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Tag: #ronaldmcdonald

  • Ronald McDonald Gets a New, Hip Look

    Ronald McDonald Gets a New, Hip Look

    McDonald’s fast food restaurant chain unveiled a revamped, more modern rendering of their primary clown-mascot Ronald McDonald, and explained that the character will be “setting out on a global mission to rally the public through inspiring events.”

    The new Ronald now sports cargo pants, a sort of outdoors/adventure-inspired technical vest with many zippers, and a rugby shirt. The new gear is intended to help pull Ronald out of his fantasy realm of McDonaldland and into the domain of social media.

    While the new Ronald doesn’t yet have his own Twitter account, McDonald’s will promote the hashtag #RonaldMcDonald, for the time being. McDonald’s spokesperson Becca Hary commented that the company “felt it was time to evolve his look for his debut into social media.”

    Ronald McDonald, “the Hamburger-Happy Clown” was invented by former Today host Willard Scott in 1959, though McDonald’s doesn’t acknowledge the media personality’s involvement in creating the mascot. Along with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids, Ronald McDonald has gained worldwide recognition. In Japan, Ronald is called Donald McDonald due to a lack of a clear “r” sound in Japanese, and there are also “sexy” male and female versions of the clown in that country.

    At any given time, McDonald’s employs hundreds of full-time actors to portray the burger-happy clown, to make appearances in franchise locations, Ronald McDonald Houses and various events. Ronald McDonald mimes have been known to go off the rails here and there, adding to a global collective perception that clowns are unnerving.

    Here is a series of Japanese McDonald’s commercials featuring Ronald:

    Aside from the new tech-vest, Ronald can also don a jacket and bowtie for select appearances:

    McRib enthusiasts are torn over Ronald’s new look:

    Regarding Ronald’s makeover and hashtag launch, Hary commented, “We’ve been pleased with the reaction Ronald has received in the media with his new debut. He’s an important part of pop culture and enjoys being part of the conversation.”

    Image via YouTube

  • Ronald McDonald Officially A Hipster

    Ronald McDonald Officially A Hipster

    Ronald McDonald is changing his style. He got rid of the goofy ass yellow jumpsuit and got a tailored, well-fitting “whimsical new red blazer” blessed with embroideries, paired with some skinny, cheese colored hipster pants that ride up the crotch seam; swag.

    Through his company’s account, Mr. McDonald is increasing his presence through social media channels around the world. The corporate clown is seeking to engage consumers through the use of the #RonaldMcDonald hashtag on Twitter.

    Ronny is on a mission, with a statement via Twitter:  “Fun makes great things happen” – essentially, that having fun will create a domino effect that will lead to acts of goodness; just be sure to use the hash tag when you capture those moments.

    Ronald McDonald wants you to share the fun*:

    * = “Fun” does not include the following: Sex, drugs, bestiality, murder, torture, rap music, bullying, suicide, racism, sexism, ammonium hydroxide, self-mutilation, eating at Burger King®.

    “Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, Global Relationship Officer.

    “Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”

    In addition to his hip attire, Ronald will occasionally sport a vest; he kept his red-and-whte striped rugby shirt and big red shoes.

    Where one would find Ronald McDonald here in US to be the painted up face of corporatism disguised as a friendly clown, in Japan, he is a demon like no other:

    https://www.youtube.com/watch?v=niFCK-Pl3Vc

    Translation: “He’s always there. McDonalds.”

    Image via YouTube