WebProNews

Tag: search

  • Significant eBay Search Issue Uncovered, Could Be Hurting Sellers

    Significant eBay Search Issue Uncovered, Could Be Hurting Sellers

    There’s yet another issue happening on eBay that likely isn’t going to sit too well with sellers that many probably aren’t aware is even happening.

    The finding comes from eCommerce news blog and eBay watchdog eCommerceBytes, which reports that eBay’s search engine is having issues specifically with its Item Specifics and filters. Ina Steiner writes:

    I worked with a seller today to try to understand what she discovered with her listings, and the results are disturbing. For some of the examples she supplied me (clothing), if I filtered search results using all the item specifics she had set in a particular listing, eBay search excluded her listing from search results – even though some other sellers’ listings appeared.
     
    This is exactly the opposite of how it’s supposed to work – the seller is being penalized for using Item Specifics when listing her products. And in these cases, she wasn’t alone.

    All in all, she says there are two major problems that are happening. Items in listings are reportedly being excluded from searches using when using Item Specific attributes and specific attributes that are being used may be excluded from filters. Either way, it means reduced visibility in cases where users are actually looking for specific things.

    Some readers have commented on Stein’s blog that this has been an issue for years or suggested that this is by design.

    To eBay’s credit, it did recently announce a new seller requirement for product identifiers aimed at making it easier for sellers to find specific items they’re looking for. This won’t necessarily apply to all types of items, however.

    Earlier this week, we reported on another controversial feature eBay has begun to roll out globally, which sellers have also taken issue with. This one lets customers say whether or not they received the item they purchased on or before a specific estimated delivery date.

    Image via eBay

  • Etsy Changes How People Find Your Products

    Etsy Changes How People Find Your Products

    Etsy is launching some changes to its search feature aimed at helping users find more items of interest, but the reaction to the changes from sellers is pretty mixed, if not leaning toward negative.

    When you’re selling products in any online marketplace, the way the search feature works is of great importance. Of course appearing in web searches on search engines like Google and Bing can help too, but obviously you really want the marketplace’s own search functionality to point potential customers in your direction.

    Now that Etsy is a public company, it’s certainly within its interest to please buyers and sellers alike, and that starts with a good user experience.

    Etsy’s Jaime DeLanghe explains in a blog post:

    Previously, shoppers who searched with broad keywords wouldn’t readily see the breadth of items available to them. With this update to search, our community will now be able to more easily find the most relevant products for them, whether browsing by category — such as home, wedding, or women’s products — feature, or product type.

    With streamlined categories, our enhanced search will serve as a kind of guided conversation with visual cues that aid and encourage deeper exploration. For example, when searching jewelry, shoppers will now be presented with streamlined sub-categories like necklaces, bracelets, and rings, versus having to identify a specific type of product from the beginning. Similarly, someone searching with a broad term — like wool — will be led to relevant categories with items that more closely match their search, making it easier to narrow in on specific items. For example, wool accessories, wool clothing and wool craft supplies will appear as suggestions.

    Let’s say I’m a horror movie fanatic and want to see what kind of cool Michael Myers stuff I can find. I’ll just search for “Michael Myers,” and here’s what I get:

    Screen shot 2015-07-28 at 3.31.16 PM

    In addition to the lower section, which just lumps all listings together, I’m presented with Arts & Collectibles, Books, Movies & Music, Clothing, Accessories, and Home & Living.

    Hmm, I probably have enough Michael Myers clothes and accessories for now. I surely have all the required media. My house could probably use a lot more Myers-related décor. Let’s check out Home & Living.

    Coffe mugs, ash trays, wine glasses, candles…ah pillows. Perfect. And what do you know? It’s even a sponsored listing.

    Screen shot 2015-07-28 at 3.37.47 PM

    The category is broken down into additional sub-categories like: Home Décor, Kitchen & Dining, Lighting, Food & Drink, and Storage & Organization, which I can browse individually if I like.

    Obviously as a seller, you’re going to want to optimize your listings accordingly. That likely means being as descriptive as possible, considering the keywords you’d expect people to search for if they were looking for your product. I’d recommend taking the new search for a test drive and trying to follow the ideal path for arriving at your item and working from there.

    Etsy has been testing the new functionality since the spring, and it says the response from the community has been great, “especially round its effectiveness to boost inspiration and a feeling of accessibility to Etsy’s vast array of offerings.”

    The company says it has seen an increase in search engagement metrics by over 10% with a “more pronounced effect” on the mobile web version.

    “Respondents reported better experiences with product browsing, particularly with narrowing results and finding products they need, and even that they felt better overall about the range and quality of items available on Etsy,” says DeLanghe.

    Still, sellers aren’t necessarily convinced that the new search is really in their best interest. Ecommercebytes covered the changes, and the reader comments were largely negative. Here are the concerns one reader expressed:

    Here’s the line in the article that raised my antenna: “It’s designed to engage the shopper and guide them to products they may find interesting. ”

    This sounds very much like steering a customer away from what they are actually looking for and steering them to what some machine learning mechanism “thinks” that they are looking for. CASSINI anyone? On eBay, I can simply check completed listings on eBay to see what an item has sold for, and all of a sudden eBay think that I want that item. I am then bombarded with eBay showing me those items and anything related to them. Looks like this is where Etsy is headed.

    Another commented:

    Every time Etsy ”fixes” the search function, it gets worse. The search function they had years ago, while not perfect, seemed much better than the current one. (I had fewer products listed and sold more.) Each time they ”improve” search, my sales, and those of other sellers I know, go down.

    Another who sells custom pet portraits, however, called the move “brilliant”.

    It could very much be a case of helping sellers in some categories more than others. Either way, the change is here, and sellers will need to adjust accordingly.

    Etsy claims to have over 30 million unique product listings. The new search is on desktop and mobile web for now. It will hit the mobile apps in the near future.

    Images via Etsy

  • Instagram’s New Focus on Search Should Excite Marketers

    In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and more features to the web.

    Still, Instagram is, was, and will always be a mobile-first network. Instagram.com lags behind the company’s mobile apps in terms of functionality. You just can’t do as much on the web as you can on iOS or Android. This isn’t an accident. Instagram doesn’t hate the web, it’s just content that it’s always been a mobile, on-the-go type service and emphasis has always been placed on chronicling life in the moment.

    Having said all that, Instagram is definitely looking at the potential of its web interface. Instagram has over 300 million monthly active users, which are sharing over 70 million photos a day. Last month, Instagram’s web embeds generated over 5.3 billion impressions. Point is, there are plenty of eyes for Instagram to catch with a web version that at least doesn’t completely suck.

    Are you excited by Instagram’s focus on helping users surface content? Do you see the potential in Instagram search? Let us know in the comments.

    Earlier this week, Instagram finally brought search to the web interface.

    Instagram’s desktop search allows users to search for hashtags, locations, and people.

    Screen Shot 2015-07-24 at 10.38.36 AM

    A hashtag search, for example, opens up a page featuring “top posts” at the very top, followed by a real-time stream of the most-recent posts below. Same for a location search.

    Screen Shot 2015-07-24 at 10.41.27 AM

    The implications for marketers are pretty clear – Instagram is making it easier for users to surface all types of content on the web.

    And when users surface said content, it’s going to look much, much better than it has in the past. Instagram’s website just received a big redesign with bigger photos. As a marketer, your content will look even more appealing when a user happens upon it via hashtag, profile, or location search on the web.

    But it’s not the current search interface that should excite advertisers – it’s what the future could hold.

    As of now, Instagram’s only ad unit is in-feed ads. Advertisers can create photo, video, or even carousel ads to display in users’ feeds – but that’s it. Instagram has been extremely cautious in rolling out ad formats and volume, as past dustups with users have shown it that it’s best to take things gradually. The Facebook-owned property knows it has to maintain a delicate balance between monetization and user growth.

