Tag: semper

Marketers Are Increasing Their Focus On LinkedIn

Marketers are starting to take LinkedIn much more seriously – especially B2B marketers. Research shows that more marketers are planning on increasing their use of the professional social network.

A recent Social Media Examiner study looked at how marketers are using social media to grow their businesses. It didn’t focus exclusively on LinkedIn, but there are a lot signs within it that point to a bigger focus on the network as time goes on (h/t: B2BNN).

When allowed to select just one social platform as the most important, 52% of marketers picked Facebook, but 21% picked LinkedIn. It takes the number three spot in terms of those actually being used:

It’s also in third place behind Facebook and Twitter in platforms used by those with less than twelve months experience. As you’d expect, LinkedIn gets more importance placed on it by B2B marketers. Those focused on B2C are placing more emphasis on Facebook, YouTube, Pinterest, and Instagram, while B2B marketers are focused on LinkedIn, Twitter, Google+, and SlideShare (which LinkedIn acquired).

For B2B, LinkedIn completely dominates the pack:

In terms of overall importance to marketers, LinkedIn increased to 21% from 17% since 2014 as Facebook decreased slightly. For the self-employed, LinkedIn scored 23% just behind first-place Facebook (44%).

The study also found that 66% of marketers plan to increase their use of LinkedIn in the future. As you’d guess, B2B marketers are more likely to plan on increasing their use. 80% of B2B marketers plan on doing so versus 56% of B2C marketers. 71% of B2B marketers are interested in learning more about LinkedIn as are 55% of B2C marketers. It’s the number two network behind Facebook when it comes to what marketers want to educate themselves about.

18% of marketers are regularly using LinkedIn ads, the study found. That’s actually down from 20%. Still, 29% plan to increase their us of LinkedIn ads.

LinkedIn recently extended its ads to publishers sites via LinkedIn Network Display. According to the company, these ads enable marketers to reach a “high-value audience of business professionals” both on and off LinkedIn, while targeting the right people to increase brand awareness with those “who matter most”. You can also track the impact of the ads with its campaign and website analytics.

Looking at content types, the study found that 69% of marketers plan on increasing their use of blogs. It will be interesting to see if LinkedIn’s publishing platform, which it opened up to all users last year, will show that kind of growth.

LinkedIn’s Pulse news reader also got a big revamp in recent weeks, which places emphasis on users’ LinkedIn networks. Look for content marketing opportunities to arise from this as well.

Images via Thinkstock, Social Media Examiner report

June 29, 2015
Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site.

Here, you can see how Google displays results for “4th of July ideas Pinterest”:

The carousel appears in the middle of the results page for that particular query. On others it appears right at the top. Interestingly, it will also display multiple Pinterest carousels if it thinks ore than one collection is relevant. Behold the results for “flamin hot cheetos recipes”:

That shot actually shows results further down on the page. “Flamin hot” Cheetos recipes were actually at the top.

It’s worth considering that optimizing for Pinterest can potentially lead to more visibility in Google search, which is surely a welcome bonus.

The Pinterest carousel is actually just one new integration of this type Google is now including. It’s including similar results from Vine, Houzz, and Food Network.

“Whether you are looking for Pinterest pins, Vines, Houzz idea books or Food Network recipes, you can now browse through more content from your favorite websites within Google search results on your mobile device,” Google said in a Google+ update. “Simply swipe through links within a carousel and tap any link to read or watch exactly what you are interested in.”

These results are similar to a feature for news sites Google announced in February.

Images via Google

June 26, 2015
Facebook Page Insights Gets Videos Tab

Facebook just announced the addition of a new Videos tab to Page Insights, enabling Page admins to see views and 30-second views at the Page level, top videos within a certain date range, and metrics for videos shared from other Pages.

In other words, you’ll be able to get a better idea of just how well your videos are doing.

In the past, video metrics were only available on a per-video basis in the Posts tab in Page Insights.

“Toggling between view breakdowns — Organic vs. Paid, Auto-Played vs. Clicked-to-Play, and Unique vs. Repeat — gives a unique insight into the viewing behavior for the Page’s audience,” explains product manager Anaid Gomez-Ortigoza. “Highlighting a time period surfaces the views from those dates. This allows Page owners to have a more granular understanding of views day-over-day.”

Checking a specific benchmark allows Page owners to compare their average performance over time and how their effort is shifting viewing behavior,” she adds. “The Top Videos section identifies a Page’s best performing videos based on reach, views, or average completion over a desired date range. With this information, video creators can understand the top content that is reaching and engaging their audience.”

If you click on any video from there, you’ll see individual video metrics for engagement, audience retention, etc.

Facebook says the new features will be available in Page Insights, data export, and the Insights API over the coming weeks.

Images via Facebook

June 26, 2015
New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger.

A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave one app and start a form in another app, and having to enter all of their information from scratch. Just a few taps and people are done.”

As you can see from the image, it’s basically a three-step process for the user, and even the third step is simply completing the action.

The ads automatically populate contact information like email addresses that users have already given Facebook. Some of the ads let people sign up for things like newsletters, price estimates, follow-calls and business info. They use a native signup flow within Facebook.

As the company explains in a post on its business blog, “Like our other ad formats, we’ve built this ad type with privacy in mind. People can edit their contact information, and information isn’t sent to the business until a person clicks the ‘submit’ button. Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties.”

The ads could go a long way in increasing conversions because Facebook’s right. Forms, particularly on mobile, can be a pretty big pain in the butt, and the less the user has to do, the more likely they are to go through with the action you’re seeking from them.

For now, the testing of the new format is only limited to a small group of businesses, but in various parts of the world. It’s unclear when the company might expand the test.

Image via Facebook

June 25, 2015
Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation. New trending content and search features could help businesses attract more eyeballs.

Do you think Instagram’s new features can help you improve your marketing strategy? Share your thoughts in the comments.

New Marketing Opportunities

Despite its popularity, Instagram has never been great from a content discovery perspective, but that’s changing with these new features. As content becomes easier to discover, marketers have some new opportunities on their hands with a network that has already shown to be great for user engagement with brands.

