WebProNews

Tag: reMars

  • Jeff Bezos: We Need To Have Billion Dollar Scale Failures

    Jeff Bezos: We Need To Have Billion Dollar Scale Failures

    “At Amazon, we still take risks all the time,” says Amazon CEO Jeff Bezos. “We encourage it. We talk about failure. We should be failing. Our failures have to grow with the company. We need big failures if we are going to be moving the needle. We need to have billion dollar scale failures. If we are not, we are not swinging hard enough.”

    Jeff Bezos, CEO of Amazon, discusses how to be a successful entrepreneur by being customer obsessed in a conversation at the Amazon re:MARS conference in Las Vegas:

    The Most Important Thing Is To Be Customer Obsessed

    If you want to be an entrepreneur, the most important thing is to be customer obsessed. Don’t satisfy your customers, figure out how to absolutely delight them. That is the number one thing whoever your customers are. Passion. You have got to have some passion for the arena that you are going to develop and work in. Otherwise, you are going to be competing against people who do have compassion for that. They are going to build better products and services.

    You can’t be a mercenary. You have to be a missionary. Missionaries build better products and services. They always win. The mercenaries are just trying to make money. Paradoxically, the missionaries always end up making more money.

    We Need To Have Billion Dollar Scale Failures

    You have to pick something that you actually have a genuine passion for. You have to take risks. You have to be willing to take risks. If you aren’t going to take risks, if you come up with a business idea where there are no risks there, those ideas are probably already being done. There being done well by many many people. So have to have something that might not work. You have to accept that your business is going to be in many ways an experiment. It might fail. That’s okay. That’s what risk is.

    At Amazon, we still take risks all the time. We encourage it. We talk about failure. We should be failing. Our failures have to grow with the company. We need big failures if we are going to be moving the needle. We need to have billion dollar scale failures. If we are not, we are not swinging hard enough.

    Disagree and Commit

    If I have a new idea and I want to see it pursued I do have to build support for it. You need very smart people to embrace the idea and move it forward. We have a framework at Amazon, it’s one of our leadership principals, it’s called disagree and commit. That is extremely useful. After you discussed an idea, you do need to make a decision and move forward. The whole team needs to really commit to that. When I really feel strongly about something and the team disagrees with me I have a helpful phrase that I look to use which is, “I want you to gamble with me on this.”

    The truth is when you are in a position like that nobody knows what the right answer is.  You’re not saying I’m right on this. Go do this. You’re saying I want you to gamble with me on this because I don’t know if it is right either. I disagree and commit all the time. I promise the people when I do it, I’m very clear in saying, “I don’t agree with this. I think it is probably not going to work. But I will never say I told you so and I’m going to be on your team. I will do everything I can to make it work.”

    Broadband Access Is Going To Be a Fundamental Human Need

    A recent big bet (we’ve taken at Amazon) would be Project Kuiper. This is our LEO satellite constellation. The goal here is broadband everywhere. One of the things this does, it’s just the way the systems work, you have equal broadband all over the surfaces of the earth. Not exactly equal, it tends to be a little bit more concentrated toward the poles, unfortunately. You end up servicing the whole world.

    It’s really good because by definition you end up accessing people who are under bandwidth including rural and remote areas. I think you can see going forward that access to broadband is going to be very close to being a fundamental human need as we move forward.

    Amazon’s Jeff Bezos: We Need To Have Billion Dollar Scale Failures
  • Long-Term Goal With Alexa Is To Invent the Star Trek Computer, Says Amazon SVP

    Long-Term Goal With Alexa Is To Invent the Star Trek Computer, Says Amazon SVP

    “The long-term goal (with Alexa) was to try to invent the Star Trek computer,” says David Limp, Amazon’s SVP of devices and services. “I grew up watching Roddenberry and loved it. We all loved watching it and the science had moved up enough where we thought we had a shot at it. It’s still going to take us years, if not decades more, to get to the shining star that is that Star Trek computer. But we think we can do it.”

    David Limp, SVP of Devices & Services at Amazon, discusses the future of devices and Amazon’s role in building trust and protecting privacy in an interview on CNBC at the Amazon re:MARS conference in Las Vegas:

    Long-Term Goal With Alexa Is To Invent the Star Trek Computer

    The long-term goal (with Alexa) was to try to invent the Star Trek computer. I grew up watching Roddenberry and loved it. It was a lot more innocent than you might make it out to be. Which is, can we invent that computer? We all loved watching it and the science had moved up enough where we thought we had a shot at it. It’s still going to take us years, if not decades more, to get to the shining star that is that Star Trek computer. But we think we can do it.

    If you have that in your house or in your car or in your conference room, you’re going to find all sorts of things to do with it. Some, Amazon will invent and it’ll help Amazon. But much more, it’ll help developers. There are 90,000 plus skills and hundreds of thousands of developers building around Alexa right now. If you’d five years ago said there’s going to be a new developer ecosystem that’s not about an operating system and that’s not about applications, but about skills in the cloud, you would have laughed at me. But here it is sitting in front of us, all around us, right here.

    Star Trek popularized the idea of the Voice First computer. Amazon Alexa made it reality.

    Our Focus Is To Invent On Behalf Of Customers

    Our focus is to invent on behalf of customers. If we keep our focus there and build cool things that customers love to use and continue to earn their trust, which we have to do every day, then we think the outputs will speak for themselves. We focus on that. Customer trust is kind of the oil of the Amazon flywheel. We think about it every day. It’s thinking about privacy as you think about the kinds of products that we’re doing. Whether it’s a Ring doorbell or it’s an Echo sitting in your kitchen, it has to be foundational to the product. It’s not something you glom on later as an afterthought.

    We think about it at the very upfront when we’re beginning to invent the product. We’re gonna put these in our homes. What do we want to think about privacy? What do we think about trust? We build features into the products and into the services where (those concepts) are first and foremost and paramount. We’re continuing to evolve that as well. It’s not like you’re going to get everything right day one. As we learn from customers we’ll add new features and services that build on that and add more privacy and trust as we go on.

    The First Thing Is To Get Customers To Love A Product

    The first thing is to get customers to love a product. If you build a product that customers love and use then good things usually come in consumer electronics when you do that. For us, that’s the first thing that you want to do. It happened early on with Kindle. People loved it and then we figured out how to build a book business around it. Similarly, the great thing about Echo and Alexa is that customers love the product.

    I don’t think that they’re necessarily buying more yet because of that but they are doing certain things in digital that leads to buying some more things. Specifically, we’ve kind of brought music back into the home again. It had an atrophied in the home. Now music subscription services, Spotify, Amazon music, and Apple music starting last year. They’re growing on Echo and Alexa. People are listening to audiobooks. We have a business there in Audible with the subscription services. Those are the early signs where you start seeing that. In addition, people are buying more smart home products. Whether it’s a smart plug or a light bulb or a robotic vacuum, people are buying those more because it’s easier to control with a voice interface.

    Anything That Advances Privacy For Customers, I’m a Fan Of

    Anything that advances privacy for customers and gives them a more trusted environment, I’m a big fan of as a consumer. I don’t know enough about that product (announced on Monday by Apple) to weigh in on the specifics of it. As you think about Amazon and our credentials and being able to log on to Amazon, we’ve been doing that for 20 plus years. Your credit card number and your address which we ship your products to, that’s sacrosanct. We have to build trust every day. Any other company or any other person that’s furthering that I think it’s just great for the industry.

    Long-Term Goal With Alexa Is To Invent the Star Trek Computer, Says Amazon SVP David Limp