    But the Instagram of the future could easily integrate search ads into this framework – and having that on the web would be a huge bonus for marketers.

    Instagram could easily introduce promoted posts for hashtag, user, and location search results. It could also promote certain accounts and hashtags in the search field. You can expect marketers to clamor for these options as we move forward.

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    Instagram has expanded its search options even more on mobile, and it’s a preview of what could eventually hit the web as well.

    The company recently unveiled some big content discovery improvements – a new Explore page on mobile that not only added the more powerful search that you now see on the web, but also sections for “trending” hashtags and places.

    “Through trending Tags and trending Places, you can experience moments like #bonnaroo or #fathersday from every perspective,” Instagram said in a blog post. “Rich visual content captures everyone’s unique take — not just what the community is talking about, but also what they’re doing and seeing.”

    Screen Shot 2015-07-24 at 11.02.04 AM

    It’s not hard to imagine how these curated sections could be gold for advertisers. Instagram hasn’t yet opened up on any plans to monetize this Explore tab, however.

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    Even without the ability to buy ads based on these new search options, businesses really benefit from users having more ways to discover content.

    This is especially true of the places search. Searching for a place on Instagram on the web now displays a map and the same top posts / recent posts stream.

    Screen Shot 2015-07-24 at 11.10.35 AM

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    Up to now, Instagram has been slow to open its ad product to smaller businesses. This fall, that’s going to change.

    Here’s what Jim Squires, the director of marketing operations at the company, had to say in a recent interview:

    We’ve spent the last 18 months establishing the platform for large brands. The next logical step is to empower businesses of all sizes. Being able to target narrower segments and achieve different types of objectives is essential. We want to offer a complete solution that allows businesses to purchase through self-serve interfaces and achieve the objectives they want to achieve.

     

    We’re testing the action-oriented formats and buying through the API now, and we will be doing that through the summer with select partners and clients. Then we’ll be opening up globally and to all advertisers in the early fall timeframe.

    So, within months, Instagram is going to open the floodgates (the ads will come with “algorithmic approaches” to keep them up to quality standards, utilizing signals like negative feedback rates, engagement rates, and comments – so it won’t be a free-for-all).

    Will Instagram begin to put ads inside search? It’s hard to imagine it won’t, at some point. The company is sure laying the groundwork.

    Does Instagram’s new search focus make it more attractive, from a marketing standpoint? Let us know in the comments.

  • Google Gives Manufacturers More Control Over Their Product Listings

    Google announced the launch of Google Manufacturer Center, which it describes as a tool for brand manufacturers to help them accurately represent their products to shoppers across Google.com, Google Shopping, and other Google services.

    Manufacturers can upload product data to the tool to make their product listings better. Data right from the manufacturer will be seen as authoritative.

    “With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries,” says Google’s Matt Henderson. “And online shoppers expect product information, such as images, descriptions and variants, to be accurate, rich and consistent. Manufacturer product data is critical to deliver this experience.”

    “In addition to ensuring their product data is accurate, manufacturers can also gain product level insights into the data they provide,” says Henderson. “For example, they’ll learn how many times their products appear on Google within a given timeframe and how many times shoppers click on their products versus competing products in their category.”

    manufacturer

    Manufacturers can upload their product data to Manufacturer Center itself or do so through an approved Google Shopping Partner like Salsify or Shotfarm.

    Google says interested manufacturers should fill out this interest form, and then the company will be in touch about the next steps. There’s also a help center article about it here.

    Images via Google

  • Recently Added Google Ranking Signal Benefits Etsy Sellers

    Recently Added Google Ranking Signal Benefits Etsy Sellers

    It’s a good time to be an Etsy seller as far as visibility in Google search is concerned. Earlier this year, Google announced two major pieces of news with regards to how it ranks search results on mobile devices. The one that got the majority of industry coverage was related to the mobile-friendliness of sites. The other was that Google started using app indexing as a ranking signal, and has even expanded that signal since the initial announcement.

    Etsy has a very popular mobile app, and Google’s app indexing signal seems to be benefiting its content greatly. In fact, Google specifically named Etsy as a developer that is seeing a boost in traffic from it.

    Google held its quarterly earnings conference call last week, and during that, Senior Vice President and Chief Business Officer Omid Kordestani had this to say about the company’s mobile efforts (via Seeking Alpha’s transcript of the call):

    More Google searches now take place on mobile devices than on computers in ten countries, including the U.S. and Japan, two of our largest markets. And we know that when people search on their mobile phones, they’re looking for immediacy and action. In fact, 30% of mobile queries are related to location and our efforts around local search are helping consumers to find relevant information fast.

    Our teams have made great strides to help users find what they need within third-party apps through indexing. We now have 50 billion links within apps index and 25% of signed in Google searches on Android now return deep links, taking users right to content within an app or to a link so they can install it. We also recently started showing such links in search results on iOS, developers like Etsy are really seeing a boost in traffic as a result of deep linking. We also added now cards for more than 100 apps like OpenTable and Spotify and we have extended Google Voice actions to third party developers, so we can say things like, okay Google listen to MPR.

    That Etsy name-drop has proven quite popular among the company’s investors as Etsy shares have “soared” since the call.

    Update: Well, the shares are sinking again, but that doesn’t change the fact that Google’s comments are good news for sellers.

    Etsy itself went public only a few months ago, and the company has done quite a bit to make its service better for sellers in preparing to do so.

    Etsy reported its first quarterly earnings as a public company in May. The company said it would spend more on marketing in the following quarter.

    If you have your own app, and wish to increase the visibility of its content, check out How To Set Up App Indexing For Ranking In Google.

    Image via Etsy

  • Google Makes It Easier For People To Review Businesses On Mobile Devices

    Google has made it easier for people to review businesses using their mobile devices. A tweak to Google’s functionality in mobile browsers has made the process simpler, and that could lead to more reviews for businesses.

    We’ve seen Yelp become increasingly mobile as mobile unique visitors grew 29% year-over-year while desktop visitors declined. This was two years after the company finally added review functionality to its mobile apps. There’s no reason to think that more reviews won’t start coming from mobile devices for Google listings as well.

    Mike Blumenthal, who keeps a close eye on Google’s local business search efforts, explains how Google has made things easier (h/t: Search Engine Roundtable):

    Leaving a review for a business on Google via a mobile has long been a pain. However starting in early May on Android 5 and gradually working its way across Google’s & Apple’s mobile browsers, users can once again leave a review for a business using almost any mobile browser. This includes Safari and Chrome for iPhone as well as the mobile browsers for Android 4 and 5.
     
    Since 2012 when the mobile web version of G+ had its review link removed, the only way to leave a review was to use the Google Map App or to do an ugly work around using G+ local search. With the advent of this search display update users can once again leave mobile reviews across both major platforms and browsers by simply searching for the business, selecting the more info button in the Knowledge panel, scrolling down to the rate and review area and selecting a star rating. Thus one of the easiest ways to get a customer to leave you a review is to just ask them to search for you on Google and either click the “write a review” link on the desktop or select the more info button on mobile.

    This comes as Google is under tight regulatory scrutiny for allegedly favoring its own content in search results. A recent study commissioned by Yelp slammed Google for doing just that, claiming that the search engine is “reducing social welfare” with “lower quality results”.

    If Google is going to make it easier for people to use mobile reviews, that’s more content competing with the likes of Yelp. It also opens the doors for more potential reviews of varying quality.