There’s a new Explore page with trending tags and places and a more powerful search experience making it easier for users to find people, places, and tags. The new Explore experience includes trending tags and places as they emerge in real time.

“Through trending Tags and trending Places, you can experience moments like #bonnaroo or #fathersday from every perspective,” Instagram says in a blog post. “Rich visual content captures everyone’s unique take — not just what the community is talking about, but also what they’re doing and seeing.”

The trends are frequently refreshed based on what’s popular at the moment. If you’ve enabled location services on your phone, it may show you places nearby.

There are collections at the top of the Explore page, which feature interesting accounts and places in various categories. The content in the collections is editorially chosen by Instagram. They choose new topics to feature twice a week that it thinks the larger Instagram community will like.

The company says it’s always working to update the types of photos and videos it shows in Search & Explore to better tailor it for users, and may show photos liked by people whose posts the user has liked or posts that are liked by a large number of people. Note that just because you see a post in Search & Explore doesn’t mean everyone else is seeing it.

The new search experience is where the real potential is though.

“For everyone on Instagram, we’ve dramatically improved the ability to find what you’re looking for,” the company says. “With the new Places Search, you can now peer in at just about any location on earth, allowing you to scout out your next vacation spot in the South Pacific, get a look inside that hot new restaurant or experience your favorite music festival — even if you couldn’t make it this year. The new Top Search also lets you search across people, places and tags all at once.”

If your’e a brick and mortar business, the place search feature can surface your business and photos from users showing it off. You might encourage customers to share pics from your establishment.

The tag search feature can surface popular tags based on keywords, even displaying just how popular they are. Hashtags are already a major part of Instagram marketing, so there’s obvious potential here.

The new features are available in updates to the iOS and Android apps. It’s unclear if and when they’ll come to the web experience, which recently got its own revamp. The new Explore will only be available in the U.S. for now, but will launch in more countries eventually.

Big Engagement, Slow Adoption

A few months ago, we looked at a study from Yesmail, which found that while brands on Instagram experienced a 278% growth in followers in 2014, the number of brands adopting the platform was still quite low. The firm analyzed over 2,000 brands on social platforms and found that only 23% were on Instagram.

“Restaurants lead the Instagram-adoption rate, beating CPG, retail and hotel brands. However, only 31 percent of restaurants are on Instagram, compared to a whopping 86 percent of restaurants using Facebook and Twitter,” a spokesperson for Yesmail told WebProNews. “With 300 million users and 70 million photos and videos shared daily, Instagram’s high level of consumer engagement should motivate brands to adopt the platform.”

It found that hotel adoption of Instagram is about 30.8%, while retailer adoption and CPG adoption are at 23% and 16% respectively. Retailers included in the research saw an 8% increase in followers per month, on average. That’s double the rate of other social platforms, according to Yesmail. 80% of brands from the research have Facebook pages, while 82% are active on Twitter, 60% engage on YouTube, and over a third have a Google+ profile.

A newer study (from last week) from Yesmail found Instagram to be significantly better than Facebook for retailers when it comes o increasing follower counts.

“The report indicates that although Facebook is the status-quo, it is not the most effective social media platform,” a spokesperson for the firm tells WebProNews. “Retailers hoping to amplify their social media presence should explore new channels and invest in campaign metric tools.”

The study looked at the beauty, apparel, big box, electronics, and home goods categories across Facebook, Twitter, YouTube, Instagram, and Google+. Out of those analyzed, 91% have a presence on two or more social channels.

Apparel retailers in particular saw an average follower growth of 417% on Instagram last year. Apparel brands were also the most socially connected with 86% on four or more social channels and 60% present on all five channels tracked.

91% of brands were on Twitter, while 79% used YouTube, and just 43% were using Instagram despite its potential for follower growth.

According to the new study, the average follower growth rate for brands on Instagram is 237%.

“The focus on Facebook made sense years ago, but Yesmail Market Intelligence illustrated how follower growth for that channel has plateaued for most retail categories,” said Michael Fisher, president of Yes Lifecycle Marketing. “The answer isn’t necessarily to shift resources, but rather turn a serious eye to audience preferences and return on social investment. Social media has moved past the experimental phase, and retailers must know their audience and know the ROI of their efforts.”

It’s not just Facebook that has seen follower growth stall. It’s a similar story on Twitter. In terms of follower counts, Faceobook still had the highest by far with an average of 2.8 million fans per page. Instagram came in second with 300,000.

“Instagrammers are passionate about the platform and their love for amazing imagery. You’ll reach people who are open to new perspectives,” Instagram says on its business site. “Instagram’s simple design allows captivating visuals to take center stage. Each image or video fills the screen with nothing to clutter the experience. On Instagram your brand’s story will be surrounded by other beautiful content in a creative and inspiring environment.”

They have over 300 million monthly active users and see 2.5 billion likes and 70 million photos every day. According to a new report from BI Intelligence (citing data from Piper Jaffray), U.S. teens consider Instagram to be the most important social network – more than Twitter, Facecbook, Snapchat, Tumblr, Google+, Pinterest, etc.

What does Instagram itself say about how businesses should be using it?

It just so happens that Instagram has its own content strategy tips and other tips for getting started. These are right from the corporate site:

This video from the company is a year old, but it gives marketers an idea about how to show off their brands on Instagram and engage with the community:

Instagram for Business from Instagram on Vimeo.

Instagram has a page for marketers to “find inspiration” here. It shows off the company’s “favorite examples” of brands using Instagram to “reflect their unique identifies”. it should at least give you a good idea about the type of stuff that works well. You can also check out case studies from brands like McDonald’s, Maybelline, Qantas, Chobani, Ben & Jerry’s, Mercedes-Benz, etc. here.

Is There a Science to Instagram Marketing?

Marketing on Instagram may not be a science, but this recent infographic from KISSmetrics treats it as such, and may give you a hand with your efforts:

++ Click Image to Enlarge ++

Source: The Science of Brands on Instagram (Infographic)

Advertising

While we’ve mostly been talking about unpaid marketing efforts here, Instagram is really just getting started with its paid options, and you’ll want to keep an eye out for more and more improvements and features in that area.

