Tag: Seesmic

HootSuite Acquires Social Management Startup Seesmic

HootSuite announced today that it has acquired Seesmic, a competitor in the social marketing management software space. Both companies develop platforms that allow people and businesses to coordinate and monitor their marketing across multiple social network platforms.

“We’ve always been big fans of Ryan Holmes and the HootSuite team, since the days we were all pioneering the social media landscape.” said Seesmic CEO Loïc Le Meur. “We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users: they are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business.”

HootSuite and Seesmic were founded around the same time in 2008, though it took a year for Seesmic to move into its social network marketing platform development. HootSuite focuses heavily on marketing its services to its business clients, which it says includes 79 of the Fortune 100 companies. Over the past year, HootSuite has added support for many niche and business social platforms.

“I have always had a lot of respect for Seesmic’s CEO, Loïc Le Meur, and the role Seesmic has played in advancing social business.” said HootSuite CEO Ryan Holmes. “We are thrilled to welcome Seesmic’s users into the HootSuite family.”

Details of the acquisition, including how much HootSuite paid for Seesmic, have not been disclosed. In addition, HootSuite was vague on what the future holds for the Seesmic client. HootSuite did, however, invite Seesmic business customers to subscribe to HootSuite Pro, suggesting that Seesmic may be shut down or rolled into HootSuite in some way. Whatever the case, its clear that HootSuite acquired Seesmic for its talent and clients, not its platform.

September 6, 2012
Seesmic Updates iPhone App with New Features and Ads

Popular social media client Seesmic has launched some new updates for its iPhone app. It now supports Retina Display, creating and adding users to Twitter lists, in-reply-to-converation and direct messages in threads, checking private Facebook messages, pull-down to refresh, and Instapaper & Read it Later integration.

Seesmic for iPhone now takes advantage of the Retina Display for newer iPhone and iPod Touch devices for a visually improved interface. We also take advantage of Multi-Tasking with Fast App Switching," says the Seesmic team. "A simple pull-down of the timeline, will load new content. We’ve also added infinite scrolling to load additional updates seamlessly when you arrive at the bottom of a timeline."

"If you spend a lot of time with Replies and Direct Messages, we’ve organized it to provide you the ability to view your replies and private direct message in a threaded conversation view," says the team. "We’ve also made some updates to manage your Facebook social stream. The Newsfeed has been updated for easier viewing, and you’ll be able to now read your private messages inbox. You can now also take advantage of being able to view the list of your friends, as well as see their profile."

The List support is probably the most welcome new feature for avid Twitter users. Lists are a big part of how a lot of people use Twitter these days, and Seesmic is still a popular avenue for Twitter usage on mobile devices.

Seesmic says it is also experimenting with monetization efforts for its iPhone app, with the use of iAd in the US Market.

September 30, 2010
WordPress Subscriptions, Facebook Ad Impressions & More

There’s been a lot going on in web news over the last few days, and there have been some things worth looking at that I haven’t gotten a chance to cover, but I’d like to point out just in case you missed them.

WordPress introduced a new subscriptions feature. "Let’s say you’re reading a blog on WordPress.com that you really enjoy — so much so you want to be notified when new posts are published so you remember to read them," WordPress explains. "You can subscribe to this blog really easily by using the ‘Subscribe’ menu in the admin bar. By going up to your admin bar, and clicking ‘Subscribe to blog’, you’ll be instantly subscribed and all current and future posts will be added to the subscriptions tab on your WordPress.com home screen."

Facebook added a new ad impressions counter. As PaidContent’s David Kaplan writes, this social metric will show benefits of ads that include social context from people’s friends on Facebook.

Seesmic released a new version of Seesmic Desktop. "The inspiration to build SD2 came from the understanding that our users desired support of many different social services, more than just Twitter, Facebook and Linkedin," a representative for Seesmic told us. "And so, SD2 was born. With the plugin architecture in SD2, you can easily add, remove and customize the platform to include only the services that matter to you."

Netflix streaming is now available for Panazonic VIERA Cast HDTVs and Blu-Ray players. CrunchGear has more on this.

Opera and Netrange MMH revealed a new way for device manufacturers to give consumers a wide variety of content on their connected TVs – a space that it is obviously getting more competitive by the day. They will deliver the Opera Devices SDK and a pre-qualified suite of web-based TV content to be deployed on TV platforms supporting HbbTV and other pan-European initiatives. More on this here.

Intel released an iGoogle gadget for MESH power management information.

September 14, 2010
Seesmic Opens Up Public Beta of Desktop Version 2

Seesmic says that changes to Twitter’s User Streams API may "dramatically change" the Twitter experience on Seesmic Desktop. The company announced that it’s working with Twitter on testing the beta version of Seesmic Desktop 2.

"User Streams will allow tweets in your timeline (including mentions and direct messages) to show up instantly," says Seesmic. "Events and actions, such as someone following you, or someone marking your tweet as favorite will also appear in real-time, all without needing to refresh."

Seesmic Desktop 2 will be available for both Windows and Mac, but is only available for Windows right now.

Seesmic is encouraging users of the beta to to activate the user streams via the plug-in settings.

August 10, 2010
Ping.fm Acquired by Seesmic

Seesmic announced today that it has acquired Ping.fm. This is a service that has half a million active users posting daily from various devices by sending email, text messages, and chat.

"Ping.fm is compatible with every single Internet device in the world, which why it has become so successful among thousands of users," says Seesmic. "Try using chat to update Twitter, and you’ll find it direct and seamless as you can post updates from gtalk, aim or skype through Ping.fm. It’s so simple and amazing, and it’s always on."

Social Networks that Ping.fm supports:

"Thanks to its powerful and simple API, more than a hundred applications already use Ping.fm to update all the main social networks and Seesmic commits to maintaining and improving the Ping.fm platform," says Seesmic. "Not only has Twhirl supported Ping.fm for about a year, but we are also preparing to open Seesmic apps with our own plug-in architecture so we understand and care about the developer community."

A list of apps that support Ping.fm can be found here.

Seesmic says that Seesmic applications on Blackberry, Android, Web, Windows and OSX via Air will all have advanced Ping.fm integration "very shortly," and will instantly support 50 social networks. Users will be able to update not only with the apps they are used to, but also with Ping.fm’s email, sms and chat gateways, the company says.

Seesmic applications have been downloaded over three and a half million times. Financial details about the acquisition have not been made public.

Related Articles:

> Seesmic’s Acquisition of Twhirl

> Seesmic Befriends (And Buys) Twitter Client Twhirl

> Update Your Status Across Dozens of Social Media Sites

January 4, 2010