    Image via YouTube

  • You’re About To Learn A Hard Lesson If You Do This With Your eBay Listings

    You’re About To Learn A Hard Lesson If You Do This With Your eBay Listings

    If you are using duplicate listing tactics to increase your chances of getting sales on eBay, you really want to stop doing that now, because it’s about to have a potentially devastating effect on your account and ability to make sales.

    eBay announced a new search penalty for sellers who violate its duplicate listings policy. Those who do so will see reduced search visibility on the site, which is obviously going to be terrible for sales.

    In other words, if you thought you could get a jump on the competition by putting multiple listings into the system, you’re sorely mistaken, and will suffer the consequences. At least that’s what eBay is threatening.

    The company is at least giving sellers the opportunity to mend their ways, as it won’t be going in effect until June, at which point listing visibility in Best Match will be reduced for those “who pollute the eBay Marketplace” with duplicates.

    And to be clear, we’re not talking about just those listings that were in violation. We’re talking about all of the seller’s listings. The company said in an announcement:

    If a seller violates the duplicate listings policy, then all the listings from that seller—including those across linked accounts—will have reduced visibility. This visibility reduction will last until the duplicate listings are removed.

    Remember, each listing should provide distinct and unique value to buyers. Listings are considered duplicates if they’re for items that have no significant difference between them, or if they appear to be for the same item in search results…

    eBay uses this as an example of what it’s talking about:

    eBay’s goal is to make it easy for buyers to find and compare items, and this kind of stuff makes that significantly harder. It’s actually surprising they haven’t cracked down harder on this until now.

    You simply can’t have more than one fixed price listing of an identical item at the same time. Period. You can, however, have more than one auction-style listing for identical items. Separate listings can be created for the same item on different eBay sites as long as the international shipping options don’t result in the listings cluttering the search results in any individual site.

    You can also use separate listings for items that are similar but not identical, as long as the differences are clearly reflected in the title, subtitle, price, photos, condition, item specifics, or parts compatibility areas of the listing. You can have one fixed price listing with variations or one fixed price listing offering multiples of an item.

    You can have separate listings for items that are identical except for condition, like if one is new, one is used, and one is refurbished.

    If you’re unsure about where your listings stand, you better take a few minutes to read through eBay’s guidelines here. You do have a month to get things in order.

    Images via Wikimedia Commons, eBay

  • Wow, There Are A Lot Of Services Using Yelp Data

    Yelp just announced a pretty significant milestone. It now has over 100,000 developers using its API to integrate its data into their products. Regardless of whether or not consumers actually turn to the Yelp app or Yelp.com to find business information, they’re going to be exposed to it one way or another through third-party apps and services.

    “Developers and partners of all shapes and sizes, from tiny startups to Fortune 500 companies are using the Yelp API to help their users make better decisions within their own apps,” a Yelp spokesperson tells WebProNews. “Our goal is to make sure that every developer can get what they need in terms of local search and data to build, launch, and improve their apps.”

    “Consumers rely on Yelp’s trustworthy ratings, reviews, and accurate business details to make important decisions every day – finding a place to eat, selecting a handyman to help them fix up their home, or uncovering the best place to buy a gift,” said Mike Ghaffary, VP of Business and Corporate Development at Yelp, in a blog post. “These days, you can also find the same great Yelp content in Apple products; Volvo, Mercedes Benz, and Toyota vehicles; third-party apps such as Eat24, Microsoft, Trulia, and Yahoo; and a variety of cutting-edge startups like AddressReport, DuckDuckGo, and Wildcard, just to mention a few.”

    Yahoo, Microsoft, and Apple are obviously big ones, particularly when it comes to searching for information. These companies all have a common enemy in Google, and Yelp has helped the others boost their local search offerings to better compete. Search “mexican restaurants in lexington” on Bing, and guess what’s front and center at the top of the page.

    Last year, Yahoo began supplementing its own local results with those from Yelp. As we saw, some businesses were frustrated with the Yelp reviews appearing on Yahoo, and that’s a reminder to businesses that they have thousands of places where there business info may be appearing.

    Apple has Yelp integrated into iOS and OS X in various apps and operating system features.

    Other integrations Yelp chose to highlight are Trulia and AddressReport. Trulia uses it in the home search space. It gives home buyers an idea of the types of businesses that are in a given neighborhood.

    AddressReport provides information on specific addresses including what is nearby, and uses Yelp reviews for sections like “Where you’ll dine”.

    “Yelp is committed to providing a robust and unparalleled local search experience via the Yelp API,” Ghaffary said. “Our goal is to make sure that every developer can get what they need in terms of local search and data to build, launch, and improve their apps. Whether tinkering with a side project, launching a new startup, scaling a company, or working at a large public company, Yelp will be a resource for all developers.”

    It sounds like Yelp has plenty more to come in terms of what services will be able to do with its data. The company says it will be launching “off the shell” tools so anyone can use applicable Yelp data in their experiences even if they’re not technical-minded. I guess we’ll stay tuned for that.

    Images via Bing, Yahoo, Yelp

  • Google News Now Gives Personalized Suggestions

    Google News has had personalization feature for a long time now, but a new feature actually suggests stories for users based on their interests.

    Google’s Krishna Bharat announced the feature in a post on Google+ (via Search Engine Land):

    Google News now has a “Suggested for you” section with stories likely to match your interests. See my section today. The goal is to surface narrow and local topics specific to you. You can tweak by saying ‘Not interested’ until it’s more to your liking. The topics and stories shown here will change with the news, to keep things fresh and serendipitous. Nice work Google News team!

    Here’s what it looks like:

    Some might say this will only contribute to the “filter bubble” issue, which would suggest that “narrowing” news for people isn’t necessarily a good thing.

    Image via Google+

  • Bing Gives Image Search A Makeover

    Bing Gives Image Search A Makeover

    Microsoft announced that it’s rolling out a new user experience for Bing Image Search, which adapts based on query, resolution, and interaction. Here’s what it looks like:

    Image results will now expand to the full width of the screen, and will include exploration suggestions dynamically according to screen resolution.

    “This means an uncluttered first page where images are the hero. You’ll also notice that images have higher fidelity and are cropped and altered less to better inform your click,” Bing says.

    “The experience is great with touch,” it adds. “On your Windows 8 device or iPad, try swiping through one of the inline carousels (more on these later) or clicking on an image and swiping your way through more. Everything is touch friendly, responsive, fast and fluid – look out for a post next week detailing Bing’s touch and iPad friendly features. These improvements will soon come to Kindle and Android tablets as well.”

    It also now has a mini-header that slides in after you scroll down, and gives you ways to change a queries or topics. Suggestions change as you scroll. There’s also a new hover experience, and it shows a link with a search glass icon for many images. This gives you a way to search for more related to specific images.

    In other Bing news, its ads now include Dynamic Sitelinks like Google’s.

    Image via Bing

  • Google Launches Callout Extensions For AdWords

    Google announced a new ad extension for AdWords called callout extensions, which allow businesses to add text highlighting specific info about their products and services.

    You can use the extensions to draw attention to important details about products or highlight what makes you stand out from your competitors.

    “Callouts can also be used effectively in combination with other ad formats,” says AdWords product manager Senthil Hariramasamy. “For example, if you’re already using sitelinks for ‘Women’s Clothing’ and ‘Back to School,’ create a callout for ‘20% off entire site’ to encourage people to click through and make a purchase. Or if you’re using call extensions, highlight ’24/7 customer support’ so your customers know they can call your business for help. However you plan to use callouts, make sure to keep them focused and relevant.”

    “You can manage, schedule, and report on your callouts from the Ad extensions tab,” adds Hariramasamy. “Since callouts can be added at the account, campaign, or ad group level, you can provide more general information about your products and services at the account or campaign level, and more detailed information at the ad group level.”