Earlier this month, the company announced it would start letting businesses of all sizes buy ads. Instagram first launched ads a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads.

A New Way for Brands to Tell Stories on Instagram from Instagram on Vimeo.

Here’s a look at how early-adopting brands have used those.

The company says that across over 475 campaigns measured globally, ad recall from sponsored posts was 2.9x higher than Nielsen norms for online advertising.

Instagram will begin testing direct response ads in the coming months. These will enable users to buy products or download apps from the ads.

“People come to Instagram to follow their passions, from travel and fashion to cars and entertainment,” the company said in a blog post. “They want to see ads that reflect the things they care about. Advertisers also want to target their messages in more effective ways and reach people not just because of their age, location and gender, but because of the people, places and things they love.”

“Later this year, we will continue to connect businesses to the right people through expanded targeting options,” it added. “Working with Facebook, we will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers. We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”

The company is working to make advertising available through an Ads API and Facebook ad buying interfaces over the coming months in an effort to open op ads to businesses of all sizes. It says it will leverage the best of Facebook’s infrastructure for buying, managing, and measuring ads.

They’ll be opening the API to a select group of Facebook Marketing Partners and agencies at first, and will expand globally throughout the year.

A lot of the news in the social media advertising industry of late has been related to ecommerce, buy buttons and the like. Instagram is reportedly working on some features that could make the service a better marketing platform for ecommerce businesses hoping to attract buyers.

In which Instagram features do you see the greatest potential for marketing? Discuss.

Images via Instagram, KISSmetrics

June 25, 2015
Here’s Your Chance To Learn Google Tag Manager

Google has a new training course available for marketers, analysts, and developers aimed at teaching them about Google Tag Manager and how it can simplify tag implementation and management. It’s the latest addition to the company’s Analytics Academy learning program.

Google launched Tag Manager back in 2012 as a way to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. Since then, it’s received various feature additions including templates and an API.

Topics covered in the new course will include core concepts/principles of tag management with Tag Manager; creating website tags and managing firing triggers; enhancing Google Analytics implementation; using Data Layer to collect data; and configuring other marketing tags, such as AdWords Conversion Tracking and Dynamic Remarketing.

“You’ll join instructor Krista Seiden to explore topics through the lens of a fictional online retailer, The Great Outdoors and their Travel Adventures website,” explains Lizzie Pace from the Google Analytics Education team. “Using practical examples, she’ll show you how to use tools like Google Analytics and Google AdWords tags to improve your data collection process and advertising strategies.”

The course schedule is as follows:

Pre-Course Survey
Unit 1 – Starting out with Google Tag Manager
Assessment 1
Unit 2 – Setting up Google Tag Manager
Assessment 2
Unit 3 – Collecting data using the Data Layer, variables, and events
Assessment 3
Unit 4 – Using additional tags for marketing and remarketing
Assessment 4
Post-Course Survey

You can register here. The course content, community, and certificates will be available between June 23 and July 24. After that, you can still complete the material, but won’t have access to course forums, and won’t be able to earn a certificate.

In terms of prerequisites, Google suggests you either have a basic understanding of Google Analytics or complete its Digital Analytics Fundamentals course.

Image via YouTube

June 24, 2015
This Is How Your Business Should Be Using Twitter’s Periscope

Twitter is giving businesses tips and “inspiring examples” of how they can use its recently launched Periscope livestreaming app after watching how some brands have used it in its early days.

Have you found a reason to use Periscope (or livestreaming in general) for your business so far? Do you intend to experiment with it in the future? Let us know in the comments.

First off, if you’re unfamiliar with Periscope, read this to get a good idea of how it works. You can also check out this comparison of Periscope and Meerkat.

“Brands can forge a more personal relationship with consumers by using Periscope to give them real-time access to moments that matter, from big announcements to fashion shows to sponsored events,” says Ross Hoffman, Twitter’s Head of Brand Strategy. “In April, @Target used Periscope to tease its Lilly Pulitzer line, an effort that helped fuel huge consumer demand: 90% of the collection sold out in a few days.”

Follow Target on #Periscope & tune into the #LillyforTarget launch in NYC + exclusive content: http://t.co/V7Sl0DU1pn pic.twitter.com/VIwWrARCJm

— Target (@Target) April 15, 2015

Twitter notes that Target found Periscope to be so effective that it used it to broadcast more.

According to Twitter, you should use Periscope for creative cross-platform stories, product launches and announcements, special promotions, customer education, VIP access, everyday moments, and/or key moments, such as events that align with their brand. They point out how Drumstick used the first day of summer, for example.

Follow @Drumstick all day Sunday on #Periscope and celebrate the #FirstDayOfSummer! Be there: https://t.co/LtRE0oq62R pic.twitter.com/YuD36ZiGF7

— Drumstick (@Drumstick) June 18, 2015

Ultimately, according to the company, you need to choose the right content, create anticipation, “be real,” be responsive, make the most of your content, and evaluate and optimize. To create anticipation, it suggests sending promoted tweets about upcoming streams a few days in advance and sharing the link on Twitter once it broadcast starts. In terms of “being real,” skip the rehearsals and scripts in favor of an “unpolished performance”.

When they say to be responsive, the mean to engage in the discussion with viewers who are sending questions in comments throughout the broadcast. Engage with them in real time.

“Periscopes last for 24 hours. Encourage replays to reach a wider audience and create FOMO so that even more users will tune in for your next broadcast,” says Hoffman. “You can also get more mileage out of your Periscope broadcasts by turning them into Promoted Videos.”

“Examining metrics such as viewer count, average watch time and number of replays can help you determine how effective your Periscope was,” he adds. “Was your viewer count low? Try promoting your Periscope account in advance on Twitter so users have a chance to download the app and follow you. Was your average watch time shorter than you’d like? Scour viewers’ live chats for feedback, and brainstorm ways to make your content more interesting.”

