launches Shopping App On Facebook

    Comparison shopping site Shop.com has introduced a new shopping application on Facebook.

    The new shopping application can be accessed on Shop.com’s Facebook Fan page withing the “Shop” tab. The app allows users to compare prices from 2,000 stores from the fan page via a search box.

     

    Shop-Facebook

     

    Shop.com partners can also add the app to their own Facebook fan pages for free during the beta trial period. Users will be able to shop through the fan pages of participating retailers.

    “Today’s consumer requires value and convenience. But, they also want the ability to consolidate favorite pastimes like shopping, connecting with friends and family, and catching up with the news all at the same time,” said Roger Ritchie, Vice President of Marketing and Business Development.

    Shop.com’s app also features product recommendations from stores and categories selected by the merchandising team.

     

     

  • Facebook And Twitter Most Popular Social Media Tools For Retailers

    As retailers prepare for the holidays they will have to do more to attract shoppers than just offering good deals, according to a new survey by shop.com

    Mondy-Beller The majority of retailers (76%) said their customers are still price sensitive and are shopping for deals, while twenty-four percent say their shoppers are brand loyal, regardless of price.

    "We are in a unique position to be in contact with so many top retailers spanning such a wide selection of categories — giving us a very complete picture of shoppers’ spending habits," said Mondy Beller, Senior Vice President of Marketing for Shop.com.

    "It’s not surprising to us that many of our merchants, regardless of their offerings, are saying that their customers are still cautious when it comes to their pocketbooks."

    When asked what strategies retailers are having the most success with when it came to online advertising, Search Engine Marketing (31%) and email campaigns (31%) were tied.  Email performance remains at average levels for most retailers (47%) while many are actually seeing an improvement over last year (36%), and only 10% are seeing a decline in performance compared to 2009.

    Nearly half of retailers (49%) said they are seeing an increase in their affiliate marketing programs compared to 2009, and forty-four percent of retailers believe that Search Engine Optimization (SEO) strategies will bring in about 5-20% of their sales, while only 24% believe that they’ll receive 20-50% of sales from SEO.

    More than half (59%) of retailers rely on sites like Facebook and Twitter to advertise products and sales, while 64 percent use social media to communicate news, address customer service needs (34%) and provide a forum for discussion (43%).

    Facebook is the most popular social media tool with retailers (82%) while Twitter (67%) and blogging (54%) follow. Only nine percent of retailers do not use any social media.