    Callout extensions are rolling out now. Google says they’ll be available to all advertisers within a few weeks.

    Image via Google

  • Google Expands App Indexing Into More Languages

    Google launched app indexing globally in English a couple months back after testing it since November. Now, they’re expanding it into more languages.

    The feature enables Google to deliver in-app content in search results on mobile devices (specifically Android devices for now). For example, if you search for “Dee Barnes,” you might get a result from Wikipedia. With app indexing, Google will give you the option to open the app from the result as opposed to going to a mobile web version.

    The feature requires app developers to be on board, so Google has announced specific publishers with content in different languages that are now taking advantage of app indexing. These include: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L’Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de.

    Google has also translated its developer guidelines into eight more languages (Chinese – traditional, French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish), so that should help too.

    Google has a form here where you can request to participate in App Indexing. The company notes that it has added a few new apps in the U.S., including Walmart, Tapatalk, and Fancy.

    Google promises a session for developers at Google I/O dedicated to “the future of apps and search”.

    Internet giants like Google and Facebook are working to make mobile apps more web-like. At Facebook’s recent developer conference, the company announced App Links, which enable apps to link to content within other apps.

    Image via Google

  • Here’s How To Get Google To Delete Search Results

    Google has revealed a new process for takedown requests in relation to the recent controversial “right to be forgotten” ruling by the Court of Justice of the European Union. The ruling says that Google and other search engines must take requests from people for search results to be deleted. The search engines will consider them on a case-by-case basis, so there’s nothing automatic here, but if Google or another search engine declines to comply with a request, the person doing the requesting should be able to take them to court, where a judge will decide what action is to be taken.

    Do you think this is the right direction for search engines to be moving in? Let us know what you think in the comments.

    Google has a new request form up here. The company will reportedly only remove results from EU versions of its search engine, and when it does so, it will disclose right in the search results that it has. In other words, people doing the searching will still see that you had Google remove results about yourself.

    You’re required to select the country whose law applies to your request. These countries include: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom. A few of these are outside of the EU.

    Above the request form, Google offers the following statement:

    A recent ruling by the Court of Justice of the European Union found that certain users can ask search engines to remove results for queries that include their name where those results are “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.”

    In implementing this decision, we will assess each individual request and attempt to balance the privacy rights of the individual with the public’s right to know and distribute information. When evaluating your request, we will look at whether the results include outdated information about you, as well as whether there’s a public interest in the information—for example, information about financial scams, professional malpractice, criminal convictions, or public conduct of government officials.

    If you have a removal request, please fill out the form below. Please note that this form is an initial effort. We look forward to working closely with data protection authorities and others over the coming months as we refine our approach.

    The company notes that it is still working on finalizing its implementation of the removal process.

    Requesting a removal requires a copy of a valid form of photo ID. This, according to Google, is to prevent fraudulent removal request from people impersonating others, trying to harm competitors, or improperly seeking to suppress legal information. You shouldn’t have to worry about a new way for competitors to launch negative SEO attacks against you.

    It lists spouses and attorneys as examples of people who can fill out the form other than the person who is the subject of the request. You’re then asked to provide the URL for each link appearing in a Google search for your name that you want removed, as well as an explanation (if not clear) why the linked page is about you, and an explanation about how the URL in search results is “irrelevant, outdated, or otherwise inappropriate.”

    Upon completing a request, Google sends an email that says, “We have received your legal request. We are currently building our system for removing links from our search results according to EU data protection law. In the meantime, your message is in our queue. Once we have our system up and running, we’ll process your request as quickly as our workload permits.”

    Danny Sullivan reports, “A trusted source familiar with Google’s plans tells Search Engine Land that in the near future, those requests be reviewed by people who are part of Google’s removal team. The timeframe isn’t set. Removals could happen in a matter of days, though they might not start for weeks.”

    He reports that when requests are rejected, individuals will be notified and told they can appeal to their country’s data protection agency.

    Google is not happy about having to do all of this. After the ruling, a spokesperson called it “disappointing…for search engines and online publishers in general.”

    The ruling opens the doors for people who shouldn’t have search results removed to try and have them removed. While Google can reject a request, who knows how many court battles this will lead to? As soon as the ruling came out, Google got requests from a convicted pedophile, a doctor with a negative review, and a politician how had allegedly engaged in some questionable behavior while in office, among thousands of others.

    Even before Google released this new request process, just since the ruling, 31 percent of its requests have were related to fraud and scams, 20 percent related to arrests or convictions for violent or otherwise serious crimes, 12 percent were related to child pornography arrests, 5% were from government and police, 2 percent from celebrities, and 30% “other”.

    These people will apparently have to make their requests again using the new process.

    Comedian John Oliver had a pretty good take on the ruling after it was made (I encourage you to watch the whole clip from his new HBO show). He said, “Okay, a failsafe question to ask yourself when drafting a law is, ‘Might child pornographers like this?’ If so, maybe take another pass at it.”

    Google considers takedowns to be a form of censorship, and is unlikely to comply with any requests that don’t really have a legitimate reason behind them. It’s going to have to be more than “I don’t like this.” Google will get many, many requests, and it will no doubt be quite burdensome for the company. Furthermore, the ruling could set a precedent to be followed by other parts of the world in time, which could make things all the more complicated.

    Do you think the new content removal request tool is going to be a legitimate solution to a complicated problem? Let us know what you think.

    Image via Google

  • Here’s Why Pinterest’s New Funding Is Good News For Your Business

    Here’s Why Pinterest’s New Funding Is Good News For Your Business

    Pinterest has reportedly raised a new $200 million round of funding, valuing the company at $5 billion. Investors are apparently impressed with the direction the already popular visual social media site is taking, which includes new native ads and enhancements to the search experience.

    Is Pinterest search part of your business strategy? Will it be in the future? Let us know in the comments.

    Pinterest raised two separate rounds last year, totaling $425 million, and has now raised a grand total of $764 million.

    ReadWrite shares this statement from Pinterest CEO Ben Silbermann:

    Pinterest has a vision of solving discovery and helping everyone find things they’ll love. This new investment gives us additional resources to realize our vision.

    “Solving discovery and helping everyone find things” makes it sound like search is going to continue to be the main focus.

    Improving Search

    Last month, the company launched Guided Search, which lets people find ideas for things like where to plan vacations, what to have for dinner, etc.

    “It’s made for exploring, whether you know exactly what you want, or you’re just starting to look around,” explained Hui Xu, head of the discovery team at Pinterest. “There are more than 750 million boards with 30 billion Pins hand-picked by travelers, foodies, and other Pinners, so the right idea is just a few taps away.”

    “Now when you search for something (road trips, running, summer BBQ), descriptive guides will help you sift through all the good ideas from other Pinners,” Xu added. “Scroll through the guides and tap any that look interesting to steer your search in the right direction. Say you’re looking for plants to green up your apartment, guides help you get more specific—indoors, shade, succulents—so you can hone in on the ones that suit your space. Or when it’s time for your next haircut, search by specific styles—for redheads, curly hair, layers—to find your next look.”

    Here’s a use case for plants:

    This was the second big search move by Pinterest this year. In January, it launched an improved recipe search experience, enabling users to search for ingredients (like whatever is in their refrigerators), to find collections of relevant recipes. It has filters like vegetarian, vegan, gluten-free, paleo, etc.

    One can see where this type of thing could be expanded to more verticals. The feature is part of Pinterest’s “more useful Pins” initiative, which uses structured data (like ingredients, cook time, and servings) to display more info right on the pin.

    Promoted Pins

    Search is one of the most obvious ways of monetizing the site, and they’re starting to do that as well. Earlier this week, Pinterest announced that it is rolling out the next phase of its Promoted Pins ad product, which it began testing last fall.