Twitter shows off some more examples of how brands have used Periscope successfully in its blog post. The best thing you can probably do is to experiment and see what works and what doesn’t and tweak from there. But don’t do it just to do it. Have a reason. Otherwise you’re almost certain to be doing it wrong.

How to use it

To broadcast from the app, once you’ve created an account, tap the camera icon, and enter a title for the broadcast. It will instantly notify your followers who can join, comment, and send you hearts in real time (sending hearts is how viewers “send their love”).

The app keeps track of your hearts. There’s a “Most Loved” list, so the more hearts you get, the higher you’ll be on that. I guess iPhone users have a leg up in that department.

When a broadcast is over, the broadcaster can make it available for replay so people can watch it later. They’ll be able to replay it with comments, hearts, and all. The replays last 24 hours, and they can be deleted at any time. You can do private broadcasts by pressing the lock icon before going live. You can then choose who you want to broadcast to. You can also manage your location settings before broadcasting.

If you want to keep a broadcast longer than 24 hours, you can save it to your camera roll. There’s even a setting to automatically save all your broadcasts to your camera roll.

Broadcasts can be shared on Twitter by tapping the bird icon before broadcasting. When it goes live, it will tweet a link so Twitter followers can watch on the web or in the app.

Periscope suggests people for users to follow based on their Twitter network, and gives them control over who they want to be notified about broadcasts for.

If you tap the TV icon in the app, you’ll get the Watch Tab, where you can see live broadcasts of public video streams. It will show you recently featured broadcasts and those from people you follow. There’s also a “View All Recent Broadcasts” option, where you can see all public broadcasts from the past 24 hours. Who knows what you’ll find there? It does only surface those that were saved for replay. You can share broadcasts you find with other people as well.

How not to use it

There are some content guidelines that restrict porn or “overtly sexual content” as well as “explicitly graphic content or media intended to incite violent, illegal or dangerous activities.”

Other Do Nots include: abuse, harass, post others’ private info, impersonate to mislead or deceive, and spam. Things that qualify as spam include: malware/phishing, serial accounts, selling accounts, invitation spam, and broadcast spam. These are the ways they define broadcast spam:

– Broadcasting for the sole purpose of directing users to an external site or service

– Posting deliberately misleading broadcast titles, especially with the intent to redirect the viewer to an external site or service

– Purchasing ‘hearts’ or paying to have a broadcast ‘shared’ to increase the popularity of the content

– Using serial accounts to auto ‘share’ broadcasts to increase popularity

– Posting large numbers of unsolicited comments, especially in an attempt to advertise a service or link

– Using or promoting third-party sites or services that claim to get you more followers

More Reason To Use It

Periscope has been building buzz since SXSW in March, but in recent weeks, Twitter has given businesses a much bigger reason to use it. That reason is Android, and it’s important because it makes up such a large part of the mobile market. By making Periscope available for Android, Twitter has effectively made the service available to many more people, which means a lot more usage (and a lot more eyeballs).

It’s still early days for Periscope, and it’s entirely possible that it will never catch on on a grand scale, but clearly businesses are already finding good uses for it, and it’s another tool at your disposal should you choose to use it.

What are your early thoughts about Periscope? Do you expect it to be a helpful marketing tool? Let us know what you think.

Image via Periscope

June 22, 2015
Facebook App Ads Get 2 New Formats

Facebook is now offering app advertisers new desktop video ads and a carousel format for mobile app ads. The former are available through both Power Editor and the Ads Create tool while the latter can be used through Power Editor, the API, and through Facebook’s Marketing Partners.

The new desktop video format works similarly to those on mobile in that they’re eligible to play automatically in News Feed, they have a persistent call-to-action over the video pop-up for ad rendering on the right-hand side of the page, and they all have an end card that appears when they’re done playing. This includes options for the user to replay the video or install the app.

Facebook lists these best practices for desktop video app ads:

– Produce initial concepts based on creative from top-performing Facebook static ads as a starting point

– Feature attention-grabbing content for at least the first 2-3 seconds

– Leverage text overlays so that sound is not required to understand the content

– Post simple and easy-to-digest video content that is very polished and engaging

– Make the creative 15-30 seconds in length and show actual gameplay

– Avoid reusing mobile creative assets for desktop as this can cause confusion

– Ensure the actual desktop landing page that the creative points to is interesting and relevant

The carousel format was already available for link ads and dynamic product ads. The new unit lets advertisers take advantage of the format (pictured at the top) for mobile app installs and mobile app engagement ads. You can feature up to five images within the unit. Facebook itself will optimize the order of the images based on relevance to each person.

This week, Facebook also announced the first major update to Ads Manager and Power Editor since they launched.

Images via Facebook

June 19, 2015
Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized small businesses.

They looked at major brands across various industries and came to the same conclusion throughout: posting more often does not translate to more fans.

Here’s what they found for major fast food restaurants on Instagram. Taco Bell and McDonald’s have way more followers than the rest, yet Pizza Hut posts way more often, and Taco Bell posted the fewest of all of them.

Here’s what it looks like for the pre-owned car industry on Facebook, with AutoTrader having many more fans than CarMax, but CarMax having way more posts.

They also looked at the food industry.

“What we learned, was that user engagement, posts by users on a brand’s Facebook page, appears to have a high correlation to the number of fans that the brand has on Facebook,” the report says. “For example, by far, Coca-Cola has more user engagement based on Clickable data. And even though Pepsi has a lot more posts by the admin on their Facebook page, the number of posts by users and admins on the Coca-Cola page is higher than the number of Pepsi admin posts. Coca-Cola has almost 3 times the number of Facebook fans as Pepsi. So, user engagement appears to be key.”

They found similar results for TV networks on Instagram. with MTV having the most followers by far and VH1 having the most posts by far. They saw similar outcomes for consumer brands and banks.

“For consumer brands: When it comes to Facebook or Instagram, posting more often on these platforms doesn’t necessarily mean an uptick in fans,” the report says. “We looked at a lot of the posts that brands are posting, and while there are some good ones that get a lot of fan engagement, those posts didn’t necessarily lead to more fans on Facebook or Instagram.”

