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Tag: Sarah Franklin

  • Your Next Streaming Service: Salesforce

    Your Next Streaming Service: Salesforce

    Salesforce is preparing to enter the video streaming market, a major departure from its current CRM and enterprise offerings.

    Salesforce is the leading customer relationship management (CRM) provider, and offers a host of complimentary applications and services. According to an exclusive provided to Axios, the company is preparing to add a video streaming service to its list of services.

    Salesforce+ will be a free video streaming service dedicated to business professionals, featuring original content from Salesforce and, eventually, SalesForce clients. The company has hired 50 editorial personnel to help launch the service, and has built its own studio in-house.

    “It’s going to help you learn things that help you do great at your job, whether you’re a salesperson, a marketing professional, a CEO, etc.,” said Chief Marketing Officer Sarah Franklin.

    The company hopes Salesforce+ will help customers establish an emotional connection to the company as well, making users “want to use our products and want to engage more with us.”

    Salesforce’s foray into streaming, on the heels of its Slack acquisition, highlights the growing convergence occurring in the industry, and the importance of companies embracing new ways of connecting with new and existing customers. It’s a safe bet Salesforce won’t be the last company to adopt this approach.

  • Salesforce Announces First Global Dreamforce 2021

    Salesforce Announces First Global Dreamforce 2021

    Salesforce has announced Dreamforce 2021, the first such global event, with both virtual and in-person elements.

    Dreamforce is the premier event for Salesforce and its ecosystem of partners and customers. When the COVID-19 pandemic hit, like most companies, Salesforce took its event digital. Doing so helped it reach an unprecedented audience, some 140 million worldwide.

    Salesforce is eager to build on that success by taking Dreamforce 2021 global with in-person events. The conference will be held September 21-23, 2021, in San Francisco, New York City, London and Paris, as well as digitally.

    “We’re thrilled to bring Dreamforce back as an in-person experience, and we can’t wait to bring all our Trailblazers together for a completely new brand experience,” said Sarah Franklin, President and Chief Marketing Officer, Salesforce. “Whether you join us in person or online, it will be the most innovative and immersive Dreamforce ever — another example of how, in this new all-digital world, we can achieve success from anywhere.”

    Salesforce has been one of the biggest companies to permanently embrace remote work and flexible office policies, so it’s nice to see the company committed to ongoing digital events.