    Promoted Pins

    The company currently counts ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lullemon Athletica, Nestle (Purina, Dreyer’s/Edy’s Ice Cream, Nespresso), Old Navy, Target, Walt Disney Parks and Resorts, and Ziploc, among its advertisers.

    “During the test brands will work with Pinterest to help ensure the pins are tasteful, transparent, relevant and improved based on feedback from the Pinterest community,” a Pinterest spokesperson told WebProNews in an email.

    “Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this,” said head of partnerships Joanne Bradford. “Brands help people find inspiration and discover things they care about, whether it’s ideas for dinner, places to go or gifts to buy. We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners.”

    The company will use this early group of advertisements to collect feedback, and will then open up them up to more businesses later this year.

    AdAge reported a couple months back that Pinterest was looking for spending commitments of between one and two million dollars.

    Later, Digiday shared a pitch deck from the company indicating that CPMs would be about $30, and that the company is seeking six-month commitments at roughly $150K per month ($900,000 total). Ads targeted upon search keywords will be priced on a CPC basis, it indicated, while those placed in “Everything & Popular Feeds” will be on a CPM basis. Promoted Pins can be placed in 32 different categories, according to that, and advertisers will be able to target US-only, the user’s location and the “metro-city level”. The ads will also be targeted based on device. Age will not be a targeting option initially, but apparently will become one later.

    Traffic To Your Site

    Promoted Pins might be out of your business’ reach for now, but there’s plenty of opportunity for some good old organic traffic. We recently looked at a report from Shareaholic on social media traffic referrals, which showed that Facebook referrals are growing significantly, with the social network leading all social sites. Guess what number 2 is.

    Pinterest may be significantly behind Facebook in this department, but look how much further ahead it is than all the rest, and look at the growth curve compared to the rest. Now consider that they’re only starting to make drastic search improvements. The site stands to only increase traffic referral potential.

    If you haven’t been using Pinterest for business, you may be unaware that it also recently added a new way for businesses to track their pinned links with support for Google Analytics UTM variables.

    “If you’re already using Google Analytics, it’s easy to see how your Pins are performing by tagging your Pin links with the correct UTM parameters,” explained Pinterest’s Jason Costa. “If you’ve already got UTM tracking on your Pin links, you’ll start to see more activity on your campaign and source tracking on Google Analytics.”

    Pinterest has suggested using humor, using quotes, going “behind-the-scenes,” including fans, highlighting products and spaces, offering exclusive content and “sneak peeks,” and helping users lived “inspired lives” as ways to generate more engagement and referrals.

    Keep in mind that Pinterest so far hasn’t been the greatest social channel for engagement after the click. Another recent Shareaholic report found it to be near the bottom of the list in the average time on site (your site) metric, and not all that great for the pages/visit metric either. But if you’re looking to get people to a specific page, you could do a lot worse.

    Pinterest Users Are Shoppers

    Rest assured, Pinterest users want to buy things.

    A new report out from Ahalogy finds that 52% of daily users are opening the app in stores. Mobile Marketer shares some commentary:

    “Pinterest is becoming a universal in-store shopping list,” said Bob Gilbreath, co-founder and president of Ahalogy, Cincinnati, OH. “Many Pinterest users claim to pin items at home and then pull up the app in store, for example, to remember that dress from Nordstrom that she pinned, or find the ingredients for a recipe that she pinned.

    “We’ve now got data to prove this is a common task: 28 percent of users claim to pull up the Pinterest app on their smartphones while shopping, and 52 percent of daily Pinterest users do this,” he said.

    “Only 27 percent of active Pinterest users claim to be following any brand on Pinterest, yet most believe that marketers can add value to the platform. Too many brands have been on the sidelines of Pinterest.”

    As Pinterest turns into more of a search destination, brands aren’t going to necessarily need to gain large follower counts for the channel to be effective. That is if they can gain visibility in the results. It’s only going to get more competitive.

    Are you getting significant traffic and/or conversions from Pinterest? Do you expect to going forward? Let us know in the comments.

    Images via Pinterest, Shareaholic

  • Flight MH370 Search Narrowed, But Delayed

    Flight MH370 Search Narrowed, But Delayed

    Flight MH370 was officially announced to be in a desolate area of the Indian Ocean around 1500 miles west of Perth, Australia on Monday.

    However, the area is a wide and unpredictable one with strong currents and trenches up to 3 miles deep. This will continue to challenge those that are still searching.

    “We’re not searching for a needle in a haystack,” Mark Binskin, vice chief of the Australian Defence Force, said Monday. “We’re still trying to define where the haystack is.”

    https://www.youtube.com/watch?v=Wre_RXSr3sw

    The search was also delayed on Tuesday due to some rough weather, but efforts should begin again on Wednesday to comb the area, which is between 400,000 and 500,000 square nautical miles in the southern tip of the southern corridor of the Indian Ocean, according to CNN. In addition to the multi-national search teams, the Royal Malaysian Air Force is conducting its own inquiry concerning the disappearance of Malaysia Airlines Flight 370.

    Malaysian Transportation Minister Hishammuddin Hussein said the search involves agencies with “expertise in satellite communications and aircraft performance”, but that won’t make the search easy by any means. An area of about 193,000 square miles has already been searched according to Australian Defense Minister David Johnston, and the process isn’t easy for the pilots.

    “With eight hours of flying to and from the search region, the fleet of P-3 Orion aircraft and other military aircraft have only a precious few hours to scour the search tracks they have been given.” Johnston said.

    When asked why he was confident that the location of the plane was accurate, he said, “I am confident of that because that’s the best we’ve got at this point in time.”

    It could very well be some time before the plane is located, and there are reportedly 15 days until the battery that helps search teams locate the plane’s black box runs out.

    Image Via YouTube

  • Twitter Launches Promoted Accounts In Search

    Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow.

    Twitter says it automatically selects relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices. Advertisers need not take any additional action to appear here.

    Twitter Promoted Accounts in Search

    “Twitter is a platform built around live public conversations that happen as events unfold in the world,” says Twitter product manager Nipoon Malhotra. “One of the best ways for users to discover what’s happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest.”

    “Search also presents a great opportunity for marketers to connect with users, just when they desire information relevant to their search query,” Malhotra adds. “Building on the expansion of Promoted Accounts in timeline, we’re pleased to further connect businesses to users at the right moment, now through Promoted Accounts in search.”

    The company points to a recent study from Market Probe International finding that people are 72% more likely to make a purchase from a brand they follow or engage with on Twitter. Promoted Accounts are a way to get more of these types of people doing so.

    One important point worth considering is that Twitter Search is a very unique place on the Internet for a brand to appear. Where else are people searching for real time info?

    Image via Twitter

  • Google Answers User Questions About Remarketing Lists For Search Ads

    We recently pointed you to an hour-long video from Google discussing how to improve your search campaigns with remarketing lists for search ads (RLSA), though the majority of that is Q&A. If that wasn’t enough, Google has a new Office Hours video out on the subject.

    In this one, a product specialist takes on a number of questions as businesses head into the holiday shopping season.

    This one’s only twenty minutes long, so it won’t eat up too much of your time.

    Remarketing Lists for Search Ads launched out of beta in June. More on the product here.

  • Google Changes Location Targeting For International Search

    Google announced some coming changes to location targeting in AdWords, particularly for international searches.

    Beginning November 11th, advertisers using the default or “location of interest” setting will be able to show ads to people by taking into account the location they’re searching from as well as the location they’re searching for.

    Location targeting already works like this within countries, but the functionality will be expanded to international queries.