There’s a good chance this study isn’t telling you anything you didn’t already know or at least suspect, but seeing such data is always helpful if for nothing else than for validating your beliefs. Post frequency is nothing compared to posting engaging content.

H/T: Bill Hartzer

Images via Clickable

June 18, 2015
These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts.

“The program helps businesses optimize and scale their Pinterest marketing and improve Pinterest for Pinners,” a spokesperson for Pinterest told us. “The initial MPD program is made up of a limited, carefully selected group of developer partners who meet the needs of existing businesses on Pinterest and align with Pinterest’s core value of putting Pinners first.”

These partners include: Ahalogy, Buffer, Curalate, Expion, Newscred, Percolate, Shoutlet, Spredfast, Sprinklr and Tailwind.

At the time, Pinterest also said it was in the early days of testing its Ads API in the U.S. in an effort to help advertisers optimize their campaigns and find “sustained success” on Pinterest. The company is now talking more about this, and has revealed the first MDPs using the API. These include: 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode and SocialFlow.

“We selected these partners because they’re building tools that address the immediate needs of Pinterest marketers and share in our vision of creating a better discovery experience for Pinners,” says Pinterest’s Jyri Kidwell. “We’re already hearing lots of positive things from businesses working with our MDPs.”

Jody Ford, VP of global growth at eBay, for example, said, “We want to make eBay relevant to consumers at the moment they’re inspired to shop, and Pinterest enables us to put the right content in front of the right people. By working with one of Pinterest’s Marketing Developer Partners, eBay can buy Promoted Pins to promote interesting trends and topics with Pinterest users, making them instantly shoppable. And we’re encouraged by early results, which have shown a significant increase in traffic from Pinterest to eBay.”

According to Pinterest, Adore Me, a lingerie brand, saw a whopping 4000% increase in Pinterest-referred revenue after working with 4C, using the Ads API. They have a case study on the brand available here.

Image via Pinterest

June 18, 2015
Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn’t elaborate on what the other countries were.

Now, Google has mentioned another country by name. You can add the United Kingdom to that list. Matt Jackson at SocialMediaToday reports:

During a presentation at London Tech Week, Google’s Eileen Naughton said that not only are more searches conducted on UK mobile devices than on UK desktops, but that more UK YouTube searches were also conducted on mobile devices.

The YouTube part is interesting as well, as Google hasn’t mentioned that before when talking about this subject, at least to my knowledge.

The growing mobile search trend obviously illustrates why Google has put so much emphasis on websites being mobile-friendly and begun taking app indexing into account when ranking search results.

The world is going mobile, and websites that don’t follow are going to be left behind. A recent study found that the mobile-friendly update bumped down about half of pages it threatened to, but it’s still early days. It’s not as if mobile-friendliness is going to become less of a factor going forward.

Image via Google

June 18, 2015
Google Adds Cross-Device Measurement To DoubleClick

Google just announced that it’s bringing cross-device measurement to DoubleClick to enable advertisers to measure all of their campaigns across the web.

Cross-device conversions are Google’s estimates based on aggregated and anonymized data from users who have previously signed in to Google.

Google wants advertisers to capture “leaked” conversions from their campaigns, which include when some “micro moments” take place on various devices. Google recently launched a Micro Moments resource site, which provides insights to help marketers better understand how people are interacting with their business.

Google is now sharing conversion uplift benchmarks for various industries and in four countries. As the company explains, these are additional conversions that would otherwise not have been attributed to AdWords when using single-device measurement methods.

“Consumer behavior is undergoing a massive shift: the consumer journey has fragmented from a series of predictable media sessions to hundreds of ‘micro-moments,’ where people turn to the nearest device to solve an immediate need,” Google explains in a blog post. “Our goal is to help marketers put the puzzle pieces of the consumer journey back together, which is why we’ve been investing in cross-device technologies for the last two years. Since the delivery of cross-device reporting in AdWords last year, advertisers around the world have seen an uplift in conversions reported when including cross-device data.”

Here’s a look at leaked conversions:

Google has a “best practices” checklist for optimizing across devices in AdWords here.

Images via Google

June 17, 2015
Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree?

Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your most effective personalization methods and/or channels? Discuss.

Consumers want more relevant offers, but they’re also not really into being tracked, so that makes it difficult for businesses to get such offers in front of them. Meanwhile, consumers are losing confidence in business’ ability to effectively leverage their personal data. That seems to be the main takeaway from a recent retail survey by Boxever.

According to that, 60% say they prefer offers targeted to where they are and what they’re doing, but 62% don’t want retailers tracking their location. That’s a problem. Unfortunately, it’s hard to highly personalize an offer without knowing much about the recipient.

“Retailers are losing consumer trust for failing to effectively leverage personal data; it’s negatively affecting the customer experience and retailers’ ability to market and sell effectively,” said Boxever CEO Dave O’Flanagan. “While today’s consumers crave a personalized, value-added shopping experience, they’re unlikely to continue sharing personal data because they aren’t seeing enough value from the data that retailers already collect.”

The survey found that for over 50% of consumers, 75% of sales offers they received were irrelevant to them. According to Boxever, this means millions are being spammed daily, which is negatively impacting future sales, conversion rates, and customer loyalty. The survey found that 40% are less likely to buy from such a company moving forward, while 50% are less likely to open the next offer they get from that company. 59% said they’d unsubscribe from the company’s content, and 31% said they’d delete the company’s app.

“The stakes are extremely high for retailers. When brands inundate a customer or prospect with untargeted offers, they may lose the opportunity to ever market to that person again,” said O’Flanagan. “The two biggest mistakes retailers make are failing to personalize offers based on where a customer is and what he or she is doing, and failing to align communications with a customer’s unique needs and interests.”

Email is by far the most preferred channel to get offers and communications from companies, the survey found, with in-store and direct mail following. Only 2% identified mobile as their preferred channel, and only 4% chose social. Those numbers are greater for millennials, however.

