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Tag: Scribd

  • Scribd Previews Your Internet After SOPA

    Scribd Previews Your Internet After SOPA

    You have presumably heard that SOPA has drawn the ire of everybody. Really, it’s everybody. Everybody. More everybody. And, finally, everybody.

    The latest company to join the anti-SOPA movement is Scribd, the web’s largest publishing and reading site that claims tens of millions of available documents. If you went to their site yesterday to peruse a document, you would’ve found that the words literally began to vanish from the page as you read. Once the document was SOPA’ed and thus unreadable, visitors were presented with the following message:

    And there you have it: the future of the Internet in the SOPA era.

    The self-censoring act was a pretty poignant example of what people can expect the Internet to become if SOPA should become a reality. Michelle Laird, Director of Communications with Scribd, provided WebProNews with the press release that explained Scribd’s reasoning behind the demonstration:

    Today, users of Scribd must watch as the words they read are being taken away, as Scribd demonstrates to its millions of users what the SOPA & Protect IP Act (PIPA) would do every day if they pass.

    “With this legislation in place, entire domains like Scribd could simply vanish from the web,” said Jared Friedman, CTO & co-founder, Scribd. “That’s why we’re showing our users just what SOPA and PIPA could do to Scribd and other sites. These bills aren’t just dry acronyms; they’re a direct attack on the underpinnings of the web.”

    To demonstrate what could happen if either bill passes in Congress readers visiting Scribd will see documents vanish word for word right before their eyes. A light box will appear to alert users to what’s going on, provide a call to action and links to more information including a collection of SOPA-related documents uploaded to Scribd like the Tribe Legis memo read over 125K times. In all, over a billion pages and nearly half a trillion words could disappear.

    Scribd, the world’s largest publishing and reading site with tens of millions of documents, is joining other technology giants like Google and Mozilla in opposing this legislation. Together, these companies, along with hundreds of thousands of people and tech visionaries like Vint Cerf, popularly known as one of the “fathers of the Internet”, have vigorously stated their opposition to SOPA and PIPA.

    Laird says that no further acts of protest were currently planned although this should adequately illuminate what users of the Internet (i.e., anybody) can look forward to in the age of SOPA.

  • Facebook Announces Further Instant Personalization of Scribd

    Facebook announced today that Scribd has expanded its Facebook-based instant personalization. 

    "While it’s rare we read together, reading can be social," says Facebook Platform product marketing manager Fran Larkin. "People share articles on Facebook, form book clubs, get book recommendations from friends, and debate and discuss news stories. Now Scribd, a social reading and publishing site, is making it easier to find great reads through the help of your friends." 

    "Starting today, when you visit Scribd while logged into Facebook, you will see personalized reading recommendations based on what your friends are sharing and on your Facebook likes and interests," adds Larkin. "And when you find something that you enjoy, with a simple click of the Like button, you can quickly and easily share it with your friends. Through instant personalization, Scribd will use the public information you share with your friends on Facebook to personalize your reading experience."

    Scribd Gets Facebook Instant Personalization

    About a week and a half ago, Facebook announced a similar move from movie review site Rotten Tomatoes, adding instant personalization to that. 

    When Facebook first launched its Open Graph, the company partnered with Scribd to integrate its social plug-ins. The same day, Scribd launched Readcast which enables users to share what they are reading and publishing to their friends on Facebook and other social networks.

    According to Facebook, over 55,000 items on Scribd are shared every day.  

  • Scribd Utilizes Facebook’s Open Graph for Documents

    Facebook and Scribd have partnered to launch a new product called Readcast,   a new "sharing toolkit" which will turn Scribd from a site where users can read documents, to a place where over 10 million users can share what they are reading via Facebook and Scribd in bookclub-like fashion. WebProNews spoke with Scribd CEO Trip Adler about the product.

    "Scribd is the place where connections form around shared reading interests," says Adler. "Now, the universe of social reading suddenly opens up to include Twilight fan fiction, investigative reports about Goldman Sachs, Mary Meeker’s Web 2.0 presentation, tips for using solar power. This reflects the breadth and depth of what people read on a daily basis, not just what they’re reading on news sites."

    Scribd is taking advantage of the social plugins announced by Facebook today, allowing users to "like" their favorite reading material and see which Scribd books, research, presentations, illustrations, and other written workds their friends like, comment on, and share, without leaving Scribd.

    Scribd - Share on Facebook - Will launch Readcast this week

    Adler tells WebProNews he believes more sharing will start happening passively as opposed to actively. People can simply set their account to automatically share the stuff they’re reading. And like Facebook CEO Mark Zuckerberg explained in his keynote, content will not simply show up in the news feed and fade away back on Facebook itself. It will be fixated in the user’s profiles, much like "liked" movies or music. Scribd is also using the activity feed plugin Facebook announced today.

    "Now, its easier to connect with friends on Facebook who are reading the same books, researching the same topics or sharing the same recipes you would like,"  says Ethan Beard, director of Facebook Developer Network.

    Adler says he views this integration as a "big moment for our company" and a chance to make Scribd "a household name." He says that in the way iTunes owns the music space, and YouTube owns the video space, Scribd hopes it can own the social documents/books space.