    “For example, let’s say you own a hotel, and you are currently targeting Paris with the keyword ‘Paris hotels,’” says AdWords product manager Nicholas Boos. “Previously, only people searching on Google.fr or Google.com from France could see your ad. Starting the week of November 11, your ads will be eligible to show to people searching for ‘Paris hotels’ from anywhere in the world — for example, someone who lives in New York City who is booking a vacation in Paris.”

    “These improvements help you share your message with more customers who have expressed interest in your business and deliver a better set of results to people who are searching with locations in their intent,” adds Boos. “Most advertisers will find that this change improves the reach of their ads with no action needed.”

    Advertisers can still narrow their location settings using advanced location options, and exclude locations to prevent ads from being shown in certain places.

  • Google Earnings Are Out, Revenue Up 12% To $14.98 Billion

    Google has released its earnings report for the third quarter with revenues of $14.98 billion, an increase of 12% year over year. GAAP operating income was $3.44 billion.

    The company has once again managed to beat Wall Street expectations.

    CEO Larry Page said, “Google had another strong quarter with $14.9 billion in revenue and great product progress. We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device.”

    Page said he won’t be doing any more of these conference calls for a while. His voice has continued to sound weak as it has since last year, as the result of vocal cord issues.

    Google segment revenues were $13.77 billion. Google-owned sites revenues were $9.39 billion. Network revenues were $3.15 billion. “Other” revenues were $1.23 billion.

    You can check out the earnings call live below. It’s scheduled to begin at 4:30 (Eastern).

    During the call, Page said noted that over a billion Android devices have been activated. He said he’s excited about Chromebooks, and talked up the new HP Chromebook 11, Chromecast and the Moto X.

    He said almost 40% of YouTube traffic comes from mobile, up from 6% two years ago.

    “Our momentum in voice search is tremendous,” he said, noting the additional language support Google has been adding.

    In the last six months, the accuracy has caught up quite a bit, Page said of voice recognition. “I think we’ve made tremendous strides, and we’ll continue…but I think they’re already super useful.”

    He also said to “prepare to be amazed” by Google+ photo search if you haven’t tried it yet.

    CFO Patrick Pichette said that advertising policies implemented earlier this year have had a short-term negative impact, but they think they’re the right move for the long-term.

    Google’s employee head count by the end of the quarter was roughly 46 thousand full-time employees.

    “On the ecommerce side, i think google’s been used for ecommerceo for forever, and we’re really excited about doing a better job of that. we want to remove friction when people are buying on line or the real world,” said Page. This was in response to a question about structured data and the Knowledge Graph, so not much of an answer there.

    The investment in things like Calico (Google’s “anti-death” company) is significant, Page said, but not significant for Google. In other words, it’s a lot of money, but not a lot of money for Google. This is a subject that always comes up during investor calls with concern from investors that Google is not focused enough on its real money makers.

    It sounded like Page implied that he wishes he could invest more in stuff like Calico.

    Here’s the release in its entirely:

    MOUNTAIN VIEW, Calif. – October 17, 2013 – Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter ended September 30, 2013.

    “Google had another strong quarter with $14.9 billion in revenue and great product progress,” said Larry Page, CEO of Google.  “We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device.”

    Q3 Financial Summary

    Google Inc. reported consolidated revenues of $14.89 billion for the quarter ended September 30, 2013, an increase of 12% compared to the third quarter of 2012. Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the third quarter of 2013, TAC totaled $2.97 billion, or 24% of advertising revenues.

    Operating income, operating margin, net income, and earnings per share (EPS) are reported on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures at the end of this release.

    • GAAP operating income in the third quarter of 2013 was $3.44 billion, or 23% of revenues. This compares to GAAP operating income of $2.74 billion, or 21% of revenues, in the third quarter of 2012. Non-GAAP operating income in the third quarter of 2013 was $4.34 billion, or 29% of revenues. This compares to non-GAAP operating income of $3.76 billion, or 28% of revenues, in the third quarter of 2012.
    • GAAP net income including net income from discontinued operations in the third quarter of 2013 was $2.97 billion, compared to $2.18 billion in the third quarter of 2012. Non-GAAP net income in the third quarter of 2013 was $3.64 billion, compared to $2.96 billion in the third quarter of 2012.
    • GAAP EPS including impact from net income from discontinued operations in the third quarter of 2013 was $8.75 on 339 million diluted shares outstanding, compared to $6.53 in the third quarter of 2012 on 333 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2013 was $10.74, compared to $8.87 in the third quarter of 2012.
    • Non-GAAP operating income and non-GAAP operating margin exclude stock-based compensation (SBC) expense, as well as restructuring and related charges. Non-GAAP net income and non-GAAP EPS exclude the expenses noted above, net of the related tax benefits, as well as net income or loss from discontinued operations. In the third quarter of 2013, the expense related to SBC and the related tax benefits were $886 million and $207 million compared to $706 million and $155 million in the third quarter of 2012. In the third quarter of 2013, restructuring and related charges and the related tax benefits were $12 million and $3 million, compared to $313 million and $67 million in the third quarter of 2012. In addition, net income from discontinued operations in the third quarter of 2013 was $15 million, compared to net income from discontinued operations of $18 million in the third quarter of 2012.

    Q3 Financial Highlights

    Revenues and other information – On a consolidated basis, Google Inc. revenues for the quarter ended September 30, 2013 were $14.89 billion, an increase of 12% compared to the third quarter of 2012.

    Google Segment Revenues – Google segment revenues were $13.77 billion, or 92% of consolidated revenues, in the third quarter of 2013, representing a 19% increase over third quarter 2012 Google segment revenues of $11.53 billion.

    • Google Sites Revenues – Google-owned sites generated segment revenues of $9.39 billion, or 68% of total Google segment revenues, in the third quarter of 2013. This represents a 22% increase over third quarter 2012 Google sites segment revenues of $7.73 billion.
    • Google Network Revenues – Google’s partner sites generated segment revenues of $3.15 billion, or 23% of total Google segment revenues, in the third quarter of 2013, compared to $3.13 billion of Google network segment revenues in the third quarter of 2012.
    • Other Google Revenues – Other revenues from the Google segment were $1.23 billion, or 9% of total Google segment revenues, in the third quarter of 2013. This represents an 85% increase over third quarter 2012 other Google segment revenues of $666 million.

    Google Segment International Revenues – Google segment revenues from outside of the United States totaled $7.67 billion, representing 56% of total Google segment revenues in the third quarter of 2013, compared to 55% in the second quarter of 2013 and 53% in the third quarter of 2012.

    • Google segment revenues from the United Kingdom totaled $1.39 billion, representing 10% of total Google segment revenues in the third quarter of 2013, compared to 11% in the third quarter of 2012.

    Foreign Exchange Impact on Google Segment Revenues – Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the second quarter of 2013 through the third quarter of 2013, our Google segment revenues in the third quarter of 2013 would have been $41 million higher. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the third quarter of 2012 through the third quarter of 2013, our Google segment revenues in the third quarter of 2013 would have been $135 million higher.

    • In the third quarter of 2013, we recognized a benefit of $22 million to Google segment revenues through our foreign exchange risk management program, compared to $62 million in the third quarter of 2012.

    Reconciliations of our non-GAAP international revenues excluding the impact of foreign exchange and hedging to GAAP international revenues are included at the end of this release.

    Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 26% over the third quarter of 2012 and increased approximately 8% over the second quarter of 2013.

    Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 8% over the third quarter of 2012 and decreased approximately 4% over the second quarter of 2013.

    TAC – Traffic acquisition costs, the portion of revenues shared with Google’s partners, increased to $2.97 billion in the third quarter of 2013, compared to $2.77 billion in the third quarter of 2012. TAC as a percentage of advertising revenues was 24% in the third quarter of 2013, compared to 26% in the third quarter of 2012.