Personalization is key to an effective offer, based on the findings. That goes for any channel. 70% said when an offer adds value to something they are already doing or plan to do they’re more likely to act on it. 42% said that’s the case for when the offer revisits a product or event they’ve expressed interest in previously. 21% said this is true for when the offer is targeted to what they’re doing at that moment in time.

“Location-based push offers can also be valuable tools for retailers, but only when the offers are targeted at the right population,” Boxever said. “Of those survey respondents between the ages of 18-29, more than 50% said they would find location-based push offers valuable or extremely valuable, as long as they were timely, targeted, and within reason – which is true for only 32% of consumers who are 45 and older. That said, only one of the 507 respondents identified wearable technology as his or her preferred channel for receiving communications from brands.”

“The days of personalizing offers based on high-level demographics are long gone, and continuing along this path will actually hurt, not help brands,” said O’Flanagan. “Brands need complete visibility into the preferences of every customer, and the ability to integrate contextual customer intelligence and value into each marketing offer sent.”

So how can you convince consumers to give you their data, which you can use to provide them with offers that are highly relevant to them? The easiest way is to give them something in return. Things like email newsletters, ebooks, whitepapers, contest prizes, events, and premium content are some of your options. But you have to make this stuff worth their while, and you should educate them about why you’re collecting the data you’re collecting. Be as specific as possible. If they actually want the kinds of offers you’re willing to give them, they’ll likely be more willing to give you the data you need to deliver it to them when the time is right.

You have to make good on what they’re signing up for though. Make it worth their while, because if you don’t, they’re not going to want to buy whatever it is that you’re selling.

What have been your most successful tactics for getting customers to share personal data? Let us know in the comments.

June 9, 2015
Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff.

Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad is recalled, etc.

Now, Brand Lift will include measuring lift in consideration, favorability, and purchase intent for ads. The company says its survey methodology will now quickly tell advertisers who their YouTube ads resonate at different points in the customer journey.

According to Google, it will be able to tell if your ad broke through with consumers, if they’re more aware of your brand after seeing your ad, if their consideration of the brand is higher after the campaign, if consumers are more favorable towards the brand after seeing the ad, and if their intent to purchase from the brand has risen.

“Today’s consumer journey has become fragmented into micro-moments that span many channels, devices and media types,” says Brand Lift product manager Samir Pradhan. “As a brand trying to reach today’s consumer, it’s more important than ever that you know which moments matter most. And, because consumers are making decisions faster than ever, you need to be able to make decisions equally as fast.”

“The good news is that while technology makes the consumer journey more fragmented, it also makes it easier to measure brand impact,” Pradhan adds. “At Google, it’s our mission to help you measure all of the moments that matter — from first impression to final conversion.”

Google also launched a new resource for marketers to gain more insights into these so called “micro-moments”.

During its the first year of Brand Lift, Google has run more than 10,000 studies on YouTube campaigns.

More on Brand Lift here.

Image via YouTube

June 4, 2015
Instagram To Improve Ads, Open Them Up To Businesses Of All Sizes

Instagram made a big advertising announcement on Tuesday as it prepares to add new formats and targeting options, and perhaps most significantly start letting businesses of all sizes buy ads.

Instagram first launched ad a year and a half ago on a limited basis, and has since expanded formats most recently to include carousel ads. The company says that across over 475 campaigns measured globally, ad recall from sponsored posts was 2.9x higher than Nielsen norms for online advertising.

Instagram will begin testing direct response ads in the coming months. These will enable users to buy products or download apps from the ads.

“People come to Instagram to follow their passions, from travel and fashion to cars and entertainment,” the company says in a blog post. “They want to see ads that reflect the things they care about. Advertisers also want to target their messages in more effective ways and reach people not just because of their age, location and gender, but because of the people, places and things they love.”

“Later this year, we will continue to connect businesses to the right people through expanded targeting options,” it adds. “Working with Facebook, we will enable advertisers to reach people on Instagram based on demographics and interests, as well as information businesses have about their own customers. We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”

The company is working to make advertising available through an Ads API and Facebook ad buying interfaces over the coming months in an effort to open op ads to businesses of all sizes. It says it will leverage the best of Facebook’s infrastructure for buying, managing, and measuring ads.

They’ll be opening the API to a select group of Facebook Marketing Partners and agencies at first, and will expand globally throughout the year.

Image via Instagram

June 2, 2015
Google Gives Marketers Advice On Reaching Customers In The Moment

Google just launched a new website called Micro-Moments aimed at providing insights (both qualitative and quantitative) for marketers to better help them understand consumer behavior and its implications as mobile usage continues to grow and change how people interact with businesses online.

Google says it has seen a 20% increase in mobile’s share of online sessions across the web in the past year. This revelation comes after Google recently said that it sees more searches on mobile than on desktop in ten countries, including the U.S. and Japan. Also in the past year, Google says it has seen an 18% decrease in time spent per visit across the web. Sessions are getting shorter as mobile accounts for more sessions, it says. Meanwhile, mobile conversion rates have increased by a reported 29%.

“In essence, we no longer research purchases in long dedicated sessions on a laptop or desktop,” says Matt Lawson, Director of Performance Ads Marketing at Google. “Instead, we reach for our devices in the moment, we access information faster than ever before, and as a result we make more informed decisions… more quickly. In fact, 60% of online consumers say they are making purchase decisions more quickly because of online research now compared to a few years ago.”

“For example, have you ever stopped in the middle of a conversation to look something up about what you just heard?” he adds. “Sixty percent of smartphone users report having done the same thing. And 66% of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial. Overall, 65% of online users say they are looking up information online more now compared to a few years ago.”

A micro-moment, by Google’s definition, is an intent-rich moment when a user wants to learn, find, do, or buy something, and take and then takes immediate action. As the evidence shows, this is increasingly happening on our phones.

So the idea behind this new Micro-Moments site of Google’s is that marketers can turn to it to get a better understanding of these types of “micro-moments”.

