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Tag: Presidential primaries

  • Twitter, Fox News To Gauge Real-Time Sentiment At South Carolina Debate

    Monday’s GOP debate is setting up to be an important battle, as it is being held in South Carolina just days before the big primary in the Palmetto State.

    And as Fox News’ Bret Baier hits the candidates with questions, viewers will have a chance to give their feedback regarding just how honestly and openly the hopefuls presented their responses.

    Twitter and Fox News are teaming up to give the debates an added dimension – real time feedback via Twitter reactions. Twitter is asking viewers to use two particular hashtags when tweeting about candidates’ responses: #dodge and #answer.

    For instance, let’s say that you think Rick Santorum tried to talk his way around a question about Afghanistan, you can tweet Santorum’s name along with the #dodge hashtag. Conversely, if you think Ron Paul tackled a question about Medicare head on, you can tweet his name with the #answer hashtag.

    The results of these tweets will be displayed on the Fox News site. This way, users can see real-time meters that judge the national consensus – do a majority of Twitter users feel a candidate made a good attempt to answer a question, or was it a clear example of dodging?

    VP of Fox News digital Jeff Misenti told the NYT that they’re going to use the Twitter data when analyzing the debates. When commentators are breaking it down afterwards, “we’re going to try to pull some of this data into those conversations,” he said.

    This is the second time that Twitter and Fox News have tried this live reaction tracking. Back in December, viewers we asked to use the #dodge and #hashtags to comment on how well the candidates tackled each debate topic. But this debate has even more significance, as the candidate list has narrowed since Iowa, and the real primaries are underway.

    Twitter wants everyone to join the conversation, even when they aren’t tweeting about candidates dodging questions. Users are asked to use the more generic #scdebate hashtag with all their debate-related tweets.

  • Obama, Romney, Paul Winning The Facebook Campaign

    What can we learn about the 2012 Presidential Candidates from their Facebook presence? Although it’s probably not the most scientific way to predict an election, Facebook can give us some insight into how the candidates are reaching out to fans, and what kind of success they are having in the process.

    Social analytics company SocialBakers has come up with a spiffy infographic that looks at the 2012 candidates and how they interact with their Facebook fans, and also looks at what content from their December 2011 postings made the biggest impact.

    First off, President Obama is cleaning up when it comes to total fans and total interactions. Obama has nearly 25 million fans on Facebook, and the next closest candidate is Mitt Romney with a little over 1.25 million. Obama also owns 50% of all the social interactions among the 8 candidates, these interactions being described as “all likes and comments from a candidate’s posts plus all likes and comments from people’s posts on the page.”

    Although Obama is way ahead in total fans, the fastest mover over the month of December was Rick Santorum. His fan base grew the most of all candidates, nearly 25% last month.

    One interesting metric measured in the graphic is the Most Engaging Post, which details the posts from each candidate with the most likes and comments. Obama’s family portrait posted on December 15th swept this category with almost 87,000 likes and 16,000 comments.

    Ron Paul’s most engaging post was a Merry Christmas wish while Michele Bachmann’s top post was a new photo album about Iowa added in early December.

    Check out the full infographic below:

    (image)