    The majority of TAC is related to amounts ultimately paid to our Network members, which totaled $2.22 billion in the third quarter of 2013. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $755 million in the third quarter of 2013.

    Motorola Mobile Segment Revenues – Motorola Mobile segment revenues were $1.18 billion, or 8% of consolidated revenues in the third quarter of 2013, compared to $1.78 billion, or 13% of consolidated revenues in the third quarter of 2012.

    Elimination and Other – Beginning in Q3 2013, Google and Motorola segment revenues are impacted by intersegment transactions that are eliminated in consolidation. Additionally, segment revenues associated with certain products were recognized this quarter in the segment results, but deferred to future periods in our consolidated financial statements. Such intersegment revenues and deferred revenues were $63 million in the third quarter of 2013.

    Other Cost of Revenues – Other cost of revenues, which is comprised primarily of manufacturing and inventory-related costs, data center operational expenses, amortization of intangible assets, and content acquisition costs, increased to $3.44 billion, or 23% of revenues, in the third quarter of 2013, compared to $3.19 billion, or 24% of revenues, in the third quarter of 2012.

    Operating Expenses – Operating expenses, other than cost of revenues, were $5.04 billion in the third quarter of 2013, or 34% of revenues, compared to $4.61 billion in the third quarter of 2012, or 35% of revenues.

    Amortization Expenses – Amortization expenses of acquisition-related intangible assets were $281 million for the third quarter of 2013, compared to $287 million in the third quarter of 2012. Of the $281 million, $153 million was as a result of the acquisition of Motorola, of which $116 million is included in Google segment results and $37 million is included in Motorola Mobile segment results.

    Stock-Based Compensation (SBC) – In the third quarter of 2013, the total charge related to SBC was $886 million, compared to $750 million in the third quarter of 2012. We currently estimate SBC charges for grants to employees prior to September 30, 2013 to be approximately $3.29 billion for 2013. This estimate does not include expenses to be recognized related to employee stock awards that are granted after September 30, 2013 or non-employee stock awards that have been or may be granted.

    Operating Income – On a consolidated basis, GAAP operating income in the third quarter of 2013 was $3.44 billion, or 23% of revenues. This compares to GAAP operating income of $2.74 billion, or 21% of revenues, in the third quarter of 2012. Non-GAAP operating income in the third quarter of 2013 was $4.34 billion, or 29% of revenues. This compares to non-GAAP operating income of $3.76 billion, or 28% of revenues, in the third quarter of 2012.

    • Google Segment Operating Income – Google segment operating income in the third quarter of 2013 was $4.64 billion, or 34% of Google segment revenues. This compares to segment operating income of $3.95 billion in the third quarter of 2012, or 34% of Google segment revenues.
    • Motorola Mobile Segment Operating Loss – Motorola Mobile segment operating loss in the third quarter of 2013 was $248 million, or -21% of Motorola Mobile segment revenues. This compares to segment operating loss of $192 million, or -11% of Motorola Mobile segment revenues in the third quarter of 2012.

    Interest and Other Income, Net – Interest and other income, net, was $24 million in the third quarter of 2013, compared to $65 million in the third quarter of 2012.

    Income Taxes – Our effective tax rate was 15% for the third quarter of 2013.

    Net Income – Consolidated GAAP net income in the third quarter of 2013 was $2.97 billion, compared to $2.18 billion in the third quarter of 2012. Non-GAAP consolidated net income was $3.64 billion in the third quarter of 2013, compared to $2.96 billion in the third quarter of 2012. GAAP EPS in the third quarter of 2013 was $8.75 on 339 million diluted shares outstanding, compared to $6.53 in the third quarter of 2012 on 333 million diluted shares outstanding. Non-GAAP EPS in the third quarter of 2013 was $10.74, compared to $8.87 in the third quarter of 2012.

    Cash Flow and Capital Expenditures – Net cash provided by operating activities in the third quarter of 2013 totaled $5.08 billion, compared to $4.0 billion in the third quarter of 2012. In the third quarter of 2013, capital expenditures were $2.29 billion, the majority of which was for production equipment, data-center construction, and real estate purchases. Free cash flow, an alternative non-GAAP measure of liquidity, is defined as net cash provided by operating activities less capital expenditures. In the third quarter of 2013, free cash flow was $2.79 billion.

    We expect to continue to make significant capital expenditures.

    A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of liquidity, is included at the end of this release.

    Cash – As of September 30, 2013, cash, cash equivalents, and marketable securities were $56.52 billion.

    Headcount – On a worldwide basis, we employed 46,421 full-time employees (42,162 in Google and 4,259 in Motorola Mobile) as of September 30, 2013, compared to 44,777 full-time employees (40,178 in Google and 4,599 Motorola Mobile) as of June 30, 2013.

    WEBCAST AND CONFERENCE CALL INFORMATION

    A live audio webcast of Google’s third quarter 2013 earnings release call will be available at http://investor.google.com/webcast.html. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, the financial tables, as well as other supplemental information including segment results and the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, are also available on that site.

    We also announce investor information, including news and commentary about our business and financial performance, SEC filings, notices of investor events and our press and earnings releases, on our investor relations website (http://investor.google.com) and our investor relations Google+ page (https://plus.google.com/+GoogleInvestorRelations/posts).

    FORWARD-LOOKING STATEMENTS

    This press release contains forward-looking statements that involve risks and uncertainties. These statements include statements regarding our investments in areas of strategic focus, our expected SBC charges, and our plans to make significant capital expenditures. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, unforeseen changes in our hiring patterns and our need to expend capital to accommodate the growth of the business, as well as those risks and uncertainties included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K for the year ended December 31, 2012 and our most recent Quarterly Report on Form 10-Q for the quarter ended June 30, 2013 which are on file with the SEC and are available on our investor relations website at investor.google.com and on the SEC website at www.sec.gov. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2013. All information provided in this release and in the attachments is as of October 17, 2013, and we undertake no duty to update this information unless required by law.

    SEGMENT RESULTS

    In addition to consolidated results, management reviews financial information for the Google and Motorola operating segments. The presentation of segment results is a required disclosure in accordance with GAAP as part of our consolidated financial statements, and in accordance with GAAP, segment results are consistent with what is provided to the chief operating decision maker (CODM) for purposes of making decisions about allocating resources to the segment and assessing its performance. Certain items, including stock-based compensation expense and restructuring and other related charges, are not reflected in our segment results because this information is not reviewed by the CODM when assessing the performance of our operating segments. Similarly, revenues resulting from intersegment transactions that would be eliminated on consolidation, and revenues from certain product sales whose recognition would be deferred in our consolidated financial statements, are included in our segment results because this information is reviewed by the CODM when assessing the performance of the operating segments. Because of the eliminations, the sum of the two segment results will not equal the consolidated results unless the eliminations are taken into account. For more information on segment results, please see the table captioned “Reconciliations of selected non-GAAP financial measures and segment results to the nearest comparable GAAP financial measures,” which shows the adjustments to our consolidated results for the quarter ended September 30, 2013 that we have made in presenting our segment results, included at the end of this release.

    ABOUT NON-GAAP FINANCIAL MEASURES

    To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income, non-GAAP EPS, free cash flow, and non-GAAP international revenues. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP financial measures, please see the tables captioned “Reconciliations of selected non-GAAP financial measures and segments results to the nearest comparable GAAP financial measures,” “Reconciliations of non-GAAP results of operations to the nearest comparable GAAP measures,” “Reconciliation from net cash provided by operating activities to free cash flow,” and “Reconciliation from GAAP international revenues to non-GAAP international revenues” included at the end of this release.