The site consists of four main sections: Overview, Real Moments, Take Action, and More Insights. The overview basically explains the point and what Google has learned about user behavior, which includes taking immediate action, and demanding relevance.

The site includes several videos to help get its points across.

The Take Action section is the part that marketers are likely to find most helpful. It lists five steps for “what you can do.” These include making a “moments map,” understanding the customer needs in the moment, using context to deliver the right experience, optimizing across the journey, and measuring every moment that matters.

To create the map, Google suggests identifying a set of moments you specifically want to win or “can’t afford to lose,” and examining all phases of the customer journey. The advice and recommendations continue on from there.

According to Google there are four “new moments every marketer should know,” which they’ve included in a nice little infographic:

Google also talks more about mobile trends and micro-moments on the Inside Adwords blog here.

Images via Google

June 2, 2015
How To Use Twitter’s New Partner Marketplace To Find Help For Your Business

Twitter announced the launch of its new Official Partner Program, which it says will help businesses achieve better results “on Twitter and beyond”.

What products do you currently use to get more out of Twitter? Let us know in the comments.

Twitter already had its Twitter Certified Program, which it launched back in 2012. The goal of that was to make it easier for businesses to find the right tools in three categories: engagement, analytics, and data resellers. Earlier this year, the company launched the Twitter Marketing Platform Partner Program. The new Official Partner Program marries the two to present partners officially recognized by the company for their “high quality products” or “expert-level services and proven success on Twitter”.

To go along with the program, there’s a new Twitter Partner Marketplace, where businesses can find helpful products and services based on specific goals, location, and industry.

You can indicate that you need help in one of the following categories: Agency Services, Consulting Services, Discovering Content for News, Displaying Content Publicly, Listening to Consumer Insights, Managing Ads, Managing Customer Care, Managing Mobile Ads, Managing My Social Presence, Measuring Ads, Measuring Mobile Ads, Measuring Social Efforts, Monitoring Social Trends, Optimizing Creative Ad Performance, or Targeting Ads.

Once you hit search, you’ll be presented with partner results that meet your criteria.

From there, you can view a partner’s profile and/or contact them.

Twitter’s official partners are recognized for what they do best across eight competencies, says Twitter. These include: analytics, engagement, content curation and display, consulting and agency services, ad tech, audience data provider, audience on-boarding, and ad measurement.

Twitter says they can help marketers, advertisers, and brands increase campaign performance, gain deep insight, market more efficiently by helping them scale, manage, and measure campaign performance to achieve objectives, measure brand performance, identify marketing and consumer insights, manage their social presence, discover and display engaging content, and oversee customer care.

Twitter also announced hat IBM is its first ever consultancy partner resulting from its previously announced enterprise data partnership.

“This growing program, new site and new logo are just the beginning,” says Twitter’s global director of developer and platform relations Prashant Sridharan. “We’re excited to put more resources into developing Twitter’s ecosystem for years to come. Many partners have seen tremendous success and value in working with Twitter and being a partner.”

“While only the highest-quality solutions are admitted to the program, we’re always looking for new and innovative products and services,” Sridharan adds.

Those with products they think would be a good fit for Twitter Official Partner Program can find out if they’re eligible and applying here.

Have you explored the new marketplace yet? Let us know what you think.

Images via Twitter

June 1, 2015
Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a shockingly low number of brands are actually making use of it. Based on various studies, however, that will change as more wise up to what Facebook’s visual social network has to offer.

Why aren’t more brands taking advantage of Instagram?

“Instagram is still a fairly new platform, and is late in the advertising game – the platform introduced sponsored posts just two years ago. It’s possible that before 2013, marketers didn’t view Instagram as a must-have, but rather as a nice to have. As engagement and users increase, I have no doubt that we’ll see more brands adopt the platform,” Bob Sybydlo, Director, Market Intelligence and Deliverability Yesmail recently told WebProNews after releasing a study on the subject.

Kissmetrics has a new infographic out looking at the “science of brands” on the platform, finding that experimenting pays off.

“Content testing and optimization still rule the Instagram game,” it says.

++ Click Image to Enlarge ++

Source: The Science of Brands on Instagram (Infographic)

These are consumer brands though. Is there any value to the platform for B2B businesses?

Last week, we looked at some findings from Social Media Examiner, which showed that B2B marketers have placed pretty much zero significance on Instagram. That does appear to be changing as well, however. The report also found that 40% of B2B marketers intend to increase their Instagram activity. That number is likely to continue to grow as well.

Via B2Bnn.com

June 1, 2015
Does Instagram Have Any Value To B2B Marketers?

Instagram has obviously become a major channel of focus for some marketers, but it would seem that only B2C marketers place much significance on it.

Do you see Instagram as a valuable tool for B2B marketing? Share your thoughts in the comments.

A recent report from Social Media Examiner finds that while it’s about on par with YouTube, Google+, and Pinterest for B2C marketers in terms of importance of social platforms, it doesn’t even register with B2B marketers.

You would think from this information that B2B marketers see little value in Instagram as a marketing vehicle. It certainly seems to appeal much more to the B2C space. There’s another stat in the report, however, that suggests otherwise. While B2C interest still dominates, 40% of B2B marketers intend to increase their Instagram activity.

Beverley Reinemann at Distilled lists some ways that B2B businesses should think about using Instagram, including telling your brand’s story, establishing long-term connections, demonstrating skills, humanizing your brand, and creating a community.

“The key to leveraging Instagram as a marketing tool for B2B brands is to not think of it as a marketing tool at all. Instead, you want to think about Instagram as a way of telling your story as part of a larger online marketing strategy,” she writes. “Fedex do this very well. Their Instagram feed is full of beautifully composed photos, many of which feature their easily-recognisable Fedex trucks and planes. In fact, you can’t scroll through the Fedex Instagram feed without feeling as though, while you’re idly scrolling, they’re hard at work. The impression, here, is that Fedex trucks are always moving, always delivering, always there. And, for businesses who rely on deliveries being on time, that’s a really important message to be able to take away.”

#Regram of our retired #B727 fleet via @flymemphis: "Memphis is the no. 1 cargo airport in the U.S., and no. 2 in the world."

A photo posted by FedEx (@fedex) on May 12, 2015 at 5:12pm PDT

Mention.com content and PR manager Brittany Berger recommends using Instagram to show your company’s history, provide demos and tutorials, nurture thought leadership, share company news, promote content from other channels, enhance event marketing, highlight employees, run contests, and give company culture insight.

If you want to go the contest route, Social Media Today happens to have a new article out highlighting some different approaches and brands that gotten it right. Approaches include “like to win” contests, hashtag user-generated content contests, and email-gated contests. The brands that got it right, according to that article, are: Dunkin Donuts, Tony Hawk, and Absolut.

Totems has a nice ranking of the most popular B2B companies on Instagram. I’d sugggest perusing the accounts of some of those to get some ideas on how to approach your strategy.

You might also want to give this brief podcast from Link Humans on B2B Instagram use a listen:

And here’s a presentation on the subject from Uberflip. Keep in mind it’s from last year, so some stats are a little dated.

5 B2B Brands That Rock Instagram from Uberflip

A while back, we talked to Gary Jordan of TheInstagramExpert.com, and he shared his thoughts on how businesses should approach getting started with the platform.

“You have to foster a conversation between your brand/business and your followers/customers,” he said. “The closer they feel to the business, the more likely they are to become a superfan. This can be done relatively easy on Instagram by just liking & commenting on the content of other users, and re-posting some of your favorite photos of theirs on your timeline and shouting them out.”

“Another good way to keep your followers engaged is to have them submit their best photos to you, that are related to your business or what it offers, for a chance for them to be featured on your page,” he added. “The best way to keep all submissions in order is by utilizing a specific hashtag that your followers can use to submit.”

There are plenty of other words of advice on the subject in our discussion here.

Do you see significant marketing opportunities in the B2B space with Instagram? Let us know what you think.

Related Reading:

Instagram Ads Getting More E-Commerce Friendly?

How Brands Are Generating Engagement On Instagram

Report Finds Shockingly Low Percentage Of Brands On Instagram

Why Aren’t More Brands Taking Advantage Of Instagram?

Facebook’s Organic Reach Murder Is Sending Brands to Instagram in Droves – But Are They Following a Sirens’ Song?

Graph via Social Media Examiner

May 28, 2015
Pinterest Integration Just Got Easier For Squarespace Sites

Pinterest has teamed up with Squarespace to give websites using the latter some new tools to make it easier to integrate Pinterest. Those building sites with Squarespace will now more quickly be able to add the Pin It button, get rich pins, and access website analytics.

Typically, those building websites have to set up the code themselves to get all of this. Pinterest’s partnership with Squarespace removes the hassle of having to do that.

“The Pin It button is the best way for your business to get discovered on Pinterest, because it lets people save things they like from your site. Just add the button by going to the Squarespace marketing section,” explains Pinterest’s Jimmy Sopko. “Rich Pins are now automatically available for all Squarespace websites. These are Pins that include additional, real-time details like price, availability, ingredients and reviews. Across Pinterest, Rich Pins are clicked more often than non-Rich Pins.”

Rich Pins show up higher in Pinterest feeds and help to drive more traffic to websites. They’re also said to help in the search ranking department, so that’s an added bonus.

“Pinterest Analytics provides info about your audience and your Pinterest profile, but by connecting Squarespace and Pinterest, you’ll get access to your website analytics too,” says Sopko. “Website analytics gives you a more complete picture of how all your content is doing on Pinterest by showing data for all the Pins that people have saved from your website, not just the Pins you’ve added to your own profile.”

Squarespace is the first website platform to automatically enable Pinterest Domain Analytics and Rich Pins.

“We’ve also made it easy to automatically push all types of content directly to a selected Pinterest board via our social push feature,” notes Squarespace’s Natalie Gibralter in a blog post. “As soon as you add Pinterest as a Connected Account, you can begin pushing content from your posting interface the same way you do other social services (Twitter, Facebook, etc.).”

Squarespace has a step-by-step guide to its PInterest integration here in case you have any trouble with it.

For more more on what works best for Pinterest when it comes to business, these videos Pinterest recently released.

Image via Squarespace

May 28, 2015
Twitter Shares Findings On Video Engagement

Twitter released some new findings about video usage on its network based on commissioned surveys across fourteen countries and speaking to over a thousand people specifically selected to reflect the demographic profile of each country.

This infographic represents U.S. insights.

“The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen,” says Matt Taylor from Twitter’s global marketing research team. “A staggering 90% of Twitter video views happen on a mobile device, according to our own internal data. But Twitter users don’t just lean back and watch video; they also lean in to create it. Twitter users are 1.9x more likely to have uploaded a video online (anywhere) than the average U.S. internet user.”

64% who have seen video content in the breaking news category would like to see more on Twitter, the findings suggest. For clips from live sports shows it’s 54%. For clips from TV shows it’s 50%. 45% want to see more from celebrities, while 40% want to see more from other users, and 37% want to see more from brands.

Interestingly, Twitter says its users are 25% more likely than the average consumer to discover video first among their friends.

Another interesting takeaway from the research is that 70% of users say they only or mostly watch videos that they discover in their timelines, and only 11% say they use search on Twitter to find specific videos. That could change, however, if Twitter rolls out an improved search interface that highlights the functionality.

Twitter says its native video drives more overall engagement than third party videos shared on Twitter, including 2.5X replies, 2.8X retweets, and 1.9x favorites.

“Our advertisers are also seeing Promoted Video on Twitter drive strong engagement,” says Taylor. “@PaigeDenim used Promoted Video to take fashion lovers behind the scenes of its spring collection and drove more new visitor traffic to the Paige website from Twitter than any other digital platform. @truTV turned to Promoted Video to change perception among NCAA basketball fans during #MarchMadness, which contributed to a 545% increase in positive brand sentiment, according to data from Crimson Hexagon.”

A recent study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year.

Further reading: Can Twitter Have Facebook-Like Success With Video?

Images via Twitter

May 14, 2015