    We use these non-GAAP financial measures for financial and operational decision-making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses and expenditures that may not be indicative of our recurring core business operating results, meaning our operating performance excluding not only non-cash charges, such as SBC, but also discrete cash charges that are infrequent in nature or relate to restructuring activities. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting, and analyzing future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to our historical performance and liquidity as well as comparisons to our competitors’ operating results. We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision-making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.

    Non-GAAP operating income and operating margin. We define non-GAAP operating income as operating income excluding expenses related to SBC, and, as applicable, other special items. Non-GAAP operating margin is defined as non-GAAP operating income divided by revenues. Google considers these non-GAAP financial measures to be useful metrics for management and investors because they exclude the effect of SBC, and as applicable, other special items so that Google’s management and investors can compare Google’s recurring core business operating results over multiple periods. Because of varying available valuation methodologies, subjective assumptions and the variety of award types that companies can use under FASB ASC Topic 718, Google’s management believes that providing a non-GAAP financial measure that excludes SBC allows investors to make meaningful comparisons between Google’s recurring core business operating results and those of other companies, as well as providing Google’s management with an important tool for financial and operational decision making and for evaluating Google’s own recurring core business operating results over different periods of time. There are a number of limitations related to the use of non-GAAP operating income versus operating income calculated in accordance with GAAP. First, non-GAAP operating income excludes some costs, namely, SBC, that are recurring. SBC has been and will continue to be for the foreseeable future a significant recurring expense in Google’s business. Second, SBC is an important part of our employees’ compensation and impacts their performance. Third, the components of the costs that we exclude in our calculation of non-GAAP operating income may differ from the components that our peer companies exclude when they report their results of operations. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from non-GAAP operating income and evaluating non-GAAP operating income together with operating income calculated in accordance with GAAP.

    Non-GAAP net income and EPS. We define non-GAAP net income as net income excluding expenses related to SBC and, as applicable, other special items less the related tax effects, as well as net income (loss) from discontinued operations. The tax effects of SBC and, as applicable, other special items are calculated using the tax-deductible portion of SBC, and, as applicable, other special items, and applying the entity-specific, U.S. federal and blended state tax rates. We define non-GAAP EPS as non-GAAP net income divided by the weighted average outstanding shares, on a fully-diluted basis. We consider these non-GAAP financial measures to be useful metrics for management and investors for the same reasons that Google uses non-GAAP operating income and non-GAAP operating margin. However, in order to provide a complete picture of our recurring core business operating results, we exclude from non-GAAP net income and non-GAAP EPS the tax effects associated with SBC and, as applicable, other special items. Without excluding these tax effects, investors would only see the gross effect that excluding these expenses had on our operating results. The same limitations described above regarding Google’s use of non-GAAP operating income and non-GAAP operating margin apply to our use of non-GAAP net income and non-GAAP EPS. Management compensates for these limitations by providing specific information regarding the GAAP amounts excluded from non-GAAP net income and non-GAAP EPS and evaluating non-GAAP net income and non-GAAP EPS together with net income and EPS calculated in accordance with GAAP.

    Free cash flow. We define free cash flow as net cash provided by operating activities less capital expenditures. We consider free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business that, after the acquisition of property and equipment, including information technology infrastructure and land and buildings, can be used for strategic opportunities, including investing in our business, making strategic acquisitions, and strengthening the balance sheet. Analysis of free cash flow also facilitates management’s comparisons of our operating results to competitors’ operating results. A limitation of using free cash flow versus the GAAP measure of net cash provided by operating activities as a means for evaluating Google is that free cash flow does not represent the total increase or decrease in the cash balance from operations for the period because it excludes cash used for capital expenditures during the period. Our management compensates for this limitation by providing information about our capital expenditures on the face of the statement of cash flows and under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Quarterly Report on Form 10-Q and Annual Report on Form 10-K. Google has computed free cash flow using the same consistent method from quarter to quarter and year to year.

    Non-GAAP international revenues. We define non-GAAP international revenues as international revenues excluding the impact of foreign exchange rate movements and hedging activities. Non-GAAP international revenues are calculated by translating current quarter revenues using prior quarter and prior year exchange rates, as well as excluding any hedging gains realized in the current quarter. We consider non-GAAP international revenues as a useful metric as it facilitates management’s internal comparison to our historical performance.

    The accompanying tables have more details on the non-GAAP financial measures that are most directly comparable to GAAP financial measures and the related reconciliations between these financial measures.

    Image: ZeitgeistMinds (YouTube)

  • Chrome for iOS’ Incognito Mode Isn’t Working, Leaving Your Naughty Searches Visible in Regular Windows

    Just a friendly warning here, guys. If you use Google’s Chrome app on iOS 7, you might want to pay attention.

    The current version of the app has a bug that pretty much renders Incognito mode useless. The Parall.ax blog found that searches you perform in an incognito window are showing up in your non-incognito mode search suggestions.

    I’ve independently tested this an found it to be true. Searches performed in a regular window’s omnibar do not seem to recall incognito mode searches, but if you go to google.com and being typing your query, your incognito mode search will appear.

    Google knows this problem exists, and the blame it on a “platform limitation”:

    On Chrome for iOS, due to platform limitation regular and incognito* tabs share HTML5 local storage, which is typically used by sites to store files on your device (client-side caching) or to provide offline functionality. This means the same sites can always access their data in this storage in both regular and incognito* tabs. Incognito* tabs will still keep browsing history and cookies separate from regular tabs, which are cleared once those tabs are closed.

    Google did push an update to the app on Wednesday for “stability and security” issues, but it doesn’t seem to have addressed this bug.

    So, until Google fixes this, you may want to clear your history after all those “big boobs” searches you make on your iPhone. Incognito mode will not protect you.

    [Parall.ax via Gizmodo]

  • Yale Law Students, Freakonomics Slam Microsoft’s ‘Bing It On’ Campaign

    Bing is really clinging on to this “Bing It On” thing. The campaign began over a year ago, and is still going strong with Microsoft setting up shop at at NFL games to get people to try the “blind taste test” for search results. Bing’s claim was originally that people prefer Bing 2:1 over Google.

    The Bing it On Challenge is drawing some very public criticism this week with Freakonomics giving it a challenge of its own.

    Ian Ayres writes, “When I looked into the claim a bit more, I was slightly annoyed to learn that the ‘nearly 2:1’ claim is based on a study of just 1,000 participants. To be sure, I’ve often published studies with similarly small data sets, but it’s a little cheeky for Microsoft to base what might be a multi-million dollar advertising campaign on what I’m guessing is a low-six-figure study. To make matters worse, Microsoft has refused to release the results of its comparison website, BingItOn.com.”

    “So together with four Yale Law students, I set up a similar-sized experiment using Microsoft’s own BingItOn.com site to see which search engine users prefer,” he writes. “We found that, to the contrary of Microsoft’s claim, 53 percent of subjects preferred Google and 41 percent Bing (6 percent of results were ‘ties’). This is not even close to the advertised claim that people prefer Bing “nearly two-to-one.” It is misleading to have advertisements that say people prefer Bing 2:1 and also say join the millions of people who’ve taken the Bing-It-On challenge, if, as in our study, the millions of people haven’t preferred Bing at a nearly a 2:1 rate. Microsoft might have realized this and has more recently altered its advertising to back off their original claim to just say that people ‘prefer’ Bing.”

    You can read the full study here.

    Google’s Matt Cutts posted about the findings on Google+:


    The jury’s still out on the Million Short It On challenge.

    In other Bing news, they did just release new Pinterest integration for image search and some new Skype-integrated call extensions for ads.

    Image: BingItOn.com